YETI Presents Derrick Begay, Navajo Cowboy

Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he’s living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes […]

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Super Bowl Advertisers Guarantee the Game Will Be More Entertaining

Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins. What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average […]

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Zoe Kravitz, Beer Whisperer

Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous sensory meridian response-like techniques. In other words, the commercial induces tingling sensations […]

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Helping Mister Rogers’ Neighborhood Heal

Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh’s Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality […]

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1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks

1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction […]

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Bourbon Lovers Know to Look for the Mark of the Maker

A bottle of Maker’s is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand’s holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. The new work invites fans to discover how Maker’s Mark is crafted at its […]

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What Does Your Little Rocket Man Want for Christmas This Year?

This year’s Christmas campaign for UK department store John Lewis & Partners is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happened to be Sir Elton John. My gift is my song and this one’s for you. Agency: […]

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Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours!

The Big Lebowski is a cult film from the Coen brothers that’s arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest’s original outdoor brands, is the lucky beneficiary of the film’s evergreen nature. Why? The Westerly, dude, that’s why! Jeff Bridges wore his own clothes for this role, and though […]

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Anna Kendrick Expects Better

When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, […]

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Nike Just Did It

Dan Wieden and his ad agency are many different things to many different people. As far as I’m concerned, he’s the copywriter’s copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let […]

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What Did You Learn Today?

When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […]

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No One Plays To Lose, But Mercedes-Benz Plays To Win

Nonfiction filmmaker Henry Corra, and the Corra Films team orchestrated a motivational, branded content campaign for Mercedes-Benz USA, entitled ?”We Play to Win.” The work has relevancy for legions of luxury automobile drivers, but it appears to be directed specifically at the carmaker’s internal audiences. Corra and the Corra Films team have been collaborating with […]

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Spotify’s In-House Creative Team Is Raising The High-Bar

Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […]

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Hot Desert, Cold Brew

To make Peet’s Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet’s Cold Brew the beverage of choice at Coachella, Peet’s lined up a series of experiences, a.k.a. “brand activations,” for the music-loving people to enjoy, including an […]

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My Y Story: A Star-Studded Original Content Series by the Y

The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. “One of the things I love about the Y…you learn how to play with other people,” Hawke says. Yes! Learning to […]

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Big Trucks Are Kristen Bell’s Jam

Enterprise picks you up. The well-worn tagline is literal, and it’s also a double entendre. The car rental brand is working to lift your spirits, as well. The brand’s ad campaign from Cannonball in St. Louis is fun and lighthearted, thanks largely to the work of comedians Kristen Bell and Joel McHale. “As the needs […]

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Who Do You Like For “Best Super Bowl Spot” Today?

It’s Super Bowl Sunday. Let’s watch commercials! In other news, go Eagles.

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A Delicious Product In A Slim Can

Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here’s a taste of what’s to come… Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, […]

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#DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls)

Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast […]

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Hear the Music, Not the Noise

“Chatter chatter chatter. Take refuge at will. The world is full of wolves…But the kids who can shut off their ears, rise above all that noise.” Are you searching for a special gift for the music lover in the family this holiday? Here’s an idea from Beats by Dre: the new Beats Studio3 Wireless headphones […]

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