The LA Sparks Continue to Work Just as Hard Off the Court for Societal Change

Members of the Los Angeles Sparks, one of the most lauded teams in the WNBA, dedicate themselves to the game to the tune of more than 2,000 hours of training a year. And the elite athletes, with a history of activism, plan to push “just as hard for change in society,” according to a short…

Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?

Two months ago, amid the virtually uninterrupted stream of lugubrious news about Covid-19 deaths, unemployment and civil unrest, a brighter bit of news popped up in Seattle. The old Seattle Center Coliseum–a 13,000 seat arena built in 1962 for the Seattle World’s Fair and currently undergoing a $900 million renovation–would be getting a new name….

Viewers Returning to Live Sports, but Not Necessarily on Linear TV

Key Insight: Sports viewers, like other TV viewers, continue to migrate away from traditional pay TV. Media programmers have long predicted that months of pent-up demand for live sports programming would lead to record viewership (and robust ad sales) upon professional sports’ return to the airwaves–and as leagues like the MLB, NBA and NHL have…

Here’s How Cornhole Landed Itself in the Big Leagues During the Pandemic

Last summer, New England Patriots star Rob Gronkowski–who retired that March–turned up at the ESPY awards in Los Angeles. Sweating in his suit and tie under the merciless midday sun, Gronk was still gracious as a sports reporter came at him with the microphone. But while every football fan wanted an answer to the million-dollar…

4 Ways Sports Marketers Are Evolving Strategy in the Covid-19 Era

For many of us, sport is a much-needed divergence from our daily lives. Historically, when the economy was down or when you were experiencing life’s daily discord, sports was a welcome aberration for the mind. As a fan, you could always count on your favorite team taking the field or court a certain time of…

Angel City Wants to Break the Mold for Women’s Professional Soccer

Perhaps inexplicably, the highest level of American professional women’s soccer, the NWSL, didn’t have a team in Southern California. The eight-team league is in major markets like Chicago and New York; Portland’s franchise draws north of 20,000 fans per game in a 25,000-seat stadium. However, sunny, soccer-crazed Los Angeles, with two men’s teams in Major…

WWE Appoints New President and Chief Revenue Officer

The WWE has hired Nick Khan, former co-head of television at Creative Artists Agency (CAA), as president and chief revenue officer. Announced today, Khan’s appointment comes more than six months after the sudden departures of former co-presidents George Barrios and Michelle Wilson at the end of January. A former practicing attorney, Khan joined CAA in…

Dwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFL

Dwayne “The Rock” Johnson and business partner Dany Garcia, alongside investment firm RedBird Capital, announced today that they’re buying substantially all the assets of Alpha Entertainment, parent company of the XFL, for $15 million. The league, which WWE president and CEO Vince McMahon launched in 2001, initially lasted just one season and lost an estimated…

Beyond Meat Partners With NBA Stars Chris Paul, Carmelo Anthony, Dwyane Wade on Social Justice

Basketball superstars Chris Paul, Carmelo Anthony and Dwyane Wade have launched a fund to support the Black community, and plant-based protein brand Beyond Meat has signed on as one of the first partners of the nonprofit group. Los Angeles-based Beyond Meat, a major player in the faux meat category, has a close, ongoing relationship with…

Washington NFL Team Asks Fans to Create New Name and Logo

A lot of NFL fans have strong opinions when it comes to the new name and logo for the former Washington Redskins. After the franchise–temporarily known as the Washington Football Team–announced in July that it would drop the controversial name it has held since the 1930s, social media was abuzz with ideas. Some hoped the…

Clever Video Editing Portrays a Message of Unity in Nike’s Latest Powerful Spot

After months of yearning to see basketball players take the court again, NBA fanatics will finally get their wish answered when the sport returns tonight. Coinciding with the NBA’s long-awaited return is the debut of Nike’s third film in its empowering “You Can’t Stop Us” campaign, which has fed on fans’ and athletes’ craving for…

Chicago Blackhawks Will Prohibit Headdresses at Games and Invest in Education

Changes are coming for the Chicago Blackhawks–but the team’s name isn’t one of them. Today, the Illinois-based NHL team announced a number of initiatives and new policies that came out of an “ongoing dialogue with local and national Native American groups.” The most notable of those changes is that from now on, the organization will…

How the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnight

After an excruciatingly thorough 18-month process, the highly-anticipated 32nd National Hockey League franchise’s name and branding finally dropped last week with a thunderous cinematic trailer. And within 24 hours, the Kraken became the NHL’s best-selling expansion team. Fanatics reported it sold 50% more in merchandise than the previous high set in 2017 by the Vegas…

Dr. Fauci’s Disastrous Opening Day Pitch Just Became a Home Run Trading Card for Topps

It’s a good thing Dr. Anthony Fauci has a secure job heading up the National Institute of Allergy and Infectious Diseases, because Major League Baseball won’t be signing him anytime soon. On July 23, fans will recall, the revered physician and pandemic authority jogged out to the mound at Nationals Park in Washington, D.C., and…

NBA Finds Ways to Get Fans (Virtually) Courtside With Microsoft and Michelob Ultra

Despite living and playing inside The Bubble–the now ubiquitous term for the NBA’s socially distanced campus on Disney property in Orlando, Fla.–the National Basketball Association is finding new ways to put fans courtside. Virtually, at least. The NBA announced today a partnership with Microsoft and its Teams videoconferencing platform to welcome at least 300 fans–…

Washington Redskins Share Underwhelming New Team Name and Logo on Social Media

For now, the Washington D.C.-based Washington Redskins will be known simply as the Washington Football Team. Sports fans and activists alike have been breathlessly anticipating the new name of the franchise ever since it announced in July that it would drop the controversial name. On Thursday, the team finally made its move–at least temporarily–and rebranded…

Jimmy Butler Sings to the Tune of the NBA’s Return in New Michelob Ultra Spot

After a four-month hiatus, the NBA will be back next week–with a strict set of regulations to limit the risk of Covid-19 spreading among players and coaches–to finish out the 2019-2020 season at the ESPN Wide World of Sports Complex in Orlando, Fla. In a celebration of basketball’s return, Michelob Ultra, the NBA’s new official…

Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen

Pro sports are back. Baseball, football, and basketball are all lining it up. Along with racing, golf, tennis, et al. Athletes need the competition, and fans need something to distract them from the daily ravages of the pandemic and consequent economic fallouts. The teams and leagues also need TV revenue. On June 4, the NBA’s […]

The post Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen appeared first on Adpulp.

Sports Leagues Have No Fans in the Stands. Which Leaves Plenty of Space for Advertisers

Sports fans may be inclined to temper their excitement–after all, nothing in 2020 has gone as scheduled. But believe it or not, professional sports are beginning their crawl back toward normalcy. With exhibition games underway for both the NBA and MLB, by next week sports fans will find an oasis in an otherwise long drought:…

Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is

Major League Baseball’s shortened season, with no fans in the stands, begins this week. But, not in Canada. Nevertheless, the game must go on. And the beers must be served. With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to www.budlight.com/delivery. Viewing sports on […]

The post Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is appeared first on Adpulp.