NBCUniversal, TikTok Add 2022 Winter Olympic Games, Paralympics to Their Partnership

NBCUniversal added some heat from the Olympic flame to its existing partnership with TikTok. The media giant and the video creation platform will team up on content and advertising experiences for audiences and marketers on TikTok tied to NBCU’s coverage of the 2022 Winter Olympic Games and Paralympic Games from Beijing. NBCU said its Olympics…

This Epic Formula E Film is an Allegory for the Race Against Climate Change

Electric racing sport Formula E has raised the stakes ahead of its new season. In the brand’s high-octane film, the drivers are not just racing for the championship title, but also to fight climate change. Since its debut in 2014, Formula E has pushed for the adoption of electric vehicles to drive sustainability in the…

State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle

State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rather spend game day hanging out with you online. Instead of splurging on guest appearances by Drake and Paul Rudd as it did a year ago, the insurance provider is forgoing a traditional Super Bowl ad in favor of the #TeamStateFarm…

Chipotle Tests the Meatless Trend With Plant-Based Chorizo

Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media…

NHL Details 2022 Truly Hard Seltzer NHL Fan Fair

The National Hockey League shared details on the attractions and sponsors for its 2022 Truly Hard Seltzer NHL Fan Fair. The fan festival will take place Feb. 3 through 6 at Las Vegas Convention Center West Hall as part of 2022 Honda NHL All-Star Weekend, hosted by the Vegas Golden Knights and the city of…

This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled “Black Ice,” is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the second Winter Olympian from the…

NBCU Still Has ‘a Few’ Super Bowl 56 Ad Units Left, Winter Games Sales On Par With 2018

After four months of silence about the state of its Super Bowl 56 and Winter Olympics ad sales, NBCUniversal is finally opening up about its expected ad revenue haul for both major February sports events. The company is still holding on to “a few” ad units for Super Bowl 56, and its sales for the…

UFC Champ Francis Ngannou Sparks Inspiration in His First Starring Ad for Gymshark

When it comes to throwing the hardest punch ever measured, UFC Heavyweight Champion and Cameroonian mixed martial artist Francis Ngannou has it covered. However, making an impact through community and inspiration may prove to be his greatest achievement. On Jan. 22, Ngannou will defend his title against Ciryl Gane in one of the most anticipated…

NHL Opens Nominations for 2021-22 Willie O’Ree Community Hero Award Presented by MassMutual

The National Hockey League opened nominations for the 2021-22 Willie O’Ree Community Hero Award Presented by MassMutual through Feb. 6. The award recognizes an individual who positively impacted his or her community, culture or society via the sport of hockey, and it honors Willie O’Ree, who became the league’s first Black player when he took…

The Metaverse: Digital Marketing’s New Frontier 

The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in their capabilities to reach new generations of consumers. Tim Clark, chief digital officer at NASCAR, joined…

Megan Thee Stallion Will Spice Up Flamin’ Hot’s Forthcoming Super Bowl 56 Ad

When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike and Popeye’s in 2021, the Grammy-winning artist continues her hot streak with her next major win: a starring role in Flamin’ Hot’s Super Bowl ad. Today, Frito-Lay confirmed Megan Thee Stallion as its big celebrity…

NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant

The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance…

Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles

The Los Angeles Rams celebrated their victory over the Arizona Cardinals Monday night in the Wild Card round of the National Football League playoffs with a new lens for Snap Inc.’s next-generation Spectacles camera sunglasses. The new lens is the first to be built for Spectacles in partnership with a professional sports team, and the…

PGA Tour to Tee Up Twitter Spaces During Its 2022 Season

The PGA Tour and Twitter will continue to hit the links together following a renewal of their existing content agreement. The golf circuit will continue to provide real-time highlights on each day of official PGA Tour tournaments, as well as branded and player-specific highlights and weekly Twitter Moments recapping tournament play, all of which are…

Formula 1 Marketing and Comms Chief Ellie Norman Departs

Motor sport Formula 1’s marketing chief Ellie Norman is leaving the organization after four-and-a-half years. Norman joined the organization following the acquisition of the sport by Liberty Media in 2017 from Virgin Media. Norman started as the sports director of marketing before being promoted the following year to director of marketing communications. She will leave…

LaLiga Kicks Off Facebook Fantasy Game LaLiga 3 to Win

Spanish soccer league LaLiga kicked off a new Facebook Fantasy Games entry over this past weekend: LaLiga 3 to Win. Facebook Fantasy Games debuted last September, and they are available free-of-charge via the social network’s flagship Android and iOS applications. The games enable players to take on their friends and other users and make predictions…

Expedia Group Brings Travel Back to the Super Bowl

Expedia Group announced that it will run two national ads on Super Bowl Sunday as an optimistic approach to the 2022 travel season. A 60-second spot for Expedia’s home-rental platform Vrbo, will air during NBC’s pregame show in the U.S. and during halftime in Canada. It’s the debut of Vrbo’s new agency partner–Wieden+Kennedy–and is the…

Football Is Life: The 49ers Channel Ted Lasso to Win Fans in the UK and Mexico

The San Francisco 49ers have played roughly 45 miles away from their namesake city in Santa Clara for the last eight years. If they aren’t going to let a little thing like geography dictate their name, why should it determine where the franchise promotes itself? In December, the National Football League gave 18 of its…

PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign

Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs. The two-minute spot stars past NFL greats including brothers Eli and…

Denny’s Aims for the Clouds With Highflier Fran Belibi in NIL Partnership

Known for making breakfast a slam dunk, Denny’s is taking things literally by partnering with Stanford University basketball player Fran Belibi to promote the limited-time return of its Super Slam breakfast. The name, image, likeness (NIL) deal will also see the restaurant chain donate $25,000 in Belibi’s name to the Billie Jean King-founded Women’s Sports…