Xbox Gave a YouTube Star the Unboxing of a Lifetime for Forza Horizon 4

If you’re a young YouTube celebrity known for unboxing and toy reviews, getting access to a limited-edition Lego set tied to the newest Forza Horizon video game expansion is pretty cool. But that was just the tip of the unboxing iceberg for EvanTubeHD. The video star, who has more than 6 million subscribers and nearly…

This Art Installation by Epson Bridges the Divide Between Nature and Technology

A technology conference is the last place you’d expect to find a piece of nature–and that’s exactly why office technology maker Epson and experiential design studio Second Story created a surreal oasis in the middle of InfoComm. At the recently concluded convention dedicated to audiovisual tech, attendees could take a respite from the gadgets amid…

We Spent a Night at the Taco Bell Hotel, Where Everything Is Supremely on Brand

That gong you just heard? You know it as the signature sound of Taco Bell from its commercials, but now it also summons guests to The Bell: A Taco Bell Hotel and Resort. The over-the-top experiential marketing experience is open for just four days in the desert east of Los Angeles, taking over a boutique…

How to Create Successful—and Meaningful—Experiential Marketing Events, According to Eventbrite and Giant Spoon

When it comes to events, few players are more powerful than Eventbrite and Giant Spoon. The former, an event management website, allows people to buy and sell tickets to various events–from small local happenings to bigger spectacles attended by thousands. The latter is the agency behind some of advertising’s buzziest experiential activations, like the Game…

Are You Prepared for South By Southwest?

I first made my way to South By Southwest in March of 2003. The conference, the city of Austin, and the creative industries have all changed considerably since then. It was just 16.5 years ago, but in our accelerated, digitally-disrupted world things happen fast. To make my point even clearer, when I first attended South […]

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Arby’s Is Driving Its Food Truck to Area 51 and Will Feed Whoever Shows Up to Raid It

If you’ve ever had a big crowd RSVP on Facebook for your party, only to have no one show up except Sweaty Josh from yoga, you know how the “Storm Area 51” event is probably going to go down. Nearly 2 million people have marked themselves as “going” to the Sept. 20 event called “Storm…

Twitter Holds 40 Tweet-Ups Around the World to Drive Conversation Across Borders

Twitter drives conversation across the globe every day, but now it’s making the experience more personal with real-world Tweet-Ups, connecting people via video chat in dozens of places as varied as a refugee camp in Greece and New York’s Grand Central Terminal. In its largest experiential marketing event so far, the company is inviting people…

‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on Airbnb

James had a giant peach. SpongeBob had a pineapple. But some lucky link lovers will have them all beat when they drift off to sleep inside a giant wiener on wheels. Today is National Hot Dog Day, and Oscar Mayer is celebrating by posting its iconic Wienermobile to Airbnb for a limited number of nights…

Busch Is Hiding a Pop-Up Bar ‘Miles Away From Civilization’

A lot of brands are building pop-up shops, bars and other experiences in high-traffic places like New York City and Los Angeles, but one beer brand is sending adventurous types on an old-fashioned scavenger hunt deep inside a secret forest. On July 20, Busch is hosting a “Pop Up Schop” in an undisclosed national forest…

OZY Media Will Take Over Central Park’s Great Lawn for OZY Fest 2019

OZY Media, the Silicon Valley-based media and events company, is hosting its fourth OZY Fest this weekend in New York’s Central Park. In previous years, the festival was held at smaller locations like SummerStage. But this year the two-day music, politics and food festival got approval for the Great Lawn. According to The New York…

Why The Kills Remastered 2 of Their Songs Specifically for Dive Bar Jukeboxes

When indie rock duo The Kills were getting their start, dive bars were often where they got their inspiration–and their earliest audiences. While recording their first three records in rural Michigan, singer Alison Mosshart and guitarist Jamie Hince didn’t have a lot of options for where to hang outside of the studio. According to Hince,…

This Robotic Popcorn Machine Picks Flavors Based on the Film Genres People Love

While streaming content companies have long tried to make the idea of going to the movies a stale pastime, a Portland-based agency’s new robotic popcorn machine is trying to bring a bit of life to the novelty snack. For Amazon’s pop-up experience in New York City last week promoting Fire TV, Dotdotdash built Pop Bot,…

McDonald’s Sweden Made a QR-Enabled Picnic Blanket So It Can Deliver to People Outdoors

Summer’s here, and so are long days spent hanging out in the park, at the beach or by the pool. McDonald’s wants to be a part of that, so it’s invented a picnic blanket complete with a QR code that you can scan to have the chain’s grub delivered to you, wherever that might be….

A Danish Grocery Chain Created a Pop-Up Restaurant That Only Sat One Person at a Time

Fear eating alone? Then you probably wouldn’t enjoy the latest marketing stunt from Irma, a Danish grocery chain. To promote its new single-person meals, the supermarket chain recently set up a restaurant in Copenhagen that only had a table for one. Called Restaurant 1:1, the pop-up only staffed one chef and one waiter, both of…

Droga5 Created a Biometric-Tracking Art Installation for a Health Supplements Company

“How well do you really know yourself?” It’s a question we might answer differently depending who’s asking. Is a family member? A friend? A stranger? What if we’re asking it to ourselves? What if the person asking was part of a promotion for a health supplement company? Regardless of who’s asking, many of us probably…

P&G and CNN Will Present ‘Queer City’ to Tell the History of LGBTQ Workforce Rights

A lot of brands are telling the history of LGBTQ rights during Pride Month. However, a few of them want to walk people through it. To commemorate next week’s 50th anniversary of the Stonewall riots in New York City’s Greenwich Village, BMW and P&G are sponsoring a 5,000-square-foot experience focused on telling the story of…

The Stones Want Their Fans To Do Some Financial Planning

Gimme shelter from economic doom. It’s just a shout away. According to Rolling Stone, when fans arrive at each venue for the Rolling Stones’ upcoming U.S. tour, a bus manned by the Alliance for Lifetime Income will greet them outside the stadium. The Alliance is the sole sponsor of the Stones’ “No Filter” tour, which […]

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Fatherly and Gillette’s Father’s Day Weekend Pop-Up Explores a Healthier Vision of Masculinity

It’s not always easy for some men to talk with their sons about what it means to become a man, or even know where to start. What are healthy emotions, relationships and values? And in an era of toxic masculinity, how can fathers, grandfathers and other male role models help reinforce positive behavior rather than…

RAICES Puts Kids In Cages In New Yorker’s Faces; NYPD Called In To “Keep the Peace”

This is not a subtle time in America or the world. It’s a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the […]

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Krispy Kreme Is Building a Massive Flagship Store in Times Square

Anyone who’s driven by a Krispy Kreme location has noticed the iconic “Hot Now” neon sign that signals freshly fried dough. And next year, the North Carolina-based chain is putting the biggest one in the world right in the middle of New York City. In early 2020, Krispy Kreme will open a new flagship shop…