Vous etes seuls, mais je désire etre avec vous. Before we consider how Nina Simone’s song is used in a commercial, let’s consider the song. The song is from Simon’s 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time. You are alone, but I want to be with […]
The post This Commercial Features the Voice and Music of Nina Simone appeared first on Adpulp.
Which came first? The idea for the commercial or the song? The song, in this case, is “Head Full of Doubt/Road Full of Promise” by The Avett Brothers. It’s a favorite song of the Bonnaroo generation. Now, the song is also an anthem for Northwestern Mutual. GSD&M worked with Northwestern Mutual to develop the overall […]
Bob Dylan’s song, “The Man in Me” is now the Rocket Mortgage by Quicken theme song. The song was released in 1970 on Dylan’s album, New Morning. “The Man in Me” is a beautiful love song, written and performed for an American icon. The song was also featured in 1998 Coen Brothers film The Big […]
The post “Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling appeared first on Adpulp.
Coors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. For what it’s worth, Coors Light is cold-filtered and the beer never gets to room temperature—it’s delivered to the store in refrigerated trucks. Now, […]
The post Thanks to Leo Burnett, Coors Light Is Now “Made To Chill” appeared first on Adpulp.
The marketing team at Applebee’s is using pop music to interest people in its food, although it’s clear that “Eating good in the neighborhood” takes more than just food. Ideally, Applebee’s offers a restaurant experience that Americans from many walks of life can enjoy. Let’s listen. Barry White and Pat Benatar are in play here […]
The post Applebee’s Turns Up the Volume, Puts A Spring In Its Customers’ Steps appeared first on Adpulp.
Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every […]
The post When You Are On Spotify, You’re In Your Own World appeared first on Adpulp.
Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the […]
The post While Drifting in Darkness, VW Finds the Light appeared first on Adpulp.
Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the […]
The post Animated Cult Classic Gets A Boost from New Sixty-Second Remix appeared first on Adpulp.
Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center […]
The post V Magazine and Oliver Peoples Make Recycling Sexy appeared first on Adpulp.
Senator Kamala Harris from California is a populist. She’s for the people. Harris is also from Oakland. America has never had a president from Oakland before. Oakland is no joke. It’s the blue-collar city by the Bay. The Indian-Jamaican-American Woman from Oakland Harris is smart, and her parents are smart. Her mother, Shyamala Gopalan, was […]
The post Harris for President in 2020: She Says, “Let’s Do This Together” appeared first on Adpulp.
Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […]
The post Sonic Branding And The Sound of Newly Minted Money appeared first on Adpulp.
Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]
The post Make Sure Your Brand’s Audio Is In Tune appeared first on Adpulp.
A bottle of Maker’s is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand’s holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. The new work invites fans to discover how Maker’s Mark is crafted at its […]
The post Bourbon Lovers Know to Look for the Mark of the Maker appeared first on Adpulp.
A good neighbor can make a big difference in your life. They can lend you a cup of flour, check in on you after a natural disaster or buy you a winning lottery ticket. California Lottery continues its tradition of encouraging people to give Scratchers as gifts to both friends and acquaintances (18 and over), […]
The post Almost All Californians Appreciate the Gift of Scratchers appeared first on Adpulp.
Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people […]
The post Who Do You See When You See A Person Living on the Street? appeared first on Adpulp.
This year’s Christmas campaign for UK department store John Lewis & Partners is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happened to be Sir Elton John. My gift is my song and this one’s for you. Agency: […]
The post What Does Your Little Rocket Man Want for Christmas This Year? appeared first on Adpulp.
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]
The post Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest appeared first on Adpulp.
Alamo Drafthouse invited writers, actors and filmmakers from all over the United States to collaborate on the most outrageous, entertaining and non-partisan under-30-second PSAs imaginable, all with one goal: Urging American citizens to vote. The winning PSA in the Filmmaking Frenzy for America contest will now screen nationally at Alamo Drafthouse Cinemas and online until […]
The post America Is Ugly. Americans Who Vote Are Beautiful. appeared first on Adpulp.
Finding a dog-friendly friend to walk and/or watch Fido while you’re away from home can be difficult. That’s where Rover.com, the nation’s largest network of 5-star pet sitters and dog walkers, can be of assistance. The company’s network of pet sitters has grown nearly 90% over the past year, now topping more than 200,000 in […]
The post Frustrated Fido? Walk It Out With Rover appeared first on Adpulp.
Citroën is a legendary car manufacturer in France about to reach its 100th year. To celebrate its Centennial, the automaker seeks to pay homage to the history, beauty and pop cultural impact of the Citroën cars. I love the soundtrack here—“Take the Long Way Home” by SUPERTRAMP—and the lyrical selection fits the unspoken narrative perfectly. […]
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