Hasta La Creative!

Dove Men+Care, a sponsor of the New York City Marathon, has hired John McEnroe, the irascible tennis pro, to represent its deodorant line to runners.

Following its own move into automated buying, IPG Mediabrands announced a plan to help clients create content for online platforms.

The merger with Omnicom has been widely seen as a coup for Publicis and a career capstone for Maurice Lévy.

Together, Omnicom Group and the Publicis Groupe would become the world’s biggest advertising company, setting their sights on digital media.

GlaxoSmithKline agreed to pay Louisiana $45 million to settle lawsuits accusing it of improperly marketing the diabetes drug Avandia and other drugs.

The Ninth U.S. Circuit Court of Appeals affirmed a lower court’s ruling and lent further support to Dish’s ad-skipping digital video recorder.

Duracell is introducing its premium Quantum brand with a promotion announcing the donation of batteries to firefighters and paramedics.

SeaWorld Entertainment began an aggressive public pushback against the new documentary “Blackfish,” which makes the case that orca whales in captivity suffer physical and mental distress.

In an ad campaign, the network is trying to enlist the help of cable subscribers to push a fee deal through for stations in New York, Los Angeles and Dallas.

The environmental group and the Advertising Council are following up their 1970s-era anti-litter advertisements with ones focusing on recycling.