Jul
22
Advertising: Duracell Offers Praise, and Power, for Everyday Heroes
Posted in: UncategorizedDuracell is introducing its premium Quantum brand with a promotion announcing the donation of batteries to firefighters and paramedics.
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Apr
22
Advertising: That Hawaiian Tropic Scent, No Bikini Required
Posted in: UncategorizedFor years, Hawaiian Tropic was known for its swimwear pageant, but its new marketing campaign promotes a contest of a different sort.
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Mar
24
Joe Weider, Founder of a Bodybuilding Empire, Dies at 93
Posted in: UncategorizedMr. Weider, who was a mentor to Arnold Schwarzenegger, created a world of muscle magazines, fitness equipment and dietary supplements, helping popularize the sport.
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