Advertising: Duracell Offers Praise, and Power, for Everyday Heroes

Duracell is introducing its premium Quantum brand with a promotion announcing the donation of batteries to firefighters and paramedics.


Advertising: That Hawaiian Tropic Scent, No Bikini Required

For years, Hawaiian Tropic was known for its swimwear pageant, but its new marketing campaign promotes a contest of a different sort.


Joe Weider, Founder of a Bodybuilding Empire, Dies at 93

Mr. Weider, who was a mentor to Arnold Schwarzenegger, created a world of muscle magazines, fitness equipment and dietary supplements, helping popularize the sport.