Advertising: Welcoming a Royal Baby While Trying Not to Steal the Spotlight

Advertisers took to social media to send congratulatory messages to the royal family — examples of how brands are increasingly trying to become part of news-driven cultural moments.

    

With a Royal Baby Due, News Outlets Are on High Alert

The birth of the child, whenever it happens — any day now, if the tabloids are to be believed — will be a spectacle unlike any other in the modern media age.