Advertising: Duracell Offers Praise, and Power, for Everyday Heroes

Duracell is introducing its premium Quantum brand with a promotion announcing the donation of batteries to firefighters and paramedics.

    

Rusty idea / Une idée élevée en batterie

batteries2000
THE ORIGINAL ?
Original Volkswagen Battery – 2000
Claim : “Lasts up to 4 times longer”
Source : Cannes Shortlist!
Agency : AlmapBBDO (Brazil)
batteries2006
LESS ORIGINAL
Duracell Car Battery – 2006
Source : Cannes Archive Online
Agency : Ogilvy & Mather Mexico City
(Mexico)
batteries2009b
LESS ORIGINAL
Koba Car Battery – 2009
Claim : “Long lasting batteries”
Source : Adsoftheworld,
Agency : Fortune Promoseven (Oman)

Texas Instruments Offers New Power Battery Gauge for Mobile Phones

texas_instruments

A new single-cell battery fuel gauge has been unveiled by Texas Instruments today which will help in monitoring devices in systems. Impedance Track technology accurately predicts battery capacity instantly under all operating conditions, including battery age, temperature and discharge behavior.

Today, TI ships millions of battery fuel gauge ICs with Impedance Track technology to customers worldwide in applications ranging from notebooks to smart phones.

Key features:

  • Patented Impedance Track next-generation gauging algorithm
  • Accurate and complete battery fuel gauge
  • CPU-based IC reports remaining capacity, time-to-empty, voltage, current, temperature and more
  • Calculates remaining charge under all conditions
  • System-side implementation even with a removable battery
  • 12-pin, 2.5 x 2 x 0.625 mm WCSP package

Key benefits

  • Provides complete “state-of-health” battery information so a system can effectively manage the battery and extend run-time
  • No calculations needed with the host microcontroller for easy implementation
  • Accurate display of run time under all conditions
  • No extra circuitry needed inside the battery pack
  • Smallest Impedance Track solution in the industry

(Source) Press