Digital Media Installation in Péronne, France Reveals the Brutal Truth of War

100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. Liberté, égalité, fraternité! The Face of History To commemorate 100 years […]

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Smarten Up; Facebook and Your Mobile Phone Make You Dumb

Sean Parker, Facebook’s first President, gave an interesting talk recently, where he reveals the thinking behind the machine. The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The “solution” they ended up inventing: “It’s a social-validation feedback loop … exactly the kind of […]

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How Dumb Are Smart Phones At The Dinner Table?

Chances are good that you may be too distracted to read this. On the off chance that you’re able to focus for a few minutes, I’d like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? […]

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Rova’s Joe Olsen Turned His Agency Into A SaaS Provider for Agencies

A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […]

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Ladies, Start Tracking The Rudeness All Around You

Are you a mansplainer? Prepare to be disrupted. In honor of International Women’s Day, BETC Sa?o Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first “debate” between Don […]

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The Internet's Best GIF Makers Joined Forces to Make This Epic Homage to Taylor Swift

What do you get when you bring together some of the top GIF makers in the world? Surprisingly, not a GIF. But you do get one hell of a video. 

Seventeen of the top contributors to the addictive subreddit HighQualityGIFs this week unveiled their creative magnum opus, a visually enhanced (and mildly vulgar) version of Taylor Swift’s “Shake It Off” music video. 

Redditor heroOFwar says the effort was a “dumb idea I came up with that snowballed its way into a pretty awesome project.”

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The Story Behind Fidget Cube, the $4 Million Phenomenon You Didn't Know You Needed

If your friends know you to be a restless pen-clicker, you’ve probably already been tagged a dozen times or so on the promotional video for Fidget Cube.

Viewed tens of millions of times across social media thanks to its pickup by viral news sites, the Kickstarter video for Fidget Cube has already generated nearly $4 million from backers for the pocket device—whose designers had only asked for $15,000. And the campaign still has 35 days of fund-raising to go. 

Fidget Cube features different tactile doodads on each side, letting you absent-mindedly spin, click, roll or rub the tiny interactive features. It was the brainchild of brothers Matthew and Mark McLachlan, collectively known as Antsy Labs.

We caught up with the brothers to learn more about the campaign. Check out the Kickstarter video below, followed by a Q&A that the two tag-teamed via email:

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A Cheeky Design Firm Created an Easy Way to Enjoy the iPhone 7 Experience Right Now

Excited to get an iPhone 7 but don’t want to wait until next week to embrace the future? Try the Apple Plug, which kills your headphone jack right now.

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This GoPro User Created an Oddly Intimate Video From the Bits That Usually Get Edited Out

If you’ve ever recorded yourself, you know that there are few things more awkward and vulnerable than those first and last moments.

Even if you’re comfortable on camera, there’s a singular strangeness in starting or ending a clip where you’re either in frame or scanning around to find the best angle. As a result, most of us understandably edit those parts out of the finished product.

But not Tyce Hoskins.

The young art director and filmmaker realized there’s an intimacy and honesty in these beginnings and endings, so he edited together his own such moments into a 2-minute video, which he calls GoPro & I:

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Cristiano Ronaldo's New Charity App Lets You Post Selfies With Him, Topless or Otherwise

If selfies are the ultimate expression of digital narcissism, soccer star Cristiano Ronaldo is doing it all wrong. 

Ronaldo’s new smartphone app, CR7Selfie, seems appropriately vapid on first blush—it lets you fake a selfie with the chiseled athlete by dropping in shots of him in various states of attire or undress.

But the app is actually a charity push, with a portion of proceeds from the $1.99 purchase price on iTunes and Google Play going to Save the Children. Future photos and filters will be sold in-app for 99 cents, and an unspecified portion of that revenue will also go to the charity.

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A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue

If you visit Reddit frequently enough, you’ll notice the abundance of accounts that just keep posting old content over and over, reaping the site’s “karma” points.

But why? Reddit karma is just an imaginary number with no real value. Or is it?

A common theory is that Reddit accounts are created and loaded—possibly by bots using algorithms to identify popular content—with lots of old posts. Then they are sold to companies looking to make viral revenue off Reddit accounts that seem legit due to their high karma and historic activity.

Now, a Redditor has spotted what appears to be this exact scenario in action.

As a video of a baby orangutan, seemingly building a tower from large Lego-type blocks, exploded in popularity on the Videos subreddit, some savvy viewers noticed the clip was actually reversed footage of the ape dismantling a tower. 

But then user dublzz pointed out a more fiendish deception:

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Laura Ingraham's Awkward Salute/Wave at the RNC Becomes a Viral Moment for Giphy

Animated GIF hub Giphy has certainly been having its share of fun with this week’s GOP Convention speakers, but one of its tweets has taken on a life of its own.

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Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Gap’s been running ads celebrating “iconic Americana moments” and playing up the chain’s founding in 1969. But one of its retro choices left NASA fans flummoxed.

A tweet from the recent campaign, posted on March 1, featured a photo of a space shuttle liftoff, emblazoned with the text “1969.” As any fan of space history knows, that was the year Apollo 11 went to the moon on a Saturn V rocket, more than a decade before the space shuttle made its debut.

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Samsung Is Helping Preemie Babies by Making Incubators Feel More Like the Womb

Samsung is back to pull at your heartstrings again, this time with a campaign about premature babies.

Infants born too early face a greater risk of language and attention disorders later in life. The tech conglomerate created a new way to mitigate that danger—by helping mothers communicate with infants stuck in neonatal intensive care, as if they were still in the womb. 

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Mashable Just Learned a Basic Rule of Twitter: Cross William Shatner at Your Own Risk

The first rule of tweeting about William Shatner is to assume your tweet will be read by William Shatner. Which is great, unless he’s not happy with what he reads.

(Trust us, we’ve been there.)

Mashable fell into Captain Kirk’s crosshairs this afternoon after posting a tweet calling the actor a “teen girl” for asking Justin Bieber to follow him on Twitter.

Shatner’s brief Twitter conversation with Bieber was more likely tied to Shatner’s vocal involvement in the massive charity scavenger hunt GISHWES (The Greatest International Scavenger Hunt The World Has Ever Seen, hosted by Supernatural actor Misha Collins) than to some random budding bromance.

But Mashable, seemingly unaware of the context of the tweets, instead chalked it up to Canadian solidarity or guessed “he just wanted to make a bunch of teenagers jealous.” Shatner took issue with the story’s headline and tweet, calling out editor-at-large Lance Ulanoff.

Here’s how it all played out:

 

Ten Essential Business Tools In 2015

2015 brings new challenges for business and new demands for more sophisticated accounting for small business. Information Technology has advanced, the healthcare reform law in the United States moves into penalty and tax credit stages, and a new generation of online financing and business lending has grown to take center stage. The trends in increased […]

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If You're Into Man-on-Man Suckling, You've Come to the Right B-to-B Ad

Here’s an ad that might make you question the nature of the Internet, who you are and what makes you happy. OK, maybe not all that, but it does touch on those themes. And it includes man-on-man suckling action.

The spot, created by London agency AMV BBDO, is for a company called Thunderhead, and to the average consumer it might not be clear what the company actually does. To anyone in the marketing technology space, it’s fairly obvious: Thunderhead helps advertisers understand their customers.

It can help businesses deliver relevant messages to clients using accurate traits. That explains why the salesman in the ad fails at the beginning, thinking he knows all about the consumer, only to find he’s getting everything wrong.

Then things get weird. The salesman regroups, seeking help from a wrestler-looking muscleman whose nipples seem to be the source of perfect consumer insights. After nuzzling close to this warrior’s breast, the salesman can close the deal because now he knows exactly what the woman wants.

Thunderhead is the kind of software service that brands use to manage these customer relations and know who is on the other end of a phone call, online chat or ad. And now it’s known as the company with the weird suckling scene.



Keeping Your Website Fresh And Your Brand Strong

Having an online presence is paramount to any contemporary business’s success. Even the best web designs need to be constantly updated to keep fresh and exciting. Building a brand is also extremely important for the success of any company. Your brand is what gives your business its signature and voice. In today’s digital world these […]

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Success and Keeping Up to Date with Business Technology

Even if you don’t consider yourself to be a particularly “technology-focused” company, it’s important to recognize that technology is an essential part of running any modern business. The chances are that you deal with technology far more frequently than you realize, in the form of your security system, computers and networks, and even your phone […]

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Speed Up Your Love Connection With 'Uber for Tinder,' an April Fools' Gag That Could Actually Exist

The best April Fools’ Day gag products are the ones that leave you wondering why it’s not already a real thing.

That’s definitely the case with Tinder for Uber (and its partner site, Uber for Tinder), a partnership between two of the moment’s most popular mobile apps.

The supposed service lets you swipe your way to a romantic rendezvous by finding a match on Tinder and then each booking Uber rides to go meet in the middle. I’m sure there are already affair-planning sites that offer something similar, though for the sake of my search history and my marriage, I’m not going to Google that one.