Audible Names Susan Jurevics as First Global Brand Chief in Push to Unlock ‘Next Level’ Growth

With the audiobook market set to hit $35.05 billion by 2030 and a podcast explosion that simply won’t quit, Amazon wants your ears. That’s why the business has appointed Susan Jurevics to oversee global brand strategy for its listening platform Audible. Jurevics joined the company in 2019 to oversee its international business. She has spent…

Cyber Monday Breaks Records Following Robust Black Friday

After declining for the first time ever last year, Cyber Monday spending is back to setting records with online stores pulling in a grand total of $11.3 billion over the course of the day, per Adobe Analytics. The figure marks a 5.8% jump from last year when retailers seemed to spread out discounts and promotions…

A Surprise Bouquet Slays Mrs Claus’ Holiday Blues in Poignant Teleflora Campaign

According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers–human and mythical–at this time of year, serving as the maternal beating heart of the crowded, controlled chaos. But what about Christmas Eve, when the flurry of activity stops at the North Pole and St. Nick is circling the…

The Big Scoop on Unilever’s DTC Ice Cream Plans

The days of chasing the ice cream truck around the block may be long gone, but Magnum maker Unilever is continuing its play for consumers’ digital loyalty with an ambitious mission to grow its ice cream delivery service. The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula’s…

Holiday Shoppers Want Reassurance and Social Commerce

The retail industry was already undergoing massive changes before fears of a recession changed marketers’ game plans once again. On the heels of Deloitte’s annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk…

i-D Doubles Revenue After Expanding Commerce and Social Content

The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn’t share exact numbers. Its…

Marketers Can Take a Page Out of Human Resources’ Book to Manage a Brand’s Reputation

While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they’re kind of polar opposites: One is distinctly external while the other is internally focused. Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing…

Pew on Shopping: In-Store Is the Method of Choice; Smartphones Are the Device of Choice

Adults in the U.S. still prefer to do their shopping in-person, in a physical store, but the smartphone has become the device of choice when shopping online, according to a new study from Pew Research Center. Pew found that 76% of respondents to its survey buy things online via smartphones, compared with 69% through desktop…

Twitch Brings Back POG Picks Live Shopping Event in US, Extends It to More Markets

Twitch is bringing back its POG Picks live shopping event in the U.S. Dec. 10, a well as extending the initiative to Canada (it was held Nov. 8), Germany and the U.K. (Nov. 25 in both of those markets). The Amazon-owned streaming platform kicked off POG Picks in the U.S. last August, for back to…

Livestream Shopping Delivers for Both Brands and Creators

Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek’s director of audience engagement Jess Zafarris during our Elevate: Future of Shopping event to dive into what live shopping…

Creators on OnlyFans Can Add Stores From Ecommerce Platform Spring to Their Profiles

Creators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software. OnlyFans creators with stores on Spring can connect those stores directly to their profiles on the platform and offer digital and physical merchandise such as calendars, puzzles and T-shirts directly to fans….

Rakuten Doubles Down on Cash Back With a Holiday Campaign and Pop-up 

Forget jingling bells. This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they’ve saved. The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a…

ThredUP Drops Recycled Holiday Collection With Fran Drescher

Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items. The assortment of apparel and other gifts was inspired by the star’s personal style and spans everything from scarves, bucket hats and scrunchies to pet beds and bowls, in addition to a set…

Pinterest Extends Pinterest TV to Canada

Live shopping offering Pinterest TV made its debut in the U.S. last November, and Pinterest said Monday that content from the initiative can now be viewed in Canada, just in time to provide inspiration for the holiday shopping season. Pinterest TV enables brands and creators to showcase and tag products that Pinners can then purchase…

Amazon’s 2022 Holiday Campaign Tells the Heartfelt Story of a Girl and Her Snow Globe

Oscar-winning director and actor Taika Waititi has a way of finding the heart of any given scenario, which is a major part of how he’s won over so many fans throughout his two-plus decades as a performer. For Amazon’s 2022 holiday campaign, he’s bringing that sense of kindness and optimism to a touching story about…

Why It Took 13 Years to Export the World’s Biggest Shopping Day to the US

Over the years, Adweek has published multiple stories detailing why Singles Day–the biggest shopping day in the world–would ever gain traction in the U.S. The latest ran in 2021. The experts we consulted cited multiple reasons: Singles Day is too close to Black Friday and Cyber Monday, which is part of the reason Amazon scheduled…

Awareness Isn’t Cutting It for Cannabis Anymore

Today’s cannabis retail landscape–defined by striking consumer brands and increasingly mainstream marketing strategies–is nearly unrecognizable compared to the industry’s earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share. On the surface, industry sales appear to…

Sandie Hawkins Takes Over Ecommerce Channel TikTok Shop in US

TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins’ former duties on an interim basis. TikTok Shop debuted in the U.K….

Carrefour and Publicis Launch Retail Media Venture

Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands’ media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. That’s why Publicis Groupe has announced a joint venture with one of Europe’s largest supermarkets: Carrefour…

Once the Internet’s Discount Darling, Wish Is Rebuilding Its Relationship With Customers

Just two years ago, online novelty retailer Wish was a darling of the ecommerce category. The online dollar store brand had passed $1 billion in revenue in 2020, hitting unicorn status. It went public at $24 per share and seemed to be reaching a higher stratosphere in the business world thanks to the low cost…