Billie Touts Its Internet Fame to Launch on Walmart Shelves

After the Federal Trade Commission halted the sale of DTC shaving brand Billie to Procter & Gamble in 2020, Schick parent company Edgewell Personal Care bought the digitally native brand for $310 million in November 2021. Part of the stated goal of the merger was to move the brand into brick-and-mortar retail. That expansion begins…

New Executive Hires from BuzzFeed Signal Its Heightened Focus on Commerce

BuzzFeed announced Friday morning that it has hired Melanie Summers, previously chief brand officer of content licensing company Driver Studios, to the role of senior vice president of consumer products–the latest in a series of masthead moves from the newly public company intended to amplify its commerce operations. In her role, Summers will lead global…

Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad

The automotive industry has been burdened as of late by shortages caused by Covid-19-related supply chain disruptions. Prices are skyrocketing and demand is outweighing supply, making buying or selling a car an increasingly complicated endeavor. This can be exponentially true when dealing with used cars. End-to-end ecommerce company Vroom is leaning into convenience and reliability…

Shopify and JD Open a Gateway to China With Huge Potential—but No Guarantees

Ecommerce platforms Shopify and JD.com have established a cross-border commerce partnership that gives U.S. sellers easier access to 550 million Chinese customers. And while the deal also helps them better compete with global ecommerce rivals Amazon and Alibaba in a market reportedly worth five times that of the U.S., analysts warn Shopify brands aren’t necessarily…

More Than One-Third of Americans Have Missed BNPL Payments

As many Americans’ delayed payments for holiday gifts come due, a new report from insurance tech startup Breeze finds more than one-third of U.S. shoppers who used buy now, pay later (BNPL) services have missed a fee deadline at some point. The survey of 1,500 American consumers in January revealed about three-quarters of shoppers say…

GM Wants You to Buy Your Next Used Car Online

As demand for used cars remains high and the shopping experience migrates online through services like Carmax and Carvana, automaker General Motors has unveiled a used car marketplace of its own called CarBravo launching this spring. According to a statement from Steve Carlisle, evp and president of GM North America, the platform offers “significantly expanded…

Who Needs a Self-Help Guru? Just Watch Your Dog for Healthy Lifestyle Cues

In the quest to better ourselves, especially at the beginning of a new calendar year, we could turn to self-help books, life coaches or TikTok tutorials. But inspiration might be closer than we think–in fact, right under our own roofs, according to The Farmer’s Dog and its new resolution-themed campaign. The work, from the fast-growing…

Venus Williams Joins Forces With Stitch Fix to Conquer ‘Gymtimidation’

In 2021, athletes like Simone Biles and Naomi Osaka helped start a national conversation about mental health in professional sports. Now, online styling service Stitch Fix is teaming up with another pro, tennis star Venus Williams, on a campaign meant to encourage amateur athletes to conquer the anxiety they feel working out in front of…

Companies Are Betting on a New Form of Conversational Commerce

As ecommerce continues to soar amid a pandemic boom, some companies are betting the next venue for selling products will be in your text messages or DMs. Startups are increasingly experimenting with how sales interactions and transactions can be conducted entirely within chat windows. These efforts are made possible by advances in AI natural language…

8 Ways Shopping Will Evolve in 2022

As 2021 comes to a close, it’s time to once again gaze into our crystal ball–which is actually a group of retail and ecommerce experts–and ask what’s to come in 2022. Much of what’s in store will be familiar, but there is at least one new entrant on the list. We’ll be back in December…

Livestream Shopping Is Poised to Grow Even More in 2022

It seemed like every other retailer ventured into shoppable livestreaming this year as a trend that has already overtaken online shopping in Asia gained a firmer foothold in the United States. From Walmart’s partnerships with platforms like Twitter and TikTok to new influencer-led channels at Saks, Zappos and Nordstrom, 2021 was a year of experimentation…

‘And Just Like That’ Costume Designers Show Off Thrifted Fashion

Fashion was at the center of HBO’s Sex and the City, with the characters constantly showing off new designer styles. To celebrate the HBO Max release of the series revival And Just Like That, the new show’s costume designers Molly Rogers and Danny Santiago are providing some fashion inspiration for fans through a collaboration with…

‘Check Out’ the Commerce Week 2021 Video Gallery

Like with most other industries, the pandemic accelerated the growth rate of digital commerce over the last two years, and it’s expected to continue into next year. How brands and retailers will vie for consumer attention remains to be seen. Customers are demanding transparency as well as reliability from brands and social listening has become…

Instagram Shop: How to Watch Live Shopping Videos

Instagram’s Shop tab allows users to browse and purchase products without leaving the Instagram application. Users can browse individual product listings and view featured product collections, and they can also watch live shopping videos. If users access the live shopping area of the Instagram app and there aren’t any live shopping events currently taking place,…

Carolyn Everson Will Leave Instacart at the End of the Year

Instacart president Carolyn Everson is leaving the delivery platform at the end of 2021 after just four months on the job. Everson shared the news on Facebook, the platform where she headed up global advertising for a decade. In her post, Everson said she and CEO Fidji Simo “both agreed that this was the best…

This Chocolatier Is Giving Out Red Velvet Bars to Celebrate Being the Ricardos

One of the most famous episodes of I Love Lucy features Lucille Ball working at a candy factory, where she tries to cover for her failure to keep up by shoving sweets in her mouth. Now, the legendary actress is getting her own chocolate bar from Los Angeles-based chocolatier Compartes to celebrate the release of…

Bumble Moves Into Retail With Gear for Dating

Figuring out what to wear on a date to make the best impression can be a struggle. Dating app Bumble is trying to make it easier by launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games. “When Bumble was founded in 2014, we originally created our merchandise…

Community Commerce on TikTok: A New Kind of Shopping Culture

Propelled by the seismic changes caused by the pandemic, the past two years have dramatically changed the way people interact, shop and consume content. TikTok is leading the revolution of how purchasing decisions are made and carried out, giving brands a chance to unlock the power of this emerging social platform and connect with engaged…

GroupM and Zenith Project Ad Spend Will Grow, Led by Digital

Global advertising spend grew double digits this year, according to two new forecasts from WPP’s media group, GroupM and Publicis Groupe media agency Zenith. Excluding political ad spending, GroupM’s “This Year Next Year” global end-of-year forecast expects 22.5% global growth in media ad revenue during 2021 and forecasts 9.7% growth for 2022. This is compared…

How Food52 Pioneered a Commerce-First Model That Incorporates Its Audience

The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher’s commerce efforts–it helps create the products themselves. In a conversation for Adweek’s Commerce Week, Food52 president Claire Chambers explained how the publisher has evolved into a product juggernaut, with more…