GroupM Launches Dedicated Women’s Sports Marketplace at Upfront

Women’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…

Lindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion

Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market. The premium chocolate maker held a sweepstakes offering one winner and their guests a stay in its “Gold Bunny Getaway,” a seaside home located in Carlsbad,…

AKQA and Grey Merge Capabilities Across Five Territories as WPP Continues Efficiencies Drive

WPP agency Grey is set to merge its capabilities with AKQA across five markets- Italy, Belgium, China, UAE and Australia – in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence. The move…

Following Ratings Boost, CBS and Golden Globes Announce 5-Year Deal

CBS is staying golden. Top line Following the Golden Globes’ surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing streaming service Paramount+, with the deal kicking in for 2025. Between the lines CBS took on…

Xbox Made a Soccer Documentary That Could Change a Real Team’s Fortunes

Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better than the coach. What if they got the chance to prove it? Nathan Owolabi, a 23-year-old Londoner, is one such fan. He’s obsessed with soccer: watching it, working as a tour guide at Wembley Stadium…

‘Check Out’ These Insights and Highlights From Commerceweek 2024

How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and 29 attendees heard from experts as they discussed the skills and investment needed to build an optimal brand…

The Speed of Culture Podcast: Revolutionizing Media Consumption

As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how companies are navigating these changes, we sat down with Romina Rosado, evp and general manager of Hispanic streaming at NBCUniversal’s Telemundo Enterprises. She shares her…

The V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions

Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and…

Adweek’s Hot List 2024

Exclusive: How Jimmy Kimmel Pulled Off Surprise Tequila Shots at the Oscars

When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez “surprised” Best Actor nominee Colman Domingo with Don Julio margaritas live during the show. In the bit, which had Kimmel taking a tequila shot on…

Oscars 2024 Preview: The Ad Moments to Watch

Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre–the Oscars–could become a coveted water-cooler moment because of the ads launching in and around the broadcast this weekend. Ahead of the 96th…

How Paramount and Innovid’s Interactive Super Bowl Spots Scored Big

No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are bringing interactive ads to both Paramount+ and Pluto TV to drive customer engagement on connected TVs, with the first Paramount+ spots airing…

Call for Nominations: ADWEEK’s Creative 100 2024

Each year, ADWEEK’s Creative 100 honors the most creative and innovative professionals in the world. The list recognizes visionary talent who over the past year have broken ground across advertising, marketing, social media, TV and streaming, filmmaking, visual art and more. While the final list is curated by ADWEEK’s editors, we also open up the…

Women’s Ads Are Still Being Censored–But Brands Keep Pushing Boundaries

When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, “Cancer won’t be the last thing that f*cks me,” across a close-up image of a woman’s naked torso. The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer…

Stance Created an Anthem for Punks and Poets in Its Own Community

Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities in favor of its own niche “Punks & Poets” network of brand ambassadors. The 90-second “Stitched Different” film follows artists and athletes as they sport Stance shorts, joggers and apparel while running up a mountain,…

Athleta Dives into Women’s History Month By Championing Olympic Swimmer Katie Ledecky

Gap-owned brand Athleta has kicked off Women’s History Month by partnering with Olympic swimmer, Katie Ledecky, and unveiling a campaign that will aim to re-establish its place as the “OG” in women’s athletic apparel. Ledecky–who will be going into the 2024 Paris Olympics as the world’s most decorated women’s swimmer with 21 world championships and…

Vaseline Restores City Murals to Promote Skin Health Equity

Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead to worse outcomes with skin cancer. With this in mind, Vaseline has launched its “Mended Murals” project to raise awareness of the issue through street art. The multi-city initiative taps into the talents of local…

Small Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign

For the dopest mani-pedi in town, head over to Nu Nail where the designs are “anything but half baked.” And if you’re looking for something a little more cerebral, try Cliffside Books for “high-quality inspiration” while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses–slightly cheesy and…

TelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue

TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it’s returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a “Casa Cultura.” Between the lines This year, the company is leaving Pier 36 for the…

Here’s What to Know About Walmart Buying Vizio, According to Experts

Walmart has officially been shopping in the TV aisle, announcing today that it’s buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to…