The Road to Brandweek: Sephora’s Deborah Yeh on Navigating ‘Insta-Judgment’ Culture

Beauty is a big business. In 2017, according to Orbis Research, the global cosmetics market was worth a whopping $532.43 billion, and by 2023 that number is expected to climb to over $800 billion. Sephora, the beauty retailer that carries more than 250 brands with over 2,500 stores worldwide, sits at the forefront of the…

How Downton Abbey’s Score Became One of Its Most Powerful Brand Assets

As soon as the credits rolled on the final episode of Downton Abbey–the British import period drama that became a smash hit on PBS–there was talk of a follow-up film. Though it took a few years for the movie to get the official go-ahead, the final product lands in theaters stateside this weekend, a little…

Longtime M&C Saatchi Leader Huw Griffith Dies at Age 55

Huw Griffith, CEO of M&C Saatchi North America, has died at age 55. A statement from M&C Saatchi L.A. read: “It is with a heavy heart that M&C Saatchi LA announces the passing of our CEO and Founder, Huw Griffith. A mentor to many, and a beloved friend and colleague, Huw left our world peacefully…

Brandweek’s Constellation Awards Finalists Revealed

We are excited to share the finalists for Adweek’s first annual Constellation Awards, honoring best-in-class brand-team efforts. Winners will be announced and celebrated during our second annual Brandweek summit in Palm Springs, Calif., Nov. 3-6. The Constellation Awards Ball will be held the evening of Nov. 6. Congratulations to the finalists listed below: AB InBev…

Wieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change Initiatives

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Burger King Is Removing Plastic Toys From Kids Meals in the UK

The war on plastics is growing, with Burger King saying today that it will no longer include plastic toys in kids meals served in the United Kingdom. This move comes as part of a new initiative and campaign the fast food chain is debuting today called “The Meltdown,” which will feature advertisements in digital content,…

GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences

GroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and “assist in developing their audience planning and media strategies accordingly.” Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom are joining the collective effort, which GroupM has dubbed the New Majority Ready Coalition. New Majority Ready…

Viral App Highlights the Insensitive Logic of a System at the Heart of the Current AI Boom

As facial recognition software becomes inescapable in everyday life, the developers behind a new web app-slash-art project want to show people exactly how they look in the eyes of AI–and the revelations are often jarring. The tool, called ImageNet Roulette, detects human faces in any uploaded photo and assign them labels using ImageNet, an academic…

How the U.K.’s Fastest-Growing Plant-Based Food Brand Keeps Sustainability a Priority

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Culturally Relevant Ads Drive Brand Growth, ANA Study Finds

It’s kind of a no-brainer, but now we have the data to back it up: When someone feels as though an ad they’ve seen accurately reflects culture, they’re more likely to buy products from the featured brand. A new study by the Alliance for Inclusive and Multicultural Marketing, an arm of the Association of National…

Apple Remains the USA’s Most Relevant Brand for the 5th Year, While Nike Plummets

For the fifth year in a row, Apple has been named the country’s most relevant brand in the annual Brand Relevance Index from Prophet. Showing how committed people are to their smartphones, fellow phone brand Android grabbed the third-place spot, while Spotify came in second place. Rounding out the top 10, in order from Nos….

Blue Acorn iCi Acquires Mediotype and Will Expand Western Office

Just five months after merging with two ecommerce and digital customer experience partners, Blue Acorn iCi said today it’s acquiring Mediotype Commerce, adding a team of engineers to its growing ranks. Based in Boulder, Colo., Mediotype will expand its facility and become Blue Acorn’s western headquarters. The company has not announced whether staffing will increase….

HP Debuts First Personal Computer Made With Ocean-Bound Plastics

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Why It Took Lay’s 2 Years to Redesign a Bag of Potato Chips

Eighty-seven years ago, a Nashville entrepreneur named Herman Lay began selling chips out of the trunk of his Ford Model A. Things were relatively simple back then. Until Lay began popularizing his salty snacks around the Southeast, potato chips were a delicacy confined to the precincts around Saratoga Springs, N.Y., where (as the most credible…

Facing Climate Change and Overtourism, Norway Shifts Its Marketing

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions. On Tuesday, connected TV-centric ad-tech outfit Innovid announced it would acquire the programmatic creative agency Herolens. The deal–which comes on the heels of a $30 million funding round for Innovid, will allow…

Unilever Is Using 100% Renewable Electricity on 5 Continents

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Brands Are Closing Their Doors In Support of the Global Climate Strike

This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

This Company Wants to Be the U.K.’s Answer to Rent the Runway

Since Rent the Runway’s 2009 debut, clothing rental has become a major U.S. retail trend. Rent the Runway, for example, entered unicorn status after hitting a billion-dollar valuation in March and has since expanded beyond solely selling special-occasion wear to offering unlimited subscriptions for everyday basics. And challenger brands aren’t the only ones embracing the…

Seinfeld Has a New Home; Nat Geo’s Climate Change Strategy: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Top Story: Netflix Snaps Up Seinfeld With Netflix losing…