Hasta La Creative!

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer. The senior…

The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Brands yet to explore gen AI are confronted with a knowledge gap and uncertainty about…

Amazon’s Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon’s first Black Friday NFL game, a matchup between the Dolphins and the Jets, is sold out, the company has confirmed to Adweek. In addition, the Thursday Night Football games surrounding Black Friday, on 11/16…

In the midst of the rapid advancements in generative artificial intelligence, Adweek’s weekly summary provides an overview of the most recent updates, regulatory activities, and business developments in the world of GenAI that marketers need to know. This week’s news update includes: On the policy side President Joe Biden signed an ambitious artificial intelligence executive…

Paramount wants to be a conduit for more efficient CTV advertising. Top line Today, Paramount Advertising unveiled Conduit, a new solution that directly integrates with programmatic platforms for CTV to drive scalability and interoperability for advertisers. Between the lines Paramount calls Conduit the industry’s first global direct integration layer for the programmatic ecosystem, including Magnite,…

AMC is bringing new capabilities to linear TV advertising. Today, AMC Networks announced programmatic ad buying across three of its linear networks following a successful pilot in September. Beginning this month, programmatic buying is live and operational on all programming on AMC, WE tv and BBC America. The offering, which launches in partnership with FreeWheel,…

In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer Melissa McCarthy. For Natalie Wills, vp of brand at Booking.com, these star-studded multi-channel campaigns are emblematic of how…

In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta’s background as an engineer has provided him with a valuable systems thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity…

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. Rajamannar’s passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become…

In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing….