Architectural Digest Launches Home Improvement Vertical, AD It Yourself

Architectural Digest wants to help its readers turn their house into a home page. The Cond? Nast property announced this morning the launch of its new do-it-yourself-focused vertical, called AD It Yourself, equipping readers with all they need to tackle the home renovation projects of their dreams. “This is a really logical time to launch…

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

Jasmine Green is not just strolling down the catwalk … she’s re-creating it. Inspired by her late mother, Marzetta, Jasmine created the modeling agency–MARZ–based on the principle that “everyone has their own version of beautiful” and to empower women to create their own beauty standards instead of trying to fit into outdated ones. The company…

The Celebrated British Creative Director Counting Down to his Flight into Space

Sir Richard Branson, then Jeff Bezos and now one of Britain’s most celebrated advertising creatives, Trevor Beattie will soon be taking off into space, but first he needs to find a flight to catch to New Mexico where his space shuttle awaits. No easy thing in a global pandemic. If it wasn’t for the outbreak…

Adweek Podcast: How to Market Commercial Space Travel

In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie–who himself has a…

Hypebeast Offers Publishers a Blueprint for Wholesale Commerce

Publishers intent on owning the relationship with their audience might be overlooking a key opportunity: commerce. Hypebeast, an independent fashion publisher that covers the streetwear world, launched retail clothing market HBX in 2012, in the hopes of adding a fresh revenue stream by capitalizing on its readers’ affinity for luxury clothing. In 2020, HBX generated…

Charlotte’s Web Scales a Moab Mountain to Give Free CBD to Athletes in Action

For those skilled and hardy enough to make it to the top of the 400-foot Castleton Tower, a rugged landmark in Utah, the reward is a panoramic view of the surrounding Moab desert and, certainly, bragging rights. But a recent stunt from Charlotte’s Web gave adventurers a tangible bonus once they reached the summit–a vending…

German Retailer Kaufland Hypes Bargains With Lavish Rap Video

It can be thrilling to find a bargain, but German retailer Kaufland elevates that feeling to grandiose levels in its latest campaign. The hypermarket chain has released a rap anthem to convey the idea that the average person can feel as rich as a rap superstar when shopping at the discount chain. When a woman…

Oscar Mayer Offers to Solve the Age-Old Problem of Mismatched Hot Dogs and Buns

Oscar Mayer, diving into the hot-dog-to-bun-parity discussion that’s blown up recently, isn’t offering to sell its hot dogs in packages of eight instead of 10 so they match the number of buns in a conventional bag. But the heritage brand is saying it will launch a limited-edition package containing two buns so that consumers can…

Apple TV+ Breakout Hit Ted Lasso Tops 2021 TCA Awards Nominations

Just a week ahead of its sophomore season debut, Apple TV+’s breakout comedy Ted Lasso has something else to cheer about. The show, which took home 20 Emmy nominations earlier this week, is up for five nominations for the Television Critics Association’s 2021 TCA Awards, making it the most-nominated show in a sea of acclaimed…

Tracee Ellis Ross’s Beauty Brand Is More Than Haircare

Tracee Ellis Ross has no intention of creating a monopoly on products for Black hair. After spending most of her life choosing from a selection of two bottles and being told to mask her natural look, Ross is just looking forward to continuing a movement. “I want there to be a shelf space that can’t…

How Vodafone’s International Comms Campaign Led to a Reimagining of Its Agency Partnership

Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver campaign work despite the restrictions imposed by the pandemic. In October 2020, Vodafone appointed burgeoning London creative agency NCA to transform its marketing communications. In…

The Brands Competing at the 73rd Emmy Awards Have Been Revealed

The 2021 Emmy nominations are here. And the nominees for Outstanding Commercial this year are campaigns for Amazon Alexa, Apple Airpods, Nike, Apple Watch and Beats by Dre. The five nominees for the 73rd Emmy Awards were announced online alongside the various categories that recognize the greatest achievements in television each year. The winners will…

Boston Pizza Has Advice on ‘How to Patio’ After Canada’s Extended Lockdown

Canadians, just now emerging from some of the longest and most restrictive pandemic lockdowns in the world, have probably forgotten how to patio. Yes–patio is a verb, according to a new ad campaign for Boston Pizza, and residents don’t know how to do it anymore. That’s where the British Columbia-based brand comes in with a…

Bubble Gum? Rhubarb? This Ad Stirs Debate on What Scottish Soda Irn-Bru Tastes Like

Scotland has a soda that tastes unlike any other on the planet, distinctive from its rivals in both flavor and its garish orange coloring. Since around 1901, AG Barr has been producing Irn-Bru, which contains 32 flavors, and to this day it hasn’t found a consistent description to explain just how it tastes. Yet this…

Kraft Turns Its Iconic Comfort Food Into Flavored Ice Cream

Kraft likes to tinker with its legendary macaroni and cheese, turning it bright pink and adding a candy coating for Valentine’s Day and latching onto the pumpkin spice trend for a fall novelty flavor. But summer’s here, so the heritage product is reinventing itself once again, fully embracing the season and dipping into an entirely…

Dentsu’s Global CEO of Creative Services Jean Lin Takes on New Role

Dentsu Group has announced a new position for its global chief executive of creative services, Jean Lin, who will become its new executive officer later this year. From August 1 Lin, who was appointed to her current role two years ago, will advise and oversee the development of Dentsu Group’s sustainable client solutions service, Dentsu…

What Brands Are Doing for the Tokyo Olympics and Paralympics

After a yearlong delay, questions still remain about how the 2020 Summer Olympics in Tokyo can proceed amid the ongoing Covid-19 outbreak. The decision to ban all spectators and Japan’s state of emergency have cast a shadow over the global sporting event. Despite this, the Olympics aren’t short of sponsors and brands (both official and…

As the Tokyo Olympics Near, Nike’s New Spot Focuses on the Future of Sport

With the Olympics kicking off later this month, Nike has extended its “Play New” campaign to focus on the ambitions of the next generation of athletes and inspire a new generation to participate in sport. Created by Wieden + Kennedy, the ongoing campaign began in May in a bid to encourage people to try new…

Beyond Meat Debuts Plant-Based Chicken Tenders at 400 Indie Restaurants

Beyond Meat, diving further into plant-based poultry after hits and flops in the category, announced this week that it will supply faux chicken tenders to 400 indie restaurants around the country. The new product arrives as mom-and-pop eateries continue to reopen after pandemic-related shutdowns. It also coincides, fortuitously, with a chicken shortage that’s caused prices…

The Tampa Bay Lightning’s Melted Championship Ice Will be Turned Into Beer by Coors Light

What’s colder than the Rockies? Tampa Bay. Well, its ice rink maybe. The city’s hockey team, the Tampa Bay Lightning, just won its second consecutive NHL championship, and to celebrate, Coors Light–the official beer of the Lightning–is concocting a beer made with actual ice from the Stanley Cup Final. Coors Light Champions Ice is made…