W+K’s New Travel Portland Ads Reveal More of the City’s Quirks

While Portlandia pushed Portland’s weirdness into the public perception, the city isn’t all doughnuts, beer and naked bike rides–although those are things that the city is known for. Many aspects of Portlandia are obviously exaggerated, but one thing Fred Armisen and Carrie Brownstein absolutely nailed were the city’s ubiquitous thrift shops. While the most recognizable…

Can a New Marketing Campaign Bring Vitality Back to GNC?

While health and wellness retailer GNC isn’t as physically fit as it once was, a new ad campaign might help restore some vitality. In a lighthearted, self-deprecating spot from Havas New York that debuted earlier this month, GNC invited viewers to see the company in a different light by focusing on an asset more valuable…

Agency Network Plan A Expands With Four New Additions

Alternative holding company Plan A, which was formed by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex in June 2018, has expanded by adding four new companies to its fold. Joining the agency network are: Tether, a Seattle design agency formed by industry veteran Stanley Hainsworth, who formerly led…

Upheaval at Gap Shows a Need to Reconnect With Its Core Customer

It’s been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic and Old Navy, has seen the departure of three senior executives and the scrapping of a previously announced plan to spin off Old Navy. The latest exit is marketing…

AnalogFolk Is Closing Its Portland Office and Placing More Emphasis on Other Markets

Digitally focused indie agency AnalogFolk is closing its Portland, Ore., office, and one of its leaders, Carren O’Keefe, will relocate to Amsterdam as its executive creative director. The office mainly served Nike’s U.S. football account, handling the brand’s social media. At the end of last year, Nike took those functions in-house, and AnalogFolk had to…

Anomaly Is Donating the Paychecks of Australian Employees to Wildfire Relief Efforts

Anomaly has found a simple yet effective way to help fight the wildfires that are ravaging Australia. The agency has tallied up the amount each of its Australian staffers makes per week and plans to donate that sum to organizations that are helping with relief efforts. According to Anomaly, roughly 30 of its staffers across…

How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

Americans love their conveniences, but one piece of long-cherished gear is clearly on its way out: the disposable plastic bag. Consumers use 100 billion of them a year, and since most recycling programs can’t handle the flimsy things, they wind up in landfills or the ocean. This fact has moved lawmakers across the country to…

Snoop Dogg Gets Behind the Counter for Beyond Meat and Dunkin’

Despite his famously laid-back persona, Snoop Dogg is a hard-working foot soldier for one of his pet causes, namely swapping out animal protein for the plant-based Beyond Meat. The iconic rapper, who has a well-hyped penchant for a different kind of plant product, is an investor in the fast-growing billion-dollar startup and a frequent Beyond…

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

At the Consumer Electronics Show earlier this month in Las Vegas, one man towered above the crowd. At 7’1″ and over 300 pounds, Shaquille O’Neal–better known as just Shaq–dominated the NBA for nearly two decades. Since retiring in 2011, the Diesel has only grown his presence in households across the world. He’s a commentator on…

The Company Behind MSG Urges Merriam-Webster to Drop ‘Chinese Restaurant Syndrome’

Merriam-Webster is such an of-the-moment publication that it’s added terms like “gender nonconforming,” “snowflake” and “bottle episode” to its arsenal lately, plus identified “they” as the word of 2019. As its editors say, “The English language never sleeps.” So why has it continued to single out monosodium glutamate in Chinese food, under the heading “Chinese…

Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?

When Meghan Markle–now known as the Duchess of Sussex–stepped out for a day of engagements in Cardiff, Wales during her engagement to Prince Harry in January 2018, she wore a pair of black skinny jeans from the little-known Welsh brand Hiut Denim. Once one of the several bloggers who tracked the soon-to-be Duchess’s style were…

The Shining Dew Parody; NBCU Takes Wraps Off Peacock: Friday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Mountain Dew’s Super Bowl Ad Will Parody The Shining…

The Future In-Car Experience and What It Means for Marketers

LAS VEGAS–At CES 2020, there was a lot of buzz about the future of autonomous vehicles and the freedom that passengers will have during trips in driverless cars. What will that mean for marketers? Adweek sat down with two experts, Bill Wyman of Harman and Anne Mellano of Bestmile, to discuss this growing area of…

WPP Integrates Mindshare and Neo Media World Capabilities

WPP media agency network Mindshare and digital-first global performance agency Neo Media World are integrating their capabilities to better address challenges faced by marketers. Both agencies will retain their individual identities, branding, client roster and culture, but the move will result in a number of organizational shifts, including the creation of an integrated delivery unit…

Anheuser-Busch Adds 4 Beers to Growing Low-Alcohol Portfolio

The market for no- and low-alcohol products in the U.S. is expected to grow about 32% between 2018 and 2022, and Anheuser-Busch is taking note. The beverage company, known globally as AB InBev, has introduced four new no- and low-alcohol beers (NABLAB) to its portfolio. The new products, which are made by craft brewers owned…

Just Salad Likely to Pursue Private Equity or IPO Within 2 Years to Fund Growth

ORLANDO–Just Salad, which serves up environmentally sustainable policies alongside its healthy menu options, is likely to seek either private equity or an initial public offering within the next two years to fund growth, the company’s CEO and founder Nick Kenner said in an interview with Adweek at the ICR Conference 2020. Propelling the need to…

Olay Nabs 5 Famous Faces for Its Second Super Bowl Ad

For its Super Bowl spot, Olay is going all in on celebrities. The skincare brand, which is owned by Procter & Gamble, has a roster of five famous faces who will star in its Super Bowl 2020 ad: Taraji P. Henson, Katie Couric, Busy Philipps, Lilly Singh and Nicole Stott, a retired astronaut. Many of…

Ogilvy Lays Off 80 People Across U.S., Including CCO Leslie Sims

Ogilvy’s U.S. chief creative officer Leslie Sims has been let go as part of a round of layoffs that affected roughly 80 employees at the WPP agency. In an email to staffers obtained by Adweek, worldwide CEO John Seifert said the staff reduction impacted nine offices, equating to 3.7% of the agency’s total workforce in…

After a Second Stint at CPB, Alex Bogusky Exits the Agency He Co-Founded

A year and a half after returning, ad industry icon Alex Bogusky is exiting the field once again. Bogusky re-joined CPB, the agency he co-founded, in August 2018 in the role of chief creative engineer. Before leaving the advertising industry in 2010, Bogusky was one of its most high-profile creative voices, building CPB’s reputation on…

Grindr, OkCupid and Tinder Among Popular Apps That Sold User Data: Report

Several popular apps are selling user data–including highly personal information, such as dating choices and precise locations–in ways that could violate privacy laws, according to a report released today by the Norwegian Consumer Council. For the report, titled Out of Control: How Consumers Are Exploited by the Online Advertising Industry, the government-funded nonprofit worked with…