A Century Ago, Two Women Fought to Make the Poppy the National Symbol of Service and Sacrifice

As Americans prepare to celebrate Memorial Day Weekend, a Harris Poll released earlier this week contained a discouraging finding: Only a little more than half (55%) of us know what Memorial Day is actually about. Some people tend to confuse it with Veterans Day, which is on Nov. 11. (For the record, then: Veterans Day…

Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic

Kylie Jenner’s face–seductive, glowing and larger than life–is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift. The campaign, which took hold of 1,300 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the…

Having Its Meta Moment, This Drag Convention Will Have Actual Drag Racing

If hundreds of wig, glitter and corset vendors, a family-friendly area with a pint-sized runway and scores of famous glamazons aren’t enough of a draw, here’s a compelling tidbit about this weekend’s DragCon: There will be drag queens in go-karts. For the first time, there will be actual drag racing, dubbed “RuPaul’s Kart Race,” at…

This Undercover Lyft Stunt Directed by Olivia Wilde Is Actually an ACLU Fundraiser

The new episode of Undercover Lyft stars Jason Sudeikis as an in-disguise driver and Will Forte as a chatty third wheel, with Olivia Wilde directing the video and the ACLU popping up in a cameo. It’s no accident that these forces are combining–it’s part of a Lyft integration into Wilde’s indie coming-of-age comedy, Booksmart, in…

A Brazilian Soccer Team Created ‘Camouflage’ Jerseys to Combat Post-Game Violence

While sports rivalries around the world can often get heated, they can be downright dangerous when it comes to soccer in Brazil. According to Leo Burnett Brazil, the nation has the world’s highest rate of football-related deaths, with 144 violent fights around stadiums last year that resulted in 19 deaths. So to help protect fans…

The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users

Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake accounts in the first…

Land Rover’s New Ad for CNN’s ‘Apollo 11’ IMAX Film Inspires Discovery on Earth and Mars

To the untrained eye high above the surface, the Utah desert can look a lot like Mars. It’s red. It’s dusty. It’s mountainous. It’s barren. It’s foreboding. And that’s the point. A new ad for Land Rover shot at the Mars Desert Research Station features physician and scientist Shawna Pandya and focuses on her training…

Samsung’s AI Lab Can Create Fake Video Footage From a Single Headshot

Deepfake technology may be reaching a point where a single Facebook profile picture is enough material for someone to literally put words in your mouth. Researchers at Samsung’s artificial intelligence lab in Russia published a paper this week outlining a technique by which a portrait image can be made to appear as if its subject…

Tremor Video Is the Latest Company to Take the OOH Plunge

Tremor Video is taking its programmatic advertising a little further out of home. Today, the ad tech company said it will be expanding its demand-side offerings to include digital out-of-home (DOOH) screens, aside from the company’s connected-television (CTV) and over-the-top (OTT) inventory. Moving the company’s programmatic operation out of home seemed like a natural choice,…

NRA Files Second Lawsuit Against Ackerman McQueen, Seeking $40 Million for Alleged ‘Coup’ Attempt

The National Rifle Association has sued its longtime ad agency of record Ackerman McQueen for the second time in just over a month, accusing the agency of leaking unflattering information about the nonprofit gun group to the press and engaging in a “conspiracy” to “tarnish and ultimately destroy the image of the NRA and its…

More Than Half of Marketers Say AI Is Not Meeting Their Needs

While nearly nine in 1o marketers say they have used artificial intelligence in some form to do their job better, a number of challenges still prevent them from tapping the technology’s full potential. That’s according to a new survey from Forrester Research and marketing AI platform Albert in which 156 marketers with decision-making power over…

Pandora Commissioned an Interactive Mural of DJ Khaled to Promote Its Summer Playlists

Pandora’s algorithms think DJ Khaled’s new album will be a hit this summer. For its new “Sound On” campaign, the streaming music service analyzed its data to see which hits and artists would be the most listened to during the hottest months of the year. Topping the list was Khaled’s “Just Us” featuring SZA, followed…

New Cannabis-Focused Ad Agency Launches to Help Brands Navigate Legalization Worldwide

It’s no secret that as outdated perceptions and legal barriers dissipate, brands are rushing into the cannabis space. Those seeking to do so, however, have to navigate a web of legislation and cultural norms, so perhaps it was only a matter of time before a global agency specializing in the space emerged. Enter Gram by…

Female-Founded Companies Call on Brands to Take Action on Abortion Rights

Seven female-founded brands are taking a vocal stand for reproductive rights in a full-page ad in The New York Times today, encouraging other brands to do the same. The founders of the seven brands–Clary Collection, Cora, Dame, Fur, LOOM, Sustain Natural and Thinx–all signed the letter, which starts with the capitalized proclamation “Abortion is:” and…

The World’s Smallest McDonald’s Illustrates the Scale of a Declining Bee Population

The issue of bee population decline may be a cute cause c?l?bre in some corners, but it is a severe problem that demands consistent attention. According to research, honeybees perform 80% of pollination and 70% of the top human food crops–which supply about 90% of the planet’s nutrition–are pollinated by bees. The pervasive use of…

Sephora Turned Applications for Its Influencer Program Into a Social Media Event

For most brands, selecting which influencers to work with is a cloak-and-dagger process filled with discreet meetings and non-disclosure agreements. But earlier this year, Sephora opened up its decision-making process to influencer communities through a new program called #SephoraSquad, a roster of influencers who will have an ongoing relationship with the brand via creating content…

Home Depot Is Betting That America’s Miserable Movers Will Make Good Customers

In case you haven’t experienced it yourself, moving sucks. A recent survey of 2,000 Americans conducted by Life Storage revealed that the average move entails two nights of lost sleep, two arguments with a partner, and two crying jags. Nearly a third of Americans consider moving to be more stressful than interviewing for a job,…

Q&A: AB InBev on the Evolution of Its In-House Agency That Launched Last Week

Last week, AB InBev announced the official launch of its in-house agency, draftLine, which it has built up internally from a team of three to over 50. On Friday, Adweek spoke with AB InBev senior vice president of marketing Joao Chueiri about the development of draftLine and what we can expect from the shop in…

This Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Public

Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should never perform in public, like clipping your nails and, certainly, brushing your teeth. A brand called Hello is tackling the latter, but with a dose of humor, a modicum of privacy…

Google’s Director of Agency Platforms Likes to Zig and Zag

When Marta Martinez was in college in Barcelona, she attended a school known for its math and qualitative sciences programs. But what did she pick? Marketing. “I became determined to bring the science into what’s considered more of an art,” she said. Over the course of her career, she’s done just that. After working in…