Adobe’s Survey Shows How People Are Using Emojis to Communicate With Brands and Each Other

A new study from Adobe sheds a little more light on what today’s emoji users think of using picture characters for communication. Today, on World Emoji Day, the company has released results of a survey of 1,000 U.S. emoji users that provides insight to the most popular emojis and how they’re used in life, at…

A New ANA Study Indicates That In-House Agencies Struggle to Attract Top-Tier Talent

According to the Association of National Advertisers (ANA), 78% of the organization’s members have an in-house agency, up from 58% in 2013. As the pace of using internal teams in brands accelerates, a new study from the ANA, Boston Consulting Group and Reed Smith reveals some concerns. Specifically, the research shows that attracting top-tier talent…

On the Way to Its 25th Season, MLS Continues to Build a ‘League for a New America’

Last month, the Portland Timbers of Major League Soccer (MLS), reopened their stadium, Providence Park, after $85 million of new construction and renovation. The 20-month project was a crowning achievement for the franchise that, when they entered the league in 2011, played in a baseball stadium that was built in 1926. Over time, owner Merritt…

On Apollo 11’s 50th Anniversary, This Ad Captures a Lifelong Fascination With Space

A young girl sits rapt in front of a black-and-white television screen as John F. Kennedy gives an impassioned speech about traveling to space to find “new hopes for knowledge and peace.” The U.S. will take on this world-changing goal “not because it is easy, but because it is hard.” That heralded talk, dubbed “We…

Taco Bell and T-Mobile Will Bring Co-Branded Pop-Ups to 3 Cities

Combination T-Mobile and Taco Bell pop-up stores are coming to three cities next week as the two brands double down on a promotional partnership that began during the Super Bowl. The co-branded spaces, set to open between July 23 and 25 in New York, LA and Chicago, will offer free tacos, assorted merchandise and limited-edition…

Taboola Wants to Fuel Local News With Its Latest Partnership

Israeli content-curation company Taboola has worked alongside publishers for more than a decade to fuel–and fund–the stories they produce. Now, it’s bringing that tech to New York City. Today, the company announced a partnership with News 12 Networks, a group of local news networks, owned by Altice USA, that focus on local coverage in Manhattan,…

Q&A: Ticketmaster’s President, Jared Smith, Talks Ad Tech

If there’s one thing that can unite even the most partisan of Americans, it’s the often awful collective experience of trying to buy concert tickets. Fans like you and me have the odds stacked against us when our favorite artist or band goes on tour, as not only are we competing against the thousands of…

We’ve Got a Winner: Adweek’s Ava DuVernay Cover Portrait Honored by Communication Arts

Last year, we were thrilled to feature director Ava DuVernay on the cover of Adweek’s 2018 Creative 100 issue, and now we’re just as excited to announce that the portrait, shot for Adweek at the Los Angeles headquarters of Array Now, DuVernay’s production company, by photographer Scott Witter, was named a winner in the editorial/entertainment…

3 Things Brands Should Consider Ahead of Every Influencer Partnership

Influencer marketing has long passed the point of being a trend and is now, for better or worse, a staple element of the advertising industry. But that doesn’t mean brands have it all figured out. Questions abound around allocating influencer marketing dollars, drawing up campaigns, and perhaps most importantly, choosing which influencers make sense for…

FTC Said to Reach $5 Billion Settlement With Facebook Over Privacy Issues

The Federal Trade Commission has approved a $5 billion settlement with Facebook to end a probe into the company’s privacy practices that began after the Cambridge Analytica scandal revelations early last year, The Wall Street Journal reports. The agreement came down to a 3-2 vote that split along party lines with the three Republican commissioners…

This Darkly Satirical Site Imagines a ‘New’ Trump Hotel on the Mexican Border

The Trump administration’s policy on the border of Mexico has been under a white-hot spotlight for some time. Reports of horrific conditions continue to be documented, and pressure from congressional representatives and the public is on overdrive. The ad industry hasn’t escaped scrutiny. Ogilvy recently addressed internal tension over its client relationship with Customs and…

AI-Powered Creativity Tools Are Now Easier Than Ever For Anyone to Use

As machine-learning advances are giving rise to a vibrant artificial-intelligence-generated art scene, developers have begun to create versions of these tools easy enough for even the most code-challenged creatives to use. The latest addition to this growing array is a platform called Runway ML, which hosts dozens of AI-based creative functions ranging from utilitarian tasks…

Publicis Divides Its U.S. Creative Arm Into 3 Geographical Zones, Each With Own Leader

Publicis Groupe’s ongoing restructuring, which was first announced in 2015, is further taking shape in the U.S. via the introduction of three “zones” that break up the holding company’s creative hub into three geographical brackets. Publicis Communications, which encompasses creative networks including Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGroup and Prodigious,…

NBA Poaches Twitch Exec for CMO Role

Twitch’s CMO Kate Jhaveri is taking her talents to the NBA, stepping into the league’s chief marketing role, replacing Pam El (a former Adweek 50 recipient), who retired last year. According to an announcement, Jhaveri will run point on all marketing operations for the NBA, NBA G League (which is a league sponsored by Gatorade)…

Video Game Promotional Stunt Tricks New Yorkers Into Thinking They Blew Up a Cop Car

An agency that specializes in branded stunts created seeming mayhem in the streets of New York to promote a free-to-play action video game. The campaign involved viral marketing shop WhoIsTheBaldGuy arming random Manhattan passersby with a real-life model of a massive firearm from the game WarFrame, warning them not to pull the trigger. Regardless of…

How MLB, New Era and New Balance Leveraged Francisco Lindor’s Many Assets in Their Marketing

Major League Baseball’s Opening Day ad featured over a dozen of the game’s brightest young standouts humble-bragging their way through a faux news conference. To steal the show from stars like Los Angeles Angels centerfielder Mike Trout and New York Yankees outfielders Aaron Judge and Giancarlo Stanton takes a special personality–and that’s exactly what Cleveland…

Q&A: Google’s Chetna Bindra on the Importance of Transparency in Digital Advertising

When you have “User Trust, Privacy and Transparency” in your title, you have to have more than a passing knowledge of not only the broad advertising and media ecosystems but also a nuanced understanding of regulations. Oh, and when you have this title at Google, and you’re responsible for setting product vision and strategy across…

Pedigree Has Created an App for Dog Lovers to Complement Its Canine Selfie Stick

If you’re a dog owner, chances are you’ve tried to take a selfie with your pup and encountered varying amounts of success. Getting your pet to look directly at the camera is no easy feat, but Pedigree has come up with a delightfully simple solution to our dog selfie woes. The brand’s SelfieStix product, which…

Go Behind the Scenes of Adweek’s Cover Shoot With Alex Morgan

I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan. To prepare, I scoured endless Google Images searches of her to see where she had been photographed, how and by whom. There was a common theme: soccer…

How a Bunch of Urban Hipsters Saved Pabst Blue Ribbon

If you’re the sort who suffers for days from old commercial jingles that get stuck in your head, then by all means avoid searching YouTube for the Pabst Blue Ribbon weightlifter spot. Its doubtful premise–that a champion athlete can win first prize, but really just wants a brewski–climaxes in song: “I’ve got a taste for…