A New Pilsener Ad Highlights the Selflessness of Ecuador’s Front-Line Doctors

Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time….

Watch Adweek’s Spring 2021 Convergent TV Summit

Adweek’s semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic shifts of the past year–and what the future might hold. If you missed any of the thought-provoking sessions or just wanted to watch them again,…

Dentsu Organic Revenue Falls 2.4% in Q1 as Restructuring Plans Take Effect

Dentsu’s organic revenue declined -2.4% in the first quarter of this year, while revenue at the global advertising holding company dropped -1.5%. The business, which owns agencies such as Dentsu McGarry Bowen, Carat and Merkle, said revenue fell 1.5% to $2275.75 million (248,850 million Yen) from January to March, though operating profit increased 22.4% to…

Viant’s Q1 Revenues Top $40 Million

Since late 2020, several ad-tech companies have attempted to float on the public markets. That includes Viant, which issued its first quarterly results today after listing on the Nasdaq in February. Top line Viant, which offers a demand-side platform known as Adelphic, posted revenues of $40.1 million for the three months leading up to March…

Medterra’s Ads Want You to Learn the ‘CBDo’s and CBDon’ts’ of Shopping for CBD

It should go without saying, but here’s a bit of advice anyway–skip the CBD-coated “sleep pretzels” of dubious origin and the CBD tonic that some guy cooked up in his garage. Sketchy! To avoid those scenarios, there are rules that can help you navigate a CBD space that’s jam-packed with more than 3,000 brands. They’re…

What 2021’s Virtual OZY Fest Suggests About the Future of Events Marketing

Half a year in the making, it’s probably the only event where you’ll find Big Freedia and H.E.R. sharing a bill with Mark Cuban, Dr. Anthony Fauci, Tig Notaro and Condoleeza Rice. This year, following a two-year hiatus, OZY Media is bringing its distinct and eclectic OZY Fest directly to its largest audience ever, with…

Can You Spot the Child Warning Signs This Gorgeous Video Hides in Plain Sight?

It’s a rare ad that’s both gorgeously artistic and yet effective in a highly practical way. But you definitely get the combination of soaring creativity and tangible education in the new 2-minute video from Danish optical brand Synoptik and Copenhagen agency Robert/Boisen & Like-Minded. The short film is directed by Rune Milton, known for his…

The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)

One of the ways search engines judge the value of a website is by evaluating the links that point to it. Few or no links tell Google that your website is unimportant; a large number of links from quality websites indicates that your site has useful content, which increases your search engine visibility. While on-page…

Havas Chicago Hires CCO From Leo Burnett

In a generational leadership shift, Havas hired a new chief creative for its Chicago office from Leo Burnett as a 30-year industry steps aside. Myra Nussbaum is joining Havas Chicago as CCO after spending approximately a year as executive creative director for Leo Burnett. “Havas has an edge that the other holding companies don’t have,”…

Twitter Sashays Into the Creator Economy

The lines between user and influencer are blurring rapidly, even for social media companies like Twitter that have been frankly unaccustomed to treating their most popular users as creators. Twitter, which will soon allow creators to paywall their tweets as part of its Super Follow feature, has just started to roll out a tipping system…

PMG Introduces New Strategic Planning and Insights Practice

Adweek’s 2020 Breakthrough Media Agency of the Year is building on its past success with the introduction of a new practice expanding its strategic offering and designed to compliment its existing strengths. Independent digital agency PMG is formally launching its strategic planning and insights practice with industry veterans at the helm. Aimed at helping brands…

Renault Celebrates Its Cycling Past to Promote Hybrid SUV and E-Tech

In a nod to Renault’s links to both automaking and cycling, a campaign to promote its hybrid SUV Renault Captur and plug-in E-Tech technology will feature a cover of “Eye of the Tiger.” Between 1978 and 1985, the French carmaker ran a professional cycling team, which a new TV campaign from Publicis Conseil evokes as…

Mattel Kicks Off Pride Merch Season With Deck of Rainbow Uno Cards

In the 50 years since Ohio barber Merle Robbins invented Uno, the card game has sold north of 100 million decks. To bolster the game’s appeal, Mattel (which bought it in 1992) has stamped out an endless array of themed and licensed packs–473, by one count. These have included a Minecraft Uno, a Frozen Uno…

How Shutterstock Thinks About User Base Through Platform Partnerships

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock CEO Stan Pavlovsky discusses the benefits–and complexities–of platform integration for overall company growth. Below, in his own words, he lists the three key elements of Shutterstock’s approach. The challenge…

The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’

Today, the Trade Desk posted revenues of $219.8 million for the opening quarter of 2021, with the independent ad-tech company teasing an upcoming overhaul to its platform dubbed Solimar. Company CEO Jeff Green also used the company’s subsequent earnings call to explain a further update to Unified ID 2.0, which it maintains will prevent the…

Grey Promotes Javier Campopiano to Global Creative Partner

Grey has promoted Javier Campopiano to global creative partner, having previously held the post of chief creative officer for Grey Europe and creative chairman for the U.K. branch. Based in Spain, Campopiano is best known for the multi-award-winning “It’s a Tide Ad” series while in a previous role at Saatchi & Saatchi London, where he…

Why Networks Don’t Prioritize Programmatic as They Move Into Streaming

Streaming is the word for this year’s upfront discussions, but big networks aren’t yet opening up that highly valuable inventory to programmatic buying. The growth of streaming, accelerated by the pandemic, is pushing marketers to move some of their TV budgets out of linear and into connected TV. Since CTV is a digital medium, ad-tech…

‘The Black Mother’s Green Book’ Seeks to Improve Birth Experiences for Black Women

A new app launched ahead of Mother’s Day invokes Victor Hugo Green’s historic Green Book as it attempts to help Black mothers navigate the perils of racism in the medical industry. Independent agency Mother worked with Irth, a non-profit tech project of Narrative Nation, on the launch of “The Black Mother’s Green Book” today. Referencing…

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior Court on behalf of the Commonwealth of Massachusetts accusing Publicis Health of deceptive marketing practices for its role in promoting OxyContin to…

Wieden + Kennedy’s Neil Christie to Depart After 17 Years

Wieden+Kennedy’s Neil Christie is to leave the agency after 17 years working across the business. Christie leaves the agency having joined as managing director in 2004 after spells at Yellowhammer, BBH and TBWA. Famous campaigns such as “Dancing Pony”, “Run London” from Nike and Arla Cravendale’s “Cats with Thumbs” were produced during his tenure. In…