Watch Every Session From Elevate: Hispanic TV 2022

As the Hispanic audience in the U.S. continues to grow, media companies and marketers alike are turning to emerging technologies and unconventional partnerships to achieve scale. These issues and more were explored at Adweek’s second annual Elevate: Hispanic TV Summit. On June 9 executives, programmers and their partners discussed how they are maintaining cultural relevance…

Macy’s Creates NFT Collection Tied to 4th of July Fireworks Show

Macy’s is rolling out a new collection of NFTs tied to its annual 4th of July firework celebration in New York. The retailer will award unique digital graphics to the first 10,000 people to join its new forum on the chat platform Discord. The artwork is based on this year’s show, and the tokens will…

T-Mobile Offers International Data and Gas Discounts as Part of New Travel Campaign

Ahead of the summer travel surge, T-Mobile is rolling out a new campaign of perks centered on vacationers. The carrier will offer its subscribers faster international data speeds in certain countries, free Wi-Fi on more flights and discounts at Shell gas stations through Labor Day. The new travel-themed campaign builds on T-Mobile’s long-running strategy of…

Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. “We are uniquely positioned at Phillips…

Bud Light Has Put Its Creative Account Up for Review

Bud Light has put the creative work for its portfolio of brands, including Bud Light, Bud Light Seltzer and Bud Light Next, up for review. “As the brand marks its 40th anniversary, Bud Light will be reviewing its creative business as it continues its mission to build authentic and engaging connections with its consumers,” a…

Juliana Stock Named A+E Networks Chief Marketing and Brand Officer

Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company’s first CMO in four years. Stock has been promoted to A+E’s chief marketing and brand officer. In the role, she will oversee A+E’s strategic, creative and corporate brand marketing teams, and report to A+E Networks Group president and chairman…

22 LGBTQ+ Changemakers Creating More Inclusive Spaces

One of Adweek’s core values is celebrating talent, leadership and innovation from all backgrounds and from all walks of life. We strive to showcase the veterans and rising stars who may not be getting as much recognition as they deserve. Each of these Pride Stars is special because they fully bring themselves to the table,…

Adopting a New Mindset for Marketing

The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It’s time to rethink the traditional responsibilities of marketing and reset our understanding of its role in…

Hallmark Touts Nearly 100 Original Movies and Series in Upfront Push

Crown Media Family Networks is getting upfront and personal with marketers for 2022. Though in-person upfront events took place in May for the first time since 2019, Crown Media chose not to return to the Rainbow Room in Rockefeller Center for a presentation. Instead, the company decided to take a different approach, connecting with clients…

Publish Test May 26

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As Financial Services Face More Volatility, Prudential Taps United Way’s Stan Little as Business CMO

After two years running customer experience at the United Way charitable organization, Stan Little is returning to financial services to join Prudential as chief marketing officer for U.S. business. Little is responsible for the Newark, New Jersey-based company’s marketing strategy across its insurance and retirement businesses. His hiring comes amid recession fears, inflation concerns and…

Hydrow’s Head of Community on the Power of Writing It Down

Part marketer, part writer, part athlete, all heart. Erin Bailey leads the community team at Hydrow-the immersive at-home rowing company that has raised money from the likes of Lizzo and Justin Timberlake-while moonlighting as a writer tackling something many of us talk about but rarely do: journaling. Her role is anchored in personal experience, ensuring…

Lululemon’s CBO on Community As the Output of Authentic Human Connection

Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018. From there, she took a leap of faith to join Uber, to try her…

VP and CMO Sandra Lopez on Embracing a Growth Mindset in an Ever Evolving World

Sandra Lopez spent a little over 15 years at Intel, beginning as director of consumer marketing strategy, to director of new business marketing–where she established, built and nurtured new and adjacent businesses. To her longest role at Intel vp and general manager where she led Intel’s efforts for the digitization of sports. Her extensive experience…

Audi Picks Ogilvy as Its New Creative Agency of Record

Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis’ Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the…

Omnicom Debuts Video Ad Honing Tool, Powered by Google Data

A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don’t work. Enter Video Creative Intel, a tool from…

Tech Platforms May Get a Five-Person Federal Watchdog, per new Bill

Sen. Michael F.Bennet of Colorado introduced a bill last week to establish a new five-person commission that would be responsible for protecting people against tech platforms, like Facebook and Twitter, that facilitate interactions amongst users. As per the Digital Platform Commission Act, the potential federal agency can set new rules that govern how transparent tech…

Deutsch New York Names Samira Ansari CCO

Deutsch New York has appointed FCB New York executive creative director Samira Ansari as its new chief creative officer. She will report to Deutsch NY CEO Val DiFebo and will join the agency’s executive leadership team. She starts her new role on June 1. Ansari is tasked with leading the creative vision for the agency,…

How Doritos’ Caio Correa Inspires Bold Thinking

With a career spanning more than 15 years in CPG, Doritos Sr. Marketing Director Caio Correa knows how to turn up the heat at the shelf. Since joining PepsiCo nearly 4 years ago, he’s taken on his spiciest challenge yet: keeping Doritos hot, top-of-mind, and constantly pushing the envelope. Correa came to the US from…

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What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…