Nike Japan Allows People to Color Their Own Sneakers Through an Augmented Reality Zine

A new “collaborative zine” from Nike Japan is putting a tech spin on coloring book pages. The shoe giant’s latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in…

3 Former Employees Sue WeWork, Alleging Harassment, Discrimination and Retaliation

Three former employees filed lawsuits against WeWork this week accusing the coworking company of racial discrimination, harassment and retaliation, among other alleged misconduct. Two separate complaints filed Wednesday in the New York Supreme Court for the County of New York allege racial discrimination, sexual harassment by WeWork employees, “questionable” stock option practices, equal pay violations…

JanSport Aims to ‘Lighten the Load’ for Gen Z With Mental Health Resources

For backpack brand JanSport, back-to-school season is typically its busiest time of the year. Needless to say, back-to-school in the fall of 2020 is looking unlike any other previous year. While schools and universities across the country grapple with how to educate again, JanSport has had to adjust its messaging toward its primarily Gen Z…

Fast Fashion Retailer Shein Comes Under Fire for Swastika Necklace

Shein has come under fire for selling a necklace featuring a swastika pendant. The fast fashion ecommerce retailer is best known for knockoff products and impossibly low prices–case in point, the necklace in question costs $2.50. On Thursday, images of the necklace, which features a gold swastika pendant on a gold chain, started circulating on…

How Booking.com Won Its Fight for a Trademark

Travelers don’t lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court….

The Who, Where and How of Cannabis Consumers

There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set on pigeonholing marijuana users into two categories: the stereotypical recreational stoner and those with a doctor’s note. Gary Allen, COO of cannabis data and strategic analysis firm New Frontier Data, thinks that…

Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature

Burger King has found a clever way to take advantage of Twitch’s donations feature for cheap publicity. The fast-food chain donated amounts between $1 and $5 to several popular gaming streamers, then used the personalized message option that comes with such donations to have a bot read a plug for the restaurant’s app and summer…

Stella Artois’ Whimsical Music Video Recommends Embracing Your Summer Persona From Home

As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their “daydream” doubles. The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in…

7 Demands for the NFL by Native American Leaders; Online Shopping Scams Surge: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Leaked Letter to NFL by Native American Leaders Demands Immediate…

Where to Binge TV Shows This Weekend; Periscope Walkout Escalates: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Which Streaming Service Is Best for TV Binging This Holiday…

Meet the Security Robot That May Be Coming to Your Local Supermarket

Even without the googly eyes of some of its sister automatons, Badger Technologies’ PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company’s roster of automated retail workers and its first foray into the…

Quirky Interactive Art Campaign Lets Kids Send Climate Change Messages With AR Faces

A new interactive art campaign is making children the face of climate change–literally. The project, from artist Olafur Eliasson with support from agency AKQA, lets kids superimpose their faces on various environmental scenes through augmented reality tech and share their thoughts about how climate change will impact their futures. All that’s needed to participate is…

While the C-Suite’s Post-Pandemic Outlook Is Bleak, CMOs Remain Optimistic

How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will…

Don’t Expect a Marketing Blitz From Auto Brands on This Fourth of July

Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer. Half a dozen makes, including Detroit’s Big Three, were advertising an unprecedented interest-free financing over seven years. These…

Airlines ‘Doing the Math’ on How to Accommodate More Travelers

As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight. Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America’s airports. But that number still represents a steep…

Outdoor Voices Replaces Board Chair and Raises New Capital

Following a tumultuous start to the year, Outdoor Voices has been infused with more money and undergone another leadership shakeup, the direct-to-consumer athletic brand announced this week. Ashley Merrill, co-founder and CEO of luxury sleepwear brand Lunya, has taken over as chairwoman of the board of directors from previous chairman Mickey Drexler. Merrill is also…

W+K New York is Auctioning Off a ‘Queer Brick’ for Homeless LGBTQ Youth

Legend has it that on the night of the police raid at the Stonewall Inn gay bar in June 1969, a Black trans woman–believed to be Marsha P. Johnson–kicked off resistance to the arrests by throwing a brick at police. Or maybe it was a shot glass, a new campaign from Wieden + Kennedy New…

Macy’s Brand Experience Officer and Story Founder Exits

One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees being let go. The news was first reported by Retail Dive. Shechtman joined Macy’s in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential,…

White Castle’s Latest Marketing Move Riffs on a Time-Honored Strategy

Last week, White Castle issued an animated little announcement–the results of a survey it had conducted about chicken. Specifically, it was about its Chicken Rings (12 for $2.99), an item variously described by respondents as “fanfreakingtastic” and “pluckin’ awesome.” Not exactly a bombshell piece of news. Nor was it especially jaw-dropping that the lead finding–“More…

Shaq Surprises Papa John’s Customers From Inside the Box as They Try His New Pizza

Shaquille O’Neal is making his mark on the menu of Papa John’s. His new item–which the restaurant chain has been teasing on its website–is an extra large pepperoni pizza with extra cheese and extra pepperoni. The Shaq-a-Roni, as the brand is calling it, launches today. And for every Shaq-a-Roni purchased, Papa John’s is donating $1…