Commerce Can No Longer Be Where Creative Goes to Die

Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached–as a mere transaction after all the creative…

Meta More Than Doubled Revenue From its AI-Powered Ad Tool

AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising…

AI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches Enterprise Pro

Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its valuation in three months, now exceeding $1 billion, with total fundraising reaching $165 million. The round was led by investor Daniel Gross with participation…

Publishers Reeling From Carbon Emissions ‘Shakedown’

Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are feeling a new threat: carbon filtering tools and blocklists from firms like Scope3 and Good-Loop that let ad buyers filter the lowest carbon-emitting publishers….

T-Mobile Has Appointed Kristin Harrer As Senior Vice President and Chief Brand Officer

Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek. In a LinkedIn post, T-Mobile’s president of marketing, strategy and products Mike Katz lauded Harrer’s “wealth of experience and a proven track record of building brand strength and leading revenue…

Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings

Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix’s leaders explained exactly what to expect. Typically, upfront week presenters are somewhat clandestine about the contents of their presentations ahead of the annual advertising event; however, Netflix co-CEO…

Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity

Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert’s end, tens of thousands of revelers sit bumper to bumper on Interstate 10 as far as 60 miles west of the grounds. There’s not much…

WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In…

Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor

Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee’s. Today, the National Football League announced Applebee’s Grill + Bar as its “official grill + bar” sponsor in a multiyear deal starting just in time for the upcoming NFL Draft. The more than 1,500-location casual dining chain has ensconced itself…

How Coke Zero Hustled to Keep Up With Fans in March Madness

When sports marketing moves at the pace of the game, Coca-Cola can’t keep its campaigns or creativity bottled up. At the beginning of this year’s NCAA men’s and women’s March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, “Free Throw Madness.” The spot…

Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Heading into Monday’s WNBA Draft, Ice Cube’s offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz–founder and CEO of production company/record label/management agency The Firm–the lucrative offer to join the Big3 next season isn’t a marketing move. Much…

Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Heading into Monday’s WNBA Draft, Ice Cube’s offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz–founder and CEO of production company/record label/management agency The Firm–the lucrative offer to join the Big3 next season isn’t a marketing move. Much…

Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Heading into Monday’s WNBA Draft, Ice Cube’s offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz–founder and CEO of production company/record label/management agency The Firm–the lucrative offer to join the Big3 next season isn’t a marketing move. Much…

O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity

In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man–and many careers. There’s Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. There’s Simpson the sportscaster, franchisee, real estate investor and–memorably–the face…

BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer

Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most recently the CMO of BlackRock which, with some $10 trillion under management, is the largest global investment manager in the world. Craddock has also served as global…

Bacardi Inks Its Biggest Celeb Deal With Camila Cabello As the Global Face of the Brand

Bacardi rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multi-year pact, according to Roberto Ramirez Laverde, Bacardi…

Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic. However,…

Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions

While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit’s versatility. “Made for More” is the debut work for Hennessy by agency Wieden + Kennedy Amsterdam, which won the account from previous agency Droga5. The campaign shows viewers…

Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand

The E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it’s doing so with a little help from Caitlin Clark. With upcoming opportunities around Caitlin Clark and the Indiana Fever and an ION rebrand, Brian Norris, the company’s chief revenue officer, told ADWEEK that he wants marketers…

Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making “big data” announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what’s going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts…