Brave Commerce Podcast: Anton Vincent Talks Brand Experience and Consumer Relationships

On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand. In…

That’s Not All, Folks: How Looney Tunes Is Growing Its Following on TikTok

Duck season? Rabbit season? For Warner Bros. Discovery’s Looney Tunes, 2022 has been TikTok season. Looney Tunes set up shop on TikTok March 1, and the account soared past 1 million followers by July 28. The momentum continued through the third quarter, as the account @looneytunes picked up more than 868,000 new followers during the…

Mattel Debuts New NFT Marketplace to Turn Toys into Digital Collectibles

Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching a platform called Mattel Creations this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The…

Here Are the Winners of the 2022 Adcolor Awards

On Nov. 20, Adcolor, the non-profit organization dedicated to the advancement of professionals of color within creative industries, announced the winners and honorees of its 16th annual Adcolor Awards. The Sunday ceremony capped a four-day conference that began on Nov. 17. Presented by Amazon, Disney, Google/YouTube and Meta, this year’s ceremony–the first fully in-person event…

Metaverse Marketing Podcast: What’s Next for Web3 and Beyond

The metaverse is still in its extremely early stages of development–it feels almost like a party that just started. It’s an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a…

Cannabis Retailer Verilife Inks Sponsorship With Hockey Champs, the Chicago Wolves

Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company’s dispensary brand front and center at the hockey champ’s televised games. The deal, a first between a professional team and a cannabis marketer, will stretch from the Wolves’ home stadium, Allstate Arena,…

ThredUP Drops Recycled Holiday Collection With Fran Drescher

Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items. The assortment of apparel and other gifts was inspired by the star’s personal style and spans everything from scarves, bucket hats and scrunchies to pet beds and bowls, in addition to a set…

Kendra Scott and the Power of #Rushtok

If you’ve been on TikTok within the last 18 months, you’ve come across the various videos of young women going through the sorority recruitment at their universities process describing their outfits. The common denominator was one brand: Kendra Scott jewelry. As the videos started to gain more attention, the Kendra Scott team showed them to…

Twitter Fixed a Bug That Exposed Advertisers’ Sensitive Credit Details Internally

A bug in Twitter’s system, which was rectified on Saturday, exposed sensitive information to the company’s advertising team. Names, addresses and credit card information of several advertisers was left exposed, Adweek has learned. The bug was identified on Thursday by privacy researcher Zach Edwards. He found that the company ingested sensitive credit card information without…

Discord: How to Use Voice Channel Reactions on Desktop

Discord now allows desktop users to share emoji reactions while participating in voice chats. By sharing one of these “voice channel reactions,” users can react to a conversation in real time without interrupting the person currently speaking. Our guide will show you how to use voice channel reactions on Discord. Note: These screenshots were captured…

Arts & Letters Will Revive the ‘This Is SportsCenter’ Campaign as ESPN’s Lead Creative Partner

One of advertising’s most prolific campaigns is getting a new jolt of life after going dormant for several years. ESPN is resuscitating its iconic “This Is SportsCenter” campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters. Wieden+Kennedy produced the bulk of the 400-odd ads that began airing in the…

CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies

In this week’s episode of CMO moves, Shake Shack’s Jay Livingston speaks with Adweek’s creative and inclusion editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of…

Elon Musk Believes Twitter Paywall Will Solve Advertisers’ Brand Safety Concerns 

Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others. Advertisers are increasingly concerned about Musk’s definition of free speech and how…

To Dine For Podcast: Jason Feifer, Editor in Chief of Entrepreneur Magazine

In this week’s episode of To Dine For, host Kate Sullivan is joined by Jason Feifer. Feifer is editor in chief of Entrepreneur Magazine, and host of the podcasts Problem Solvers and Build for Tomorrow. He’s the author of the recently released book, Build for Tomorrow, which is an action plan for embracing change and…

Elon Musk Fails to Answer Brands’ Questions in Private Meetings

In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on the platform while also generally eluding pressing questions about the platform’s future, sources told Adweek. “Honestly, he seemed a bit all over the place,” said a media buying executive at a large…

MPWIS Podcast: Former U.S. Open Doubles Champion on Career Development

In today’s episode, Adweek’s senior TV reporter Mollie Cahillane sits down with Ilana Kloss, former U.S. doubles champion, CEO and commissioner of World Team Tennis from 2001-2021, and current CEO of Billie Jean King Enterprises. Along with her wife, Bille Jean, Kloss is now part owner of the Los Angeles Dodgers and the Angel City…

To Dine For Podcast: Gavin Hattersley, CEO of Molson Coors Beverage Company

In this week’s episode of To Dine For, host Kate Sullivan is joined by Gavin Hattersley, CEO of Molson Coors, the second largest brewery in the United States. Hattersley previously served as global chief financial officer for Molson Coors, and served as a member of the MillerCoors Board of Directors. To Dine For Podcast: Arlan…

Adweek Podcast: Behind the Screams of Uber Eats’ Halloween Film

In this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and director of audience engagement Jess Zafarris are joined by Katie Donnel, senior marketer at Uber Eats, and Simon Armour, creative director at Kamp Grizzly to discuss Uber Eats’ Halloween horror film starring Keke Palmer, how the film came…

Leaf Group Hires Lindsey Abramo as its New Chief Revenue Officer

The lifestyle and arts publisher Leaf Group has hired Lindsey Abramo as its new chief revenue officer, where she will report to chief executive officer Sean Moriarty, Adweek has learned. Abramo began the role Monday. Rather than operate purely as a media company, the Leaf Group portfolio contains a variety of brands with distinct business…

Apple Is Charging In-App Fees for Boosted Posts

In its latest operating system update, Apple said it’s taking a cut of boosted posts, a format available on social networks like Facebook, Instagram and Twitter, where users and companies can pay these platforms to have their posts amplified more widely. Apple said in a post on the App Store review guidelines accompanying the new…