The Digital Duopoly Still Reigns the Ad World, According to a New Report

Presidential candidates have been proclaiming to break them up, and self-inflicted security crises abound, but still, Facebook and Google continue to rake in the lion’s share of digital ad spend, according to a new a eMarketer report released yesterday. Both Facebook and Google weathered a less-than-flattering news cycle to emerge victorious over digital ad spending…

Candid, Powerful Diary Entries Become Public Art in HBO’s Celebration of Women’s History

Private thoughts scribbled in a diary aren’t necessarily meant to stay that way, and hundreds of women are sharing their intimate stories for an HBO project called The Inspiration Room. The pop-up exhibit, taking place this week in New York, gathered journal entries from women across the country and built a public space for the…

CVS Is Partnering With Brands Like Medterra to Sell CBD Products in Stores

The California-based CBD brand Medterra is about to get more mainstream visibility, thanks to a rollout in a major pharmacy chain–and some clever digital advertising. This week, CVS Pharmacy began stocking the shelves of 500 stores in seven states (California, Colorado, Illinois, Indiana, Kentucky, Maryland and Tennessee) with products that have CBD, or cannabidiol, which…

For Its 70th Anniversary, DDB Is Going Back to Its Roots With Its New Visual Identity

DDB has answered our burning question, confirming that yes, it does have a new logo. In an effort to get back to its roots, the Omnicom network unveiled its new visual identity this morning after releasing it internally at its global conference in Miami on Wednesday, with some executives–including DDB Worldwide CEO Wendy Clark–subsequently teasing…

The Beer Battle Continues as MillerCoors Sues Anheuser-Busch for Its Super Bowl Ad

MillerCoors is suing Anheuser-Busch, alleging that the latter misguided consumers about the makeup of MillerCoors’ products with its recent campaign in the Big Game. Set in the Bud Light “Dilly Dilly” universe, one of Anheuser-Busch’s Super Bowl ads this year featured the Bud Knight arriving at the Miller Lite and Coors castles with a massive…

How CMOs Are Adapting to the Machine Learning Age

Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging. But making the changes necessary to capitalize on that potential–cleaning up data, upgrading systems, integrating disparate business functions–can be daunting for even the most tech-savvy marketing teams. At Adweek’s…

On the Adweek Podcast: W+K London Creative Director Ray Shaughnessy

PUNTA CANA, Dominican Republic–The idea sounded great: Crush an entire song down to just a few seconds, simulating the complex sound of a Formula 1 race car roaring past. The initial results, though, sounded more “like a robot dying.” Luckily, Wieden + Kennedy creative director Ray Shaughnessy says, her team stuck with the idea of…

With an Eye Toward Global Expansion, Bumble Brings on a New VP of Partnerships

Dating and networking app Bumble has its eye on major global expansion in the next few years, and it’s relying on brand partnerships to get there. With that in mind, Bumble announced that Michele Tobin, a 15-year veteran in the business-to-consumer and mobile world, has joined the team as vp of partnerships. “As our industry…

Joan Creative Debuts a New Look, 3 Years After Its Launch

Three years after co-founders CCO Jaime Robinson and CEO Lisa Clunie opened up shop, Joan Creative has rebranded. “When we first launched, we didn’t take a ton of care in developing our identity in that we were still building what the company stood for and meant. Over the past three years that’s become a lot…

Nvidia’s Image-Creation Tool Shows How AI Could Transform Content Creation

Nvidia is showing off the power of a cutting-edge field of artificial intelligence with a new tool that turns rudimentary computer doodles into images that could pass for real photographs. The software, which the Silicon Valley chip company plans to eventually integrate into its forthcoming AI Playground web studio, draws on a data set of…

Deschutes Is a Model for How Craft Brews Can Fight Back Against ‘Big Beer’

Gary Fish is one of America’s most successful craft beer brewers. The twist on that achievement is that he never really set out to be one. When Fish opened his Deschutes Brewery & Public House in 1988, he saw himself as a restaurateur. With a storefront location on Bond Street in Oregon’s old mill town…

Etihad Airways Names Indie Crossmedia as Its Global Media Agency of Record

Etihad Airways has selected independent agency Crossmedia as its global agency of record, effective immediately, after a review. Starcom had been global media AOR for the national airline of the United Arab Emirates since July 2015. A spokeswoman for Starcom declined to comment, but one person close to the review said the Publicis Groupe-owned agency…

Dentsu Hires Jacki Kelley Away From Bloomberg as U.S. Chief Client Officer

Dentsu Aegis Network has hired Bloomberg deputy COO Jacki Kelley as president, chief client officer of the U.S., marking her return to the agency world. Kelley had been in her prior role since December 2017, when she was promoted from COO of Bloomberg’s media division. She was previously CEO of North America and president of…

The 2016 Election Inspired This Woman to Launch an Agency Devoted to Progressive Politics

For Kathryn Jones (and, likely, countless other Americans), the 2016 election of U.S. President Donald Trump came as a wakeup call. And now, she’s taking action. Jones, a longtime executive in the digital media space–in 2011, she founded VirtualArtsTV, which produces multi-camera, live-streaming events for performance-arts clients–has officially opened her latest venture: Collective Agency, a…

Q&A: Former FCC Chair Tom Wheeler Says It’s Time for More Regulation of Big Tech

As chairman of President Obama’s Federal Communications Commission, Tom Wheeler did much to dispute late-night host John Oliver’s memorable characterization of his revolving-door appointment as “the equivalent of needing a babysitter and hiring a dingo.” His tenure at the agency saw the passage of strong net neutrality rules, broadband privacy protections and other pro-consumer reforms,…

Why This Telemedicine Company Won’t Be Using Pretty Packaging and Posed Models to Sell Birth Control

Plenty of direct-to-consumer birth control brands are hitting the market today, using pretty packaging, suggestive photography or overly-posed models to sell the product, but Nurx is taking a different approach. Today the brand launched a new look and marketing strategy to encourage more women (who either have or do not have health insurance) to think…

After a Female Executive Claimed Pregnancy Discrimination Against BMF, More Women Have Come Forward

After BMF executive vice president and would-be head of sales Ashley Berg sued her employer last month for allegedly demoting her and cutting her salary after learning that she was three-months pregnant, other women have stepped forward to accuse the experiential agency of similar malpractice. An amended complaint, filed in the Berg case in the…

Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?

As arguably the most talented player in college basketball, Zion Williamson is used to making headlines–just not the kind he made last month. On Feb. 21, as the Duke forward played in the first minute of the North Carolina game, a sudden “pop” brought Williamson to the floor, clutching his knee in agony. “The world…

On the Adweek Podcast: Giant Spoon Shares What It’s Learned Going Big With Experiential

At SXSW in 2018, all of the buzz fell on HBO for its Westworld activation. This year, the agency behind it all, Giant Spoon, went big again with a Game of Thrones stunt that had people talking (and lining up to donate blood). On this week’s episode of the Adweek podcast–Yeah, That’s Probably an Ad–Brand…

New Zealand Brands Suspend Ads on Facebook and Google Following Christchurch Terrorist Attack

While it remains to be seen if advertisers around the globe will follow, brands in New Zealand–including ASB Bank, fast-food chain Burger King and telecommunications company Spark–have reportedly pulled ads from Facebook and Google in the wake of the Christchurch shooting. That’s according to The New Zealand Herald, which said the companies are banding together…