Bombas CMO on Using Learning as a Love Language

When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where…

How CVS Is Using IBM Watson’s AI to Encourage People to Get Their Flu Shots

With flu season bearing down and the pandemic still in full swing, CVS is rolling out new ways to encourage customers to get their flu shots using artificial intelligence (AI). The pharmacy chain has teamed up with IBM Watson Advertising to create a campaign of personalized mobile messaging that attempts to identify and target at-risk…

‘We Don’t Mention the Brand:’ Inside Channel 4’s Social-First Reality Show for Instagram

Last week, “You Do You,” premiered on Instagram, a digital series focused on young creators. While most akin to a TV show, the program bucks convention in several ways–it’s made by a broadcaster, but it is designed for and lives on social media, in this case, Instagram, instead of TV. Its content is editorial in…

Wendy’s Carl Loredo on Growing the “Challenger Brand with a Charm”

Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid. Throughout his career, he’s taken pride in building up the underdog – often taking challenges head-on and focusing on problem-solving to drive value. “There’s nowhere to…

Prime Video Deploys First Brand Tagline in Campaign Highlighting Vast Ecosystem

After locking in the rights to Thursday Night Football, receiving Emmy nominations for shows like The Boys and debuting buzzy new originals like The Wheel of Time, Amazon Prime Video is taking the wraps off a global brand marketing campaign to win over more viewers and shoppers alike. The campaign, which debuts today, highlights the…

Cookie Alternative Custodian Prebid Boosts Board With News Corp and MediaVine Execs

The nonprofit organization tasked with standardizing programmatic monetization, Prebid.org, welcomes new board members Linda Payson, vp of product at ad management firm MediaVine, and Stephanie Layser, vp of data, identity and ad tech products and platforms at News Corp. The board now holds 11 members. Layser will serve as publisher task force representative. “It’s been…

Athletes Lead a New Era of Sports Activism

As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting of its athletes’ activism initiatives. At Adweek’s Brandweek Sports Marketing summit, sports icons Candace Parker and Allyson Felix spoke with Victoria Anderson, vice president at cultural marketing agency 160over90, about how activism in sports has evolved…

Mother’s Wish for Teenage Son in German Retail Ad Scores Over 4 million Organic Views in Days

A Christmas campaign by German supermarket chain Penny’s recognizing that young people have missed out on some of the most important moments of their lives during the Covid-19 pandemic has hit over 4 million organic views on YouTube in the first week of release. “Der Wunsch” or “The Wish”, created by Serviceplan Campaign, sees a…

What’s in a Web Page Title? Google May Decide for You

When you’re browsing a bookstore or flipping through a magazine, chances are one of the first things that grabs your attention is the title. The same is true when people are searching online for relevant websites. One of the best ways to get new customers or clients is for your website to show up high…

Simone Biles Champions Her Humanity—and the Sports World Is Better for It

In August 2019, the impossible was captured on video. Millions watched it, slowed it down, paused it to make sense of what they were seeing: a woman nailing a triple-twist, double backflip for the first time in gymnastics history. To pull off the move, 22-year-old Olympic gold medalist Simone Biles had to complete two rotations…

Why Exos’ TJ Abrams Focuses on the Mission, Not the Position

For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first ever brand campaign, Exos is aiming to restore a sense…

Facebook Debuted Its New Name Amid Its Biggest PR Crisis. Will the Timing Hurt or Help?

As anyone who’s watched the consumer products landscape for more than a few years can tell you, changing a brand’s name is among the trickiest maneuvers in marketing. The new name must be easy to say and remember. It can’t have any confusing associations or other baggage. It should be memorable, too, and big enough…

Social Confidential: Among Us’ Mastery of Community Dominated Social Media

From a crewmate-shaped chicken nugget selling for $99,997 on eBay, to fan-art that will add insanely human legs to video game cartoon characters, the Among Us community is a force to be reckoned with. Fortunately at the reigns of it all is Creative 100 honoree Victoria Tran, community director at Innersloth and the voice behind…

Sabra Taps The Martin Agency as Creative Agency

Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact. The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad…

Publishers Flock to Food Licensing Deals as G-Commerce Heats Up

The hottest food you may ever eat will soon be available in the frozen food section. This morning, First We Feast announced a new partnership with Walmart to distribute its newest product, Hot Ones Boneless Chicken Bites, a frozen food kit that lets fans of the popular YouTube series Hot Ones recreate its infamous challenge…

Why Instacart Was Right for Carolyn Everson’s Next Act

Just one day after Facebook confirmed who will succeed Carolyn Everson in her former post as vp, Everson herself sat down with Profitero president Sarah Hofstetter to talk about her next chapter–and Instacart’s. During Profitero’s Commerce Live event, Everson told Hofstetter she really didn’t know what was next after she departed Facebook in June. “I…

Marketing Innovators Share Which Brand’s Post Is ‘Best-in-Class’

Over the last three years, we have had the honor to interview some of the most innovative marketers in the industry. These Innovators are responsible for the compelling and creative campaigns that go viral across social. But what do they think is best when it comes to social? What brands do they look to for…

Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store. Being a sustainable brand with a…

theSkimm Announces a New Podcast and Names Its First Editor in Chief

Once the archetypal newsletter-centric publisher, theSkimm today announced its latest plans to evolve beyond email. The publisher is launching its third podcast, a free, weekly product called Pop Cultured, which will release 30-minute episodes every Tuesday that offer a nuanced exploration of the buzziest pop culture items of the week. Helmed by veteran producer Bridget…

Inside Bloomberg Media’s Quicktake Network Ambitions

One year on from graduating beyond Twitter and Bloomberg Media’s 24/7 business, new streaming service Quicktake has shown the validity of the model. Now, the goal is to keep investing in internal and external programming, grow distribution, ad revenue and–ultimately–drive new, younger subscribers to Bloomberg Media. In its Upfronts debut in May, Quicktake announced three…