European Union Does Not Fear New Political Ad Rules Impacting Brands

Despite introducing new tougher rules around political advertising across Europe this week, policymakers do not fear any overreaching negative impact upon commercial advertisers and their messaging. Following a consultation, the European Union (EU) has this week released its new rules for political advertising to bring more transparency to elections and to push back against previous…

Ye’s Acquisition of Parler Is Off

Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application’s price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye’s agreement to acquire Parler, revealed in…

Twitter to Wait Until After Election Before Debuting Revamped Verification Process

Twitter will reportedly hold off on its plan to offer verification checkmarks as part of its retooled, $7.99-per-month Twitter Blue subscription service until after the midterm elections in the U.S. Tuesday. Ryan Mac, Kate Conger and Mike Isaac of The New York Times viewed an internal Twitter post discussing the plans, signaling a change to…

ERA Coalition Launches ‘Woman Corp’ to Further the Fight for Equal Rights

After the overturn of Roe v. Wade in June, women’s rights have been at the forefront of many conversations, especially going into this year’s midterm elections. Taking a stand and a bold new approach in the fight for gender equality, the ERA Coalition aims to ensure that at least one woman will have constitutional rights…

To Survive the Converging Election and Holiday Seasons, Start Planning Now

Saddle up, email marketers. The next few months are going to be the toughest season we’ve had in a while. Midterm elections and the holidays are converging this year, which is bad news for consumers’ inboxes and marketing campaigns alike. With an influx of political emails and the chaos of the holidays, it’s going to…

An Indie Agency Reimagined These Classic Horror Film Posters for a Post-Roe V. Wade Era

Halloween isn’t the only thing that has people frightened these days, especially as midterm elections draw nearer. For many people who ovulate, their loved ones and the medical professionals who assist them with abortions and emergency reproductive care, this year’s midterms hold an exceedingly heavier weight after a brutal summer of anti-abortion laws that were…

MTV Entertainment Studios Harnesses the Power of Fandom to Encourage Voting

With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV…

Use Your Brand’s Platform to Connect Voters With Information

Nov. 8 is just around the corner, and brands are weighing how they will participate. Despite increasing political polarization, civic engagement efforts continue to deliver a net positive benefit for brands. While election messaging can be crowded, companies that lean into their unique identity and read the moment can create real impact. Here are five…

Parler Rhymes With Ye: The Former Kanye West Agrees to Acquire the Controversial App

A controversial public figure acquired a controversial social platform Monday, as Parler parent Parlement Technologies revealed that it agreed to sell the application to Ye, formerly known as Kanye West. The company called Ye the richest Black man in history due to his music and apparel ventures and credited him with “taking a bold stance”…

Celebrity Entrepreneurs aim for Light Touch—if at all—in Mixing Politics and Marketing

Celebrities’ political and personal beliefs unavoidably impact the brands they’re affiliated with–regardless of if it’s a business they own or a brand partner paying them for sponsorship. Elon Musk’s fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry….

Google’s Plan to Curb Misinformation Ahead of US Midterm Elections

In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. This comes as an initiative to provide more accurate and trustworthy information ahead of the November elections. These tools will be launched on Google’s search platform and YouTube. Political advertisers–who are not cash-strapped in times…

Google’s Plan to Curb Misinformation Ahead of US Midterm Elections

In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. This comes as an initiative to provide more accurate and trustworthy information ahead of the November elections. These tools will be launched on Google’s search platform and YouTube. Political advertisers–who are not cash-strapped in times…

Can Political Advertising Weather a Recession?

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek. Politicians, parties and causes see a near-continuous flow…

Facebook Loses Its Luster for Some Political Advertisers

For more than a decade many political campaigns were fought, and won, on Facebook. But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads–both from new company policies and challenges Meta’s ad tech has faced…

Marketing Morsels: RIP Chaco Taco, Cheesecake Candles and More

Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following “an unprecedented spike in demand across our portfolio” that resulted in…

Google Updates Its Political Ads Policy

Google announced changes to its political content policy ads for audio and video. The changes have different requirements for ads based on region. Some, including the U.S, U.K, India, Australia and Israel, have additional requirements. Top line The updated policy, for most ad formats, mandates a disclosure called “Paid for by.” These ad formats include:…

Pew Research Center Shares 5 Key Facts About Political Tweets

Pew Research Center mined data from its survey of 2,548 U.S. adult Twitter users in May 2021 about their experiences on the social network, as well as how they engage with politics outside of Twitter, and it shared five key facts. Computational social scientists Samuel Bestvater and Sono Shah explained in the report’s introduction, “In…

Pew Research Center: One-Third of Tweets From US Adults Are Political

Political content being prevalent on Twitter probably doesn’t come as much of a surprise, but the extent to which it is prevalent might. A recent study by Pew Research Center found that one-third of tweets from adults in the U.S. are political in nature. The think tank arrived at its findings via a May 2021…

Meta Updates Transparency Efforts on Social Issue, Electoral, Political Ads

Meta detailed updates Monday related to its transparency tools for social issue, electoral and political ads, which will apply to all countries where the company’s ad authorizations and disclaimer tools are in place. Detailed targeting information for social issue, electoral and political ads will be made available to vetted academic researchers at the end of…

Meta Updates Location Targeting Options to Reflect Redrawn US Congressional Districts

Meta updated its location targeting options to reflect the redrawn congressional districts in the U.S. that resulted from the 2020 Census. Neil Shrimanker of Meta’s business integrity and elections integrity team explained in a blog post that all updated congressional districts will be reflected across all of Meta’s ads interfaces, including the Ads API (application-programming…