Voici des images du vélo électrique de la marque Leaos, qui propose un moyen de locomotion pratique et au design soigné. Très élégant, ce modèle possède un guidon avec écran intégré et un système d’éclairage de dernier cri, et propose ainsi de moderniser les cyclomoteurs. Plus de détails dans la suite.
La résidence d’artistes Urban AU à Berlin, a exposé un projet collaboratif appelé « Just Like Swimming » et créé par des artistes et architectes australiens : ZAP, JUMBO, RusselL Isaac-Cole, Ben Milbourne, Tanja Milbourne et BiLD Architecture. Le concept était d’imiter l’eau d’une piscine vide par une lumière bleue diffuse.
Au programme du premier best-of Fubiz du mois d’Avril, voici une sélection de l’intérieur des bureaux de grandes sociétés regroupant différents noms très connus tel que Google, Pinterest, Twitter, Instagram, Nike. Nous avons choisi pour vous une sélection des bureaux les plus créatifs, originaux, et esthétiques.
Pinterest Office Architecture by Neal Schwartz.
Superdesk Installation by Clive Wilkinson Architects.
Airbnb Office Architecture by Gensler.
An Office In The Middle Of The Forest by Selgas Cano.
Inside Evernote Office in California by Studio O+A.
Dropbox Office Architecture by Boor Bridges Architecture and Geremia Interior Design.
Glass Office in Shanghai by AIM Architecture.
Google Tel-Aviv Office by Camenzind Evolution with Setter Architects and the studio Yaron Tal.
Google Tokyo Office by Klein Dytham.
Nike London Office Redesign by Rosie Lee.
Foxhead Office Architecture by Clive Wilkinson Architects.
IBM Office Redesign by Massimo Iosa Ghini.
Inside eBay Israel Office by Miki Mottes.
Inside Twitter Office by IA Interior Architects and Lundberg Design.
JWT Amsterdam Office by RJW Elsinga.
Lego Office by Rosan Bosch.
Inside Instagram Office by Geremia Design.
Inside Nike CEO Office by the CEO of Nike.
Eone a conçu une collection de montres en différents coloris pour aveugles appelées « The Bradley Timepiece » qui fonctionnent avec une petite boule magnétique qu’on touche pour savoir l’heure. Le nom « Bradley » est un hommage à un gagnant des Paralympics qui a perdu la vue au combat en Afghanistan.
We've seen #nomakeupselfies and #cockinasock, all in the name of cancer awareness, but the latest in viral activist hashtags is #EuNaoMereçoSerEstrupada, which translates to #IDontDeserveToBeRaped.
In a survey done by Brazil's Institute of Applied Economic Research, an astonishing 65.1 percent partly agreed with the statement that if a women is provocatively dressed, she deserves to be sexually assaulted. The results were met with public outcry—spearheaded by Brazilian journalist Nana Queiroz (shown above), and since, women have been posting photos of themselves partially nude with signs stating "I don't deserved to be raped," and, "No women deserved to be raped."
The survey results revealed other shocking information: 58.5 percent of people surveyed in Brazil agreed with the statement "If women knew how to behave, there would be less rape." In case you think the survey is an indictment of Brazilian men, it's worth noting that two-thirds of the respondents were women.
(Translation: "No woman deserves to be raped. I am ashamed of being a man and having to say something so obvious.")
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Forget about kids and teens, how to do cats feel about watching other felines online?
In a bit of branded self-satire, YouTube megaproducers The Fine Bros. partnered with Friskies to create Cats React to Viral Videos, an April Fools' version of their highly popular Kids React, YouTubers React and Elders React Web series. But, instead of naive kids and teens talking about pop culture events, the duo interviewed kittens, cats and some fellow YouTube stars in cat costumes about famous cat videos.
(Apparently, cats don't love the clips as much as their human servants do.)
"The Friskies team has been a great collaborative partner," Benny and Rafi Fine tell AdFreak in an email. "Our fans have always been asking us to make a spinoff of our popular React franchise, but with cats instead."
The Fine Bros. have a history of working with brands, so the spoof didn’t feel unnatural.
"The Fine Bros are some of the top video creators in the world today and have never integrated a brand partner into their 'React' franchise before. With a video like ‘Cats React,’ however, it felt like the perfect opportunity for Friskies and the Fine Brothers to collaborate,” Shaun Belongie, senior brand manager for Friskies, said in an email.
The product that Friskies is trying to promote, Friskies SauceSations, isn't featured heavily in the video. It only appears in a few small scenes and in the title card at the end of the video.
Reach Entertainment's head of digital, Marc Hustvedt, whose agency produced the ad, explained that in order for a video to go viral, it needs to feel organic. Brand sponsors can't litter the ad with their logos, or people will be turned off and won't feel the need to share it.
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The Internet brought everything closer. Everyone from business owners to foodies, were able to connect online and share information, run their business and generally, make a profit from anywhere in the world. However, the Internet played an even more dramatic role in the technology sector. Information sharing and open source technology in particular led to remarkable upheavals in the last decade and technology changed rapidly due to this simple online Internet sharing. Industry analysts on top websites like washingtonpost.com state that consumers can now expect rapid changes in devices and technology in the coming years. Emerging tech companies will be utilizing shared technology, R&D innovation and technical skills to display products and talents that will revolutionize the tech world.
What to Watch For
Although there are several companies hitting the headlines already, Technology Review has created a list of the emerging tech companies of 2014 that are worth watching out for and we’ve categorized them as per industry.
Computing
With the advent of the Internet, computing and online communication is an industry that is in high demand. This is particularly true for large businesses that have to keep up with the market by adapting to modern changing technology.
Communication and Video Conferencing
Videoconferencing in particular is turning out to be an interesting field to watch in 2014. Innovative products to watch out for include the following:
Biotechnology
The biotechnology field is improving rapidly. In the last two years, the field has several new companies creating innovative devices and software for public use.
These are just a few of the top innovative companies on the market but many more companies are still creating a buzz. Companies like Qihoo 360 Technology, Monsanto and Aquion Energy are all on the frontier of scientific breakthroughs and many more interesting products and services are expected to hit the market quite soon.
The post Top Emerging Tech Companies of 2014 appeared first on AdPulp.
Newly appointed Mozilla CEO Brendan Eich has his share of detractors, but few are more high-profile than massive dating site OkCupid.
The site, which gets 10 million unique visitors a month, is currently greeting all Firefox users with a note explaining why OkCupid's owners feel Eich is "an opponent of equal rights for gay couples."
At issue is a $1,000 donation Eich made to support California's Proposition 8 in 2008. The constitutional amendment successfully banned gay marriage before being ruled unconstitutional in 2010.
OkCupid's roadblock for Firefox users doesn't stop them from visiting the site entirely. Clicking "Continue to OkCupid" at the bottom of the lengthy note about Eich will allow access, but "we urge you to consider different software for accessing OkCupid."
Mozilla tried to head off such gestures of protest with a March 29 blog post titled "Mozilla Supports LGBT Equality."
The blog post noted, in part:
Mozilla’s mission is to make the Web more open so that humanity is stronger, more inclusive and more just. This is why Mozilla supports equality for all, including marriage equality for LGBT couples. No matter who you are or who you love, everyone deserves the same rights and to be treated equally.
Interestingly, the post also notes, "One voice will not limit opportunity for anyone." It doesn't clarify that point, but Mozilla seems to be saying that its CEO's personal and political opinions don't have any impact on the organization or its customers—a position that can generously be described as naive.
The Verge reports that Mozilla, which lost half its board with Eich's appointment, is defending itself as "staunchly in support" of equality for gays and lesbians:
Our CEO is not an "anti-gay" activist—in fact he's apologized. And our Board Chair, who is the CEO's boss, is vocally in support of LGBT rights. Mozilla as an organization is staunchly in support of marriage equality and LGBT rights. OKCupid never reached out to us before this, and their boycott page is at the very least factually incorrect.
(UPDATE: The Verge has since removed this unnamed quote and replaced it with the official statement at the bottom of this post.)
Here's the full text of OkCupid's message to Firefox users:
Hello there, Mozilla Firefox user. Pardon this interruption of your OkCupid experience.
Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.
Politics is normally not the business of a website, and we all know there’s a lot more wrong with the world than misguided CEOs. So you might wonder why we’re asserting ourselves today. This is why: we’ve devoted the last ten years to bringing people—all people—together. If individuals like Mr. Eich had their way, then roughly 8% of the relationships we’ve worked so hard to bring about would be illegal. Equality for gay relationships is personally important to many of us here at OkCupid. But it’s professionally important to the entire company. OkCupid is for creating love. Those who seek to deny love and instead enforce misery, shame, and frustration are our enemies, and we wish them nothing but failure.
If you want to keep using Firefox, the link at the bottom will take you through to the site.
However, we urge you to consider different software for accessing OkCupid.
UPDATE: Mozilla has sent the following statement to AdFreak and other media outlets:
Mozilla supports equality for all, including marriage equality for LGBT couples. No matter who you are or who you love, everyone deserves the same rights and to be treated equally. OKcupid never reached out to us to let us know of their intentions, nor to confirm facts.
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Pour leur projet Street Eraser, les artistes Tayfun Sarier et Guus ter Beek (travaillant tous les deux dans l’agence Wieden+Kennedy) ont créé des autocollants géants qui imitent l’outil d’effacement de Photoshop et servent à effacer les rues, les publicités, les graffitis et les affiches des rues de Londres.
When you heard the news of Facebook's acquisition of virtual reality startup Oculus Rift, you were kind of excited. Or you weren't, especially if you were one of the original Kickstarter backers of the project or if you have no idea what I'm talking about.
But anyway, here's an amusing simulation of what might become of this partnership.
Imagine the scenario. You've just put on your pair of 'Rifts and logged into ol' Bookface to play your favorite first-person shooter against one of your buddies. Sounds fun, right? Well, see for yourself.
Be sure to avoid getting teabagged by your nemesis, though.
Hat tip: Laughing Squid.
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L’artiste Misha Shyukin, basé à Londres, est créateur d’animation. Passionné par les mouvements graphiques, l’artiste réalise cette vidéo basée sur les objets qui flottent. Une conception étrange et abstraite, et à la fois très esthétique caractérise ces 85 secondes d’oeuvre artistique. Plus de détails dans la suite de l’article.
“When you’re planning on getting online traffic, you have to do a cost-benefit analysis in order to understand your current standings to work towards a maximized ROI,” says online marketing expert and author of 90% Of All Internet Businesses Will Fail Danny DeMichele. A cost-benefit analysis (CBA) is a systematic way of thinking about whether the cost is greater than the benefits or the other way around. Naturally, you will have a higher return on investment (ROI) if your cost is less than the benefits you enjoy from it.
The purpose of a CBA is to determine if you have chosen a sound traffic strategy. It also allows you to compare one form of traffic-generation against another, helping you to decide which one is the best.
You need to use a CBA to determine what your online traffic is costing you. Then, after that determination, you need to maximize your return on investment by either lowering cost or increasing benefits or both if possible.
Here, then, are six tips from the expert himself designed to help you maximize your ROI.
First, decide on your optimal traffic-generation plan. One common myth is that there is something called free traffic. If you are not paying to send visitors to your website with money, you are still paying a price—your time. Some examples of traffic that costs time, but not money are blogging, social media networking, and forum marketing. Alternatively, you may simply choose to pay for traffic with money and spend your time on other aspects of your business. Three examples of traffic that costs money, but not time are pay-per-click ads, Facebook ads, and solo ads. The one you choose depends on whether you have more time or more money. Once you’ve decided how you’re going to get traffic, you have to do a CBA. If the benefit outweighs the cost, then you have found a sound traffic-generation method.
Second, determine your business goals. You have to have a clear list of goals to be successful in business. Otherwise, you will not know whether you are breaking even, winning or losing. Why, for example, are you choosing your current business model? Why should people buy from you? What makes you stand out in your niche? What would you like to happen after customers buy from you? Do you have a plan to upsell, create new products, etc. In other words, you have to determine ALL your outcomes. The greater your level of clarity, the better your ability to measure results, the higher your level of business success will be.
Third, decide on how to get the first click that will lead to a conversion. There are many ways of getting people to know, like, and trust your business, ranging from simply developing a steady stream of top-class content to creating an opt-in form with an ethical bribe and an autoresponder sequence.
Fourth, decide on how to call your traffic to action. In your niche, decide where to put your calls to action, and test to see which ones work the best.
Fifth, simplify your path from traffic to conversion. Once you have developed your traffic-and-conversion plan, then figure out, through testing, how to improve the CBA of each element. Ultimately, you want to make it as simple as possible for someone to go from hearing about you to buying your products.
Sixth, measure, experiment, and tweak constantly. The Internet is always evolving, as is e-commerce, so stay abreast of changes, improve the way you measure your results, and continue to experiment. Constantly try to improve your existing processes.
The post What is Online Traffic Costing You? Six Tips To Maximize Your ROI appeared first on AdPulp.
Advertisers train themselves to gather data. They become such experts at gathering analytics and number crunching that they forget about user privacy. A normal Monday to an advertiser is a user’s breach of privacy, but companies are using that data in new and creative ways. There is a certain etiquette to dealing with user information, and not every abuse is frowned upon.
If you’re interested in this fascinating phenomenon, read on for invasions of privacy that users have learned to turn a blind eye to.
Facebook has notoriously acted in favor of transparency on the user’s behalf. According to Facebook, the age of privacy is at an end. The ulterior motive is to categorize user behavior and sell that data to advertisers, who market products based on interest and demographic. Still, users login to Facebook daily to exchange messages in a public environment.
Gmail
Gmail reads our email in order to serve ads to us. This breach of privacy is now commonplace and is accepted as part of the “free” quality of Google apps. Considering the amount of users on Gmail, and other major email providers, it becomes difficult for the individual to shift his email to a private account. He has to deal with spam filters and email authentication tools he may not understand how to configure.
Malware
Malware can compromise a computer and leech data about a user without his consent. These low points of entry are part of any serious assessment of security risk management. Malware drains a computer’s performance, and can create holes for exploits that steal more information. It’s important to have a robust security suite designed to protect your network from intrusion. More than that, you need security that learns from each threat it detects and adapts accordingly.
This type of protection is called deep protection for businesses and, according to experts, “Recent advances in command and communication (C&C) response help you stop suspicious behavior before your intellectual property is compromised. With in-depth intelligence about your attackers, you can shut them down.” (Source: www.trendmicro.com)
Cookies
Cookies track browser behavior and report it to third parties. If you don’t like the idea of someone snooping on your browsing habits, you should surf the web with cookies disabled by default. There are certain instances where cookies can be helpful, like trusted websites, but you should fall back on a third-party password application to manage your login credentials. We commonly use cookies to track our many logins; password management applications remove that issue.
Retail Tracking
Retail stores are tracking more than what people steal from stores. Apple stores will deploy a new technology called iBeacon that triggers events based on a customer’s GPS location. The Apple Store application already knows when users have entered an Apple store, the GPS technology will tell associates where the user is located for more personalized help. This level of retail tracking will become commonplace as time goes on, with apps designed to remind us to use coupons. Soon our shopping lists will tell us in-store locations for items, and help us navigate aisles faster.
The NSA
The reveal that the NSA is spying on citizens at home and abroad stunned the world, but has largely faded from public discussion in America. Perhaps this is due to the public’s short attention span, or maybe it is because the measures are considered critical to national security. Whatever the case, the revelation appears to be a part of culture now.
Google Maps
Google Maps has created a stir in the privacy world as the service has tried to provide a deeper “street view” experience. Map has been the subject of litigation in London and America, where breaches of privacy range from faces to license plates. Some people just don’t like the idea of others having the ability to see their home from the web. Yet we have trained ourselves to use the service for navigation, and would regret the lack of convenience. It’s that convenience that gives way to privacy breaches.
Are there other egriegous security breaches that we have given a hall pass to? What does the future have in store for a population who willingly surrenders its privacy?
The post Seven Invasions of Privacy We Accept as Commonplace appeared first on AdPulp.
Découverte de ce petit automate en bois qui est destiné à imiter l’effet d’une goutte d’eau tombant sur une masse d’eau. La pièce a été créée par le designer britannique Dean O’Callaghan. Un objet « Water Imitated by a Wood Automaton » à la fois esthétique, et ludique à découvrir en détails en photos et vidéo.
La lampe Kolo est un objet cylindrique réalisée par le designer polonais Pani Jurek et Piotr Musia?owski. Le réglage de l’intensité lumineuse se fait aux besoins et humeurs de son utilisateur et est obtenue à l’aide d’un jeu tactile. Le sable recouvre lentement le cercle de lumière et la luminosité s’estompe lentement.
Pour faire la promotion de Pepsi Max, l’agence AMV a décidé de piéger des londoniens qui attendent leur bus. Sur l’avenue New Oxford Street, une caméra a été placée dans un arrêt de bus pour filmer l’autre côté de la rue en temps réel. Un rendu possible grâce à l’utilisation de la réalité augmentée.
L’artiste Jim Campbell a exposé des installations de lumières à la galerie Bryce Wolkowitz située à New York. Les lumières imitent les écrans de télévision, les nuages et les vagues en jouant avec un mouvement dynamique qui anime les images. Son installation est à découvrir dans la suite en images et en vidéo.
Light Topography Wave.
Untitled (Commuters).
Light Topography Clouds.
Home Movies: David.
Voici un teaser tirées du tournage en drone de l’Opéra Garnier, proposé par Freeway Prod à l’occasion du film de Laurence Thiriat, dont la diffusion est prévue pour septembre 2014 sur Arte et coproduit par AnaProd. Des plans impressionnants, permettant un nouveau regard sur la beauté du Palais Garnier.
Le studio de design Néerlandais Mieke Meijer a conçu un espace de travail innovant : une fonction bureau, stockage et surtout, une fonction escalier. Fabriqué à la main à partir de chêne et d’acier noir, l’oeuvre est divisée en deux sections constituée d’étagères et d’un escalier reliant l’étage supérieur au rez de chaussée.
Après le lancement de la plate-forme de Google pour les appareils portables, Motorola introduit Moto 360, la première montre effectuée Smartwatch sur Android. Moto 360 vous permet une quantité de fonctions, messages, téléphone, rappels, internet etc. Une création à découvrir en photos et vidéo dans la suite.
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