Profiles in Black Creativity: Carlyle Garrick Knows His Authenticity is Priceless

Authentic representation is of the utmost importance to Carlyle Garrick. As witnessed by his work on Apple’s stylish “Fly Market” spot for the iPhone X’s Pay function, Media Art Lab’s associate creative director makes it clear that Blackness is not only global, but that it can shape the culture as well. “This was the first…

Badoo Parodies Dating App Behavior That Would Never Fly in Real Life

What if bad behaviors on dating apps played out in real life? They might look even more absurd. Dating app Badoo parodies some of these maligned actions in a campaign calling for better dating etiquette. “Let’s Fix Dating” comprises five relatable vignettes that bring awkward exchanges common on apps into the real world. For example,…

Profiles in Black Creativity: Nene Parsotam Is Dedicated to Celebrating Emerging Talent

When Nene Parsotam was commissioned by Goldman Sachs to art-direct the Innovators In STEAM (Sciences, Technology, Engineering, Arts and Mathematics) photo series for Black History Month, she found the perfect opportunity to showcase emerging Black talent in the tech field. “The innovators were from wearable tech, architecture, tech in music and AI,” the London-based art…

Infographic: Home Is Where the Frustration Is With Smart Devices

A home that welcomes you when the front door opens. A stove that cooks for you. Rosey from The Jetsons. These are the promises of smart home technology. But like the flying cars of that 1960s cartoon, they remain just that: promises. Sure, we have robot vacuums and voice assistants and doorbells controlled with an…

19 Crimes Uncorks a Harmonious Blend of AR and Martha Stewart

The wine industry is no longer just for the wine snobs. Instead, many different creators are catering to many different kinds of consumers, from connoisseurs to casual sippers. That’s what wine brand 19 Crimes is focusing on: the idea of bringing more people into the wine space with unique technological experiences. To continue its celebrity…

Apple’s Surreal ‘Shot on iPhone’ Film Pays Homage to Korean Cinema

Korean filmmaking is having a moment outside its home country, thanks to movies such as Academy Award winner Parasite and Netflix hit series Squid Game. Fans of those will be drawn to the latest installment of Apple’s long-running “Shot on iPhone” campaign, an ode to Korean cinema and culture. The brand enlisted one of South…

This Book Doubles as a Tool to Preserve the Voices of People With Motor Neuron Disease

A devastating aspect of motor neuron disease (MND)–a neurodegenerative condition that deteriorates muscular nerve cells–is that it can take away the ability to speak. To help those living with MND maintain their personal expression, Dell Technologies and Intel, in partnership with the U.K.-based Motor Neurone Disease Association and Rolls-Royce, created a first-of-its-kind book that banks…

Mike Diva on Directing the Branded Odyssey of Doja Cat’s ‘Get Into It (Yuh)’ Music Video

It’s hard to synthesize the look of a Mike Diva production into a neat summation. It could look like anything from a sleek, robotic dystopia for Halo Top, to a futuristic Lil Nas X music video, to a satirical, neon-piped Japanese-style Trump parody. While the subjects may change, the elements that link these works to…

How Omnicom’s Data Platform Helps Clorox Clean Up

A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements. The brand needed to find a way to individual consumers with customized messaging, but before July 2020, when it consolidated all media with Omnicom’s largest media agency, OMD, it relied on disconnected data to…

Lizzo Helps Logitech Continue to ‘Defy Logic’

During the first year of the pandemic, the need for work-from-home electronics caused a surge in sales for many manufacturers. As the public health crisis continues, the need for fast, reliable tech is on track to reach unprecedented heights, showing a rapidly changing market. It is with an eye toward how technology will serve the…

Amazon Alexa’s Sentimental Ad Transports Couple to ’50s Prom Where They Fell in Love

Digital voice assistants could soon outnumber people in the world. There were 4.2 billion voice-activated devices in 2020, but market research firm Statista predicts that by 2024 that number could reach 8.4 billion units–more than the global population. With voice assistants becoming embedded in many people’s daily lives, they are no longer the futuristic gadgets…

Ed-Tech Predictions for 2022

Brainly, the world’s largest online learning platform and homework help community, is delivering predictions for the future of EdTech in the new year. AI-Enabled Adaptive Learning The growth of technological capabilities means that a variety of media and learning-support tools now exist to help students receive a high-quality education through the Internet. Teachers can appreciate […]

The post Ed-Tech Predictions for 2022 appeared first on Adpulp.

Marketing Morsels: Bologna Face Masks, Coke Bots and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Two Words: Meat Face Who hasn’t, at some point in their life, bitten face-shaped holes in a slice of bologna? The Bologna Hydrogel Sheet Face Mask is a new, bizarre product from Oscar Mayer that captures…

A Tech Brand Imagines a World That Hasn’t Been Reimagined At All in First Campaign

While it has been an integral part of our lives for decades, technology is essential to our daily lives now more than ever, thanks to a constantly changing and restrictive pandemic. Globant, a digital IT and software development company, is reminding us to continue adapting and reinventing. In an effort to show what the world…

Singer Dawn Richard Partners With Palm to Bring More Emerging Tech to New Orleans

Despite some developments in making diversity in tech companies a higher priority, it’s still clear that more needs to be done. Palm, an electronic technology company, is reminding us that real inclusion starts at a local level. In an effort to expand the technology space to local and underserved communities, Palm announces a new partnership…

NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant

The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance…

How One Retailer Used NFTs to Challenge Luxury Fashion Norms

As more brands jump on the rise of NFTs (non-fungible tokens), a Dutch e-commerce retailer is using them to subvert the luxury fashion industry. Last month, luxury online fashion retailer Winkelstraat.nl (WS.NL) launched what it claimed was the world’s first wearable NFT. The campaign, created by Amsterdam agency We Are Pi, began with the retailer…

Google’s New Ads Capture the Magic of Photo Sharing and Connecting

Technology has advanced quite a bit over the past couple of decades, especially when it comes to photo sharing and video conferencing. Snapping, archiving, and sharing those special memories–whether we send them through our devices or over a quick video call–now comes with the ease of clicking a button, making our ability to connect much…

Ford’s Latest Delivery Pilot Will Bring Groceries to Detroit Seniors

Adweek has covered quite a few autonomous grocery delivery pilots over the years, but the latest has a decidedly feel-good angle: Ford is using a low-speed autonomous shuttle to bring 10,000 pounds of fresh food to senior citizens in its hometown of Detroit. In a six-month pilot, the shuttle will run along a fixed route…

Amazon One Makes the Leap to Air Travel

Hudson, the newspaper, magazine and snacks retailer found at airports and train stations, is bringing Amazon’s palm-scanning technology to its Amazon Go-enabled store at Dallas Love Field Airport. According to a press release, this is the “first retailer in the travel industry” to add Amazon One and give travelers a contact-free way to enter and…