When a client says that they’re targeting everyone, you know that can’t be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to […]
Finland is north. For some technology workers, it’s true north. Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign received close to 7,000 applications of tech professionals interested to relocate to Helsinki. “Finding the best […]
When you’re in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, “Hey, have you tried Indeed?” For the job seeker, it’s the kind of question that can make one want to sink deep into a tub. “Yes, thanks friend. My resume is […]
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How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and […]
The post Escapist Fantasy or Effective Recruitment Advertising? appeared first on Adpulp.
No one tells it like it is today. If someone dares to do so, they’re at risk of being cast out by the meek and mild masses. Toronto-based independent Zulu Alpha Kilo could give a shit. The agency is looking to fill 14 new positions and they want all the prima fucking donnas ad school […]
The post #NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid appeared first on Adpulp.
Not too long ago, people used to “break in” to advertising. That’s how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner’s self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop […]
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Recruitment advertising isn’t the sexiest beast in Adland. Nevertheless, there is a continuing need for it, as people don’t always see jobs or industries in the best light.
For instance, what is the first thing you think of when you hear the word retail? Cash registers, bad lighting, Muzak and low hourly wages. Yet, retail is so much more than the store iteself, as we can see in this new short from The National Retail Federation and New York-based digital agency Rain.
NRF’s This is Retail microsite — where the above video is currently featured — makes a case for opportunity and long-term careers in the booming retail industry.
According to recent stats, the retail industry supports 42 million American jobs, and 44% of those are not in a sales position. Some of the jobs listed on NRF’s job board include VP of Sales and Marketing in Seattle, Merchandise Planner in San Francisco, Vice President of Public Relations & Corporate Communications in Dallas and Senior Marketing Analyst in St. Louis.
“With jobless rates for recent grads at historic highs, this is an opportune moment to drive traffic to the NRF job board,” says Rain Creative Director, Tim Whitney. “We can capitalize on the strong draw of the job board to get users into the microsite and interacting with other elements of the campaign.”
The post Work In Retail, No Really, Work In Retail appeared first on AdPulp.
There’s a lot of noise about agencies failing to innovate and how this doesn’t work for today’s young workforce. In many instances the complaints are highly credible. Other times, it doesn’t add up to more than bitching about work.
Murat Mutlu, a product designer and co-founder of Marvel App, offers up his take on why talented creatives leave the agency on Creative Review.
His summary:
1) You won’t stop taking on shit work
2) You don’t innovate
3) You keep hiring shit
4) You don’t stop taking on projects that can’t be delivered unless we work 12 hour days
5) You don’t give staff any credit
6) You don’t buy us decent equipment
Man, advertising agency managers sound like a bunch of pricks in his assessment. I can relate to that. Many agency leaders are pricks.
But many agency leaders are not pricks, so the above list of complaints I can do without (it’s obvious to me), but I love the following insight Mutlu provides:
Whilst working at Isobar, every talented graduate or young UI designer I tried to recruit wanted to get experience working on products. They didn’t care about the type of work the agency produced. The brands were no big draw either. iPhone app for a beer brand? Mobile site for moisturising cream? So what?
When one of the designers told me “I want to look after users, not brands”, I had no reply, he was right. That’s all that you ever really do in a place like that.
“I want to look after users, not brands.” Exactly!
Ad people who advocate for the customer do the brands in their care a great service because that’s how you establish and maintain brand loyalty.
The post Fix Your Agency Talent Drain With Praise, Respect, Money and Skill appeared first on AdPulp.
There’s some shoddy reporting in The New York Times today about how Boulder, CO is the new Madison Avenue. Puh leeze.
Day Twah, baby.
That’s the recruitment message now being beamed out by Lowe Campbell Ewald.
Iain Lanivich, Creative Director at the shop, pitches Detroit hard in the above video, noting that all business should move to Detroit – a city rich in creativity, innovation and inspiration.
I reckon the place is only bankrupt on paper. I also reckon that this is some decent PR. Regardless, I like an agency that tales a stand, and standing for Detroit’s recovery is certainly the kind of stand that brave companies make.
The post Ad Agency Takes Strong Pro-Detroit Stance. Go Tigers. appeared first on AdPulp.
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