Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

Swiss pharmaceutical giant Novartis concluded an extensive review by selecting Publicis Groupe as its global media buying and planning, data and analytics partner. Starcom and Epsilon, which Publicis Groupe acquired earlier this year for more than $4 billion, will lead the account with the creation of a bespoke solution called NovartisONE2, combining media and data…

Papa John’s Names Camp + King Its Creative Agency of Record

Papa John’s has once again appointed a new creative agency. Camp + King has been named creative agency of record for the pizza chain, which has dealt with its share of struggles in recent years. Last August, it named Endeavor Global Marketing its agency of record after parting ways with Laundry Service. Its relationship with…

CVS Health Consolidates Majority of $159 Million US Media Account With UM

A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM. The appointment concludes a review launched earlier this year as CVS Health completed its acquisition of Aetna last November. UM will be responsible for media buying and planning for the…

TBWA Picks Up Global Creative and Brand Duties for Semiconductor Giant AMD

Advanced Micro Devices (AMD), the American maker of semiconductors, computer chips and graphics processing units used in consumer, business and research products, chose Omnicom’s TBWA as global creative and brand agency of record after a competitive review. The network’s London office will handle the business moving forward. “TBWALondon impressed us with their disruptive thinking and…

TikTok Sends Global Media Account to Omnicom’s PHD

TikTok, a social media platform that has grown rapidly over the course of the past year, has selected Omnicom Media Group’s PHD as its global media agency of record following a review. PHD will be tasked with handling media planning and buying duties across all channels in international markets outside of China, working closely with…

NFL Adds OMD to Media Agency Roster Without a Review

The NFL will kick off its upcoming season with a new media agency partner. The league has drafted Omnicom Media Group’s OMD to its media agency roster without a review, sources knowledgable about the account confirmed to Adweek. The agency will be responsible for handling media buying and planning for the league’s games. Havas Media…

ICE Prison Contractor Accuses Edelman of Bowing to Political Pressure in Resigning Account

Less than one day after Adweek reported that the world’s largest PR firm, Edelman, ended its contract with private prison company The Geo Group, the former client fired back. The Geo Group is both America’s largest operator of private prison facilities and a top contractor for U.S. Immigration and Customs Enforcement (ICE). Several of its…

Facing Employee Backlash and Potential PR Fallout, Edelman Stopped Working With ICE Prison Contractor

Earlier this month, independent public relations firm Edelman terminated a potentially lucrative contract with for-profit corrections company The Geo Group, a top contractor for Immigration and Customs Enforcement, or ICE, after less than two weeks, according to four people with extensive knowledge of the business who spoke to Adweek on condition of anonymity. These sources,…

McDonald’s Reviews Its U.S. Agency Model and Adds Wieden + Kennedy New York to Roster

McDonald’s has hired the New York office of independent agency Wieden + Kennedy for a major upcoming project, according to several parties with direct knowledge of the matter. This news comes as the world’s biggest restaurant brand completes a comprehensive review of its U.S. marketing strategy. Sources say the W+K work will concern the McDonald’s…

Ogilvy CEO Tells Staff That Agency Will Continue To Work With Customs and Border Protection

After facing weeks of criticism from employees for the company’s work with U.S. Customs and Border Protection, Ogilvy CEO John Seifert sent a memo to staff today informing them that the agency will continue its work with the law enforcement organization. “Some of you feel strongly that we should stop working for CBP,” he wrote…

Re/Max Launches Review of $36 Million U.S. Media Account

Real estate giant Re/Max, which comprises over 125,000 agents in more than 110 countries and territories, is searching for a new home for its U.S. media buying and planning services. “Re/Max engages in this process every few years to remain competitive and ensure it continues to partner with the agency that will deliver maximum results…

Kroger Names DDB New York as Its First-Ever Agency of Record

Kroger, the largest grocer in the United States and the second-largest retailer behind Walmart, has named its first-ever creative agency of record. After a review process conducted by the brand, without the help of a search firm, DDB New York will take on creative duties for the flagship company and the brands under its banner….

eBay Consolidates $250 Million Global Media Account With WPP

Ebay has consolidated its media account with WPP, naming MediaCom as its global media agency of record. MediaCom has been the brand’s media agency of record in Europe and Australia, while Publicis handled the business in North America. The appointment follows a closed review between MediaCom parent company WPP and Publicis. According to a source…

The US Army Will Eliminate the Majority of Its Internal Marketing Department

The U.S. Army plans to significantly reduce the size of its marketing department, according to internal communications and statements provided by an Army representative. The civilian team handling recruitment marketing work for the Army will be less than one-third its previous size, and annual fees for the armed forces division’s new ad agency, DDB, could…

Bowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up

Home workout pioneer Bowflex is muscling in on the smart fitness trend by hiring its first-ever creative agency of record. A name once defined by late-night infomercials and peak ’90s spots featuring miraculously hairless and muscular models is enlisting new creatives to shift its marketing from highlighting product features to redefining its brand. Bowflex, owned…

Dentsu’s Merkle Adds Analytics Muscle With Ugam Acquisition

Merkle, a performance marketing agency owned by Dentsu Aegis Network, has acquired a majority stake in India-based Ugam, a global analytics company. The acquisition is one of the firm’s largest transactions to date, according to the Columbia, Md.-based Merkle. Ugam, which will now be followed by the moniker “a Merkle Company,” will continue to be…

Bain Capital Buys Majority Stake in WPP Research Firm Kantar

Private investment firm Bain Capital has acquired 60% of Kantar, a data and insight consultancy owned by WPP. WPP confirmed it plans to sell a majority stake in Kantar in October of last year. In June, Bain Capital emerged as the exclusive bidder for the research firm, valued at $4 billion. According to WPP, the…

Ogilvy Leadership Confronts Staff Concerns Over Customs and Border Protection Contract

WPP’s Ogilvy this week moved to address internal controversy about its ongoing work for U.S. Customs and Border Protection, the largest law enforcement agency of the Department of Homeland Security. An email from global chairman and CEO John Seifert appeared to be an attempt to quell growing concern among employees in recent days after a…

The Gap Names Johannes Leonardo as Lead Creative Agency

The Gap, or the banner brand of retail conglomerate Gap Inc., recently chose Johannes Leonardo to lead its creative marketing efforts, an agency spokesperson confirmed today. “We are working with Gap to help meet their business objectives and re-establish the brand’s cultural relevance once more,” read a statement from the representative. Spokespeople for the Gap…

Pepsi Sends Mountain Dew Account to TBWA After 46 Years With BBDO

Pepsi has chosen TBWAChiatDay New York as lead creative agency for the Mountain Dew brand following a closed, Omnicom-only review. “We enjoyed a long and fruitful relationship with BBDO New York and are grateful for the partnership,” Mountain Dew vice president of marketing Nicole Portwood said in a statement confirming the switch. “We’re excited about…