Kohl’s Puts Its $240 Million Media Account Up for Review

Kohl’s has put its media account into review, Adweek has learned. Publicis Groupe’s Zenith has previously held the retailer’s media account for the past nine years. Sources familiar with the review told Adweek that Kohl’s began the review late last year and sent RFPs to multiple holding companies. Kohl’s last awarded its media business to…

Movistar Hires Wunderman Thompson and Accenture Interactive to Support New Brand Strategy

Telecommunications company Movistar has appointed Wunderman Thompson (WT) Spain as its strategic and creative agency and Accenture Interactive as its digital marketing agency as the client overhauls its agency roster in advance of forthcoming strategic plans. The Telefonica-owned business operates across Spain and Spanish-speaking parts of America providing television, internet, alarms, mobile devices and entertainment…

Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success

After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars. The company, which also produced drinks such as Rubicon and its own-brand flavors…

Fintech Brand Revolut Hires W+K London as It Continues Its International Marketing Growth

Fin-tech brand Revolut has hired Wieden+Kennedy London to support its global growth ambitions under its new marketing leadership, which it is continuing to grow. The British financial brand told Adweek about its international aspirations and marketing shake-up last March after being valued at $5.5 billion, and revealed its plans to introduce new roles following the…

KFC Awards $166 Million US Media Business to Publicis Groupe’s Spark Foundry

KFC has awarded its U.S. media business to Publicis Groupe’s Spark Foundry, severing the company’s relationship with incumbent Wieden+Kennedy after a media review announced last September that led to several holding companies vying for the account. Spark Foundry will manage advertising, media planning and buying for the brand across all channels, including social media. The…

DDB Chicago Named Orkin’s Strategic Business and Creative Agency of Record

DDB Chicago just won its first account under new leadership, and CEO Andrea Diquez is looking forward to launching creative and business strategy that elevates the leader in pest control’s cultural relevance. “Orkin has great brand awareness, and I think they are looking to become more breakthrough creatively,” Diquez told Adweek. “Everyone knows who they…

McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD

McDonald’s is consolidating responsibility for its estimated $1.6 billion national media buying and planning to Publicis Groupe’s Starcom as part of an effort to streamline its digital marketing strategy, with particular attention to its paid and earned media programs, the brand’s representatives told Adweek. The move ends a two-decade partnership with Omnicom media shop OMD…

The 10 Biggest Creative and Media Account Changes of 2021

Plenty of accounts changed hands over the past year as brands looked to invigorate their creative outputs. In fact, a few multibillion-dollar accounts highlighted the year’s moves, several of which came after long runs with previous agencies. Consolidation helped nail the wins for several big accounts, as Coca-Cola, Mercedes and Home Depot all aligned media…

Designer Outlet Owner McArthurGlen Tasks Wavemaker With $40 Million European Account

Designer outlet owner McArthurGlen has named Wavemaker as its media buyer, having appointed it to handle its $40 million account. The designer outlet shopping center company owns 26 locations across 10 countries, which it claims is home to 3,000 stores including Nike, Tommy Hilfiger, Ralph Lauren and Under Armour, welcoming 90 million visitors each year….

On the Beach Reveals European Aspirations With Quiet Storm Summer Campaign Brief

British vacation specialist On the Beach has revealed its European growth aspirations while appointing Quiet Storm as its new creative agency to handle its summer 2022 campaign. The appointment was made following a competitive pitch process by the Manchester, England-based firm which claims to see 60 million website visits each year, helping 1.5 million customers…

Eli Lilly Awards U.S. Media Business to Publicis Groupe’s Zenith

Pharmaceutical giant Eli Lilly has awarded its U.S. media business to Publicis Groupe’s Zenith, after a review process that began in June and was managed by MediaLink. The review initially included Omnicom’s OMD, WPP’s Mindshare, and Dentsu. This is the latest in a streak of big account wins for Publicis Groupe. Earlier this month Meta…

Dunkin’ Names Anomaly Its New Creative Agency of Record

Dunkin’ has named Anomaly as its new creative agency of record. Anomaly will lead overall creative strategy and development for Dunkin’. The agency will have direct responsibility for national broadcast, digital video and audio, social and out-of-home advertising development. Anomaly’s initial offerings for Dunkin’ is expected to debut in 2022. Dunkin’ has experienced many changes…

Inside DDB Sydney’s Custom Agency Model for McDonald’s

At a time when many agencies are rethinking their models, DDB Sydney’s dedicated McDonald’s team is planning to welcome back McDonald’s Australia and all of the client’s agency partners to its office on a weekly basis, beginning in January. Several years ago, DDB Sydney launched what it calls a creative review meeting. Before the pandemic,…

How Coca-Cola’s Mammoth Agencies Review Is Impacting the Industry

After Coca-Cola spent 11 months reviewing its global marketing, the iconic advertiser finally found a winning partner in the world’s largest advertising holding company, WPP. Monday’s announcement, however, left more questions than answers about the review. Coca-Cola’s initial announcement highlighted WPP as the big winner, taking on media buying for all markets, with the exception…

10 KFC Campaigns That Defined the Brand’s Wieden+Kennedy Era

In advertising, all relationships are destined to end. Unlike a marriage, the goal of a client-agency bond isn’t so much eternal loyalty as it is maintaining a productive run as long as possible (which generally means until a new CMO comes in). So after announcing it will drop out of the crowded pitch for the…

How Remote Work May Forever Change the Co-Located Agency Model

The switch to remote work at the beginning of the pandemic was a challenge for everyone, but for Wunderman Thompson Inside’s co-located Best Buy team, the challenge was amplified. As an agency team working within the brand, it couldn’t access basic tools like Best Buy’s Microsoft Teams environment because of the client’s security protocol. “We…

Coca-Cola Names WPP as Global Marketing Network Partner

WPP will become the global marketing network partner for Coca-Cola which will see it charge to oversee the growth of the company’s brand portfolio after a pitch against rivals IPG, Dentsu and Publicis Groupe. The appointment charges the world’s largest agency network to run the portfolio across over 200 countries and territories as part of…

Wieden+Kennedy Confirms It Will Part Ways With KFC

Wieden+Kennedy Portland, which resurrected and reimagined Colonel Sanders across a wide array of ads for KFC, is ending its relationship with the brand after seven years together. The agency today confirmed to Adweek that it is no longer involved in the pitch to continue as the fast food chain’s U.S. creative and media agency. “We…

Facebook Names Publicis Groupe’s Spark Foundry as Its Global Media Agency of Record

Facebook has awarded its global media business to Publicis Groupe’s Spark Foundry, after putting the account into review in March. The review initially included Publicis Groupe, Havas and incumbents WPP and Dentsu. GroupM’s Mindshare previously handled Facebook’s media business, but pulled out of the review in July. The high-profile review has been one of this…

What to Know About Coca-Cola’s Upcoming Creative and Media Review

Four major advertising holding companies and thousands of smaller shops around the world are awaiting their fate as part of the Coca-Cola Company’s global marketing and media review. The potential impact of the outcome, which should be announced within the next couple weeks, could completely change the industry landscape due to the size of the…