Jack Daniel’s Parent Company Brown-Forman Names Energy BBDO as Global Creative Agency of Record

Brown-Forman, best known for its Jack Daniel’s whiskey brand, has selected Energy BBDO as its global creative agency of record. Energy BBDO will serve as global creative lead across the majority of Brown-Forman’s portfolio, including El Jimador, Old Forester, Tequila Herradura and Woodford Reserve, in addition to Jack Daniel’s. Brown-Forman spends an estimated $60 million…

Lufthansa Group Picks Mindshare as Global Media Agency of Record

Lufthansa Group has selected GroupM’s Mindshare as its global media agency of record, following a review. As a result of the appointment, Mindshare expands its relationship with the airline company to include Austrian Airlines, effective as of the start of 2020, in addition to the Lufthansa and Swiss brands it previously handled. Mindshare has handled…

Carl’s Jr. and Hardee’s Back With 72andSunny as Creative AOR

CKE Restaurant Holdings has returned to former creative partner 72andSunny as creative agency of record for its Carl’s Jr. and Hardee’s brands. The appointment follows Chad Crawford joining the company as chief brand officer following eight years at Popeyes, as well as an unofficial creative review limited to former creative agency partners. As creative agency…

The Marketing Arm Takes the Lead on State Farm’s $615 Million Creative Account

State Farm has chosen The Marketing Arm to lead its creative account, while also retaining DDB Chicago, the agency that created its “Like a Good Neighbor” tagline. The insurance giant is sending lead creative duties to Omnicom’s The Marketing Arm as it heads into 2020, following an extensive review focused on finding a refreshed campaign…

Kimberly-Clark Sends Creative on Childcare Brands to Droga5 and Accenture

Kimberly-Clark has sent selected Droga5 as its lead creative agency, with further support from Accenture Interactive, for its baby and childcare business. Accenture Interactive acquired Droga5 back in April, including buying out media holding company Endeavor’s 49% stake in the agency. An Accenture representative said in a statement that the companies are “excited” to begin…

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

Publicis Groupe has been named as global agency and marketing transformation partner for Nivea. To service the account, Publicis has created a bespoke agency, One Touch, that crosses over into 40 markets with major hubs in New York, S?o Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg, Germany. Publicis will begin work on…

Why Little Caesars Sent Its $200 Million Creative Account to McKinney

Little Caesars is heading into a new brand era. The pizza chain, a longtime client of the recently eulogized Barton F. Graf, recently selected McKinney as its new agency of record following a review. McKinney will run the account primarily as a shared responsibility across its Durham and New York offices, with its Los Angeles…

Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review. Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million in the first half of this year, according to Kantar Media. The company…

Insurance Giant AXA Sends Majority of $161 Million Global Media Business to WPP

International insurance giant AXA has sent the majority of its global media account to WPP, while Publicis Groupe retained the global creative account as well as adding strategy and media responsibilities in four markets. The assignments follow a 10-month review process that also included incumbents Havas, Dentsu and Omnicom. WPP will be responsible for AXA’s…

Audi Taps 72andSunny Amsterdam to Launch Major Global Brand Campaign in 2020

Audi today announced it has selected 72andSunny to lead a global brand campaign meant to “recharge” the brand internationally. The project, launching in 2020, will be led by the network’s Amsterdam office, with support from offices around the world. “We’re honored and thrilled that the first car brand we’re partnering with in Amsterdam is one…

Who Came Out on Top in the Disney Media Review?

Disney’s global media review, one of the most closely watched pitches of the year which was first announced in May and conducted by MediaLink, concluded in October with Disney sending the majority of its account to Omnicom and Publicis Groupe. While it was clear that the majority of media buying and planning responsibilities would now…

TBWAChiatDay New York Goes Through Layoffs Following Loss of Accenture Account

TBWAChiatDay New York has gone through a round of layoffs as a result of losing Accenture’s creative account. Last month, Accenture announced its decision to take creative capabilities in-house following its acquisition of Droga5, which is now serving as the consultancy’s lead agency. When announcing the decision, a spokesperson for Accenture said that “the time…

What Johnson & Johnson’s Account Shift Means for MDC Partners, WPP and the Industry

Earlier this week, Johnson & Johnson sent its U.S. consumer health business, which comprises Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman to MDC Partners’ Doner. As a result of the decision, WPP closed The Neighborhood, the dedicated unit the company created to service the Johnson & Johnson U.S. consumer business last year. WPP continues…

WPP Share Price Increases Amid Reported Revenue Growth for Q3

The industry’s largest holding company reported positive growth for Q3, in its most positive earnings report in some time. WPP reported revenue growth of 0.5% for Q3 of 2019, which it attributed in part to improvements in North America and China, as well as among globally integrated agencies. “WPP’s performance in the third quarter is…

The Metropolitan Museum of Art Names AKA NYC as its Agency of Record

The Met heads into its 150th year with a new agency partner. The Metropolitan Museum of Art has selected AKA NYC as its new agency of record, following a monthslong review process. As agency of record, AKA NYC will be responsible for creative as well as media buying and planning. Its contract with the Metropolitan…

TripAdvisor Sends $150 Million Global Creative Account to Mother

TripAdvisor has found a new creative home, naming Mother as its global creative agency of record. Mother, which also has offices in London, Los Angeles and Shanghai, will lead the business out of New York. The appointment follows a months-long competitive review, which a source with knowledge of the matter tells Adweek included 72andSunny, Droga5…

Omnicom and Publicis Groupe Big Winners in $2.2 Billion Disney Media Review

The happiest client on Earth has shifted its global media business. Disney concluded the global media review it launched back in May by sending the majority of the account to Omnicom and Publicis Groupe. The review, conducted by MediaLink, initially included six agencies from across four holding companies, as well as independent media agency Horizon….

Accenture Takes Creative In-House, With Droga5 as Lead Agency

After acquiring Droga5 earlier this year, Accenture has decided it no longer requires outside assistance on advertising its own brand. Accenture confirmed it has decided to take its creative account in-house, with Droga5 serving as lead creative agency. UM will continue to handle media buying and planning for Accenture. “The time has come to bring…

Wunderman Thompson Retains Creative Duties for Marine Corps

The U.S. Marine Corps has chosen Wunderman Thompson Atlanta as its agency partner following a review. The move comes after the Marines launched a government-mandated review last year. The decision means that WPP will retain the account, which was previously handled by J. Walter Thompson for more than 70 years. The agency merged with Wunderman…

AccuWeather Taps Huge to Handle Digital Initiatives

AccuWeather has chosen Huge to serve as its strategic partner on digital initiatives following a review. The global IPG digital agency will be tasked with developing a revamped app for the weather forecasting company. In addition to digital product development, Huge will be responsible for design exploration, user testing, feature development, user engagement, retention support…