How Agencies Use AI to Generate New Business

It used to take days to craft the perfect RFI response–the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency’s chief executive. The bot is also…

With Mischief as Its Agency of Record, Carter’s Wants to Push the Boundaries of the Kids Category

Carter’s, a heritage children’s apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company is looking to grow its brand and equity with unignorable marketing aimed both at its loyal customers and a whole…

Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

Last year, Pereira O’Dell (POD) employees evaluated the agency’s marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency’s external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders…

Interactive Toy Brand Tonies Taps Anomaly as Its Agency of Record

Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow parents and children to download child-safe audio. The company has now sold over 5.7 million Tonieboxes and 72 million Tonies figures that help power the…

iProspect Expands Duties for Ferrero Group, Winning the US Market

Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of Ferrero’s budget outside the U.S., this win solidifies iProspect’s place as Ferrero’s media agency of record. A source…

Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe 

Spotify’s media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It’s a variation of Publicis Media’s “Power of One” model, which taps agency talent from across its media brands. The global advisory MediaSense kicked off the…

R/GA Is Making BBC Studios’ First U.S.-Focused Brand Campaign

BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The organization has been on a recruitment drive in the U.S. in recent months, hiring various executives to build its expansion of digital…

Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It’s doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. It began as a media review. The brand team expanded its focus beyond media, inviting integrated…

Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe

Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year. The agency picked up the business following a competitive pitch against two other U.S. agencies, which Lucky Generals didn’t name. The long-term partnership will be led out of…

Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations

Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its footprint and integrated consumer communications and build momentum for the brand through compelling content, design, experiences, partnerships and brand expression. The agency is already working…

With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

Jonathan Balck, managing director of Boston-based creative agency Colossus, didn’t start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel’s and Best Buy before it made a pitch for Athenahealth–a cloud-based network services provider for health care companies. Marketing in Athenahealth’s category…

Geico’s Caveman Is Slighted by the Gecko in the Latest Insurance Saga

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting his due by being the subject of a Geico documentary, viewers will see that the modern Neanderthal plays…

DoorDash Picks Wieden+Kennedy to Lead Brand Strategy and Super Bowl Campaign

DoorDash is adding another top shop to its already stacked agency roster. In addition to working with The Martin Agency, Adweek’s 2020 and 2021 U.S. Agency of the Year, and Gut, Adweek’s 2023 Breakthrough Agency of the Year, DoorDash is entrusting Wieden+Kennedy with creating a brand strategy that the brand can build off of in…

T-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy

Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June 2023 for work previously covered by Publicis’ Saatchi & Saatchi. The review honed in on agencies that could help…

The 10 Most Significant Agency Account Changes in 2023

For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…

The 10 Most Significant Agency Account Changes in 2023

For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…

Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad

Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception of the housing market. The platform noted that the Super Bowl is the unofficial start of home selling season, making it…

Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners

Dow Jones, parent company of The Wall Street Journal (WSJ), Barron’s, MarketWatch brands, among others, has selected three new agency partners–Mother, Mediahub and TBWA Worldwide subsidiary EG+-following a review it launched in March. The review spanned all Dow Jones’ consumer brands, plus its business intelligence assets, including Factiva, Risk & Compliance and OPIS. Its outcome…

WeightWatchers Names Gut Miami as Global Creative AOR

After being named Adweek’s Breakthrough and International Agencies of the Year, Gut keeps winning. Gut Miami has been appointed global AOR for WeightWatchers, following a competitive review that was conducted in-house. The agency will be responsible for collaborating with the brand team to launch U.S. and global campaigns supporting the portfolio of products, providing ongoing…

WeightWatchers Names Gut Miami as Global Creative AOR

After being named Adweek’s Breakthrough and International Agencies of the Year, Gut keeps winning. Gut Miami has been appointed global AOR for WeightWatchers, following a competitive review that was conducted in-house. The agency will be responsible for collaborating with the brand team to launch U.S. and global campaigns supporting the portfolio of products, providing ongoing…