Anomaly Takes Over Coke Business From Wieden + Kennedy

Anomaly has won creative duties for Coke in the U.S., marking the agency’s latest piece of business from Coca-Cola. The agency, owned by MDC Partners, won the Diet Coke account from Droga5 in 2016. The following year, it picked up Minute Maid, ending the orange juice brand’s longtime partnership with Doner. Moving forward, it will…

Canva Selects OMD as First U.S. Media Agency of Record

Graphic design platform Canva has appointed Omnicom Media Group’s OMD, Adweek’s 2019 Global Media Agency of the Year, as its first U.S. media agency of record. It’s also the first time the brand has worked with an outside media agency. “The U.S. has always been one of our most creative markets so it was an…

SAP Names Omnicom Media Group as Its Global Media Agency of Record

Software giant SAP has selected Omnicom Media Group as its global media agency of record. Omnicom will service the client through a dedicated North Star unit comprising resources across multiple media agencies. Omnicom Media Group’s PHD was the incumbent agency and will continue servicing the account for an interim period. Some talent from PHD will…

This JFK Library Campaign Evokes One of the 35th President’s Famous Rallying Cries

On July 15, 1960, John F. Kennedy accepted the Democratic nomination for president in Los Angeles. During his speech, he aimed to inspire Americans with talk of a “new frontier,” one filled with “unconquered pockets of ignorance and prejudice” that require perseverance and courage to move the country forward. Now, 60 years later, it’s easy…

Visa Seeks to Consolidate $200 Million Global Creative Account

Visa has launched a review of its creative account with an eye toward consolidating with a single agency of record globally, Visa CMO Lynne Biggar confirmed to Adweek. Incumbents BBDO and Saatchi & Saatchi have both been invited to participate in the process. BBDO has led global creative for Visa since 2012 when it took…

Playtex Selects Digitas as Creative and Media Agency of Record

Digitas has been named integrated creative and media agency of record in the U.S. for Playtex, Carefree, Stayfree and o.b., a suite of menstrual brands owned by Edgewell Personal Care. The agency beat out eight others to win the business, according to the company. The Publicis-owned agency’s New York office will run the account, led…

Kroger Names Dentsu Aegis Network Team as First Integrated Media Agency of Record

Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review. 360i had previously worked with Kroger in a performance capacity and supporting some social media, 360i chief media officer Doug Rozen explained. “We’re really excited and honored to be…

Panda Express Chooses The Many as Creative Agency of Record

Panda Express has selected Los Angeles-based The Many as its creative agency of record in the U.S. The move ends the chain’s relationship with Wolfgang, a creative consultancy and agency also based in Los Angeles. Wolfgang won the account in 2018 following a review. The American-Chinese restaurant empire–which has more than 2,200 locations globally–spent $8.7…

CBS Moves $180 Million Media Account to Horizon

CBS has awarded media buying and planning responsibilities across CBS, CBS All Access and Showtime to Horizon Media, sources with knowledge of the account confirmed to Adweek. The appointment follows a competitive review conducted this spring in which incumbent OMD defended, according to these sources. That review followed the merger of CBS and Viacom last…

WW Hires WPP for Media Responsibilities in North America

WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America. It’s unclear which agencies will be working on the account. In a statement, the brand said WPP’s appointment is part of a broader “Team WW” structure for North America. “WW has designed a custom solution to…

Energizer Holdings’ $70 Million Global Media Account Hops Along to UM

Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,…

Gallo Wines Names UM as Media Agency of Record

E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in…

BMW Chooses Anomaly London as Lead Global Agency for Mini Brand

Anomaly London has come out on top in the race to win BMW’s Mini brand. The agency has been named Mini’s “lead international communications agency” and will handle all things digital and creative. Seven international agencies pitched the business, making it “the most ambitious pitch ever” in the history of the brand, according to Mini….

Duracell Puts MediaCom in Charge of $84 Million Global Media Account

Duracell has named GroupM’s MediaCom as its global media agency of record across 32 countries. “The future is battery powered. Duracell is an iconic brand, and it gives us great pride to welcome them back into the MediaCom family,” said MediaCom global COO Nick Lawson, who will take over as CEO in July as Stephen…

Walgreens Is Reviewing Its Global Advertising Account

Pharmaceutical retail giant Walgreens is reviewing its global advertising account. Walgreens Boots Alliance confirmed the global creative and media review across all of its brands, which also include Alliance Healthcare, Boots and Duane Reade. The review follows the conclusion of the company’s three-year contract with WPP. Incumbent WPP is defending in the review process, which…

Clorox Consolidates $220 Million US Media Account With OMD

Cleaning colossus Clorox has consolidated U.S. media buying and planning responsibilities with Omnicom’s OMD. The move follows Clorox’s rebrand earlier this year. Last month, the brand also urged consumers not to inject or consume bleach in the wake of statements made by President Trump in a White House news conference. In 2016, Clorox selected FCB…

Proximo Spirits Sends $20 Million Jose Cuervo Account to Mekanism

Proximo Spirits has selected independent agency Mekanism as agency of record for its Jose Cuervo tequila brand. Mekanism will handle the account out of its New York office and will be tasked with strengthening Jose Cuervo’s positioning as a category-founding brand. Its campaigns for this year will support sub-brands Especial, Tradicional, Reserva de la Familia,…

Preston Kelly Begins Purple Reign as AOR for Prince’s Paisley Park

Despite their genuine outward warmth and friendliness, Minnesotans are fiercely loyal to the natives who contributed to the state’s culture, especially after their deaths. In sports, for example, hockey icon Herb Brooks and Minnesota Twins star Kirby Puckett remain important fixtures. But ask any Minnesotan, and they’ll likely beam with pride at any mention of…

10 Steps to Smoothly Win a Virtual Pitch

In this era of Covid-19, we’re settling in for the long road ahead. Given the uncertainly of tomorrow, doing our best in new business has never mattered more. Stuck inside and working from home, the ad business is learning how to perfect the virtual meeting. Whether it’s Zoom, Google Hangouts, Microsoft Teams or a different…

He’s Back! Baby Nut Returns to Social Media After a Months-Long Disappearance

There’s a lot of uncertainty in the world right now–thanks, in large part, to the ongoing Covid-19 pandemic. But today, the world got an answer to one question: What happened to Baby Nut? Baby Nut, you may recall, is the reborn version of Mr. Peanut, Planters’s 104-year-old mascot, who perished in a nutmobile accident (and…