Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark’s agency roster as part of its “Powering Care” strategy, a $1.5 billion restructuring program. The…
Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief…
At any given time, agency holding companies have multiple pitches of different scale in play–and more often than not, they’re pitching against each other. As Omnicom moves to acquire Interpublic Group (IPG), the two are undoubtedly facing off in various ongoing media and creative reviews–in which case, do they precede as enemies or friends? It…
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency of record and works with a roster of agencies on various needs. “We work with a number of agencies…
Men’s grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand’s internal team to develop campaigns that will “provide a fresh new take on men’s grooming,” according to a statement. Duke Cannon declined to disclose the size of its…
Former Droga5 executive creative director Dan Kelly is headed to FCB New York to co-lead a team overseeing Kellanova brands Cheez-It, Pringles, Rice Krispies Treats, and Eggo, following IPG being named creative partner on priority brands earlier this year. Kelly takes on the role of executive creative director. He joins Drew Halpern, as svp, group…
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations’ 175th anniversary in the United States. Details of…
Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the brand’s internal team with brand strategy, visual identity, and integrated marketing as it evolves DSW’s “positioning for the modern consumer,” according to the companies. Prior to…
Retirement and wealth management brand Empower has picked Goodby Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand’s strategic and creative marketing efforts “as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future,” according…
More than 70 people have filed complaints with ad watchdog the U.K.’s Advertising Standards Authority claiming a recent Shell ad is guilty of greenwashing. The spot is part of the first campaign that Shell’s media agency Havas Media worked on for the oil giant since winning the account in September 2023, following months of climate…
The chaos of Advertising Week New York didn’t slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality….
Mediaplus, part of the Serviceplan Group, has won the pitch for the global media account of the technology and services giant Bosch. The independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units in 38 countries. The account covers markets in Europe, Asia, Australia, New Zealand, South Africa,…
ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon’s media review. “After a comprehensive advertising agency review for our consumer business, we’ve chosen to partner with OMG and WPP,” Amazon spokesperson Margaret Callahan said in a statement. The accounts will be split by geography, with OMG handling the work in the…
Sometimes, reuniting feels so good, and that is proving true for Deutsch LA and Behr Paint Company, as the brand has resigned Deutsch LA as its creative agency of record. Behr had previously partnered with Deutsch LA in 2019, with the agency handling business intelligence, strategy, creative, digital, and production work. In 2021, the work…
WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR). The 61-year-old company is initiating a business and brand transformation, rethinking its positioning in a weight loss market upended by the rise of GLP-1 anti-obesity…
Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker’s global creative agency of record. The extended contract will last into 2027. The partnership between the carmaker and creative shop has lasted 65 years to date, with DDB behind VW’s classic “Lemon” and “Think Small” campaigns, both launched in 1959, and more…
Global investment management firm T. Rowe Price, which has a big footprint in the retirement services field, has selected Code and Theory to transform its global digital footprint through a refreshed design system and digital properties. The refreshed global design system will function as a comprehensive framework of reusable design components, guidelines and standards that…
Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company’s global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its…
In May, Hershey announced that it would review its U.S. media roster. It did so because the company wanted to “ensure media continues to operate and thrive as a growth engine for Hershey,” according to Vinny Rinaldi, head of U.S. media for Hershey. Now, the company has selected a newly created team, MiltonONE, from Publicis,…
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