Nov
04
News From the Advertising Industry for the Week of Nov. 4
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
     |
Oct
25
Advertising: Winning Sports Fans’ Hearts by Giving Them Somewhere to Go
Posted in: UncategorizedProcter & Gamble is transporting trailers with about 20 restrooms — stocked with the company’s Charmin toilet paper — to N.F.L. stadiums for pregame revelers to use.
| |
Oct
16
Advertising: Marketers Wax Enthusiastic Over Bees and Honey
Posted in: UncategorizedSome experts attribute the trend to a boom in exploring the provenance and improving the quality of what Americans eat and drink.
| |
Sep
25
Advertising: A Big Week for the Advertising Industry, in Many Ways
Posted in: UncategorizedFor Advertising Week, 90,000 people, at more than a dozen locations, are attending 198 events featuring 798 speakers.
| |
Sep
22
Advertising: Small Fry Feed Off Merger of Big Fish
Posted in: UncategorizedIs big actually better or is small beautiful? Small is at least funnier, in the hands of rivals of the soon-to-merge Omnicom and Publicis.
| |
Sep
15
Advertising: Lands’ End Ad Campaign for Dress Shirts Salutes White-Collar Workers
Posted in: UncategorizedIn television commercials and online videos, real men describe their professions and laud Lands’ End dress shirts.
| |
Sep
13
Advertising: An Early Start on Promoting a Mini-Series Spoof Set for January
Posted in: UncategorizedAds will begin to run on Friday for “The Spoils of Babylon,” a six-part series about a wealthy oil family that will parody mini-series of the 1970s and ’80s.
| |
Aug
29
Advertising: A View of What’s Missing From the Classroom
Posted in: UncategorizedA campaign about school absenteeism is the latest collaboration on education by the Ad Council and the United States Army.
| |
Aug
28
Advertising: In Fantasy and Reality, It’s a Frenzy for Football
Posted in: UncategorizedFootball has been crucial to the American advertising-industrial complex, and with the N.F.L.’s kickoff game on Sept. 5, the marketers have been in a huddle.
| |
Aug
25
Advertising: A Small Upstart to Oversee Ad Agencies
Posted in: UncategorizedThe Water Cooler Group is being formed to serve as the parent of four agencies that specialize in tasks like media planning and buying, social media, creative and content development and interactive television.
| |
Aug
22
Advertising: A Silicon Valley for Ad Agencies, Only in the Mountains
Posted in: UncategorizedProject WorldWide is opening an agency in Boulder, Colo., which is developing a reputation as a home for advertising start-ups.
| |
Aug
14
Media Decoder: Publicis Groupe, Awaiting a Big Deal, Makes Another
Posted in: UncategorizedThe Paris-based advertising holding group, which recently agreed to merge with Omnicom, is acquiring Engauge Marketing, an advertising and digital-services agency in Ohio.
| |
Aug
13
Media Decoder: One-Upmanship Continues After Publicis-Omnicom Deal
Posted in: UncategorizedA big acquisition by Publicis has always been swiftly matched by WPP of London. The latest was no exception.
| |
Aug
12
Campaign Spotlight: Ads Seek to Clear Up Qualms About Cataract Surgery
Posted in: UncategorizedThe Alcon unit of Novartis and AARP join forces to educate baby boomers about the procedure.
| |
Jul
31
Advertising: New Unit to Turn Brands Into Publishers
Posted in: UncategorizedFollowing its own move into automated buying, IPG Mediabrands announced a plan to help clients create content for online platforms.
| |
Jul
30
Advertising: Merger as a Career Capstone for the Chief of Publicis
Posted in: UncategorizedThe merger with Omnicom has been widely seen as a coup for Publicis and a career capstone for Maurice Lévy.
| |
Jul
29
Merger Is Set To Create World’s No. 1 Ad Company
Posted in: UncategorizedTogether, Omnicom Group and the Publicis Groupe would become the world’s biggest advertising company, setting their sights on digital media.
| |
Jul
28
Two Ad Companies Are Said to Merge, Supplanting Industry Leader
Posted in: UncategorizedThe merger of the Omnicom Group and the Publicis Groupe would create a new industry leader positioned to better capture profits from digital media and emerging markets.
| |
Jul
22
Campaign Spotlight: Collective, a Marketing Agency, Showcases Itself
Posted in: UncategorizedA campaign highlights the kinds of services the digital marketing company can provide to clients.
| |
Jul
15
Advertising: Eye on Emerging Markets, Firm Invests in Start-Up
Posted in: UncategorizedThe $15 million investment in Jana is the first by the Publicis Groupe in a mobile technology start-up.
| |
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.