Hasta La Creative!

DigitasLBi hired David Chriswick as senior vice president, creative strategy lead for its Chicago and San Francisco offices. In the role, Chriswick will be based out of Chicago and report to senior vice president, connections and brand experience planning Jonathan Tatlow. 

“David has a proven track record of award winning work with a passion for insightful thinking and brave ideas,” Tatlow said in  a statement. “His expertise to inspire and create across a breadth of categories, makes him a perfect fit for DigitasLBi. We look forward to him continuing to set the bar ever-higher.”

Chriswick joins DigitasLBi from DDB Worldwide, where he served for over three and a half years as global strategy director out of the agency’s Chicago office. While there, he led strategic planning on the agency’s international Mars account, which includes Wrigley, Mars Chocolate and Mars Petcare. Before that he spent nearly two and a half years as a planning director for DDB Sydney, leading the office’s strategic offering and working with clients including Mars, McDonald’s and Campbells Arnotts. A native of Wales, he began his career with Ogilvy Heathworld (formerly Bates Healthworld) in London as an account executive, leaving two years later to become a senior account manager with In Vivo Communications in Melbourne, later joining McCann and then DDB in account management roles. 

“The concoction of in-house capabilities at DigitasLBi is mouthwatering for an account planner like myself,” said Chriswick.  “Transformative creative opportunities lie in so many places nowadays, so with these resources within arm’s reach, I’m very excited. DigitasLBi can become the future-proof agency model that more and more clients are realizing they need.”

What is “influence?”

According to this internal DDB Worldwide manifesto, the word represents both the simple task of convincing consumers to trade money for goods and services and the nearly incomprehensible essence underlying all things–whatever their size and/or buying power.

Here, with a little help from 90’s-era Massive Attack, DDB explains the thinking behind its own strategic approach: serving the client by focusing on the big picture rather than quibbling over the details; delivering real value via the familiar “truth in advertising” maxim; changing consumers’ lives rather than just convincing them to click “like.”

It’s sleek, bold and minimal.

But did it make you reconsider the reason you wake up every morning?

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