The venerable bear is now less an authority figure than a paragon of positive reinforcement who embraces people who show they know how to avoid causing fires.
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The Interpublic Group of Companies has long sought a United States hub for Lowe. Its new plan is to enlist the firm Campbell Ewald.
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American Advertising Federation, Washington, elected its board for 2013-14.
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Companies like Procter & Gamble are promoting their value by introducing less expensive alternatives to their premium products to court cost-conscious shoppers.
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While the response to the ad has been overwhelmingly positive, there have been enough racist comments for General Mills to suspend commenting on YouTube.
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CBS Interactive and Univision Communications are among the companies seeking advertising dollars from Madison Avenue.
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Procter & Gamble, which acquired Gillette in 2005, is shifting the account — and its hundreds of millions of dollars in advertising — to Grey.
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The deal with Starcom MediaVest Group, one of the largest agencies in the world, will offer advertisers tighter coordination of online and television marketing.
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The major competitors in digital music services are spending large sums on advertising campaigns that are meant to generate awareness, consideration and trial. The newest entrant in the ad club is Spotify, which plans on Monday to start its first campaign aimed at American music lovers.
The new starring role of social media in ads signals that agencies and advertisers believe they are prevalent enough to refer to without the risk of being misunderstood.
An advertising group’s decision to combine conferences is still striving to appeal to all of the attendees, who come from media agencies and the management and creative realms.
Chobani, the Greek yogurt brand, is expanding a marketing campaign called “Go real” into realms that include print and digital advertisements; the brand’s Web site, chobani.com; and social media like Facebook and Twitter.
Vaseline is introducing a line of moisturizing body lotion sprays that it claims go on easily and do not mark clothing.
The San Francisco ad market is being influenced by the entrepreneurial spirit of nearby Silicon Valley, with agency employees going into business for themselves.
Kim Corrigan joined the New York office of Rosetta, part of the Publicis Groupe, in a new post, partner in the health care vertical.
Account assignments, executive appointments and miscellaneous news from advertising agencies.
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