Hasta La Creative!

The ill-fated, computer-animated “Foodfight!” took multiple food-brand corporate mascots and made them characters.

Duracell is introducing its premium Quantum brand with a promotion announcing the donation of batteries to firefighters and paramedics.

Some ads for the Fourth of July holiday honor the veterans of the nation’s wars, particularly those who fought in Afghanistan and Iraq.

The industry’s regulator ruled that a campaign for Dove body wash unfairly maligned competing products and said that it should be stopped.

Trying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school shopping campaigns.

Procter & Gamble, which acquired Gillette in 2005, is shifting the account — and its hundreds of millions of dollars in advertising — to Grey.

A 30-minute documentary that aims to empower African-American women was backed by Procter & Gamble, but the filmmakers maintained creative freedom.

Retailers and advertising agencies started their April Fool’s campaigns early this year for much the same reason that they front-run Christmas and Super Bowl campaigns: the ability of social media to convey and amplify marketing messages.

Once again, readers contribute “Tom Swifty” jokes about marketing and advertising.