Media Decoder: Gillette Taps Superman to Connect With Customers

Gillette is asking fans to explain how Superman shaves in an unusually playful promotional campaign tied to the June 14 release of “Man of Steel.”

    

Advertising: Gillette Promotes a New Shaver Using QR Codes

Gillette is promoting a new shaving tool for a man’s beard, chest and back by having women express their varying opinions about how much hair a man should have.