Even as the Web has cost the Postal Service billions of dollars in revenue, strong growth in package deliveries from e-commerce sites has helped to offset the loss.
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Advertising is upbeat in the states that are setting up marketplaces where residents will buy health insurance in accordance with the Affordable Care Act.
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Following its own move into automated buying, IPG Mediabrands announced a plan to help clients create content for online platforms.
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The merger with Omnicom has been widely seen as a coup for Publicis and a career capstone for Maurice Lévy.
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General Mills created a cereal lovers group on Facebook that welcomes mentions and even recipes made with cereals made by its competitors.
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Above the Influence lost millions of dollars in appropriations, but executives of the partnership at Drugfree.org have decided to try to keep the campaign going.
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The venerable bear is now less an authority figure than a paragon of positive reinforcement who embraces people who show they know how to avoid causing fires.
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The Interpublic Group of Companies has long sought a United States hub for Lowe. Its new plan is to enlist the firm Campbell Ewald.
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American Advertising Federation, Washington, elected its board for 2013-14.
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Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
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A brand of one of the world’s largest olive oil producers has embarked on a social media campaign to increase its name in the American market.
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Ads for Resource, which are being introduced on Monday, are aimed at a stylish, higher income woman.
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The Army is trying to produce commercials styled like a television reality series because younger people increasingly ignore traditional forms of advertising.
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After a lackluster 2012-13 season, network television is relying on family related comedies and the supernatural to attract viewers.
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The 100th birthday of the cookie led to a well-received yearlong advertising effort. The challenge is what to do next.
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A new commercial from Destination XL takes an unusual approach of featuring chubby men.
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The General Motors ad included a song with lyrics that crudely referred to the Chinese. Mountain Dew’s ad involved a battered woman and a lineup with African-American men.
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FleishmanHillard, founded in 1946, is expanding to offer services like advertising and social media marketing in addition to public relations.
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Screenvision, the nation’s second largest seller of commercials in movie theaters, plans to hold its first upfront sales presentation to advertisers.
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The insurance company made a deal with AMC to sponsor the entire sixth season of the series.
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