Hasta La Creative!

pa href=”http://adweek.blogs.com/adfreak/walmartcocacola-extended-family.html” style=”display: inline;”img alt=”Magano” class=”at-xid-6a00d8341c51c053ef0105369174fe970b ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef0105369174fe970b-450wi” style=”width: 425px;”/img/a
/ppHere’s that co-branded a href=”http://adweek.blogs.com/adfreak/walmartcocacola-extended-family.html”Wal-Mart/Coca-Cola ad/a from The Martin Agency starring a href=”http://www.nytimes.com/2007/07/15/nyregion/nyregionspecial2/15theaterwe.html”John Magaro/a as the host of a holiday party that everyone (and his mother, and his “surprisingly cool” stepmother) has crashed. He strolls around handing out Cokes from a Wal-Mart bag—no eggnog here, not even rum to mix with the Coke. The guest list also includes “my judo coach, my allergist, my MySpace friends and Twitter list.” No room for the Facebook crowd, evidently. You can download the MP3 of the song, and even the sheet music, a href=”http://www.stockuponjoy.com/”at this Web site/a. “When you stock up on joy, there’s enough to go round,” Magaro sings at the end, in a very Coke-y refrain. I saw this spot last night in an actual Wal-Mart, on a dozen-plus TVs, and it almost managed to cut through the atmosphere of loathing and desperation. What more could you ask of a Christmas commercial? brbrem—Posted by Tim Nudd /em/pdiv class=”feedflare”
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