Layoffs. There’s a word you don’t want to hear at the start of a new year. Nevertheless, business realities creep in and staff reductions are often the result. WPP’s Ogilvy just laid off 80 employees across nine offices, amounting to 3.7 percent of its U.S. staff. Ogilvy’s chief creative officer Leslie Sims was one of […]
Singles Day is not a dating app that you have yet to try, although it was originally created by a group of Chinese university students as an anti-Valentine’s Day. Today, it’s an annual online shopping event that mints money for online superstore Alibaba and its largest competitors. Donald Trump has repeatedly said his tariffs on […]
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with […]
The post Why Are Chief Marketing Officers (and Their Bosses) Bummed Out? appeared first on Adpulp.
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]
The post Media Expert, Simon Peel, Helps Get Adidas on the Right Page appeared first on Adpulp.
Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […]
The post Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA” appeared first on Adpulp.
General Motors is in a tough spot right now despite earning solid profits — it made $35 billion in North America over the last three years — while closing plants in the United States. G.M. is in a tough spot because 49,000 of its union workers want to share in these profits and they’re now […]
The post United Auto Workers Shifts General Motors Into Neutral appeared first on Adpulp.
Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center: Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment […]
The post Would You Like To Shop, Dine, Or Stay Here? Leave Your Guns At Home appeared first on Adpulp.
Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]
The post How Do You See Her? When Do You See Her? Where Do You See Her? appeared first on Adpulp.
Millennial angst. It’s a thing, and the thing that it is isn’t good for the economy. Millennials are doing far worse financially than generations before them. The net worth of Americans aged 18 to 35 has dropped 34 percent since 1996, according to research released by Deloitte. When a generation reels, the impacts are felt […]
The post Is Millennial Angst The Canary in the Coalmine? appeared first on Adpulp.
President Franklin D. Roosevelt said, “We have nothing to fear, but fear itself.” It’s a wonderful line, but it’s also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, […]
The post Fear of Mass Shootings Is Bad for Business, Bad for Morale, and Bad for America appeared first on Adpulp.
Agencies rise and agencies fall. Let’s start with the bad news. Barton F. Graf, the small indie agency in NYC, like Wexley School for Girls in Seattle (and other “hot shops” before it), is closing down. Jeff Beer writes about advertising for Fast Company. When learning of the closing of Barton F. Graf, he pondered […]
The post Ad Age Names Several Small Agencies of Year; In Other News, Barton F. Graf To Close appeared first on Adpulp.
There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]
The post How To Get Rich In Advertising appeared first on Adpulp.
The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]
The post Thanks to Their Newsopoly, Google Is Minting Money appeared first on Adpulp.
Do you have friends who have a tough time splitting the bar or dinner bill? There’s an App for that! Three Syllables: Venmo Me! According to the Los Angeles Times: Venmo, owned by PayPal, and Cash App, owned by Square, have surged in recent years, as cashless financial services moved into the mainstream. Some 40 […]
The post Move Some Cash Gen Z’s Way appeared first on Adpulp.
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer’s life. Say you want to sell designer jeans to 20-somethings…the customers’ ability to pay the inflated prices will impact the results, thus the economy’s health is always a factor in a campaign’s success, […]
The post Young Americans Can No Longer Afford The American Way of Life appeared first on Adpulp.
Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and […]
The post Deny Americans Avocados And The Revolution Begins appeared first on Adpulp.
“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […]
The post 88 Year Old Broadcaster appeared first on Adpulp.
Thanks to offshore manufacturing and the Walmartification of America, millions of American shoppers feel they have a right to pay less. The American shopper also wants to do less to pay less. After all, getting dressed and driving to a retail store where human interactions are the norm, is so last century. Seriously, why bother […]
The post What’s Ailing Retail (And What Does It Mean)? appeared first on Adpulp.
A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. During the present shutdown, now in its 3ist […]
The post Kraft Foods Comes Through In the Clutch appeared first on Adpulp.
Advertising is a tough business that seems to get tougher by the day. One day you’re on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you’re out the door just like that, left to wonder what happened and what’s next. Derek Thompson of The […]
The post WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company appeared first on Adpulp.
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