Alt-Weeklies Are Sinking Quickly to the Bottom of the Dead Newspapers Pile

Alternative weeklies–our city’s free arts and entertainment newspapers–are facing untenable marketplace conditions today. The papers rely on advertising revenue from bars, restaurants, movie theaters, and retail stores. Given that all of the above are temporarily closed for business, there is next to no ad revenue coming in the door today. Joshua Benton at NeimanLab paints […]

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Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs

How are you feeling about the future of your agency and your job? Or if you’re primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which I will now do… Let’s […]

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An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring

Let’s look at the winners. There are always winners. No matter what. Blue Apron’s Stock Is On Fire Right now, Blue Apron is a winner. Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several […]

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Advisors Advise

Advertising people are advisors and consultants to CEOs and CMOs. We also make things, but that follows the discovery and strategic planning phases. Right now, in the face of a global pandemic, there’s a new kind of advice emerging. Lots of people are genuinely offering to help others in distress, while others are working to […]

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Fear of Unemployment Is Spreading Fast, Ad Workers Far from Immune

Fear sells. Fear also spreads. People who work in advertising are correct to feel fear, right now. According to The New York Times, more than a million Americans are expected to lose their jobs by the end of March. According to Moody’s Analytics, nearly 80m jobs in the US are currently at risk due to […]

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“Main Street” Retailers Rely on the Local Community for Support in Every Way

To prevent the spread of COVID-19, San Francisco and other cities have asked people to only leave their homes for essential goods like food and medicine. Of course, the essential goods can only be made, packaged, delivered to the store, and sold in the store, when thousands of people who do this work leave their […]

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Repurposing for the Public Good: What Compassionate Companies Are Doing to Help

With fear and negativity rising, it’s important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, “In times of Coronavirus, the best ad is not […]

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Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities

Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it’s a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for […]

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Corporate America’s Leaders Get Crash Course in Crisis Communications

Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, […]

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American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home

SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick’s Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock […]

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Cancel Culture Comes to South By Southwest

South By Southwest kicks off next week. Or does it? According to The Verge, Twitter is canceling employee travel to the annual South by Southwest festival, including CEO Jack Dorsey’s planned keynote, due to concerns over the spread of the coronavirus. The company announced Sunday it was halting all “non-critical business travel and events”, saying […]

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You Can Check In To Holiday Inn, But You Can Never Leave

Retirement doesn’t come cheap if it comes at all. Almost half of Americans — 49 percent — cite running out of money as their chief retirement concern, with another 44 percent citing declining health, according to a new report from the Aegon Center for Longevity, Transamerica Center for Retirement Studies and Instituto de Longevidade Mongeral […]

Talent Matters: Agency Layoffs, Repeat Resignations, and Recruitment Hurdles

Layoffs. There’s a word you don’t want to hear at the start of a new year. Nevertheless, business realities creep in and staff reductions are often the result. WPP’s Ogilvy just laid off 80 employees across nine offices, amounting to 3.7 percent of its U.S. staff. Ogilvy’s chief creative officer Leslie Sims was one of […]

China’s “Singles Day” Blows “Black Friday” Away By the Ba Ba Billions

Singles Day is not a dating app that you have yet to try, although it was originally created by a group of Chinese university students as an anti-Valentine’s Day. Today, it’s an annual online shopping event that mints money for online superstore Alibaba and its largest competitors. Donald Trump has repeatedly said his tariffs on […]

Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?

Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with […]

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Media Expert, Simon Peel, Helps Get Adidas on the Right Page

Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]

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Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA”

Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […]

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United Auto Workers Shifts General Motors Into Neutral

General Motors is in a tough spot right now despite earning solid profits — it made $35 billion in North America over the last three years — while closing plants in the United States. G.M. is in a tough spot because 49,000 of its union workers want to share in these profits and they’re now […]

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Would You Like To Shop, Dine, Or Stay Here? Leave Your Guns At Home

Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center:  Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment […]

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How Do You See Her? When Do You See Her? Where Do You See Her?

Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]

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