At Long Last, Clubhouse Comes to Android

More than a year after it first welcomed iPhone users, Clubhouse is finally coming to Android. The live audio app, which has gained popularity and forced industry-wide movement in the social media space, has not been able to maintain its user growth this spring after a meteoric rise during the first few months of 2021….

Women-Owned Wellness App Shine Debuts First TV Campaign

Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign. Created pro bono by Droga5, a TV spot called “The Reckoning” is airing nationally on broadcast and cable channels. The video will also run on social platforms. Filmmaker Christian Padron directed the spot and Ryan Marie Helfant served…

Samsung Tells a Quirky and Wistful Love Story About Rival Waiters, Inspired by a Real Photo

LONDON-Two servers at rival onion-themed restaurants fall in love in a new, Wes Anderson-esque spot for Samsung smartphones by Mother London that was inspired by a real photo of a sack of onions taken on a Samsung device. The quirky, 90-second TV ad is the first for the brand by the agency, and will run…

A Rise in Mobile Gaming Is Changing Influencer Marketing

If you’ve spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd. In conversation with deputy brands editor Diana Pearl at Adweek’s Mobile Gaming summit, a group of industry experts discussed how the rise in mobile gaming is changing how brands approach influencer marketing in the…

Apple Increasingly Frustrates Helena Bonham Carter by Showing Just How Much a Watch Can Do

In the early 1990s, AT&T famously predicted much of technology’s future in a Tom Selleck-narrated campaign called “You Will.” (See below to revisit the ads, which foresaw everything from remote learning to widespread WiFi.) Today, Apple announced its new Apple Watch Series 6 with a sweepingly epic video that follows in the tradition of “You…

Verizon’s CMO on 5G, Back-to-School and the Pandemic-Era Trends Here to Stay

Covid-19 has upended the way consumers interact with brands in many different industries. For Verizon, a telecommunications company that’s recently transitioned into a tech brand as it expands its offerings outside of network coverage, the pandemic has changed how its customers engage with their network, for both technology and work-related needs. Diego Scotti, Verizon’s chief…

American Eagle Is Proving That It Really Understands Generation Z

TikTok isn’t usually associated with a school curriculum. Typically, students hide their phones under their desks, pray their teachers don’t notice that they’re scrolling through the app and take their shot at fame after class. But American Eagle (AE) seems to think that Gen Z’s favorite app could actually have some educational value. Following the…

Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go

Hollywood A-list directors are no strangers to advertising, but they tend to surface only for big-budget, long-form cinematic spots. So it was a nice surprise to see that the newest ad for mobile game Pok?mon Go was, despite being relatively modest in its ambitions, helmed remotely by star director Rian Johnson, who’s apparently a fan…

Walmart China Taps Varcode’s Technology to Improve Food Safety

Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of perishable foods by scanning a barcode using a mobile app. “For a young company, we’re honored to be selected by Walmart on food safety,” said Joseph Battoe, Varcode’s CEO. “They are world-class…

Walmart Streamlines Mobile Shopping With a New App

In an effort to simplify its mobile shopping experience and appeal to a growing customer base looking for easy shopping solutions during the coronavirus pandemic, Walmart has combined its Walmart and Walmart Grocery apps into a single entity. “We don’t ask customers to make two trips to the store, one for groceries and one for…

Headspace Launches First TV Ad, Offering a Year of Free Subscription for the Unemployed

As unemployment soars amid the coronavirus pandemic, meditation app Headspace is offering free, year-long subscriptions to those out of work. The offer comes in conjunction with the company’s first television campaign, created by agency Gut and Nexus Studio. The pass will unlock access to all of the meditation app’s hundreds of hours of content, including…

Mobile World Congress Canceled After Coronavirus Scares Off Major Companies

Organizers of the Mobile World Congress in Barcelona announced today that this year’s conference will be canceled after more than two dozen companies pulled out due to concerns about the global coronavirus outbreak. Typically attended by more than 100,000 people, the late-February event has been the wireless industry’s biggest trade show for more than three…

Navigating Conferences in the Time of Coronavirus

The World Health Organization (WHO) has declared 2019-nCov, a novel strain of the coronavirus, a global health emergency. The epidemic has killed more than 1,000 people, mostly in China, and is impacting major industry events. Brands like Facebook, Sony and Intel have pulled out of the Mobile World Congress in Barcelona, and it’s unclear how…

T-Mobile and Sprint’s $26 Billion Merger Approved by U.S. District Court

A federal judge approved the merger of T-Mobile and Sprint this morning in a U.S. district court in New York, moving the mobile carriers one critical step closer to sealing the deal. Following this stamp of approval on the $26 billion deal, the companies are still awaiting a vote from the California Public Utilities Commission,…

Is Your Smart Phone Being Scraped for Personal Data While You Worship?

A smart phone’s “Airplane Mode” or “Ringer Off” setting does not protect people from privacy invasion. What’s worse, the privacy invaders are lurking in malls, at public events, even outside your place of worship. According to National Catholic Reporter, political marketers in support of Donald Trump are increasingly using cellphone data from churchgoers to target […]

Here’s What Allbirds Has Learned About Ecommerce in China So Far

Earlier this month DTC footwear brand Allbirds debuted in Japan, about nine months after it started selling in China through Alibaba’s online B2C marketplace Tmall. As Allbirds mulls where to go next, international president Erick Haskell spoke at the National Retail Federation’s conference in New York this week about how the brand tackled the world’s…

Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game

When ad agency Wieden + Kennedy first approached Psyop with the idea for a dating simulator based around the KFC franchise–starring the brand’s namesake Colonel as a romance-able character–one of Alexei Bochenek’s first thoughts was that if he didn’t ultimately win this pitch, then he’d have to “resign in shame.” Bochenek ultimately served as the…

Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services

From accessing medical records to speaking to physicians, Americans are turning to mobile medicine as a supplement to healthcare coverage. Users are taking advantage of innovative mobile medicine services for convenience, control and cost–and of course, when they need additional support. An Omnicom Media Group survey found 86% of people have used an online pharmacy…

Chipotle Is Redesigning Restaurants for Mobile Ordering

Chipotle is cooking up a new restaurant design that it hopes will feed its growing mobile business. The quick-service Mexican restaurant chain’s digital operation is already a billion-dollar business, according to a company statement released Thursday announcing the changes. The redesign will not only be deployed at new locations but also be implemented in varying…

You Could Win $420 on Live Weed Trivia App Daily Bonfire

Cannabis was the first product ever sold over the internet in 1971 between MIT and Stanford computer science students, according to Daily Bonfire host Ngaio Bealum. HelloMD has launched its own type of HQ Trivia in an effort to educate folks about weed in an app called Daily Bonfire. Every Monday, Wednesday and Friday at…