FanDuel Casino Encourages You to Take the Win However You Can Get It

In this world, you’ve got to take success where you can get it, and celebrating even the smallest victories can change your whole day for the better. What constitutes a win is in the eye of the beholder, but that doesn’t mean you can’t enjoy these little accomplishments as they come. With the sense of…

Uber Wants to Be Your ‘Getaway’ Car for the Holiday Season

After a few years of disrupted holiday travel, many may have forgotten how much the season takes out of us. As families gather together under one roof again, Uber is reminding us it’s ready in case you need a break. To celebrate its newly launched platform, Get Your Ride Right, Uber has a new campaign…

As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain

Google’s Privacy Sandbox features will start appearing on Android phones next year, the company announced Tuesday, giving stakeholders in the mobile advertising ecosystem an opportunity to prepare for a future where targeting and attribution are more restrictive. But, as with most changes to the future of identity, there’s much debate about the specifics, even as…

Apple Is Charging In-App Fees for Boosted Posts

In its latest operating system update, Apple said it’s taking a cut of boosted posts, a format available on social networks like Facebook, Instagram and Twitter, where users and companies can pay these platforms to have their posts amplified more widely. Apple said in a post on the App Store review guidelines accompanying the new…

These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women

For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo. In an effort to create change around the way women are viewed in…

These Films Show Google Pixel Helping to Strengthen Family’s Relationships

Telling a series of modern life and love stories around a modern family in Germany is the focus of a campaign from Google to promote its Pixel smartphone brand. Each of the three-minute long adverts have been released to explore different but relatable relationships–and to convey that love is a universal language that can overcome…

McDonald’s App Goes to ‘Camp’ to Build Gen-Z Loyalty

As kids heave off to actual camp, McDonald’s is releasing its “reimagined” digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma(R)ket and concert performances by artists such as Kid Cudi. Oh–and yes–there is a “limited edition” Retro Grimace Pool Float users can…

Samsung Wants Us to Go Out After Dark With the New Galaxy S22

Samsung introduced its Galaxy S22 phone line at February’s Samsung Unpacked event, spotlighting features that allow the phone to take better photos and video at night. The company is also showcasing those features in “Streetlight,” a minute-long film that follows a man taking advantage of his phone’s “Nightography” video capabilities. The film follows our creative…

Bringing a Passionate PC-First Audience to Mobile

Riot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary in 2019, the developer announced several new game genres, including its first foray into the mobile gaming space. At Adweek’s Elevate: The Future of Mobile Gaming summit, Riot’s global head of marketing for League of…

Log in to Elevate: Mobile Gaming

Let’s face it, you use your mobile device for everything today. Banking, shopping, texting and yes, even calling, can be done on your mobile device. Add to that list gaming, which the 2021 Global Games Market Report from Newzoo estimates is now worth over $91 billion globally. On Feb. 2, marketers, gaming experts and brand…

A Spider Gets Its First Taste of Heartbreak in Samsung’s Unexpected Love Story

It’s love at first sight in this romantic tale from Samsung, but the protagonist is a creature that doesn’t usually garner much affection. The star-crossed lovers in Samsung’s unusual story are a furry spider and the brand’s new Galaxy S22 Ultra phone. In the ad, Sam the spider is leading a quiet life in her…

Why Ryan Reynolds’ Mint Mobile Flipped an Old Ad Upside-Down for Super Bowl Sunday

Mint Mobile is making its return to Super Bowl Sunday this weekend, but you might need to tune in a bit early to catch the Ryan Reynolds-owned brand’s ad. No, not the pre-game show. A few hours before that. You can’t miss it. It’s the ad that’s upside-down. While the budget cell service did make…

Winter Olympians Express Their Passions Beyond Sports in Samsung’s Sleek Ad

While Olympians regularly endorse everything from sneakers to credit cards, Rule 40 of the Olympic Charter places a blackout period immediately before and during the games when competing athletes can’t appear in ads. Samsung is getting around that restriction ahead of the Winter Olympics in Beijing with a spot from Leo Burnett that casts actors…

These Dramatic Movie Moments Are Actually Fun Apple Ads for iPhone 13 Pro Features

In cinema, a camera tells us a lot more about characters than we often realize. The way a shot lingers on, zooms into or pulls into focus a specific person can act as a reveal without the actors having to say a word. That’s a fact Apple puts to effective use in its new campaign…

This Wireless Phone Ad Shows Why Some Family Plans Are Better Without Family

The holidays can be idyllic, offering moments of serenity spent with loved ones in cozy environments. That is the dream sold by many advertisements, but there is another side to the holidays. Fights with family members, passive-aggressive behavior from relatives and surprising levels of judgment from people you only see once a year are also…

Tinder’s Latest Ad Debuts New Feature and AOR Relationship With Mischief @ No Fixed Address

As the past one-and-a-half years have shown us the importance of human connection, dating app activity has only increased since the start of the pandemic. But even in our haste to find those relationships, we have to remember that it’s okay to take some time to see what’s out there. Tinder’s latest product feature, Explore,…

O2 Fights Digital Poverty by Creating a Food Bank for Data

The Covid-19 pandemic exposed and exacerbated the problem of digital poverty–the term referring to those who live without or with minimal access to the internet and digital technology. In the U.K., 1.5 million households are not connected to the internet and 2 million households struggle to afford internet access. U.K. telecom provider O2 is tackling…

Fisher-Price Finally Makes a Chatter Telephone For Adults

Technology enthusiasts often eagerly await the release of the newest smartphones, with ads from Apple and Samsung touting all the latest features. But Fisher-Price is urging shoppers to buck the trends with a nostalgic–and now Bluetooth-enabled–Chatter Telephone. The classic version of the baby toy, which retails for $9.99, features a smiling rotary phone on wheels…

Why Virgin Mobile’s Newest Product Is a Breakfast Cereal

It’s not always easy to eliminate outside stressors in life, but reducing time spent managing your cell phone service and minimizing potential hazards such as hidden fees and complicated contracts might be a good start. Starting your day with good vibes could be another. To that end, Virgin Mobile has released its own unique and…

How Mobile Company EE Created a Robot Barber to Hook People on 5G

When people boast about putting their neck on the line for their work, they don’t usually mean it in the literal sense. But several months ago, actor Tom Ellis found himself alone in a chair at about 2,400 feet above sea level atop Mount Snowdon–the highest mountain in Wales–with a blade to his neck. The…