Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]
The post How Do You See Her? When Do You See Her? Where Do You See Her? appeared first on Adpulp.
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]
The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.
Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising.
“Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.”
Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink.
But which type of alcohol will people drink, and which brand? Fortunes are made and lost in response to this question.
Will the people drink Smirnoff when they’re ready for lift off? Or will they turn to something a bit more risque?
The post Vodka Brands Need Advertising Like Cuckoo’s Need Clocks appeared first on AdPulp.
An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it’s something for big companies to stay away from. Unless you’re Walmart and not afraid.
When you’re Walmart, you have unrivaled buying power on your side. Thus, you can set the price, but more than that, you can dictate how the products sold at Walmart are sourced and made.
Walmart U.S. and Sam’s Club require all fresh and frozen, farmed and wild seafood suppliers to become third-party certified as sustainable using Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP) or equivalent standards. By June 2012, all uncertified fisheries and aquaculture suppliers must be actively working toward certification.
Yes, the Arkansas-based retail behemoth that left-leaning elites love to bash is busy charting a new reality for how the oceans are fished. Should they spread this conscious sourcing to garments and other product categories sold in their stores? Absolutely. But let’s stick with this fish tale for a moment.
According to Sustainable Brands and Reuters, roughly 40 salmon processors in Alaska decided in 2012 to drop the internationally accepted blue ecolabel awarded by the London-based Marine Stewardship Council, saying it was expensive and eroded their brand. They said their own control systems were enough and they would consider the Ireland-based Global Trust Certification, as a replacement.
Wal-Mart responded with a routine letter to its salmon suppliers in June warning them it requires its salmon to be MSC-certified or working toward that distinction.
The Alaskan seafood industry is valued at $6.4 billion annually and is state’s largest private-sector employer, with more than 63,000 workers. Hence the “plead my case” visit by Alaskan officials to Bentonville last week.
“We are optimistic that Walmart will recognize Alaska fisheries as sustainably managed,” said Susan Bell, Commissioner of Alaska’s Department of Commerce. Meanwhile, I am optimistic that Walmart and sustainable practices will prevail. What the market wants, the market gets. And the market wants healthy seafood.
The post Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart appeared first on AdPulp.
Reduce. Reuse. Recycle. Those three calls to action are well known throughout the culture thanks to the efforts made by environmental activists since 1970. Now, according to a story in Los Angeles Times, there’s an update for conscious consumers to consider: Reuse. Remake. Refrain.
The article focuses on the “Reuse” and “Remake” aspects of the solution. But I’d like to pull a factoid from the story that helps us consider the need to “Refrain.”
Each year, Americans trash a prodigious portion of their closets: 26 billion pounds of apparel, textiles and footwear, according to the Environmental Protection Agency. The amount thrown out by consumers surged 40% in 2009 from 1999 and is expected to zoom up another 40% by 2019, the agency said.
I am having a hard time imaging just how massive that is — 26 billion pounds of clothes in a heap at the dump. However, we look at it, it’s not a pretty picture. And it’s not just the massive mound of waste that’s bothersome, it’s all the needless acts of commerce that lead to it. Sure, Wal-Mart has cheap clothes, but are they any good? Will you be wearing that Made-in-China shirt six months from now?
The newspaper points to Yerdle (why shop when you can share?), a website launched during last year’s Black Friday shopping swarm, as one possible alternative to the dump, or a second hand store.
Members use the platform to offer underutilized goods — clothing, electronics, even pianos — to friends and acquaintances free of charge. The site has 18,000 participants so far, is less anonymous than Craigslist and more eco-minded than Facebook.
The post “Waste Not, Want Not” Updated For Today’s Conscious Consumer appeared first on AdPulp.
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