Newsflash: Print Ads Now Guaranteed to Work (Not An April Fool’s Joke)

If you work in media, marketing, or advertising, it’s time to innovate and there is no time to waste. That’s the message from several directions today, and now we are beginning to see real-world results, as companies adapt to the new constrictions. Sarah Jerde at Adweek reports that The Wall Street Journal and Barron’s Group […]

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No Newspapers Means Diminished “Real Estate” for Brand Advertising

Question for many print ads did you make this year? Holy crap, that many! To make and run print ads that help build brands, we need healthy newspapers and magazines. But newspapers are slip slidin’ away at an alarming rate. Over the last 15 years, newspapers have lost $35 billion in ad revenue and […]

Pickleballers Say, “Let’s Go Again”

Pickleball—a synthesis of tennis, racquetball and ping pong—is one of the fastest-growing sports in the world. The number of players has jumped by 650 percent over the last six years, according to USA Pickleball Association (USAPA). The biggest subset of that growth is not in the over-60 crowd, says Justin Maloof, executive director of USAPA. […]

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Kraft Foods Comes Through In the Clutch

A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. During the present shutdown, now in its 3ist […]

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Colle McVoy Is The Thoughtful Agency

As a new year’s gift, Colle McVoy sent me a series of “cubespirations” to help keep me properly motivated throughout the year. Here is one of my favorite messages in the collection. Note the letterpress printing. I like this design concept. With just two words, the agency’s creative team is making a significant statement. Artists—and […]

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Kia Offers Industry Influencers A Text Drive

To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country’s most influential journalists and automotive-award jurors. The booklet, dubbed, “Text Drive,” featured eight chapters coordinating with the car’s 8-speed automatic transition and […]

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New Senior Living Campaign Peppered With Attitude

Today’s senior citizens and their adult children—like generations before them—need to weigh their senior living options. It can be a difficult emotional and financial decision. The marketing literature can also blend into the bad wallpaper. Thrive Senior Living, an innovative and high-growth owner, operator and developer of assisted living and memory care communities across the […]

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Beautiful Posters for Puppies

Donald Trump is the first U.S. president without a companion animal in 130 years. The last was Andrew Johnson. He was impeached. In a new campaign created by the community, PETA urges President Trump to adopt and feel the adoration of a loyal dog. It’s a simple act that could save one dog and the […]

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O, Say Can You Swim?

Appearing online, on social media and in swim clubs and organizations across the country, these posters are part of the USA Swimming’s “Swim Today” campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.

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Does Your Print Campaign Maneuver Like A Ford?

If you want to sell, show, don’t tell. Credit: BBR Saatchi & Saatchi Israel

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When Content Scores Points For Brands, It Doesn’t Need Much Defense

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

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SapientNitro Launches ‘Move You’ for Lycra

SapientNitro has launched a new brand campaign for Lycra, its first since becoming AOR for the brand.

The global campaign, entitled “Move You,” kicked off with a broadcast spot — which has 60, 30, and 15-second variations — that broke last night in Brazil. Loosely inspired by Victorian-era photographic pioneer Eadweard Muybridge, and directed by Philippe André, the spot shows a woman in different environments encompassing a typical day. She bursts into sudden dance-like movement, with a time-lapse effect creating a trail showing the freedom of movement made possible by Lycra products. It makes for a visually compelling ad which fits with the brand’s message, even if it takes a second to pick up on when first viewing.

The print campaign, shot by acclaimed photographer Rankin, employs a similar approach. Additional aspects of the campaign include “a trade-targeted website and point of sale, followed in 2015 by consumer digital, social and innovative in-store activity.” (more…)

New Career Opportunities Daily: The best jobs in media.

Great Ads Show the Secrets to Making Movies on the Super Cheap

Aaaand … action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates “great movies” on “tiny budgets.”

The work, a bronze Lion winner at Cannes, shows scenes from three different types of films: “War,” “Drama” and “Erotic.” In each case, what’s taking place inside the camera’s view-finder looks glossy and expensive—a soldier crouches over his fallen battlefield comrade, a farm-gal kisses a horse’s snout, and a middle-aged dude ogles a pole-dancer.

But the outer edges of the ads show the fiery explosions, bucolic sunset and even the seedy strip-club are just low-budget illusions created by backdrops and a few simple props.

The ads are packed with fun details. For example, the performers help control costs by doubling as production crew, working clapboards, lights and other filmmaking equipment with their hands held outside camera range. I’m glad they have something to fall back on, just in case acting doesn’t work out.

The labor unions would probably disapprove, so … shhh … quiet on the set.

Via Ads of the World

Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola

Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”

Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

MUH·TAY·ZIK | HOF·FER Shares ‘Design Necessities’ for YDesign Group

MUH·TAY·ZIK | HOF·FER brings function back to form in a new print campaign for YDesign Group’s consumer brands, YLighting and YLiving. Entitled “Design Necessities,” the campaign aims to take the often-intimidating world of modern design off its pedestal by emphasizing the basic, practical roles it serves in our lives.

The ads manage to be matter-of-fact and humorous in tone by pointing out the obvious. “People sit,” reads the ad for YLiving featuring a chair (above), with other ads in the campaign following the same tone. It’s a no-nonsense approach that attempts to reach consumers bogged down with attempts at schtick and trendiness. The visual design of the ads is similarly simple and to the point, in a way that works to underscore the campaign’s message.

“As soon I saw the creative team’s ad ideas, they just felt right,” said John Matejczyk, co-founder and executive creative director at MUH·TAY·ZIK | HOF·FER. “Of course, we then had to go through the creative process of figuring out just why they felt so right. What it came down to is they capture the very essence of modern design, which is not about creating rarified, unreachable, untouchable heirlooms, but fully satisfying actual everyday needs. That’s why we called it ‘Design Necessities.’ We worked closely with YDesign Group to develop the ideas and keep them clean and simple, just like modern design should be.”

Stick around for a another image from the campaign, along with credits, after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Grey SF, Norton ‘Boldly Go’ Over the Top

Grey San Francisco has created a new rebranding campaign for Norton that demonstrates a certain flair for the dramatic.

The anthem ad at the center of the campaign features lines like “The boldest gift has yet to be given,” “The boldest file has yet to be downloaded, without a second thought” and “The boldest life is out there.” At its conclusion, the spot advises, “Go boldly and you will find bliss.”

To us, this message translates as: “Go ahead and download that torrent; your antivirus software can handle it.”

Our protagonist–presumably so excited by Norton’s software that he can’t contain himself–proceeds to triumphantly rip off his own shirt. Maybe it was the confidence that came from knowing that his photo folders are safe…even if they’re not on the cloud.

Digital ads will appear on CBS News, CNN, Forbes and YouTube, with print ads planned for The Wall Street Journal and Forbes.

We’ve got credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

3D Flowers Printing

L’impression 3D est une des grandes tendances de l’année, elle ne cesse de s’améliorer et créer des produits impressionnants et de plus en plus étonnants. Joshua Harker a travaillé sur une nouvelle technologie d’impression 3D qui repousse les limites de la qualité, et créer des petits bouquets comprenant 10 à 12 pouces de fleurs.

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Iconic World Cup Posters

Le designer Nick Barclay, basé en Australie, a fait une série de posters prints des plus beaux moments de la Coupe du Monde de Football. Très graphiques et minimalistes, les posters ré-interprètent les drapeaux des pays qui ont gagné la Coupe et les joueurs qui ont marqué les buts les plus mémorables.


Minimalist Posters On Design Vocabulary

Les deux designers graphiques italiens Matteo Morelli et Giovanni Manzini ont fait une série de 10 posters minimalistes intitulée « Utopia » qui illustrent les 10 mots-clefs des cours de l’histoire du design de Philippe Daverio à l’école Politecnico de Milan. Plus de détails en images.

Giovanni Manzini’s site.

The Metropolitan Museum of Art Photography

Le Metropolitan Museum of Art a publié une vaste sélection d’images numériques à des fins non-commerciales. Les différentes photographies expriment de fortes émotions, chacune différemment. Voici quelques joyaux rapides de la collection de photographies à découvrir dans l’article.

Head of Man with Hat and Cigar – Leon Levinstein – 1960.

Daughters of Jerusalem – Julia Margaret Camero – 1865.

Isambard Kingdom Brunel Standing Before the Launching Chains of the Great Eastern – Robert Howlett – 1857.

A Study, No. 1 – Rudolph Eickemeyer – 1901.

Kinder in einem Feriendorf – Martin Munkacsi – 1929.

Street Minstrel, Gose – Shinichi Suzuki – 1870s.

A Girl, Carmel – Johan Hagemeyer – 1930. / Unidentified Child Picking Nose – Walker Evans – 1930.

Sincerely Yours, Woodrow Wilson – Arthur S. Mole – 1918.

Group of Thirteen Decapitated Soldiers – Unknown – 1910.

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