Hasta La Creative!

To launch Hyundai’s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it’s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin […]

The post Need to Improve Your Mood? Drive the New IONIQ 5 N from Hyundai appeared first on Adpulp.

American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250 billion. Is that money trickling down to the workers in the […]

The post United Auto Workers Is Battling the Culture of “Corporate Greed” appeared first on Adpulp.

Buying a new vehicle is a big financial decision. People shopping for cars weigh the monthly outlay expected of them, the insurance costs, gas and maintenance costs, and how much the dealer is going to make on the purchase. There’s also the emotional buyer and the emotive purchase. People sometimes “fall in love” with a […]

The post In A New Kia Sportage, You’ll Have the Power to Make More Good appeared first on Adpulp.

Some brands are searching for a purpose. Other brands focus on purpose from day one because it’s an expression of the company’s core values and because it’s good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. Paul Imhoff has been successful […]

The post Hyundai Is Out Front in the Fight Against Pediatric Cancer appeared first on Adpulp.

Columbia is a nation rich in natural beauty and untouched places. Untouched by modern life and untouched by tourists. This is true, in part, due to decades of civil war in the country. Thankfully, on 23 June 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebels signed a historic ceasefire deal. […]

The post Chevrolet Likes the Idea of Open Roads Into the New Columbia appeared first on Adpulp.

Oh, how we sometimes long for the good old analog days. That is until we recall how cumbersome and annoying the car buying experience used to be. Thankfully, with the help of 72andsunny, Autotrader is finally making “car buying is easy.” It clearly wasn’t easy to get a good price on a vehicle in ancient […]

The post Car Buying Was Largely “Greek To Me,” Until Autotrader Made It Simple appeared first on Adpulp.

Pickup truck drivers with good credit and a concern for the environment will one day soon be able to drive the new all-electric Endurance by Lordstown Motors. Our ability to evolve… I like that framing. Manufacturing in Ohio and throughout the Rust Belt has required a massive injection of money and new thinking for decades. […]

The post Welcome to Voltage Valley and Its New American-Made EV Pickup Truck appeared first on Adpulp.

Have you recently had the sensation sitting at your desk and seeing images of your friends and family enjoying themselves on a maskless summer vacation? I have, and I expect you have too. It’s an odd sensation because I am happy for my friends and family while simultaneously questioning the safety of vacation or travel. […]

The post Is “Let’s Road Trip, America” the Right Message During A Public Safety Crisis? appeared first on Adpulp.

Travel and tourism are suffering. Retail is imploding (Brooks Brothers and Lucky Brand are the latest to declare bankruptcy). Schools may or may not reopen on time. There may or may not be a college football season. So much uncertainty… In the middle of the economic and social chaos, it’s normal to long for the […]

The post It’s Summer in the Northern Hemisphere, Can You Contain Yourself? appeared first on Adpulp.

Ford Motor Co. is “built to lend a hand.” That’s what the car maker’s new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can’t go anywhere in them. Ford is also dangling discounts […]

The post Ford Motor Company Wants To “Help Take Care of You” appeared first on Adpulp.