Direct to Consumer (DTC) is H O T Oregon Public Broadcasting reports that Nike is in the midst of a reorg. The announcement comes as part of Nike’s “Consumer Direct Acceleration” plan, which execs in Beaverton call a “digitally empowered phase” of the company’s strategy. In other words, retail is reeling and the company has […]
The post Monday Morning Roundup appeared first on Adpulp.
Technology that ushers in sweeping societal changes ought to come with a warning, but that’s fanciful thinking in unregulated America. On these brave shores, we believe in self-reliance and self-regulation, prolonged fantasies both. I often wonder, did Steve Jobs know what he was unleashing with the iPhone because the impact has not been all good. […]
The post IBM Thinks Bigger; It’s In The Company’s DNA To Do So appeared first on Adpulp.
Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]
The post How Do You See Her? When Do You See Her? Where Do You See Her? appeared first on Adpulp.
Diversity is a talking point. Unless your company is actively doing something about it—then, it’s a universal problem that we’re slowly overcoming. One means of combatting inequality in the ad business is to find talented women, people of color, and people over 40, and help to support their efforts, wherever they happen to be in […]
The post Five New Winners of the $10K Helen Lansdowne Resor Scholarship appeared first on Adpulp.
March is Women’s History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: […]
The post Please Pause What You’re Doing and Give Thanks to Women In Advertising appeared first on Adpulp.
In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for […]
The post México Domina appeared first on Adpulp.
ANA Educational Foundation Report Says New Talent Feels Unwelcome NEW YORK (February 20, 2019) — Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers. Those were among the key conclusions of a new study […]
The post Hiring, Retaining and Promoting People of Color Is A Great Start appeared first on Adpulp.
How many people of color do you work with? How many people of color are on your company’s executive team? Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, magazine, internet, and radio advertising […]
The post Diversity Isn’t A Board Game; Drop Your Excuses At the Door appeared first on Adpulp.
Cindy Gallop takes names and zero shit. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […]
The post Dear Bad Men of Advertising, Your Reign Is Over appeared first on Adpulp.
Today is an historic day in the National Football League. In addition to today’s slate of games, there’s a media game being played by Don Trump. It’s another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take […]
The post Sunday Showcase: Don Trump Versus The NFL appeared first on Adpulp.
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]
The post Love, Sweet Love appeared first on AdPulp.
Young Latino consumers: They’re hip! They’re mobile! They lead active, on-the-go lifestyles!
They’re also, you know, pretty much like anybody else—though that’s something marketers rarely want to hear when they’re paying small fortunes for demographic “experts” to demystify the millennials who live at an every-growing cultural crossroads in America.
Honda pokes some fun at the marketing world’s Hispanic fixation in its newest ads from the Santa Monica-based Orci agency for the Fit. Wild-haired comedian Felipe Esparza serves as a tour guide of sorts into the world of young Latinos, only to find that they’re mostly just focused on running errands and getting to work.
“Are we going to a party?” he asks a couple from the back seat.
“We’re…just going to the movies,” the young woman replies.
He’s also shocked to learn that instead of packing their trunk with trendy fixies, they’re just grabbing groceries. “Groceries? Rebels!”
Agency president Andrew Orcí says the spots, shot in Spanish and English, began with the idea that brands often try to fit Hispanic consumers into specific patterns and niches, when in fact it’s a group that’s pretty much impossible to lump into a few convenient categories.
“Latino millennials are much more than what we make of them. They are a versatile bunch. They ping-pong between cultures, languages, interests and behaviors. That’s why it’s funny when you hear others trying to fit them into their box of clichés,” Orcí says.
“Felipe Esparza, as our ‘Latino expert,’ is the perfect voice to make fun of this situation. Why? Because not even a Latino can define a Latino. They simply defy all expectations.”
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| THE ORIGINAL? Playstation2 Network Gaming – 2004 Source : Cannes archive online Agency : TBWA (Germany) |
LESS ORIGINAL Assises inter. – 2007 Source : Unknown Ag : Tarmak (Belgium) |
LESS ORIGINAL DHL express – 2013 Source : Adsoftheworld Agency : Area6 (Mexico) |
« By the Bus Stop » vient de l’idée du photographe anglais Richard Hooker, passionné par l’arrêt de bus en tant que lieu de transition et de mélange social. Il a donc immortalisé à travers Londres les passagers de bus entre les années 2001 et 2005. Une idée simple mais très réussie à découvrir dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
