A sequel will run during the Super Bowl to a Cheerios ad that received an unanticipated quantity of baldly racist online condemnation for the interracial family at its heart.
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Activists protesting antigay policies in Russia have tried to turn Olympic promotions by major companies to their own purposes.
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Chatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.
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H&M will poll the public about how its commercial should end in an effort to make the spot more effective and engaging.
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Two brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.
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The Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
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Jaguar is using three British actors known for their roles as villains to give its F-Type coupe a sophisticated cool factor at the biggest ad event of the American calendar.
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The ad for the home soda-making system is part of a multiyear, worldwide endorsement deal.
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The JeffreyGroup, an agency known mainly for public relations, is creating a new agency to provide cross-cultural marketing to Hispanics.
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BMW of North America has built six two-person bobsleds for the United States men’s and women’s Olympic teams and wants to see them win.
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Johannes Leonardo in New York is hiring a new chief executive, Michael Duda, and bolstering its creative team as well.
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The investment was made by Technology Crossover Ventures. Also, the streaming music service Pandora reported an increase in revenue for the quarter.
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In a crowded field, turning to humor and parody, even the risqué.
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Speakers at an annual conference said the pace and scope of technological and societal changes required what one called a “constant reinvention” of the marketing process.
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Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
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The televised debate between Letitia James and Daniel L. Squadron was fiercely negative as the candidates sought to win over the tiny number of undecided voters.
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“The Rider Challenge,” an online marketing campaign produced by Live Nation Entertainment, pits teams competing in Ford Fiestas.
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Native advertising is advertising that wears the uniform of journalism, mimicking the storytelling aesthetic of the host site. Some say it could dilute the power of a brand over time.
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The cable channel Turner Classic Movies is expanding a slate of offerings like bus tours, theatrical screenings and memorabilia sales to increase revenue and brand recognition.
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The Paris-based advertising holding group, which recently agreed to merge with Omnicom, is acquiring Engauge Marketing, an advertising and digital-services agency in Ohio.
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