Price promotions are some of the worst assignments in advertising. That’s the rap, but it’s a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR’s “Dollar Menu.” “At Taco Bell, the dollar gets you access to more.” There are few places where this line would be believable, […]
The post The Answer to Taco Bell’s Dollar Menu Is, “Yes” appeared first on Adpulp.
Crystal Cruises is in the final stages of a review.
A client spokesperson confirmed it is in the “final stages of the RFP process” to find an agency of record for 2018. Crystal Cruises also confirmed that incumbent VML has been invited to participate and that the agency “continues to support all of our digital initiatives.”
Sources claim the other finalists include MRMMcCann, Digitas and Fluid but the client declined to specify participants beyond the incumbent.
Crystal Cruises spent a little over $1.2 million on measured media domestically last year and around $558,000 in the first six months of 2017, according to Kantar Media.
The news follows the company’s recent announcement that it has appointed Kari Tarnowski as its new vice president, marketing.
VML won AOR duties for Dick’s Sporting Goods in October and retailer Express in August.
Seafood-focused fast food chain Long John Silver’s selected independent Raleigh, North Carolina-based agency Baldwin& as its lead agency for creative, strategy and media planning.
The assignment concludes a review launched in June. Icon International continues to handle media buying for the brand, which was not part of the review.
“Baldwin& is the perfect partner to help build Long John Silvers to new heights,” Long John Silver’s CEO James O’Reilly said in a statement. “The brand strategy, media strategy, creative thinking and the fit between our teams is fantastic.”
“Long John Silver’s is a storied brand that makes amazing food. If you’ve forgotten that, we’re going to help you remember,” Baldwin& executive creative director Russell Dodson added.
Baldwin& is expected to launch a new creative campaign for Long John Silver’s in the first quarter of 2018.
Earlier this year, Baldwin& hired Russell Dodson to replace co-founder David Baldwin as co-executive creative director, as Baldwin moved into a role as CEO. Back in February, the agency expanded its creative department with the arrival of four new creatives.
Nokia Health has selected San Francisco-based TBD as its global creative and strategic agency of record, following a review, tasking the agency with leading integrated marketing campaigns for its digital health services across the U.S. and Europe.
San Francisco-based Mediasmith will handle media buying and planning duties for the brand in the U.S., while Initiative will continue to handle these responsibilities in Europe.
TBD was launched in October by former 180LA executive creative director Rafael Rizuto, innovation strategist Virginia Wang and Argonaut founder Jordan Warren, based on a philosophy of “continual evolution.”
“We were impressed by TBD’s commitment to our vision and its level of sophistication, strategy and listening,” Nokia Digital Health global head of marketing Gemini Babla said in a statement. “In a short amount of time, TBD showcased a great understanding of our products and values by presenting thoughtful and impactful creative that resonated with our team. Culturally we are in the same place and immediately felt like partners.”
TBD’s first assignment for the brand will be a cross-channel campaign launching in early 2018.
“At TBD we are committed to working with purposeful brands who are striving to make a difference in the world,” TBD chief creative officer Rafael Rizuto said in a statement. “We’ve spent a lot of time crafting our vision as an agency so that we aren’t ‘just another agency’ and I couldn’t be more thrilled to see this coming to life with an iconic brand like Nokia in such a relevant category as digital health.”
“We couldn’t have dreamed of a better first client for our new agency,” added TBD CEO Jordan Warren added.
Anomaly’s newest client is Halo Top, the high-protein ice cream “you have to taste to believe.”
According to several parties close to the matter, the agency beat out CP+B as well as fellow MDC shop Doner in the final round of a review to win the business.
The client has not responded to a query regarding the review. CP+B, Anomaly and Doner declined to comment.
Over the summer, the brand brought on Philadelphia agency Red Tettemer + Partners to create its first national campaign. Today an agency spokesperson clarified that it had only worked with the client on select projects, not on a retainer basis. Halo Top previously handled all of its marketing efforts in-house.
It was only later that Halo Top collaborated with “ad parody master” and YouTube creator Mike Diva to develop the creepy, dystopic spot that our parent publication enjoyed so much in September.
In case you’re not familiar with the brand, it’s ice cream for people who work out (or like to pretend that they do). Its “guilt-free pints” feature less sugar, less fat and more protein than your average artery-clogging goodness from those two guys in Vermont. A July press release claimed that Halo Top had become the top-selling ice cream pint in the U.S., and recent reports by food trade journals credit Halo Top, along with recent hurricanes in Florida and Texas, with eating into Unilever’s share of the U.S. ice cream market. A Unilever spokesperson acknowledged that the L.A.-based company had take 1.5 percent of its share and that it would release more Breyers light varieties in response.
The client’s annual marketing budget numbers weren’t available at the time this post went live.
This is Anomaly’s latest headlining win after it succeeded Arnold as Carnival Cruise Lines’ AOR back in August. It’s currently one of five top shops pitching BMW.
In an effort to cut costs, McDonald’s consolidated its local advertising business this summer with just seven agencies, a sharp decline from the 58 it used to employ, according to sources with direct knowledge of the situation.
One person, who spoke on condition of anonymity, confirmed that the agencies chosen were longtime partners Lopez Negrete, Bernstein-Rein, Moroch, Davis Elen and H&L and newcomers Zimmerman and Doner.
Another reliable source confirmed this lineup, which was first reported by AdAge, and added that Zimmerman has since lost an unspecified portion of the business—which amounted to 19 regional co-ops including Ohio. The chain’s 180 cooperatives had been consolidated to 50 prior to the review. Each then chose an agency partner from the list of 7.
It’s unclear why Zimmerman lost a portion of its responsibilities.
“Building the modern, progressive company that we aspire to be involves changing the way we do business,” a McDonald’s spokeswoman wrote in an email to Adweek. “In order to accelerate our efforts to engage customers across all platforms to advance our brand vision, we aim to streamline and modernize our local marketing efforts in 2018.”
She declined to comment further.
Zimmerman also declined to comment, deferring to the client. The agency had not previously worked with McDonald’s, but the primary source said McDonald’s relationship with Omnicom—centered on the dedicated agency We Are Unlimited—played a key role in the chain’s decision to assign the work to the Florida agency.
The decision to consolidate came from McDonald’s executives, who are being pressured to deliver on a pledge they’ve made to produce $300 million in cost savings over the next five years, according to the primary source.
McDonald’s CEO Steve Easterbrook has been laser-focused on what he calls a “velocity growth plan” to reduce costs and streamline operations as the fast-food chain invests heavily in new technology and works to return capital to shareholders.
Per a Kantar Media report, McDonald’s spent $791.3 million on advertising in the U.S. in 2016 and $350.7 million in the first half of this year.
ClearWay Minnesota, “an independent nonprofit organization that improves the health of all Minnesotans by reducing tobacco use and exposure to secondhand smoke,” has named Haberman as its agency of record.
Haberman will be tasked with overseeing marketing strategy and advertising duties for the organization across all ClearWay Minnesota initiatives, including creative, media buying and planning, PR, digital, social and content marketing. One of the agency’s first assignments will involve promoting ClearWay’s QuitPlan services and continuing its “Stop the Start” campaign.
“Haberman brought forward new strategies to amplify our impact in the community and to create an even greater and lasting legacy for the people of Minnesota,” ClearWay Minnesota vice president Andrea Mowery said in a statement. “Haberman knows how to integrate and execute in today’s ever-changing marketing landscape, and to top things off, there was an immediate and genuine connection to the Haberman team in terms of mission and authenticity. We look forward to doing more good together in the coming years.”
“As an agency with a mission and passion for serving health and wellness clients, we’ve admired for years the work ClearWay Minnesota has done to drive down smoking rates in Minnesota,” added Haberman co-founder and CEO Fred Haberman. “The cause—working toward a smoke-free world—is about as worthy as it gets, and the opportunity to solve social problems and change behavior energizes our agency. We are honored ClearWay Minnesota selected us as their marketing partner, and we look forward to helping them make a continued difference in the world.”
ClearWay Minnesota launched a “Big Tobacco Lied” campaign building off big tobacco companies’ recent court-mandated ads for the Minnesotans for a Smoke-Free Generation coalition, for which ClearWay Minnesota serves as a co-chair. The campaign, centered around BigTobaccoLied.com, features the court-ordered corrective statements, with some additional edits expanding on the companies’ deceptive actions in red.
“While Big Tobacco was court-ordered to tell the truth, they fought for years to get out of having to use certain phrases that would’ve made clear the depth of their deception,” Haberman creative director Emalie Wichmann said in a statement. “So we further corrected Big Tobacco’s corrective statements. We used proofreader’s marks—a human touch to contrast the callous black-and-white copy—to edit in details they fought to keep out of their ads. These details are critical because they not only underscore the depth of Big Tobacco’s deception, they also shine a light on what we’re still fighting against.”
The campaign will run through the spring, with an emphasis on social media, a platform noticeably absent from the court-mandated campaign from big tobacco companies. That effort will run for a year on broadcast and print outlets.
Lowe’s confirmed today that it has launched a creative review and will no longer be working with creative agencies on an AOR basis. The news first ran in Adweek.
This is bad for BBDO, which has been creative agency of record on the brand for more than a decade, and for its parent company Omnicom, which already lost the media portion of the business back in February.
From a company spokesperson:
As we continue to explore compelling and efficient ways to engage with consumers, we made the decision to evolve our agency business model to one where we can collaborate with a roster of creative agencies. We believe this new approach will provide our team with the diverse thought, talent and capabilities needed to lead in a dynamic marketing environment.
We are currently working independently on the bidding process. BBDO is participating in the review process to be considered as one of the firms on our roster of creative agencies. We are just beginning the bidding process and can share more details in the coming months.
BBDO first won the business in a 2005 review, beating out Deutsch, McCann and TBWAChiatDay in an IPG vs. Omnicom pitch. It has successfully defended the account twice since then.
According to a couple of people who spoke to us, this is a procurement-based review that gained greater urgency when the incoming CMO Jocelyn Wong conducted an audit and found that Lowe’s spends a considerable amount on TV and print placements; much of BBDO’s recent work has been more focused on digital and social media.
The client’s paid budget came out to $400 million last year, but it’s not clear how much of that went to traditional media and much revenue BBDO draws from the account.
Nor is it clear which agencies are pitching—though it would not be surprising to see a small group of independent shops win portions of the business, as they did in the case of General Mills earlier this year.
[Pic via Lowe’s]
The San Francisco offices of Grey had to let several members of its staff go this week after client Norton stopped working with the agency.
Grey picked up global duties on creative, brand strategy and social media for the antivirus software brand in a 2014 review, winning the business away from Leo Burnett. At the time, its measured media spend was estimated at $13.5 million.
The change occurred without a review. It followed the appointment of former LifeLock CMO Ty Shay to the chief marketing role at Norton after parent company Symantec purchased the security/identity theft prevention business in February. One source close to the review says that he had worked with DDB (which picked up the LifeLock business in 2015 and parted ways with one Rudolph Giuliani forever) and brought them on to promote his new brand.
From that point on, Grey produced a series of campaigns including several Bad Santas and some cyberbullying.
According to a Grey spokesperson, the agency parted with around 7 employees including its chief creative officer. That total accounts for one fourth of total staff in San Francisco.
A spokesperson for Norton’s parent company Symantec said the client is not yet ready to discuss its agency relationships.
A DDB representative didn’t respond to our questions about the Norton business, so it’s not clear whether it will be run out of the Chicago or San Francisco office.
Air Canada has selected FCB Canada for a retail communications assignment.
“We are evolving our agency model and are elevating our brand presence and communications by partnering with best-in-class agencies, leveraging their expertise to complement our team’s robust capabilities. FCB has a proven track record in retail, and we look forward to this expanded relationship,” Air Canada managing director, brand Andy Shibata said in a statement.
The assignment will involve input from all of FCB Canada’s offices, including FCB Toronto and FCB Montreal, which will continue to lead work for Air Canada. Air Canada’s appointment marks an expansion of its relationship with FCB Canada, which dates back some twenty years.
“FCB Canada has had the pleasure of servicing Air Canada for more than 20 years, and this win solidifies the confidence that they have in us to continue our creative partnership moving forward,” added FCB Canada CEO Tyler Turnbull. “I am extremely proud of the FCB team for delivering an organic win, which both expands and strengthens our relationship with Air Canada.”
FCB Montreal president Samia Chebeir was also enthusiastic about the assignment, adding, “We have a unique momentum in Montreal, and I am extremely thrilled that our team is extending our partnership with Air Canada and leading this new venture. Air Canada has been going through a transformation in recent years, and we are incredibly proud to continue to be part of their journey to create more innovative engagement between the airline and its consumers.”
The assignment follows the arrival of a series of creative hires at FCB Canada in September. Back in February, FCB Canada welcomed group creative directors Matt Antonello and Noel Fenn to its Toronto office.
CPG giant Kraft-Heinz has handed creative duties for its Planter’s nuts brand to mcgarrybowen.
“The Planters work has shifted to mcgarrybowen,” a company spokesperson confirmed today after two weeks of email queries regarding the status of the business.
The representative declined to clarify whether this move followed a formal review.
“This was truly a passion project for us,” said mcgarrybowen Chicago president Laurel Flatt. “We are delighted to partner with the clients on this wonderfully iconic brand.”
The account had bounced around several times in recent years. In late 2014, the Kraft company consolidated work for many of its brands with four agencies: Leo Burnett, CP+B, Taxi and mcgarrybowen. Leo Burnett was seen as the big winner, taking in Planter’s in addition to Philadelphia Cream Cheese, Cool Whip and several others.
Droga5, The Martin Agency, W+K and VSA were among the losers in that round.
Several months later, Kraft and Heinz merged to create the world’s fifth-largest food and beverage conglomerate.
Yet, despite reports of Publicis Groupe taking business from other holding groups in the aforementioned shakeup, TBWAChiatDay created campaigns for Planter’s as recently as 2015. It also worked on the brand before news of the big review.
Representatives for Leo Burnett deferred to the client for comment. We’ve reached out to TBWA and will update this post with more detail when it arrives.
According to the latest from Kantar Media, Kraft-Heinz spent $41 million promoting the Planter’s brand in 2016 and just under $27 million during the first six months of 2017.
Casual dining chain Chili’s Grill & Bar has appointed Boulder, Colorado-based Fact & Fiction as its social media agency of record.
“In a rushed and oversaturated world where you have milliseconds to capture someone’s attention, we realized that telling our story through social media was an area where we could reinvent ourselves,” Chili’s chief marketing and innovation officer Steve Provost said in a statement. “We needed the right partner to challenge us, energize us and give us the production chops to be able to tell our story at the speed of social.”
“Social should be fun – it’s the perfect avenue to articulate a brand’s personality and voice strategically, yet fearlessly,” added Fact & Fiction partner Kyle Taylor. “The Chili’s brand has a strong heritage for a reason, and I’m thrilled that we get to help tell the story of what they do best: connecting friends and family over burgers, ribs and fajitas.”
Back in May, Chili’s parted ways with longtime agency partner Hill Holliday. At the time, the chain said it would move to working with agency partners on a project basis for future broadcast and digital campaigns. Hill Holliday had worked with the brand since winning the account away from GSD&M, an incumbent of some two decades, back in 2007. Chili’s subsequently launched a review which it concluded by awarding a project assignment to O’Keefe Reinhard & Paul.
Chili’s spent a total of around $129 million on measured media in the U.S. last year, according to Kantar Media.
Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review.
“We were impressed with Barker’s approach to how we will create breakthrough and provocative work together,” vice president, marketing, Bausch + Lomb Chris Marschall said in a statement. “Barker proved to be the agency best-equipped to create new consumer behavior that will ultimately make this product launch successful.”
“Barker couldn’t be prouder to announce our partnership with Bausch + Lomb,” added Barker founder and chief idea officer John Barker. “This new relationship can push creative boundaries while incorporating best practice in learning in CPG and OTC consumer healthcare.”
Barker will be tasked with developing an integrated campaign across broadcast, print, digital and social media outlets. Its first work for the client is expected in the spring of 2018.
Ford appears to be re-examining its relationship with WPP’s dedicated agency GTB going into 2018.
A client representative provided the following statement:
“We value the talented and creative men and women at WPP. They are trusted partners and curators of the Ford brand. As we are across the Ford business, we are exploring options to improve the fitness of our marketing and advertising operations. No decisions have been made.”
Representatives for both GTB and WPP deferred to the client.
It’s unclear if “exploring options” refers to a potential formal review, but the statement seems to indicate that Ford will reassess its relationship with the agency in some capacity and that unspecified changes are being considered.
Last month, the auto giant promoted Kumar Galhotra to CMO. Former CEO Mark Fields was replaced by James Hackett, who had run the company’s Smart Mobility division, back in May.
GTB has faced a series of setbacks this year. Longtime chief creative officer Toby Barlow left the Ford-dedicated WPP unit back in February, and the agency brought on TBWA veteran Tito Melega to replace him in September.
SVP, director of platforms and partnerships John Gray then went to Pinterest this spring before the agency laid off between 100 and 150 employees over the summer. Earlier this month, we also learned that Dwayne Raupp, who co-lead GTB’s invention design studio, Kinetic Optimism Studio, had left the agency to become executive creative director at Huge Detroit.
Hilton has appointed TBWA as its global creative agency partner, following a review for its enterprise creative agency services. AdAge first reported the news yesterday.
“We are thrilled to be working with Hilton,” TBWAChiatDay New York managing director Nancy Reyes said in a statement. “We had immediate chemistry with their team and have been impressed every step of the way by how they’ve used technology to reimagine the travel experience for their guests. It will be an honor to work with an iconic company with a portfolio of leading brands.”
The assignment encompasses the Hilton master brand and 14 sub brands, as well as Hilton Honors, the brand’s loyalty program. U.K. agency Fold7 formerly handled global creative for Hilton Worldwide and it’s unclear what the agency’s relationship with Hilton will be going forward.
Hilton continues to work with a number of agency partners on its other brands, including The Martin Agency on DoubleTree, GSD&M on three All Suites brands and HZDG on Canopy.
Hilton Worldwide spent over $126 million on all its brands domestically in 2016 and nearly $45 million in the first six months of 2017, according to Kantar Media.
Consumer electronics company Sonos has selected WPP experience agency SET as its lead retail strategy and design agency for its activities in the coming year.
“We believe that once you experience a whole home sound system, it’s pretty obvious how awesome it is to have music throughout your home. We want to find ways to bring that experience to life in retail stores and online,” Sonos director, global retail marketing Omar Gurnah said in a statement. “It’s a big ask, but we’ve been hugely impressed with SET’s ability to help us with the challenge, both strategically and creatively; we couldn’t be more excited to work together.”
SET will service the account out of its New York office, with its first work expected in early 2018.
“SET is charged with delivering an exceptional retail experience for Sonos that extends their product campaigns through both physical and digital channels,” SET head of client services Emilie Vasu explained in a statement.
“We are excited to work with such a progressive experience led and like-minded brand as Sonos,” added SET CEO Alasdair Lloyd-Jones, who was promoted to the chief executive role last month after previously serving as chief strategy officer and president. “The challenges and opportunities of modern retail engagement are exciting ones and we’re confident we can help Sonos expand their brand in this environment while ensuring we deliver a consistent, impactful and relevant brand experience across the many varied channels and markets.”
Sonos spent just over $10 million on measured media in the U.S. last year and nearly $9.5 million in the first six months of 2017, according to Kantar Media.
Last November, Sonos stopped the installation of subway ads after learning that “Subway Therapy” sticky notes were being taken down to make space for them. In February, the brand ran a 90-second “Wake Up The Silent Home” spot created by Anomaly New York. Last month Anomaly introduced another spot for the brand, presenting its smart speaker as both “The Smart Speaker for Music Lovers” and a helpful tool in new parents’ sleep routine.
Upscale Chinese chain Panda Express has issued an RFP for its creative advertising business and invited incumbent Bailey Lauerman to participate.
“We have launched a creative agency review and have invited a small number of agencies with a West Coast presence to participate including our current agency, Bailey Lauerman,” said a Panda Express spokesperson in a statement. “We expect the process to wrap-up by the end of February 2018.”
A spokesperson for Bailey Lauerman declined to comment. It’s unclear which other agencies were invited, though we hear the California-based company has reached out to some West Coast shops.
Panda Express spent nearly $5.4 million on measured media in the U.S. last year and $4 million in the first six months of 2017, according to Kantar Media.
Omaha-based independent agency Bailey Lauerman has served as the brand’s creative AOR since the beginning of 2014. Its recent work for the client includes this past January’s Chinese New Year-themed campaign in collaboration with Pepsi and ABC’s Fresh Off The Boat.
Back in May, Bailey Lauerman expanded to the West Coast with a new Los Angeles office, following the arrival of former RAPP U.S. president Greg Anderson as CEO in September, 2016. Anderson replaced Andy Fletcher, with whom the agency parted after more than four years that July.
Two months earlier, a Nebraska auditor found that the Nebraska Tourism Commission “took advantage of taxpayers,” but the agency said Fletcher’s departure was unrelated to that report.
NBA simulation video game franchise NBA 2K has selected Butler, Shine, Stern & Partners as its new integrated marketing agency of record, following a review.
The assignment will include developing and executing a cross-campaign across broadcast, digital, brand partnership and point-of-sale marketing, promoting the release of NBA 2K19. BSSP’s first work for the brand will launch in spring of 2018.
“We chose BSSP for their ability to deliver concepts beyond advertising that drive consumer awareness and resonate with the NBA lifestyle,” NBA 2K vice president, marketing Alfie Brody. “The agency showed an innovative way of thinking about our brand that leverages our existing equities as well as expanding into opportunities that go beyond traditional marketing.”
“NBA 2K is a world-class gaming franchise, emerging as a brand with cultural connectivity,” added BSSP executive creative director Tom Coates. “They value creativity and work that is interesting and memorable. We are excited to be on their team.”
CP+B L.A. previously handled creative duties for the NBA 2K franchise, after taking over for Zambezi in 2014. Their recent work for the brand includes a campaign last December promoting the most recent version of the game’s Fitbit partnership and last April’s “Legends Live On” Kobe Bryant tribute.
Earlier this month we learned that CP+B is shrinking the size of its Los Angeles office, moving into a smaller location within the same Santa Monica building. Back in August, CP+B laid off around five percent of its Los Angeles office, after Infiniti moved parts of its global ad business from CP+B to 72andSunny. CP+B L.A. officially became global headquarters for the Infinti account last March.
For BSSP the account wins follows Mitsubishi naming the agency as AOR in September, following seven years with 180LA. BSSP resigned from the Mini account ahead of a procurement-mandated review back in March. The agency had served as U.S. agency of record for Mini since 2005.
NBA 2K spent just under $6 million on paid media promotions last year, according to Kantar Media.
Illinois-based Ulta Beauty store chain has concluded a review launched earlier this year by naming McCann New York and MullenLowe Mediahub as its creative and media agencies of record.
The announcement comes just a few days after the company opened its first New York City location on Manhattan’s Upper East Side (natch) that BuzzFeed described as “a stone’s throw” from its rival Sephora.
These are the latest in a series of moves by which the company, which has more than 1,000 locations across the U.S., to compete more aggressively with comparable cosmetics chains like Sephora, Dior and NYX. Its secret, according to a 2015 strategy led by CEO Mary Dillon, was more advertising—specifically spots on shows like The Voice and Dancing With the Stars.
MullenLowe Boston and North Carolina won the creative and media sides of the business in a mid-2014 review, and the business stayed within the IPG network after the latest pitch.
“It’s our view that Ulta Beauty is a brand that has a huge role to play in culture today,” said Devika Bulchandani, president of McCann New York. The agency plans to launch a “platform-agnostic” campaign to prove that point in late 2018.
Ulta’s rise has been significant enough to attract a bit of the old #fakenews. Earlier this year, several outlets aggregated claims that Sephora would be buying and liquidating Ulta thanks to the nefarious influence of … a bogus ad for skincare products masquerading as a People magazine article.
According to Kantar Media as quoted by AdAge, Ulta spent around $50 million on paid placements in 2016. McCann has worked with fellow beauty brand L’Oreal for several years.
As creative agencies compete for fewer, smaller, more project-oriented contracts, the most important question for many media shops is “do we really want to go through yet another review?”
According to three people who spoke to us, the latest client to issue a media RFP is TriHonda, the group consisting of more than 60 New York/New Jersey/Connecticut-area Honda dealerships.
The review remains in its early stages, and it marks the first time TriHonda has sought a new agency since 2012, when it assigned creative and media work to Publicis Kaplan Thaler and MediaVest, respectively.
A Publicis Media representative confirmed that the incumbent currently known as Starcom would not defend in the review, though it will continue working with other Honda dealerships across the country.
Honda’s national creative and media agency of record RPA declined to comment on the RFP, which is unrelated to a January review in which the indie shop beat out MediaVest to win back the account after three years.
Honda spends about $600 million on marketing in the U.S. each year. Two parties familiar with the business placed TriHonda’s annual paid media budget at just below $40 million, which is the same total Adweek reported in 2012.
We’ve been unable to reach TriHonda for comment.
It’s unclear whether TriHonda still retains a creative agency of record since the organization’s social media accounts only share national campaigns and its YouTube page is bare.
But here’san uncomfortable trip back in time to 1987, when thinly-disguised jokes about sexual dysfunction were apparently all the rage.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
