Ad Chatter: David Esrati on Being an Ad Veteran, Army Veteran, and Congressional Candidate

David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising career The commercialization of Memorial Day and […]

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Bloomberg Media’s The Pay Check Is Adweek’s 2021 Podcast of the Year

This March, after two seasons spent exploring the systemic forces behind the gender wage gap, the Bloomberg Media podcast The Pay Check shifted focus. Inspired by the political reckoning spurred by the police murder of George Floyd, hosts Jackie Simmons and Rebecca Greenfield set out to interrogate the racial wealth gap, its causes and potential…

IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry

After two years of all-virtual NewFronts, the International Advertising Bureau is ready to get back to in-person presentations for its annual spring event–mostly. The IAB has set its upcoming 2022 NewFronts to take place in a hybrid format–four days of in-person presentations, followed by a day of virtual events–during the week of May 2, 2022….

Guy Kawasaki Interviews Patti Sanchez About the Power of Story

People who work in marketing communications spend a significant amount of energy and time making presentations. A great presentation is often the difference between failure and success, whether it’s a new business presentation or an internal creative review. Making remarkable presentations—just like making remarkable work—is a learned skill and there are smart people and companies […]

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After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture behind some of the spookiest homes in the country. The…

Now on Spotify: Magically Delicious Sugar-Coated Grooves

General Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify. The album […]

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How to Improve Your ‘Digital Body Language’ and Be Understood

Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional […]

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TheSkimm Renames Business Podcast, 9 to 5ish, as Women Return to the Office

As professional women across the country return to the office, theSkimm wants to help them prepare for the new normal. This morning, the newsletter powerhouse announced a rebrand of its second audio product, 9 to 5ish, a weekly career podcast for millennial women hosted by company cofounders and co-CEOs Carly Zakin and Danielle Weisberg. The…

What Managing a Call Center and Being a Mom Taught David’s Bridal CMO About Leadership

Kelly Cook has a reputation for three things: a straight-shooting, big-hearted leadership style, a laser focus on what the customer needs, and the ability to turn around marketing departments that are ready for digital transformation. After leadership roles at DSW, Waste Management and others she took on the CMO gig at David’s Bridal in 2019,…

Ad Chatter, Season 2, Episode 7: Apple, Motel 6, Rory Sutherland, Cannes, and Cryptocurrency

Ad Chatter, now in its second season, has “gone global” with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and […]

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Bloomberg Experiments With Subscriber-Only Content to Boost Retention

The two words every publisher wants to hear? “Subscriber retention.” As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time to…

How To Get Clients To Respect and Adopt ‘Creative Solutions’

  Rory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign’s podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for […]

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Audio Can Make a Difference for Brands. This Podcast Shows You How

After cracking the codes on text messages, emojis, GIFs, and video, a new–but actually old–player is emerging as a marketing must: audio. From Clubhouse, with more than 8 million downloads, to Twitter’s recent experimentation with Spaces and Facebook’s tests of its own Rooms, the opportunities for leveraging audio marketing are going to keep getting more…

Adweek Podcast: Everything You Need to Know About Cannes Lions Live

This week on Yeah, That’s Probably an Ad, we’re chatting about all things Cannes Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek’s European creative editor Brittaney Kiefer to get you up to speed on Cannes festivals of the past, what to expect this year and what work to watch. Stream the…

Is This Seat Open? Tall Tales from the Southwest Airlines Vault

Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of […]

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Adweek Podcast: 2021’s Award Season Big Winners

It’s advertising award season and we have all the info on this year’s big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&AD, The One Show, and ADC. Plus, a preview of Adweek’s ‘Adweek at Home’…

Adweek Podcast: The 100 Most Creative Professionals in the World

Each year at Adweek, we select our Creative 100–a celebration of today’s most fascinating and enviable creative professionals across categories like agencies, media, influencers, and many more. However, our editors never honor the same person twice, guaranteeing that each year’s list offers a topical array of names you should know. This week on ‘Yeah, That’s…

Adweek Podcast: Do You Know Your Sonic Brands?

Dallas Taylor is on a personal mission: a mission to shatter the notion that people must self-identify as “audiophiles” in order to better understand and appreciate the wonderful world of sound that surrounds them. As a sound designer and creative director at Defacto Sound, Taylor leads high-profile projects on blockbuster movie trailers and advertising campaigns,…

Vistaprint and Claima Stories Podcast Will Give $250,000 to BIPOC-led Businesses

A new partnership between the Claima Stories podcast and graphic design service 99designs by Vistaprint wants to help BIPOC-led creative small businesses recover from the pandemic and grow. Claima Stories, a podcast co-created by Bimma Williams, BJ Frogozo and Adrian Anaya to share stories about BIPOC youth in the sneaker and creative industries, will select…

Ad Chatter with Featured Guest, Professor and Author, Deb Morrison

In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one […]

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