The year is not yet concluded, but I have concluded that the following articles on Adpulp.com are my favorites of 2021 (so far). A Book for ‘Ad People’ with Brains The Machines Have Moved In. The Machines Have No Feelings. Ad Legends Who Shaped the Modern Craft of Advertising Introduction to Marketing Effectiveness (A Primer) […]
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I started interviewing people when I was 18 years old and a freshman at Franklin & Marshall College. One thing I know about myself—I have a journalist’s temperament, which I bring to the ad business, sometimes successfully. In this new collection of 18 interviews with 19 advertising professionals, there’s a series of successful moments where […]
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Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with […]
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In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from […]
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It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […]
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I’ve appeared on many podcasts over the years. This one turned out to be a fun conversation, and I thank the host Geno Schellenberger for the chance to talk about what advertising means and why it matters. Schellenberger is a recent graduate of the University of Illinois, the president of the student ad club there, […]
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Yo, whassup? Have you seen Budweiser UK’s new remix of the famous “Whassup?” spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. Earlier this week, I wrote […]
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Two advertising dudes pull up a chair and Zoom in. What do we talk about? Commercial outputs during pandemic times—not all are created equal. Push play to hear me and Seattle copywriter Dan Goldgeier discuss a spot from Farmer’s Insurance that we both like, a new and different spot from GoDaddy, and two funny spots […]
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Rob Schwartz is president of TBWAChiatDay in New York City. He’s the wearer of dapper suits, and the host of a popular advertising talk show that was named “Agency-Hosted Podcast of the Year” by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it’s growing. The new interview with me, […]
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I remember when I was first paid to write. It was a big moment for me. I was busy putting my “book” together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, “No thank you, but keep trying,” many times over. […]
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This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am […]
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Every company has an origin story. Some are fascinating. Some are simple. In Adpulp.com’s case, my colleague Shawn Hartley and I both saw an opportunity to create a micro media business that covers the ad industry in a fresh, knowledgeable, and irreverent way. For sure, this web resource for marketing, advertising, PR, and media pros […]
The post When A Small Percentage of Readers and Fans Also Become Customers, You’re In Business appeared first on Adpulp.
Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here’s what he’s thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked […]
I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic. I will pick you up in my Volvo wagon at […]
Want to impress an ad geek? Buy and wear (or gift) this new “Leo Burnett, Ad Legend” t-shirt. This new t-shirt is offered by Go Ahead! Merchandise from Evanston, IL. The illustration is by Jason Walton from Portland, OR. The art was commissioned as part of my new Ad Legends Workshop. Leo Burnett left an […]
The advertising industry is a powerful force in western culture. I am fascinated by the industry’s reach and its ability to change hearts and minds and sometimes the course of history itself. This is why I show up here. Why do you show up here? There are countless places to go look at “the work.” […]
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording […]
The post The Future of Paid Content: Same As It Ever Was? appeared first on Adpulp.
Inquiring minds sometimes want to know, how many people read Adpulp.com. According to our latest Google Analytics report, the site had 4800 users in January. As editor and publisher of the site, the number of readers is important to me, but I am more concerned with who reads Adpulp.com. For the past 14.5 years, this […]
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“Thinking a lot about less and less And forgetting the love we bring…” –Hunter/Garcia The ad business can take a toll on a person. The ad business can also reward a person financially, and some would argue, creatively. Because money and industry fame are on the line, people working in advertising tend to take it […]
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The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning […]
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
