Hasta La Creative!

I first made my way to South By Southwest in March of 2003. The conference, the city of Austin, and the creative industries have all changed considerably since then. It was just 16.5 years ago, but in our accelerated, digitally-disrupted world things happen fast. To make my point even clearer, when I first attended South […]

The post Are You Prepared for South By Southwest? appeared first on Adpulp.

Agree or disagree? Communications technology, like all new technology, is neither good nor evil. I believe what we choose to do with technology is what matters. For instance, Facial Recognition Technology (FRT) can be used for the good of all, or it can be used by a draconian surveillance state to control a population. Last […]

The post The New Frontier In Privacy: Your Face appeared first on Adpulp.

Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you’re in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand […]

The post Just Google It: 7 Questions Every CMO Wants To Know appeared first on Adpulp.

Cross-cultural creative agency the community has launched Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. Unveiled in partnership with Mercedes-Benz of Coral Gables, this smart technology leverages computer vision and machine learning to predict and convey when Miami’s three major drawbridges along the Miami River will rise. By monitoring […]

The post Mercedez-Benz Is Making the Driving Experience Better for All Miamians appeared first on Adpulp.

Bob Knorpp, the host of The BeanCast, asked me a difficult but important question on this week’s edition of the marketing industry’s best podcast. Every time you turn around these days there seems to be another bright and shiny tool in the Adtech arsenal. But for brand managers and marketing leads there’s a double problem. […]

The post Is the Pace of Adtech Killing Adtech? appeared first on Adpulp.

If you haven’t yet had to good fortune to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his “frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising”—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is […]

The post There’s Just So Much Digital Smoke Being Blown Up Our Asses appeared first on Adpulp.

DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald’s “You Deserve a Break Today” and for the Big Mac tongue twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun.” He also penned State Farm’s long-running theme, […]

The post Do You Know the Difference Between A Click and A True Connection? appeared first on Adpulp.

Russian hackers are now meddling in the French election. French newspaper, Libération, is fighting back with a search engine staffed by real-life journalists. Libération with the help of J. Walter Thompson/Paris came up with the anti-hoax service CheckNews.fr, a search engine trading cold algorithms for journalists for three days before the French elections. In related […]

The post Ask And You Shall Receive A Thoughtful Answer appeared first on AdPulp.

One of the reasons I enjoy being a guest on The BeanCast is Bob Knorpp’s expert presentation and handling of important marketing topics. This week’s show is a classic. We begin the hour with a robust exchange about the disconnect between what marketers think customers want from digital experiences and what customers actually want. From […]

The post This Week on The BeanCast: How To Improve Digital Customer Experience appeared first on AdPulp.

When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]

The post Billboard Disrupted appeared first on AdPulp.