Hasta La Creative!

Words. There are so many of them. It’s hard to know them all or to know what they all mean. We used to have a dictionary and thesaurus nearby to look up unknown words. Today, we make a quick visit to Dictionary.com to confirm our hunch, or to get the official version. For instance, here’s […]

The post Words Matter; Ergo, The Content That Fortifies Dictionary.com Matters appeared first on Adpulp.

Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” “Personalization is what customers expect,” one participant in […]

Brand purpose has plenty of detractors inside the ad industry. For example, Simon White, chief strategy officer at FCB West argues: “When brands advertise their favorite social cause, instead of meeting consumers’ goals, the advertising becomes irrelevant, ineffective and annoying.” White adds, “When it comes to advertising, don’t start with your why, start with theirs.” […]

The post Boots on the Ground: Timberland To Help Plant 50 Million Trees appeared first on Adpulp.

The great majority of people do not know what I, or the thousands of people who do what I do for a living, do for a living. I’m a copywriter. I’m a copywriter who has grown used to following that line of introduction with this explanation: In advertising, a copywriter is the one who typically […]

The post Copywriters Are Idea Generators. The Words Come Later. appeared first on Adpulp.

People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain’t on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling […]

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Fade in. The writer’s room is oddly clean, bright, and empty. There’s a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story’s fire. In a city and in an industry that manufactures dreams, you’d think that writers would […]

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Words are incredibly important, which explains why Republicans routinely reshape them and rob them of their true meaning. In the latest in a long line of national embarrassments, Energy Department officials are now attempting to rebrand natural gas as “freedom gas” as part of their effort to radically expand this industry’s global reach. The double […]

The post The Energy Department Is Peddling Freedom Gas. Naturally, It Stinks. appeared first on Adpulp.

Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more fucks to give. Let’s dive into some of the best self-promo copy I’ve read in A LONG TIME… When you’re over 50, you […]

The post How Not Giving A Fuck Makes All the Difference in the World appeared first on Adpulp.

Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here’s what the machine served up today (via a sponsored post on Twitter): Master the Art of […]

The post When Everyone’s An Expert and Every Open Tab Is A Lectern appeared first on Adpulp.

If you are a graphic designer, art director or front-end web designer and you struggle to work with copy, clients who write copy and freelance copywriters, check out this free 36-minute workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your design […]

The post Get Out of Any Copywriting Jam Without Losing Your Mind, Money or Clients appeared first on Adpulp.