May
19
Burger King and McDonald’s Go Off Script to Create New Value
Posted in: UncategorizedDo you know what I love about brands that focus on providing utility to their customers? I love that they are directly answering the age-old question that every customer has, “What’s in it for me?” I Pledge Allegiance to McDonald’s Lost your passport or cellphone abroad? Just stroll through the doors of one of any […]
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