Social Media Changing the Face of the English Language

twitterWe all know social media is changing the way we connect with people, but it’s also affecting the way we communicate with each other; that is when we actually speak instead of text, tweet or write on someone’s wall. I have one friend in particular, who tends to use the phrase “O.M.G.” for everything (for those few out there who do not know what that stands for, it’s “Oh my God”) in normal conversations.

At first this didn’t bother me much; however, it’s now affecting more than just my personal online life. Even getting asked out on a date no longer warrants phone calls, or even texts, at the very least. Instead, I receive Facebook messages, instant messages, or e-mails. I’m waiting for the moment I get tweeted for a date.

At one point in time, we actually called someone to speak with them and actually heard their voice. Now, we text. Add abbreviations of texting to our limit of 140 characters on Twitter, and abbreviations are now correct spellings of words. No wonder grammar and spelling are going down the drain.

Consider an abbreviation like “TTYL” (talk to you later) or “LOL” (laugh out loud). Next, look it up on Wikipedia or Dictionary.com. They are actually listed! And there is a correct way of writing these Internet lingo (granted it’s not AP Style, but that’s only a matter of time until the Associated Press has to put it in the manual). Of course, not all abbreviations are listed in a dictionary, as many are made up, but soon our abbreviations will get longer and more complicated because we can’t post, type or text fast enough.

Realistically, this is how most languages evolve. Have you ever read a King James version of a book? I can’t figure out what it’s saying either without reading it five times and having a dictionary handy. In the future, we could progress to “talking” in abbreviations completely, or even symbols. Tht wuld b crzy @ tmes!

It all boils down to the fact that we want information faster.  Having to wait to type out a word such as “antidisestablishmentarianism” won’t cut it, and ignoring abbreviation use may just keep businesses and personal lives in the dark. So, with that in mind, I leave you with a few of the most popular abbreviations (I’ll start out slow):

APT: apartment

BYOB: bring your own booze

NM: nevermind

FTW: for the win

BLOG: Web log

DVD: digital video disk

WYSIWYG: what you see is what you get

Want more? Standard Word Abbreviations: http://www.abbreviations.com/; http://www.acs.utah.edu/acs/qa_standards/psstd02a.htm.

Megan Green is an advertising and marketing professional published on PR News Wire, as well as many other outlets. She specializes in social media and is currently looking for a full-time advertising position. Contact her on LinkedIn, Facebook, or at megankategreen@gmail.com


Microsoft Spots? So-So. Feeding the Hungry? Bravo!

Microsoft launched two “Hulu-esque” online TV spots this week ie8logothat star Dean Cain, the actor known as Superman from the TV series “Lois & Clark.” The spots are a bit surreal, much like the Hulu commercials that have were released earlier this year. The two spots, named F.O.M.S. (Fear Of Missing Something) and S.H.Y.N.E.S.S. (Sharing Heavily Yet Not Enough Sharing Still), are in support of Internet Explorer 8 (IE8), released in its final version on March 19th of 2009.

It’s unclear if Microsoft is experiencing low download rates for IE8, or are simply running the spots to support the new software in a more competitive environment. The IE8 browser is chock-full-o-features that include new malware protection, a discrete browsing mode (for those that need to hide their searches) and greater tab control. One of the best features is that when the browser crashes, it only restarts that particular tab, leaving the rest of the tabs operating normally. However, there are problems with IE8, such as it has to run in “compatibility mode” to read a majority of websites, and it is not as fast as the sparsely-featured Google Chrome browser.

The ads do nothing to dispel these irregularities, and instead are somewhat humorous takes on personal browsing habits. Both of the spots are featured on YouTube, as well as below. F.O.M.S features a woman frantic over missing a bid on EBay, while S.H.Y.N.E.S.S. enables people that send crap over the internet to send it faster using one of IE8’s accelerators. (great…)

The campaign, if it can be called such, is masquerading as a set of PSAs that are promoting BrowserfortheBetter.com, which is a landing page devoted to the new browsers. What’s great about downloading IE8 from this page is that for every download, Microsoft will donate eight meals to Feeding America, the nation’s leading domestic hunger-relief charity.

feeding-america1Whether a humanitarian effort or a sales ploy to get the browsers downloaded, the result is the same: food for the hungry. And for this, Microsoft deserves recognition.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links:linkedin.com or twitter.com.

Craigslist Battling Image Nightmare

craigslist_1Secretly, did America realize that there was a seedy underbelly flowing just below the surface of craigslist? Certainly, in major metropolitan areas, some of the advertising was suspect, especially in the “Erotic Services” section. Plus, there were the third-page stories of good folk getting ripped off by advertisers. But there was no real cause for major safety concern. That’s changed in the last couple of weeks as the online classified service has fallen under both public and judicial scrutiny.

Is this a case of karma finally catching up to the site, or is craigslist simply having a bad couple of weeks?

Not including the “first” craigslist killer, Philip Markoff, craigslist has been rocked by scandal, and the list is as diverse as it is unsettling:

  • Korena Roberts is to be arraigned for murdering a woman, and possibly her baby, after meeting them on craigslist to sell baby clothes
  • A North Carolina man was charged with using craigslist to find someone to rape his wife at knifepoint
  • Eric Claiborne, of Georgia, was charged with “offering” a seventeen year old girl to engage in prostitution
  • Ester Amy Fischer, author of American Courtesan, writes a tell-all article about selling sex on craigslist in The Huffington Post
  • Wichita, KS, craigslist rapist, David Gage, was found dead in his cell prior to his trial
  • Granted, blame cannot be attributed to the online classified service for these occurrences. (There is no implicit danger in searching for baby clothes.) However, be assured that the company’s ethical standards are under scrutiny as both a corporate and community citizen. Following the negative press and public concern, it is quite possible that craigslist will no longer be the hip, “freeconomy” advertising site it is today. On the other hand, it may take more than a couple of harmful stories to topple the internet classified giant; according to Alexa.com, craigslist.org ranks 24th globally, and falls into 8th place in the United States, behind Google, Yahoo, Facebook, YouTube, MySpace, MSN, and Windows Live.

    <b>craigslist Founder, Craig Newmark</b>

    craigslist Founder, Craig Newmark

    Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.


    That’s Just (Grape) Nuts!

    With the tagline “That Takes Grape Nuts,” Post Cereal has gone and targeted men in its latest campaign for the tooth-busting cereal. (It is interesting to note that the cereal contains neither grapes nor nuts, but is made of something much heartier: pebbles, bits of glass, and peach pits.) grapenuts-pie-2-blog The campaign is based on fifty web “shows” playing on TheGuysManual.msn.com that depict scenes of men making mistakes and getting coached on how to get out of them. Tips include how to deal with beating your boss at golf, dealing with a co-worker/girlfriend’s success at work, and what to do when babysitting your boss’s kids. The advice could be seen as helpful, and somewhat funny, but it will never surpass the advice spewed by Jimmy and Adam on “The Man Show.” Grape Nuts, celebrating their 111th birthday as a mainstay of the Post brand, has lost market share year after year and now owns less than one percent. Post Cereal, owned by the likes of Phillip Morris and Kraft, landed at Ralcorp in 2008.

    We need to bring it back to life in a relevant way,” says Kelley Peters, the “insights” director who charts Grape Nuts psychographics for Ralcorp’s $5 million resuscitation attempt. Her target: men 45 years-old and up. “Men aspire to it,” she says. “It’s strong and stern, the father figure of cereals.” Her marketing chief, Jennifer Marchant, points out: “It tends to break your teeth sometimes.”

    If the campaign is successful, Grape Nuts will help to define a new breed of man…a man with grape-like nuts. Impressive. Now if they could only define a Grape Nut.

    Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.


    Boone Oakley Advertising: Creativity Isn’t Words. It’s Action.

    I’ve written a couple times on Beyond Madison Avenue about the difference between agencies that talked about being creative, or social, or cutting edge, and then comparing them with those that actually were.
    There are certain errors that will keep me from visiting your site, your blog, or your agency ever again.

    • Number One: You state that you’re a large creative muckity-muck. I go to your site, and it is under construction. Nothing works.
    • Number Two: Misspellings. One every once in a while is tolerable. One on your homepage, in an ad, or on your resume is where we part ways.
    • Number Three: Professing your prowess in a certain medium, client category, or emerging media, and then not being able to back the statement up with verifiable proof. Don’t say that your agency excels in social media if you don’t have a blog, a Twitter account, or even a Facebook page.

    One of the agencies I wrote about was Lisa P. Maxwell. They claim to know social media. Then they prove it by having live webcams showcasing all of their employees working. Check it out at lisapmaxwell.com. lisapmaxwell

    This weeks award goes to Boone Oakley. Although they sound like a cheap wine, they have the creative juice that most marketing directors wish they could tap as their own. Boone Oakley has their entire agency, including creative, produced as a series of YouTube videos. The best thing about their YouTube “website?” Functionality. Click on the link for collateral work, you are whisked to another video showcasing their collateral work.

    Thus, there are a series of several videos, and I watched every single one. In one fell stroke, they’ve not only debuted their agency (as well as taken some well-deserved shots at big agencies) but they have creatively shown their creativity. Don’t tell me how many awards you have or that your agency was voted “Most Creative” in 2006. Show me how that spirit is lives and works today. Below is the first video along with one of the the linked videos.

    This is one of the videos that is available under “Work by Medium.”

    Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, leave a reply or follow the links: www.linkedin.com or www.twitter.com.

    AIDS Rate In DC Rises, Campaign Begins

    ahf-logoLike or dislike President Obama, there is one thing certain: His plate is FULL. Dealing with two wars, Gitmo, health care reform, a recession, and the largest corporations in the US filing for bankruptcy on a weekly basis, it is doubtful that the President will notice another crisis until it hits him in the face.

    The Aids Healthcare Foundation (AHF) will launch a public service campaign this week comparing the extremely high rate of AIDS in Washington, DC, with the devastation caused by Hurricane Katrina. The number of cases from last year to this have increased by 40%, a fact that has not been addressed by the media or the government. The AHF has used a series of print ads, a 30-second television spot, bus kiosk ads, and a website, ChangeAidsObama.org as part of the month-long campaign. Sixty bus shelters are slated for the new effort.

    The campaign, “AIDS is DC’s Katrina,” points out the Bush administrations seeming indifference to Hurricane Katrina was detrimental to his Presidency. When the news broke that Washington, DC’s aids rate was higher than that of developing African nations, the AHS criticized President Obama for his silence. This campaign is meant to push him into action. The AHF is not placing the blame on the Obama administration, but rather the Center for Disease Control (CDC) for implementing a plan three years ago to prevent the spread of AIDS that has failed miserably as the epidemic has worsened.

    207thm

    The PR Newswire issued a release today from the AHS with the criticism;

    To address the growing epidemic, the CDC issued revised guidelines for HIV testing in September of 2006. It its revised guidelines, the CDC recommended the testing of all people ages 13-64 in routine health care settings such as emergency units, community clinics, etc.; unfortunately, nearly three years later, these testing guidelines have not been widely implemented nationwide at the same time when our rate of new HIV infections has increased 40% from 40,000 new infections annually to 56,000.

    The video, seen below, is already on YouTube and is going to be released on other online video channels before hitting the airwaves.

    One thing is certain: Pleasing all the people all the time is impossible. For the President, pleasing anyone at this point seems like unlikely.

    Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.

    Newspapers Hope Secrecy Breeds Success

    newspaper_3Psst. You. Yeah, you. Keep it down, this is a secret…In Chicago last week, newspaper management-types from several different mastheads met to work out details on what will most likely turn out to be the most difficult monetization of any of the mediums. Unlike social sites that need to determine the best strategy, newspapers are starting with negative yardage. Their challenge? Charging for something that was free.newspaper27And that is a challenge at which many would balk.

    In essence,

    the papers are trying to figure out how they can charge people for news on the Internet after largely giving it to them for the past 10-15 years. They have to do this so they don’t have to shut down when print advertising revenue gets so low that they can’t afford to stay in business anymore.

    And, like newspapers tend to do, the story was leaked and printed by The Atlantic.

    It looks like some things won’t change…

    Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.

    Craigslist Steps Up–Kind of…

    cl-womanCraigslist is dropping the “erotic services” portion of it’s site due to pressure from impending lawsuits and a murder linked to the site.

    Unfortunately, the fix is nothing more than lip service. The category will simply be renamed and Craigslist will charge an additional fee for its use. Additionally, Craigslist employees will monitor posts before they appear online, something for which Craigslist has been criticized since adult advertising on the site started. Police in numerous states have used Craigslist as a tool to set up prostitution ”stings” and the fact that sex is available on Craigslist is well-known. Is Craigslist worried?10501890-2

    Probably not. According to Craigslist attorney, Eric Brandfonbrener, appearing in federal court for a hearing on [an Illinois] lawsuit, told U.S. District Judge John Grady that the site would change to satisfy the lawsuit:

    “My expectation is that it will be moot,” Brandfonbrener told the judge. [Illinois] attorney Daniel Gallagher said he remained skeptical. “They’ve made promises to attorneys general in the past,” Gallagher said, noting that
    Connecticut Attorney General Richard Blumenthal had brokered an agreement with the site in November to crack down on prostitution ads after being contacted about several complaints about photographs depicting nudity. “I’m not going to take their word for it, we want to see action.”

    The best thing to come out of this is that if you are searching for sex, AshleyMadison.com is now available! Ashley Madison is an adult service that encourages adults to have affairs, and their tagline says it all: Life is Short. Have an Affair.™ Unlike Craigslist, however, Ashley Madison guarantees that if you are not knocking boots, or at least hooking up by your 90-day anniversary, they’ll refund you $249.00 (the cost to join?). In April, Ashley Madison began advertising in Chicago, and although many US stations have refused to air their ads, some Chicago stations are running the spots. Ashley Madison’s newest innovation is that members can Have An Affair Anywhere, a mobile phone service that allows members to hook up while traveling.

    But, a Guarantee! And to think of all money I wasted on drinks…

    Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.

    Sex Easy To Find On Craigslist

    Craigslist may face criminal action in South Carolina unless the online classifieds service stops running ads the state says promote prostitution and pornography, the state attorney general’s office said Thursday.

    picture1Craigslist CEO Jim Buckmaster probably never guessed that his name would be involved with murder, a sociopath, and angry Americans. After all, he simply ran a classified ad website…what kind of trouble could he get into?

    Well, he may spend time in the big house if he is not careful…although it is highly doubtful. However, he has taken his share of legal and  public flogging, so much so that he has responded via the Craigslist blog: 

    “When critics rush to tar craigslist as especially dangerous, it’s important to put things in perspective,” he writes. “Craigslist users have posted more than 1.15 billion classified ads to date, easily 1000x the combined total ever posted to the print publications involved in all of these ‘print ad murders.’”

    In its “terms of use” section, Craigslist says it is not responsible for ads on its sites. Which is basically the same as the disclaimer that smoking can kill you on the outside of the cigarette box.

    craigslistart

    Sex on Craigslist is not hard to locate: Just go to the “personals” and look for the link that says “misc. romance and casual encounters.” Now it is true that Craigslist is not the first public “portal” that has been used for people trying to hook up for sexual activity…MySpace, Chat Rooms, AOL…they have all been exploited for sexual purposes. With any service that is used to put two people together that have never met, there is a good chance that the person you meet may not be the person that was portrayed. It’s one of the pitfalls of personal “online” branding: we have the ability to be who we want to be.  

    Mr. Buckmaster does have a valid point in that predators have found prey via other methods, and not just Craigslist. However, when newspapers used to run classified advertising, there were no pictures of naked women, no promises of sexual gratification-and if there were, they were veiled as something else entirely.
    picture11

    It’s really nobody’s fault anymore. Craigslist is just another company that is not responsible for the indirect damage they’ve enabled. The CEOs of banks, automakers, mortgage lenders…it’s not their fault, either. Let the public beware! After all, they were just trying to make a little money. So some people died. Other’s lost their life savings. It’s not our fault.

    However, as the world becomes interconnected, some sort of responsibility must be taken by those that provide the means. We assume that others are as ethical (for better or worse) as we are, and it is not too much to ask for a little corporate responsibilty, as well. If someone was hurt on your property although being warned prior to the fact that danger existed, there would still be culpability inolved for having something of danger exposed to the public.  

    It’s not that I think Craigslist is guilty; rather, I feel that they should take some of the responsibility. Yet, the fact that Craigslist has entirely blamed everyone but themselves, and has even researched other murders that have happened via classified ads seems a bit caustic and a little too casual. Luckily, the killer was caught quickly…maybe at the beginning of a serial killing spree. What would Craigslist have done if there were ten murders?  
     

    Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.

    Google Takes To Broadcast, Touts Chrome

    Google, Google, Everywhere…

    There’s probably not a day in our lives for the last five years that we have not come in to contact with Google in some way or another; a very charismatic and sticky brand, here is where we daily find Google:  from trade pubs (IT, Advertising, and Marketing) to our home and work computers, Google has become a brand that has become a staple of our day to day online interactions. There are, of course, purists out there that use other search engines simply because they are not Google…but they are few and far between.

    google-logos-customGoogle excels in bringing brand extensions to the user…thus, they are able to capture non-search users with Google Reader (an RSS Feed plugin). They never stop innovating, which is most likely the reason for their success. Some of the company’s newer products include Google Health, Google Finance, Google Labs (very cool), Google Blogs, and even a program for purchasing TV advertising nationally using the AdWords utility. And recently released, there is Google Chrome.

    Will Chrome Be The Gold Standard?

    Google Chrome is the company’s answer to Microsoft’s Internet Explorer. Compared head-to-head with IE8, my choice would be Chrome. It’s super fast, does not use a ton of memory, “hangs” infrequently, and is extremely simple to use. It does have drawbacks: no zoom, no status bars, and managing bookmarks is a challenge. Other than that, I dig it. I also have IE8, which has a ton of features, but thus it’s never really worked correctly…

    As Seen On TV

    But the real reason that Google Chrome is in the headlines is for another reason entirely: Google Chrome has the honor of being the first Google product to be advertised on television (although search has made “appearances” in other advertiser’s spots).

    Touted as an experiment, Google states that they will use the Google TV Ads system, which includes cable systems and networks that allow Google to sell some of their inventory. Echostar’s Dish Network and NBC Universal cable networks like CNBC, Sleuth and Chiller are some of their available networks. The entire endeavor will be low cost.

    Google started a marketing campaign for Chrome last month in which it commissioned 11 videos from small creative firms that were initially posted and promoted on YouTube. Recently, Google started placing those videos on websites through ad buys, including an expandable ad on the front page of the New York Times’ website.

    Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.

    Tomato, Tomahto

    tweedleimages

    There are still some clients who treat website copy like an electronic brochure. They just don’t understand the dynamic, ever changing nature of the Internet. Of course there is still a place for brochures and brochure copy, it’s just not online. I like to arrange a meeting for such clients with a junior staffer who can offer a tutorial on social media and the dynamic nature of web communications. It’s great for the staffer, a good lesson for the client, and often leads to an increase in billable hours. Try it.

    Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

    If You Had $100 Million?

    This is an excerpt of an early 2009 interview with a McDonald’s Coffee-Banger Street Lieutentant who asked to be kept off the record. I asked him what he would do with $100 Million…

    “A hundred million? We’d use the-playersit to knock Starbucks the *&^% out! Yeah! We’re tired of that punk chain hanging around. Don’t they know who we are? We are Mac-Don-Olds! MacD. Or Big Mac, to our friends. And that Starbucks been runnin things for too long. I thougAwright man, so here’s the story. Starbucks been cornerin the coffee business for a while now, you know? And for us, that was too long. They lost their focus. Got sloppy. Opened too many stores. Charged too much. People got tired of goin there, ya know? So, other shops started hanging out on their turf, right? Dunkin’ Donuts. 7-11. Caribou. They all make a pretty mean brew. And, you know what? A dude don’t have to wait in line for no 20 minutes at those other places, or use fancy terms that don’t make no sense! A grande means small! What? All them other places produce quality product…and it’s all about gettin’ caffeine into the blood, right? Mmm. I can feel it now.ht we had ‘em a couple months back, but they hung on like a booger. But we got the credibility, ya know?fourbucksisdumb2

    We were just watchin, you know, playin’ it safe for a while, but then we got tired of those little coffee-bangers running around…this is our turf. They was ruining da whole coffee business! We are Mac-Don-Olds. King of all these streets! Why not let the real King take over? We brought in all the heads, the bosses, and met out at Hamburger U. It was decided to sock it to ‘em! Free Coffee Mondays. Everywhere. Give it away, earn their trust, then sell it, sell it, sell it! All the way to the bank.

    (KFC tried to do it with chicken… Chicken? Who wants to walk around with a chicken breast in their hand!? Man, give ‘em a Coke! But not a hunk of chicken!)

    Anyway, Starbucks started runnin’ around, not sure which way they was goin’…sending out crazy messages that they weren’t “special,”  just a regular cup of Joe. What regular coffee costs $4? Well, they cut their own brand apart, right out from underneath their own-selves. Punks! But, they still here. So, now we gonna finish it, And, after we’re done with Starbucks, we goin’ after that creepy-King-looking %*&!)$&@#+)$ that plays with sponges…”

    And there you have it…McDonalds once again to make the streets a virtual coffee war zone. AdAge printed a story this morning, speaking with Neil Golden:

    “I assure you that we’re going to be surrounding the consumer with very relevant messaging,” said Neil Golden, chief marketing officer, McDonald’s USA. He said the initial ads “will pulse on and off very strongly through the summer, with sustained weight well into 2010.” 

    The fast-food chain won’t state how much they’re going to spend overall, but the goal is to add $100 billion to the bottom line in 2009. With McDonalds on the prowl again, the other competitors are circling the wagons for the upcoming battle.

    Starbucks, after directionless floundering a month ago, finally responded by running full-page newspaper ads designed to tell their story and to warn consumers not to “trade down.” This marks the first branding campaign of any weight in years, and comes six months after  Wieden & Kennedy quit the account, citing that Starbucks did not seem receptive to driving the brand forward.starbucks-revised-bag

    One  has to wonder at the recent choices made by Starbucks, and their new agency, BBDO. They’ve closed 600 stores, cut  1000 jobs, and sent out conflicting messages that stated “we are like everyone else” but “we are still the premium  choice.” To top it off, they choose newspaper, a medium that is failing in its own right, to deliver their messaging?

     Time will tell if Starbucks is able to survive in the long-term, but one thing is certain: McDonalds is coming. Again.

     Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is  writing, contributing to BMA as well as freelancing. He’d love to hear from  you: linkedin.com/in/jefflouis or twitter.com/jlo0312.


    Don’t Miss This Press Release!

    no-broken-heartAre you tired of dating games? Does developing a healthy partnership seem impossible? Are all the best ones already taken, or playing for the “wrong” team?
    Do you find yourself awake in the middle of the night, alone with a cat you don’t remember buying and your favorite late night TV, with one question burning in your mind?

    “If I’m so successful, good-looking and smart, why am I still and lonely?”

    Your friends tell you that it’s just a “matter of time” before the “right one” comes along, but secretly you wonder if you’re flawed. Your “friends” are all hooking up while you look for that special guy everywhere, everyday. It’s starting to take a toll on your sanity, your work…
    dating
    Well, I am not a Relationship Coach, but I play one on BMA, and if there’s one thing missing in your dating life that you use daily in your professional life, it’s a plan…a chart to tell you where you’re going, and how to get there. If you’ve had thoughts of inadequacy, and “what’s wrong with me, I’m hot?” I’ve got fantastic news for you: There’s a new dating site that is going to change your life forever. It’s an interactive platform called YourDatingPlan.com, and although there’s no such thing as a free lunch in this economy, you can join for FREE for a time as part of this limited offer.

    Announced today via PR Newswire, YourDatingPlan.com has heralded the launch of their site that will change the way that single people will end your dating drama for good. Might as well delete the loser names out of your iPhone…you won’t be going back there anymore!

    Sound too good to be true? It’s not; this is the real thing. What’s their magic method? An individual blueprint written out, to lead you to the Nirvana relationship you’ve been missing. Go to your computer right now and login to www.YourDatingPlan.com and sign up now. Once on the site, you’ll answer a series of questions from which the site will create your customized, step-by-step dating program. The questions have been rigorously tested and, when answered honestly, will be optimized and “scientifically processed.” Once the numbers have been crunched, the result will be a detailed action plan that you’ll be able to follow. The plan is catered specifically for you, taking your needs, situation, and personality into consideration.

    YourDatingPlan.com is perfect no matter what stage of your life you are in – beginners in the dating world, people taking another stab at love by re-entering the dating scene or if you are just not happy in your current dating life. No more depending on friends for the answers…

    We all know that there’s no such thing as a “free lunch” anymore, but the great thing about love is that it’s always been free! Now love is free with a step-by-step methodical way to reel that love home to you.

    Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.


    Stop Watching Me!

    google_earth_car_crashRemember that song, “I always feel like, somebody’s watching me, and I get no privacy…?” Well, stop inviting people to watch you, and maybe they will. George Orwell’s 1984 has gotten a little too close for comfort these days, except that big brother is not the government or the media, it’s “We, the People.”

    Think before you write, do, or say anything in the public eye(s)…and that includes on your computer. You can be social, just not too sociable: What you say can and will be used against you in the courtroom of life.
    In the latest incident of it’s not reality, its Virtual Reality (VR) a Swiss woman, complaining of a migraine, left work “sick” and was sacked when she showed up on Facebook later that day.

    She said the company had created a fictitious Facebook persona which become “friends” with her, allowing the company to monitor her online activity. Her suspicions were raised when the “friend” suddenly disappeared after she was fired, the woman told 20 Minuten daily. But the company says it followed a simple logic: that those who are well enough to use Facebook with a migraine are well enough to work with a migraine.

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    If you think about it logically, it’s better to assume that you are being monitored… Every credit transaction, every search result, every phone call…it’s all tracked somewhere. The Man always triangulates off cell signals and pulls data off the hard drive.

    This latest incident has generated online warnings from social bloggers regarding the protection of your account. The trick is to separate your real friends (the ones that would help you move a body) from your friends (those that might show up to help you move) from your acquaintances (those that wouldn’t move out of your way on the train). If you want to protect yourself from unwanted scrutiny, read Facebook Fail on Mashable.

    Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.

    Will MySpace Be Lost In Space?

    robinsons-robotLike the Robinson’s robot from Lost In Space, someone has obviously been warning “The Suits” at MySpace “Danger! Danger! You are losing users!”  To MySpace’s credit, they listened, and have introduced new user features (Profile 2.0), revised their music section, and launched a “connect” feature. They also announced that they had ousted their CEO to bring in a former Facebook exec, Owen Van Natta. (No one is quite sure what happened to ever-friendly Tom…)  Additionally, MySpace is offering a beta version of MySpace Local which provides some of the functionality of Twitter, like; “Where can I get a great Tuna Sandwich in Kansas City?”

    To be honest, other than the music search on MySpace, it’s been dead to me. And the music portion, until lately, wasn’t the simplest to use: if you sift through enough crap, you could find a among the shattered glass: One listen to A Fine Frenzy and you’ll know what I mean. However, the newly revamped music features on MySpace are far better than what they had, and leagues beyond anything Facebook has to offer. myspace_logo088-copy

    Yet is it too little, too late? Should MySpace have made these changes mid-year 2008 when they knew Facebook was coming on hard? Facebook overtook MySpace as the largest Social Network in existence, and it’s not showing any sign of slowing down. (My mother, in her 60s, recently added a Facebook account to keep up with the “kids;” we are all over thirty.)  So, Facebook’s growth, in addition to the growth rate of Twitter (1300 percent from 2008 to 2009) leaves MySpace with difficult challenges to overcome. (See the graph, below, courtesy of Compete.)

    Will MySpace Lose Their Space?

    It’s doubtful in the near term, but it will depend on Van Natta’s leadership, innovation, and speed. MySpace will also need to rollout MySpace II carefully, not offending current users but also regaining previous members. The other huge benefit for MySpace: it’s owned by NewsCorp, the same company that owns Fox News, The Wall Street Journal, and The New York Post. With that kind of breaking-news potential backing the site, it’s possible that MySpace may emerge as a combination between Digg and Facebook, with an awesome music application, online dating services, and the Twitter-like MySpace Local application.

    Another hurdle for MySpace is to overcome its “ghetto” feel when compared to Facebook. Facebook is branded thoroughly on every page of the site whereas MySpace has multiple skins that can tombe utilized; some from third party vendors that cause the pages not to load correctly or even hang your browser. Additionally, MySpace is not positioned like Facebook in regard to the “employment” factor. Facebook is setup to “brand” yourself to potential employers…which means that tend to keep it clean of profanity in the headings, as well as use actual names rather than online IDs. But, then again, maybe that is part of its charm. Facebook has experienced their share of problems; they’ve disenchanted some of their members with sweeping changes to their privacy policies (although later rescinded), and have changed the user interface, much to the chagrin of many. In fact, many demand that the “old” Facebook be brought back. Finally, Facebook CEO, Mark Zuckerberg, seems to be a wild card that holds the future of the site in his hands, as evidenced by the mysterious departure of Chief Financial Officer, Gideon Yu. Yu’s departure was the latest change of several in the upper ranks at Facebook, “whose employees and investors are anxious about Chief Executive Mark Zuckerberg’s plans for the social-networking site.”

    MySpace’s biggest challenge is to implement their changes quickly; not only to maintain their 130 million current members, but to also reel in former users that broke rank. MySpace and Flixter were the only two Social Networking platforms to lose users from 2008 to 2009.

    Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.

    Dear Ad Agency Principals:

    Did you get the RFP?

    Did you receive Current’s RFP? The cable network is in search of an agency to “…formulate a brand/ad strategy that communicates who Current is through compelling, inspiring, and even controversial advertising.” Sounds like a client that would be great for your roster, right? One that would challenge the creative department’s expertise, and possibly land your agency on the front page of Creativity.

    twitterrfp

    The RFP wasn’t selective…it went out to everyone. It’s understandable that you could have been missed…things have been crazy, especially with most of your effort being spent on cost reductions and reviewing financials. You’ve made difficult decisions lately; downsizing, reducing benefits, cutting pension plans, ending bonus payouts, maybe even dumping the “not-so-free” coffee service. Decisions affecting real people, a responsibility greater than many could bear. The only solace: you’re not alone.

    However, it’s never good policy to miss out on new business opportunities. If you missed the RFP, read on.

    History tells us…

    Once upon a time, broadcast television experienced explosive growth; it began at the close of WW II and roughly ended around 1960, with eighty-five percent of U.S. households owning a television set (a 500% growth rate). Decades later, the Internet did the same thing, at a faster rate and in much higher revenues. In hindsight, we wonder, “how could anyone have missed these opportunities?” Yet, some did. The chart, below, compares the first fourteen years of ad revenue growth for TV (blue), Cable (red), and Online (green):
    online-cable-broad-chart
    It’s happening again with Social Media (SM), a tsunami that grows daily…(let us pause to let the information sink in). Every day Social Media reinvents itself, converting commonplace consumers into informed users. Exponentially. It’s mashable, interlacing various user “platforms” (Facebook, Twitter, Digg, etc.) together, allowing users to choose one platform and also access all of the others. If you’re so inclined, you can even download a new desktop that will integrate all SM for you. SM is not comprised of stand-alone applications, and if you consider SM as a media tactic, you’re on the wrong track.

    What do you do?

    Wake up! Your agency is out of alignment: your strategy’s obsolete if it doesn’t capitalize on Social Media opportunities. Scrap the current strategy–even if it’s working. Meet with your staff. You may not be “in the know,” but your employees use SM on a daily basis. Use these resources to determine your SM strategy. Start a Twitter profile. Add your company profile to LinkedIn and Facebook. Begin an agency blog. Ensure your website has an RSS feed. Become content-oriented. If your specialty is automobiles and healthcare, tell the world how to weather the storm. Show them how to succeed. Invite them to contact you. Become the “go-to” for information regarding your agency’s strengths. Connect with your current clients…it is your singular purpose. Once you’ve engaged them, reach out and captivate new ones. In a meeting last week concerning the fall of newspaper, Google CEO Last week, Google’s CEO told the newspaper industry: Innovate to survive.

    Today, I’m telling you: Be bold. Do great things.

    Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.

    So, Now You’re Social; Got Personality?

    Whether a casual user, raving addict, or total agnostic, you’ve come into contact with Social Media (SM) sites and are aware of their influence on our daily lives: We can be hired, fired, or even jailed as a result of Social Media use. We can find lost loves, ruin current relationships, and even fix relationships…all in the social media space. There are SM experts, gurus, and enthusiasts. And of course, there are even SM celebritites. Not to mention those few of us that use Social Media for business (imagine that!).

    But, please realize this, oh SM narcissists: Even though you have 1500 Facebook “friends” and 40,000 followers on Twitter “being social ? having personality.” Luckily, for all of us, we can now rate your personality via HubSpot’s free Personality Grader, saving us the time of following you.grader

    “People often forget that your personality itself is a powerful marketing tool. With our new free application, marketers can ask their personality, ‘How we doin’?’ and avoid devastating social interactions. A fully optimized personality is a key piece of any successful inbound marketing strategy.” -HubSpot

    Want to see how you rate? Go to the Grader and enter your name or the name that you use as your alias…depending on which you use more, results may differ.

    When you find your score, let me know if you exhibit personality or find yourself “…sorta social, demented and sad, but social.” (from the The Breakfast Club)

    Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin.com/in/jefflouis or on twitter @jlo0312.

    “I NEVER Lose My Google Hits…”

    LiLo, the charming Disney redhead that never gained a foothold in reality: Another child-star on the brink of losing everything? Not according to her best PR move to date. Beleaguered Lindsay Lohan released a mock E-Harmony video yesterday on FunnyOrDie (1.7MM views) that takes sharp jabs at herself: She’s single (lonely), reportedly broke, and probably alcoholic. But, she has her good qualitities as well, promising Mr. Right: “…at the end of the date, I promise you that I never lose my Google hits, just my underwear.” Gotta love a woman that has clear priorities!

    Speaking of Google, if you haven’t seen YouTube lately, it’s crystal clear that Google is serious about monetizing the popular video site. Check out YouTube Edu (Education), YouTube House Hub (Government), and YTSO (YouTube Symphony Orchestra). The YTSO alone is worth the visit. And don’t forget to visit Pepsi-sponsored PopTub, a channel featuring the freshest videos on YouTube.

    Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or on twitter @jlo0312.

    Storm of Controversy; Content is King

    Fighting for (or against) a cause amid the ever-shifting social media landscape is the one of the greatest benefits of having a social voice: the accessibility to use it. If you bitch, someone’s listening. If you praise, someone’s listening. If you need to get the “word” out, someone’s there to help. Yet, as with any “voice” others may hear, prudence cautions us to: “Use your voice wisely.”

    Why? The “Three I’s:” Impropriety, Inequality, and Injustice. A threat to the “I’s,” real or perceived, will ignite a flame of backlash that will cross the synapses of cyberspace at light speed. The message, like a painful Internet toothache will rouse the sleeping giant of “violated rights” to respond, repel, and, yes, retaliate. People are listening; intertwining with social media as it spreads in ever-widening, influential spheres, integrating into our lives as easily and quickly as mobile technology. Content is king, and it’s powered by users. Beware! Any misstep or lack of discretion in the social arena will bring down the unwelcome glare of public scrutiny. Just ask Amazon.
    So, when the “Gathering Storm” video debuted on YouTube, it roused the slumbering giant to quickly became a target. The one-minute video, posted by the National Organization for Marriage (NOM), speaks in a somber, calm manner about same sex marriage negatively affecting the lives of “everyday” people. Released a week ago, the video has received over 38,000 views on YouTube and been picked up by MSNBC’s Hard Ball, WiredThe Chicago Tribune, New York Times, and other mainstream sources. As of this morning: 2125 Diggs and nearly 700 comments. The Human Rights Council, proponents for same-sex marriage denounced the video as a “fake,” that promoted “fake” problems experienced by “fake” people.
    Although it looks homemade, it drives NOM’s message right home…proving that we do pay attention to items that affect us. As if any proof were needed, there are six pages of rebuttal videos.

    Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing here as well as freelancing. He’d love to hear from you:  www.linkedin/in/jefflouis or www.twitter.com@jlo0312.

    Twit’in Ass Takin’ Names

    Delivery of DiGiorno?Have you ever had one of those days where everything seemed out of control, and you weren’t getting anything completed? Then, when you finally realized that you made some progress, an itch in your brain was nagging you, saying that you missed something important. You think, “If I could only remember…I just wish I knew wha…It hits you. 
    Mine was that I had forgotten my “blogging time.” Maybe that’s why I’m in such a crappy mood. I dig writing…it’s my down time. However, just like of you, ideas are constantly spinning in my head, and when I see something that grabs me, I write it down, email it to myself, put it in my Blackberry, or write a note on my hand. It’s quite a remarkable system. (I wonder if I can direct-tweet myself?)

    Twitter was everywhere today! Releasing new apps, getting press, products launches were being announced on Twitter…there were so many things happening, it was hard to keep up.

    Is your company embracing Social Media? Are you an early-adopter? You had better be. Where do you stand?:

  • We  have it and use it daily
  • We  have an account set up, but no idea what to do with it
  • We  just don’t get it (it’s all these damn kids today)
  • To determine the who’s who, I follow businesses on Twitter to see how they engage consumers. And, if you’ve read anything regarding Social Media,this is considered a “good idea”…some do a fantastic job and have real conversations. Engagement.Shhh! Dunkin’ Donuts would be one, with “Dunkin’ Dave Tweetin for the mother ship.” DraftFcb is another, offering insights on their blog, the latest podcast, newest campaign, and HR news. Although not implemented yet, DiGiorno Pizza is planning to use influential tweeters to host tweetups (gatherings) and Kraft will deliver DiGiorno Pizza…but wait, it’s NOT delivery, it’s DiGiorno delivered? Either way, good idea. Unfortunately, Kraft is nowhere to be found. Allstate has a fantastic page and great rapport. Companies that have accounts with nothing going on?  Sear has two accounts, no followers. Krogers, Dominicks, Safeway, Publix–all grocery stores, not a single one on Twitter. Whole Foods? You betcha, with over 400,000 followers. Cleverly, I decided to check ad agencys, but received a measely 155 members using “advertising” as my search term. Then, I decided to enter agency names to see if they had accounts, and for the sake of future employment, I am not going to list them. However, names that I thought would be there, weren’t.

    Some Twitter Nuggets
    Over the last two months, according to Socialmediaatwork.com, Twitter has exploded. Twitter’s demographic skews  female (53%) and is mainly made up of 18-34 year olds. However, Worldwide, the highest indexing group for users is A45-54. Twitter surpassed the NY Times in unique visitors in April, became the top social network used by hospitals in March, and also recorded that 17% of UK businesses are on Twitter. It seems that Twitter is not only growing up, but expanding it’s reach into business.
    Don’t Use Twitter if
    As a business, there are certain things that will keep you from using Twitter effectively. The entire list is is on AdAge, but a couple of the funnier entries were, “You have to run your tweets by legal” and, “You think a ghost-tweeter for the president of your company is OK.” For more reasons your company should not use Twitter, check out AdAge.

    Jeff Louis is a Strategic Media Planner & Buyer with over seven years of B2B & B2C experience. His interests are emerging media, schweet  ideas, and redefining the status quo (not necessarily in that order.)  He’s passionate about writing and digs great creative that is on-strategy. Follow him on twitter @jlo0312, or LinkedIn, www.LinkedIn.com/in/jefflouis