Heineken Just Made an HR Campaign That's as Cool as Any Consumer Ads It's Done

Oh, the places you’ll go!

In 2013, Heineken scored a bronze Lion at Cannes with “The Candidate,” an internship contest that generated a whopping 1,734 global entries. 

Now, the brand is back to recruiting with “Go Places,” led by a musical Dr. Seuss-ish video inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram model, the results give you a personal profile, which must be sent along with your résumé when applying for your Heineken dream gig on LinkedIn. 

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Martini Made a 'Smart Cube' That Tells the Bartender When You Need Another Drink

A packed bar is a lot like the prom. You look forward to having this epic night, but most of it is spent waiting in line for one thing or another. 

It’s a problem tailor-made for brand-hacking. With help from AMV BBDO, Italian alcohol brand Martini has created the Smart Cube, a piece of connected “ice” that tips the server off, via Bluetooth, when your glass hits slurping point. 

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Deep Breaths, Everyone: McCann Made a Perfume That's Meant to Stimulate Creativity

To celebrate its 70th anniversary in Uruguay, McCann Montevideo has created I CANN Eau de Créativité, a limited-edition fragrance meant to, well, boost creativity. 

“In our research, we determined that creativity is completely emotional and with no logical process,” explains Leándro Gomez, McCann Montevideo’s CEO and general creative director. “We also learned that scents are a powerful medium to convey emotions—in fact, 75 percent of our emotions are connected to scents that immediately take us back to very specific moments of our lives.”

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Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

You’ve heard the adage that agencies should use their clients’ products. It’s the least you can do, if you’re going to be selling them. 

But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands … and the ravages of nature. 

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Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Früt is the hottest new lingerie boutique in town. There’s only one catch—all the underwear it sells is from Fruit of the Loom.

In “Welcome to Früt,” a campaign by agency Ketchum, the packaged clothing marketer treats shoppers to a new twist on the old bait-and-switch: Opening a chic pop-up store that supposedly sells expensive designer pieces (which are actually just the same old panties you can buy in a bag).

A pair of case study videos claims consumers were lured in by airy fabrics and vibrant patterns, only to discover a dirty secret—they were falling in love with lowbrow underwear.

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Man Licks the World's Nastiest Things to See If Probiotics Keep Him From Getting Sick

Finnish probiotics brand Gefilus is so good at building up healthy bacteria in your gut—thereby strengthening your immune system—that you could lick a pay phone in Moscow and not get sick.

That’s the rough premise of a 22-minute (!) ad from dairy conglomerate Valio.

To illustrate the effectiveness of its product, the marketer hired travel television host Ian Wright, known for his willingness to eat just about anything, to bounce around the globe with a germ-measuring meter. 

Along the way, he slides his tongue across the filthiest surfaces he can find while maintaining a steady Gefilus diet to boost his body’s internal defenses.

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Fox Apologizes for X-Men: Apocalypse Billboard Showing Jennifer Lawrence Getting Choked

Social media has not been kind to this Twentieth Century Fox billboard for X-Men: Apocalypse, which shows the titular villain, Apocalypse, choking Mystique, with Rose McGowan urging others to yell at Fox about using imagery of a violent act against a woman to sell the movie. 

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These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brand Cornetto. 

The marketer, which tends to advertise around themes of teen love, created special rings that connect to streaming apps, and use near field communications to block access to TV shows you both watch unless your partner is nearby—thus putting an end to sneaking around with services like Netflix while feigning fidelity. 

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Nike Unveils a Starbucks Sneaker, Which Will Go Nicely With the Krispy Kreme One

There’s probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low “Starbucks” Premium sneaker is going to be a bust. 

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This Agency Built an Online Library of Orgasms to Teach Us What Pleasure Really Sounds Like

Here’s a weird secret: I’m pretty sure the orgasm sounds I make with partners have been influenced by porn.

Now you know more about me than my doctor does.

Why I’m feeding you creepy personal facts: Based on the conviction that 70 percent of Spanish people believe the heaving, animal, almost painful cries depicted in pornography are what an actual woman’s orgasm sounds like, premium sex toy brand Bijoux Indiscrets has created an orgasm library, with help from agency Proximity Madrid. 

It’s a library! Of orgasms!

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Need a Creative Director? You Can 3-D Print This One

It’s not enough for Johnnie Ingram to leave his footprint on the ad business.

The new creative director at Team One in Los Angeles had himself rendered in 3-D so his friends and former colleagues “can have a little piece of Johnnie wherever they may go,” according to the agency’s tongue-in-cheek announcement of his arrival on the West Coast. 

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Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Gap’s been running ads celebrating “iconic Americana moments” and playing up the chain’s founding in 1969. But one of its retro choices left NASA fans flummoxed.

A tweet from the recent campaign, posted on March 1, featured a photo of a space shuttle liftoff, emblazoned with the text “1969.” As any fan of space history knows, that was the year Apollo 11 went to the moon on a Saturn V rocket, more than a decade before the space shuttle made its debut.

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This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a reality. The two-minute video below promotes “Braille Bricks,” a new project from the nonprofit Dorina Nowill Foundation for the Blind and agency Lew’LaraTBWA. 

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10 Ad Mascots You Probably Didn't Know Were Related to Kermit The Frog

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots.

Tappy, the latest creation from Jim Henson’s Creature Studio, is similarly off-kilter in his role as a living credit card reader at a checkout counter. 

Tappy is the new voice of Softcard, an e-payment product that works at McDonald’s and other major chains that now accept phone swipes as currency. Softcard needed a new mascot and some rebranding after changing its name from Isis, an unfortunate name since being co-opted by the infamous terror state.

Tappy is a bit out there as a concept, turning a boring inanimate object into a somewhat obnoxious little critter, but that’s what the Henson team has done for decades, building characters for brands to support their more artful Muppet projects. In fact there’s a roster of corporate mascots that come from The Jim Henson Co. that you might not know are basically cousins to Kermit, Oscar and Big Bird. For Instance, Snuggle bear is part muppet and so is Jack In The Box’s oversized snowman.

Here’s a look at the some of the characters made by Jim Henson’s Creature Studio for commercials and video marketing:

Tappy, Softcard
In a history of oddities, Tappy stands out among the Henson creations for sheer adsurdity. He’s a credit-card reading machine with teeth. We could learn to love him, maybe, on a long enough timeline.

Mel, Kraft
Mel the MilkBite is part dairy, part granola bar and totally confused. He’s a character with an identity crisis, pondering, “What am I?”

Life, Pacific Blue Cross
Life is a Muppet in the classic sense, and he promoted insurance for Pacific Blue Cross. In the commercials, he bites people in the butt, symbolizing unexpected events like dental emergencies.

Polar Bear, Coca-Cola
The Coca-Cola polar bear, which debuted in commercials in 1993, is a classic, and Jim Henson’s Creature Shop brought him to life for appearances with the public.

Puppet Jack, Jack in the Box
Puppet Jack has very similar mannerisms to Kermit, like when he throws his hands in the air and freaks out. A true pitchman who knows where to find a receptive audience, he shows up on couches to educate stoners about fast-food deals.

Great Chocolate Factory Mystery Experience in 4D, Hershey’s

Hershey’s Great Chocolate Factory Mystery Experience is an interactive show featuring talking candy bars at Hershey’s HQ in Pennsylvania. Henson made the digital puppets for the experience.

Lenny, Lending Tree
Lenny could be brothers with Kermit, given he’s so obviously Muppet and green. He basically just follows around a guy named Len, trying to talk him out of taking a loan from a bank.

Fairy-tale characters, Reading Is Fundamental

The literacy effort Reading Is Fundamental featured puppets alongside famous cartoon characters for this ad inspiring adults to read to children.

Rico, Air New Zealand
Rico was a rather NSFW spokesppupet whose South American accent and wordplay raised eyebrows, such as when he praised “a nice Kiwi beach.” He was best known for the viral marketing collaborations with edgy celebrities, including Snoop Dogg and Lindsay Lohan.

Snuggle Bear, Snuggle

Snuggle the fabric softener bear has deep Muppet roots. The bear debuted in 1983, a creation of Kermit Love (not related to the frog), who also made Big Bird.

When It Comes To Blogging There Are Multiple Methods You Can Utilize To Create An Income

There are people who get a great deal of visitors to their blog on a daily basis, and there are lots of different methods that individuals can in fact use to monetize their blog to begin earning more money. You could wind up producing a huge number of visitors every day but if your blog is not properly monetized you are throwing away cash each time a visitor comes to your internet site. As you continue to read you’re going to discover that we are going to be talking about a few other ways that men and women can monetize their blog to be able to start generating more of an income.

AdSense is just one of the simplest ways for people to begin making more money from their blog and it is a thing that I would suggest everyone winds up using. One reason why that this is such a great technique to earn cash is simply because you really do not have to do anything extra each day, after you add the code to your internet site you just sit back and wait for the cash to begin coming in. If you happen to be one of the individuals who have had your Adsense account canceled before, keep in mind that there are alternatives to this that will additionally pay you per click. So if you are not yet using one of these marketing and advertising techniques for producing more income I would highly recommend you begin to use them immediately.

Something that may surprise you is that there are people that are earning a good living using just AdSense, but if you decided to promote affiliate programs as well you could create more of an income. There are many different affiliate marketing programs that you could choose from these days however ClickBank is just one of the much more popular, and the one most Online Marketers use. They offer products in many different niches, this means you should be able to find a product to advertise that relates to your website niche. One of the main reasons plenty of people get into affiliate marketing and advertising is mainly because of the earning potential, and on a product that sells for $40.00 it is not uncommon for the individual advertising the product to earn about $30.00.

Another thing a lot of folks do not think of is selling out advertising and marketing space to other individuals who would like to promote on your blog. You will probably find that you could end up generating an enormous income by simply selling marketing and advertising space to just a few individuals who are interested in marketing and advertising on your blog. You will probably find that by using this one simple technique you might even be able to double the volume of cash you are making from your blog at this time.

One final thing I would like to mention is that there are plenty of folks nowadays who actually sell links on their internet site to help other folks improve their own search engine rankings. If you’re one of the people that are currently using just one of the techniques that we mentioned above you’re going to see that by implementing more techniques you’ll have the ability of multiplying your current income.

A Clear Blueprint To stop Failure with Affiliate Marketing

Each year it seems increasingly more people decide to ‘make money’ online and perhaps due to the worsening economy. So it is totally understandable that affiliate marketing would be so attractive. This is no surprise at all because of the nature of what it takes to start doing affiliate marketing – almost nothing. There is certainly no product creation required which is perfect for beginners. However, very soon afterward reality settles in, and the brand new IM marketer realizes how much is required with being a successful online marketer. The smartest thing any new person can do is become informed as much as they can be about many aspects of online marketing. Unless almost everything is outsourced, then there just is no other means around it.

There are countless things that will influence your achievements with affiliate marketing and advertising, but we feel the capability to perform effective market research has to rank up there, highly. This is similar to choosing a great product to market. It is an undeniable fact that affiliate product selection absolutely will determine your future in IM. You need to decide on whether or not it’s a physical or digital product. Both of those types of products sell well on the net, depending on what it is, and it is possible to make money using either one.

Product choice can also be called niche market selection, also. That is sensible because all products/services are sold to people who make up a particular market portion. So you have to look at the complete picture when you are considering a product. Merely a few important points need to do with whether or not that market has money and also uses it. You can discover markets that do not typically have disposable income, or much of it. Then you can find some people that do spend but not in significant amounts. It is quite possible that these people just tend not to spend anything in your area, despite the fact that they will in others.

Then, very notably, do you have any idea about how you will promote your offers? People are creatures of habit, and that’s why many will remain with what they are familiar with. Actually, no person can adequately tell you what is essentially the most ideal strategy for you. So do keep that in mind because it really is a question you will need to resolve at some point.

You will never get anywhere significant if you aren’t totally dedicated to what you are doing. You will be surprised at the laid back attitudes a lot of people have. So just step back and understand that you have the potential to make a lot of money, and that should help you become more serious. Working hard with committment are necessary regardless of what kind of online business you do.

A Great Business Model For Engaging in Web Marketing Is Affiliate Marketing

Each time you head over to another site while you are surfing, you have probably seen the adverts on every site you had been to. Most of these ads generate money for the owner when you just click on them, even though you have ordered nothing. There are countless people called affiliate marketers who are doing this. A lot of them do internet marketing full-time and make a monthly revenue of five figures. It is quite amazing that you could make a lot of money by selling someone else’s products, but that’s the reality of affiliate marketing programs.

The power is there to earn thousands each month and you don’t even have to have your own products to promote. You simply need to look for products, belonging to other folks, and promote them. When a sale is made through your affiliate link, you generate money. Let’s say the product costs $70 and your commission is 50%. That means you earn $35 each time your link leads to a purchase. Good money can be made without getting lumbered with any of the logistical responsibility such as shipping, refunds and the like. Just get many potential buyers to your web site, and get them to click your affiliate link. You will get commission on each and every unit sold because of your promotion of someone else’s product, or even a service. You can be paid a commission rate of anything from 10% to 75%, based on the specific affiliate program.

There are few, if any, other business models that allow you to earn money with such ease as affiliate marketing. Apart from being paid well, you don’t have to do things like create sales letters or create products. None of the problems that come with dealing with the customers, such as refunds or customer support, are anything you must be concerned with. You’ll need to identify affiliate programs you want to join and sign up with them to receive your so-called affiliate links, which identify you as the seller. This way you get a commission for your sales.

With being an affiliate marketer, you could make lots of money or very little with equal ease. A great deal of it will depend on the affiliate programs you sign up for and what kinds of campaigns you run. You need real people to see the products you are endorsing, or your dream of earning 5-figures will not be more than a dream.

Given that they really want their affiliates to generate sales, the people who own the products make available marketing tools. They may be articles to publish on your web site, or different forms of advertising such as banner advertising. These tools are effective, so you need to make use of them.

Misfits Rule in Guardians of the Galaxy Trailer, but It’s the Music That Really Grabs You

Where to start?

Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical firearms atop a talking tree?

No, let's start with the real star of the Guardians of the Galaxy trailer, which premiered to huge fanfare Tuesday on ABC's Jimmy Kimmel Live (Disney is great at keeping this stuff in house, by the way—they own both Marvel Studios and ABC and will be distributing the movie, too): Scandanavian band Blue Swede's 1974 cover of "Hooked on a Feeling."

The song really probably shouldn't work with the space-opera-comedy-hybrid thing Marvel has been doing for the last couple of films (the tone here is similar to the studio's Thor: The Dark World), but it really, really does. It's a perfect counterpoint to the action and makes the absurdity of the whole enterprise part of the joke, rather than a liability. Does it work? Well, 3.5 million YouTube viewers can be wrong, but from a marketing perspective, they probably aren't. That number is rising, by the way.

The Guardians themselves have had one of the more porous member rosters in the Marvel portfolio. The current series, by Brian Bendis and Steve McNiven, was planned and set in motion while this movie was in pre-production, so it's a safe bet that the characters picked for this flick are as toyetic as possible (and indeed, are on display in multiple plastic forms in New York this week at the Javits Center for Toy Fair).

Anyway, this movie features Bradley Cooper as a talking woodland creature and Vin Diesel as an Ent. Check it out below.


Adobe revela quem realmente presta atenção nos comerciais do Super Bowl

A Adobe resolveu provocar os anunciantes do Super Bowl revelando quem é que realmente presta atenção nos comerciais exibidos nos intervalos do grande jogo. Game Day tem criação da Goodby Silverstein & Partners e, de certa maneira, lembra um pouco o estudo divulgado pela Communicus, indicando que apenas 1 entre 5 anúncios veiculados durante a final da NFL realmente vendem alguma coisa.

Aqui, a família está toda reunida acompanhando o jogo, quando começa o intervalo. Em slow motion, as pessoas vão reagindo diante dos comerciais, como se fosse algum lance imperdível – provavelmente o sonho de qualquer anunciante/agência. Na tela da televisão, um anúncio que coincidentemente lembra o da Subway exibido ontem à noite.

Até que… a realidade acontece.


Brainstorm9Post originalmente publicado no Brainstorm #9
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Donos de cinemas querem que trailers parem de estragar os filmes

Você assiste um trailer no cinema ou dá play no YouTube, e ao final dos quase três minutos tem a sensação de que já sabe tudo o que vai acontecer no filme. Saiba que você não está sozinho. A própria indústria acha que isso precisa mudar. Bem, pelo menos os donos das salas de cinema acham.

A National Association of Theater Owners dos EUA divulgou hoje um guia de boas práticas para que os estúdios criem e divulguem seus trailers: As prévias não devem ter mais do que dois minutos de duração, e só podem ser reveladas dentro do período de cinco meses antes da estreia do filme.

A adesão é voluntária, e segundo o Hollywood Reporter pode acontecer em bom número, já que os estúdios não tem a menor intenção de entrar em conflito com os exibidores. Apesar da grande presença de material e divulgação online, as produtoras dependem muitos dos trailers nos cinemas e comerciais de televisão para atrair público aos cinemas.

O que mais me chama atenção nessa iniciativa, é que é a primeira voz oficial – se assim posso dizer – a se levantar contra o excesso de informação que o marketing cinematográfico adotou nos últimos anos. Trailers cada vez mais longos, e que revelam partes importantes da trama. Não é incomum assistir uma comédia, por exemplo, e notar que as melhores piadas estavam no trailer.

Porém, os mais engraçadinhos irão argumentar que esse tipo de norma seria o mesmo que emissoras de TV ditando como as agências de publicidade devem criar os comerciais.

Brainstorm9Post originalmente publicado no Brainstorm #9
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