Pop up restaurant with surprising ingredients / Surprise sur reprise!

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

Mc Donald’s « The Gourmet Experiment » – 2012
Source : AdForum, Epica Awards SILVER
Agency : Heye Gmbh (Germany)
Lidl / Fake Restaurant Dill – 2013
Source : Eurobest PR GOLD, @Suchablog
Agency : Ingo (Sweden)

How to Create a Buzz in Recessionary Times


It’s times like these I wish more than ever I was a New Yorker.

On Thursday and Friday, Thomas Pink gave away over 1,000 individually customized shirts at a pop-up shop erected near Rockefeller Center. The stint, entitled the White Collar Shirt Bar, promoted “White Collar,” a new USA Network show that premiered Friday. Stars of the show Matt Bomer, Tim DeKay, and Tiffani Thiessen (Sadly, Mark-Paul Gosselaar was not in attendance) were on hand Friday to celebrate the launch of the show and probably to get a free shirt.

Keep in mind a basic Thomas Pink button-down shirt starts at around a whopping $150, let alone all the extra charges that must come with custom tailoring by expert seamstresses. Therefore, this might be the best promotion ever, complete with complimentary shoe shines and gourmet coffee for those waiting in the trenches. Although the lines started early and people were waiting for up to six hours (maybe more), everyone in line was guaranteed a shirt.

According to the promoters, the USA network and Thomas Pink joined forces to create a unique opportunity to share a piece of the show’s main character. According to whomyouknow.com, the white-collar shirts provided are “inspired by the effortless style of “White Collar”’s lead character Neal Caffrey, the world’s most fashionable ex-con.” Everyone who received a shirt also got a DVD of the premiere episode among other goodies.

Although not all can appreciate a plain dress shirt costing upwards of $200, Thomas Pink is truly the best of the best. Each seam and button is strategically placed, and the high quality two-fold cotton used lasts a lifetime. The USA Network hit a home run in pairing up with Thomas Pink to portray the luxurious lifestyle that the show is all about. It is one thing to give away promo T-shirts, but a giveaway of this caliber would have been truly worth the wait.

Anna Vortman is a marketing and advertising manager specializing in branding and new media. Contact her at avortman@gmail.com

Measuring Ad Success in Eight Days or Less

measuringTapeThe recession has either changed the way advertisers do business or has forced us to reevaluate the ways in which we do business. The focus has shifted to the effectiveness and efficiency of an ad campaign rather than stressing the  campaign or ad variables such as reach and effective frequency.

If you work in a media department, then measuring effectiveness and efficiency is something you’ve likely done for years with little to no fanfare from the client side. Well, the climate’s changed, and clients are concerned more than ever — with good reason — that their ads and campaigns meet efficient, effective, and measurable goals. Their priority is to connect with the target audience in a manner that’s more in-tune with a reduced budget. Clients are are requiring or searching for agencies capable of providing campaigns that work harder and smarter.

In addition, advertisers (namely P&G and Coca Cola), have instituted Value Based Compensation (VBC)  arrangements made up of a pay-for-performance (P4P) layout that can be attained in addition to a base fee.

TV.PicThe Nielsen Company has just announced that a new software product, Rapid Campaign Evaluation (RCE), a fast and inexpensive means to review ad performance in just over a week. Due to the costs incurred when an ad or campaign is launched, RCE will give agencies information quickly so as to allow them to respond in an appropriate manner.

Richard Reeves, associate director of Consumer Research Services at the Nielsen Company, notes an agency not only will have the ability to evaluate their own endeavors but the ability to evaluate their competitor’s as well.

Whenever a new commercial is executed,” Reeves says, “there is always that element of anticipation about how it will perform in the ‘real world.’ If it’s a competitor’s ad — you are usually left worrying about the damage it will do to your brand.”

RCE was designed and tested in Australia to measure the strength (or weakness) of TV spots. How many people saw or heard the ads or whether the audience was able to determine the advertiser and the take-away message will provide advertisers with almost “real-time” data they can then use to readjust their tactics such as:

  • An ad that performed strongly may provide justification to increase spend.
  • An ad with mediocre results could be re-edited to clarify the brand message and increase brand cues, or it could be taken back into qualitative research for fine tuning.
  • An ad can be created or ad spend can be increased if RCE showed strong effectiveness measures for a competitor’s ad.

In just over a week, agencies will be able to view data in order to evaluate effectiveness or lack thereof, ensuring clients get the biggest bang for their buck.

While advertising “gurus” have bandied back and forth as to the fairness or plausibility of the VBC model, companies, such as Coca Cola, have already put it into action. In truth, it’s the most equitable payment arrangement; agencies require media vendors to prove their performance. Why shouldn’t clients require the same from their agencies?

Nielsen’s new software is just another step in the ongoing evolution of the industry.

Jeff Louis has over ten years of brand-building, media strategy, and new business experience. His passion is writing, while his strong suit seems to be sarcasm.  You can follow Jeff on Twitter or become a fan on Examiner.com.

White House Attacks Fox News

WhiteHouseSealIt must be slow in the Capital these days; it seems that although our world is going crazy, the president and his staff have taken time out to wage a media attack on Fox News, making the rounds on all the Sunday morning talk shows, with one glaring exception: Fox. The gloves were certainly off as Obama’s team struck back at Fox News accusing the network of opinionated reporting. Some of the quotes from the barrage include:

Fox is “not really a news station,” said David Axelrod.

Fox, said Rahm Emmanuel, “is is not a news organization so much as it has a perspective.”
They also urged the other networks not to treat Fox News as a news station because the White House certainly did not think of Fox as news-oriented. A week ago, communications director Anita Dunn opened the White House offensive on Fox on a Sunday show: “Let’s not pretend they’re a news organization like CNN is.”  She then stated that Fox was the communications arm for the Republican Party.

President Obama

The troubling part of this whole scenario: Our government is attacking one of our news outlets, thereby risking one of the freedoms America was founded upon: freedom of the press. (No, it’s not freedom of the press as long as we like what you are saying.)

The cable news networks are highly competitive, and Fox is not only the second highest- watched cable TV network, but it carries 9 of the top 10 cable news shows as of Q1 of 2009. Despite the heavy competition, the White House’s attack has actually begun to backfire.

Helen Thomas, the senior White House reporter in Washington (serving from JFK to
Interim Communications Director Dunnpresent) warned the Obama administration: “Stay out of these fights,”  and Washington Post’s blog stated: Where the White House has gone way overboard is in its decision to treat Fox as an outright enemy and to go public with the assault.

Some have even called the attack “Nixonian” in nature. However, the White House has an out. If the strategy fails, Anita Dunn can be tucked away easily, as she is expected to leave the administration by the end of the year.

fox news logoWhile Fox has not attacked Obama directly, they’ve unloaded on his aides, especially Dunn. Her statement naming Mao Tse Tung as one of her favorite politicians did not help nor did her speech explaining the censorship-like control exercised during the election. If team Obama felt they couldn’t control the message, or the press, they would use YouTube, Twitter, or Facebook to communicate.

While America thought that the Obama Campaign was tech-savvy, it was really just an exercise in message management.

Jeff Louis has over ten years of brand-building, media strategy, and new business experience. His passion is writing and his strong suit is sarcasm.  You can follow Jeff on Twitter or become a fan on Examiner.com.

Olympic Bid Split Chicago, Local Agency

2016_olympic_logo2In case you were unaware, the competition for the 2016 Olympics host city’s been won and the waiting is over.

It was a controversial ride, but in the end, Chicago got knocked out immediately and Rio de Janiero was bestowed the honor, marking the first time a South American country’s been chosen to host an Olympic Games. The news is bittersweet in Chicago; the city was split 54% For, 46% Against according to recent polls. The city’s debt, added traffic on over-burdened streets, and additional taxes were main contention points that kept Chicagoans from supporting the bid. Plus the knowledge that recent host’s were still paying off Olympic-sized debt.

Skepticism rose to National levels last week when President Barack Obama, and wife Michelle, agreed to attend the final stage of the Olympic pitch in Oslow, adding their political weight to a field filled with political, and royal, notables: A King and Queen (Madrid), Prime Minister (Tokyo), and another President (Rio).

chicagoansforrio2016Competition between Rio and Chicago was especially fierce, and accusations of unfair play were voiced by both sides: One of the larger controversies a website Chicagoans for Rio 2016. The Chicago Olympic Bid team accused Rio of setting up the site (makes sense), but it turned out that it was an inside job…really inside.

Meanwhile, a Chicagoan named Kevin Lynch is confessing that he’s the man behind the cheeky ChicagoansForRio.com, the Web site that’s been anonymously trashing Chicago’s prospects in the past couple of weeks.

Okay, so he was from Chicago. No biggie. The real impact of the story is that Kevin Lynch is one of the top creative execs at Energy BBDO’s Proximity Unit. Energy BBDO, and owner Omnicom, were both in support of Chicago’s bid for the games, providing creative services as part of their endorsement. Plus, there’s the fact that Energy BBDO’s largest client, Wrigley (Wrigley Field, Wrigley Gum, etc), supported the city’s bid.

Which led to “Drama, drama, drama”! Energy BBDO released a statement to Ad Age last week:

“I want to be clear: The agency is and has been fully behind the Chicago 2016 bid,” said Energy BBDO CEO Tonise Paul. “Our clients are aware of our position and understand the situation. The individual acted on his own accord without the agency’s knowledge.”

Kevin Lynch, the “instigator” of the controversy, said he had stopped supporting the Olympic bid for Chicago when Mayor Daley’s statements that Chicagoans wouldn’t be taxed for the games were reversed. (Chicago already carries the heaviest sales tax in the Nation at 10.25%.)

Now that the host city’s been decided, it will be at least a week to discover what becomes of Mr. Lynch…

Jeff Louis: Strategic Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or contact him on Twitter. As always, thanks for reading!

Jobs and Accountability for All. Except HR?

HR copyI have been applying to various agencies, consulting firms, digital design houses, and the like, and one of the so-called Human Resources’ policies has moved on my “corporate irritation scale” from irk’d off to pissed off.  For the sake of this writing, I include only the personnel departments at advertising, marketing, online agencies, vendors, and companies as the places I’ve been focusing upon.

When did it become standard for HR Departments to determine  they need not respond to applicants? Doesn’t this seem a bit counterproductive, especially at a time when companies are refocusing their entire efforts on personalizing relationships, speaking to their audiences on a one-to-one basis?

Professional glut

meter-thumb2During the past year, many professionals have been let go, from  C-level executives on down. Thus, there’s been a glut of qualified pros searching. As a professional, when I fill out an application and submit my résumé (usually using Taleo or some other third-party vendor), a cover letter, and samples in a nice package, it’s  indicative I either know your company well and am an “enthusiast,”  or I’ve researched it enough to realize there’s strong potential for both parties to  match on various levels, creating a win-win situation.

Thus, I submit what’s  required when I apply at XYZ. Not two seconds later, I receive an e-mail stating that after review, if my qualifications are a match, I may hear from someone. Otherwise, due to the volume of applicants, I will not hear another word.  First off, this is not only rude, but belittling. I have 11 years experience, and if I qualify, you may contact me? I cut my chops. I have respected your requests, filled out your paper in addition to submitting my own, and you “may” get back to me? It’s at this point I regret applying, job or no job.

A week passes.

Follow-up is key (if you can)

I call the office switchboard. I’m dumped into the HR general voicemail. No once calls back. Knowing I already have no contacts within the organization, I try to figure out if there is another way to get past the wall of silence. I begin to dial the main number with a ploy to speak to the Marketing VP I just looked up on LinkedIn.

While waiting, I wonder what’s transpired. Is the job closed? How many applicants applied? Are they still accepting applications?  Was my résumé submitted correctly? Was there something that screamed out I was wrong for the position? Did I make it to the final first cut, only to be weeded out due to my salary requirements?

I leave a voicemail for the VP. After a couple weeks without contact, I make a note on my spreadsheet that no one ever responded and move on to another opportunity.

Social media

Surprisingly, I see a lot of HR people using social media, especially on LinkedIn, Twitter, and blogs. To me, this states that HR departments are versed in basic social-media tenets:

  • Listen.
  • Ask questions.
  • Listen some more.
  • Initiate on-to-one communication.


HR departments use social media to recruit. Why then is it so difficult to get anyone to respond? Why do I have to call the VP of Marketing to get a response, knowing at this point my job hopes have just been shot down?

HR peeps I know say it’s due to the massive amount of résumés they receive, and they’re too busy.I have to say this is a cop out.

Everyone is busy, everyone does more with less, and times are tense. However, most people at a business (with one exception) cannot risk ignoring anyone who contacts them, especially in an industry as fickle as this one.

WWJD, or what would Jeff do? (the solution)

As HR is capable of using social media for recruiting, then why not use social media to keep job posts updated?
It’s efficient, simple, and effective. Set up a blog page with job updates. Send out Twitter updates that a position’s been filled. Write a Facebook App that will cross-reference a job number with a status update. Have a prerecorded job line that applicants can call to learn of any updates.

Problem Solved.

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or follow him on Twitter. As always, thanks for reading.

World Wildlife Fund Ad Sparks Anger, but Makes a Good Point

article-1211029-06476D38000005DC-976_634x437This week, the ad community was put on display by an ad leaked out of DDB Brazil. The client, the World Wildlife Fund, was none too excited over this release (or was it?), and the pundits were salivating at the opportunity to rip this spot apart with their fake outrage.

The ad features a very moving truth and the media uproar displays a few ‘inconvenient truths’ about Americans. First, we seem to only care about ourselves. Second, we can’t stomach a brutally honest message. If three people die in a shooting in the US, we talk about it nonstop for months, but if 100 people die in a mudslide in Taiwan, we barely bat an eyelash. This spot tells a great truth about the power of mother nature and is effective in portraying it. It has made me think about mother nature more than anything since Hurricane Katrina, in part because I, too, am a silly American who tends to think only about American lives.

We’ve become distanced from reality. When the ad community attempts to make a hard-hitting PSA to curtail drinking/texting while driving, drug use, or to impress upon people the awesome power of mother nature, we’re forced to go soft for the sake of the populace. Why are we such wimps? The events of September 11, 2001 were horrific, and I don’t see how this spot is, in any way, attempting to make our tragedy seem like anything less.

This creative concept is brilliant. It is so simple, so logical, and so impressively gut wrenching. More people should take a moment to get past the fake outrage and digest the information being presented. Still, the point of the campaign was to create awareness of the awesome power this planet has over us, but I think it accomplished that and then some. This might just be the most efficient use of a client’s money this year.

Pete Kahn is a Product Insights Specialist, blogger and aspiring writer. Feel free to leave a comment, follow Pete on Twitter, or view his profile on LinkedIn. As always, thanks for reading.

Rachel Nasvik, Pirates, and Hand Bags (Oh My!)

ThrillofTheChaseIn June, Beyond Madison Avenue ran a post about designer Rachel Nasvik, a New York City designer famous for chic, custom-made handbags, and the “scavenger hunt” in New York city where consumers followed clues published on social media sites to discover where she had hidden 96 of these designer handbags around the city. The campaign was a great success, and displayed a great use of social media as well as a natural knack for getting noticed.

Well, Rachel Nasvik has again taken to the streets, but in an entirely different manner.

New York City (NYC) is known for many things, one of them being a place where consumers can purchase merchandise that has been pirated from well-known designers. Basically, knock-offs sold on the street for nothing that look like the original.

VendorWell Nasvik and team turned the tables on the design pirates by using their fly-by-night grocery carts as a means of promoting original Nasvik designs. In what could be called a second scavenger hunt, Nasvik sent clues to her 1,000+ followers on Twitter, alerting them that the game, once again, was a-foot. This time she was hiding her designer goods amidst the copycats roaming the streets of NYC. The cost for a Nasvik original off the cart was an affordable $10, while down the street at Saks, the same bag brought in $300. This obviously was not going to make Nasvik any money.

Yet, what she lost in terms of dollars was replaced by her gains in public relations, love from her fans, earned media coverage, and a creative use of distribution channels. She has taken social media to a whole new level, interacting with her fan-base personally with a fun and competitive game that was not online, but in the “real” world.

Plus, her brand is now being copied by pirates…meaning that Nasvik’s designs have truly “made it.”

Jeff Louis is a Strategic Media Planner, Brand Project Manager, blogger, and aspiring writer. You can reach him on Twittter or LinkedIn. He is always searching for great ideas and new friends.

Required: One BS Detector

The rapid changes in technology, advertising, and social media have brought along their baggage: jargon, political-correctness, new terminology, “cutesy” names, and phrases that just are not understandable. At least once a week I find it necessary to search for meaning on “new” words. When I spell-check posts or documents, many of the words that I read, or even use, on a regular basis show up with the red squiggle…misspelled. The real fact is that they did not exist when Office 2007 debuted, so the handy-dandy dictionary doesn’t recognize them. Thus, my custom dictionary is growing. Now I have to worry about the fact that if I misspell a simple word, such as bitter, I may end up with bit.ly. Thus, read and re-read everything you write.

Along with these new words, we seem to be using more words to say less, working in keywords along with key points into our blogs, press releases, and online articles. Companies, wanting to look smarter, are actually failing to get their point across due the amount of BS they incorporate with their corporate communications.

And that’s why I use HubSpot’s BS detector, or, as they call it, the Gobbledygook Grader, which grades exactly what you think it does: crap.
The site is very simple to use:

  1. Enter copy into copy block area on Grader site
  2. Enter your email address
  3. Hit the “Grade Content” button

What comes out can be quite disappointing, especially if you think that you’ve written a masterpiece and find out it’s a turd. It’s not a perfect measurement tool, but it does provide a list of the Gobbledygook words, a word cloud so that you can see how many times you’ve overused certain words, as well as a word-counter, sentence counter, and the minimum education necessary to read the document. (Although mainly a PR tool, it’s become rather useful for cover letters, blog posts, and articles.) Realize that if you are grading something other than a brochure or press release, the calculations don’t work out perfectly and the score will be low. However, I use it as a proofing device, so it’s not the score, but what it displays about my writing, or over-writing.


The top ten “worst of the worst” words are, from most-offensive to least: lead generation, robust, flexible, world class, easy to use, scalable, cutting edge, well positioned, market leading, and mission critical. If you’re using these words in your writing endeavors, please stop now.

HubSpot also offers graders for Facebook, Twitter, Blogs, Social Personalities, Press Releases, and Web Sites, so it’s simple to gauge where you, or your company, “rank” in the Social Media sphere. To access all of the graders at once, go to HubSpot’s website and click on the Grader link.

As the online space expands, rest assured that the cutting-edge, scalable, mission-critical buzzwords will become a robust and break-through method of delivering market-leading information in a user-friendly method.
(Authors Note: none of the 18 Gobbledygook words included in this post were harmed during writing.)

Jeff Louis: Strategic Media Planner, Brand Project Manager, blogger and aspiring writer. To contact Jeff, leave a comment or find him on www.linkedin.com or www.twitter.com.

Take a Vacation and Let Chevron Take Care of the Gas… or the Car

RevisedGasQQLast summer, the price of gas skyrocketed through the roof. At one point, in Chicago, the cost to fill up my little car was $4.60 per gallon for premium. Thankfully, the price cooled down as the recession heated up, leaving lower prices for gasoline and less buying power for the dollar. Hmm.

Although prices have risen somewhat this summer (at least here in Chicago), it doesn’t seem to have quite the impact. This is partly due to the absence of media coverage that pounded the cost of gas into our heads every day, just to let us us know how bad the situation had become (and I’d like to thank the media for that). This year, the media has moved on to focus on the economy, Iran, Obama, and other “newsworthy” items.

Yet, with the economy slumping, travel plans for the summer are being cut short, or just cut out altogether. Don’t the economic forces know that now is when we most need a vacation? Obviously not. However, there’s one company that does.

logo_Chevron1Chevron announced the Summer Road Trip Giveaway taking place now at stations nationwide, and ending on July 12, 2009. Entrants not only have a chance to win free Chevron gas for a year, but also new cars, hotel stays, GPS units, and Chevron gift cards. There are 40,000 prizes in total, which means that plenty of them remain.

To enter, go to a local participating Chevron station and pick up a game card and register to play online. After entering the game card code, the winners will be notified via e-mail. In addition to the instant prizes, entrants can also join in the Chevron Car Hunt Contest. Using online clues, users are to track down hidden “virtual cars” in various cities. The person that tracks down the highest number of virtual cars in the least amount of time is eligible to win a 2009 Chevy Corvette 1LT Coupe.

For updates on the Summer Road Trip Giveaway as well as prize winners, follow Chevron on Twitter or go to chevrongiveaway.com. More information on Chevron is available at Chevron.com.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. Reach out and touch him: www.linkedin.com or www.twitter.com.

The ‘Khede Kasra’ PR campaign

Click Image To Enlarge

Advertising Agency: Leo Burnett Beirut, Lebanon
Executive Creative Director: Bechara Mouzannar
Creative Director: Chermine Assadian
Art Director: Tania Saleh, Nayla Baaklini, Reem Kotob, Yasmina Baz
Copywriter: Rana Najjar, Rana Khoury

Via [I Believe in Advertising]

Tags: , ,

Googler’s Defense: “We’re Not That Big”

google_logo-smallGoogle, the leader in Search Engine technology, handles approximately 66% of all search engine traffic. So much, in fact, that when Michael Jackson died and his name spiked, Google thought that it was a coordinated attack.

Much like AT&T did two decades ago, Google is fighting back over anti-trust allegations although no formal investigation is underway.

Dana Wagner, the Googler known as “senior competition counsel” explains in the New York Times that “competition is just a click away.”

Google has been on the PR warpath, partially due to regulators watching its every move. Other tech companies such AT&T, IBM, Intel, and Microsoft suffered much of the same thing when it became apparent that there was no “real” competition. Google is clearly the leader in the search category, and it’s possible that the only “competition” may be from the US Government’s possible intervention. In November of 2008, the Justice Department killed a deal between Yahoo and Google due to concerns over market domination. But who is kidding who, right? Google already owns the market.

GoogleMountainViewThere are other investigations taking place. The Justice Department is investigating Google’s hiring practices and the Federal Trade Commission is researching the ties between the boards of both Google and Apple. But nothing’s been aimed at the heart of Google.

…unlike other technology giants in years past, Google has not been accused of anti-competitive tactics. But the investigations and carping from competitors and critics have Google fighting to dispel the notion that it has a lock on its market, even as it increases its share of search and online advertising.

However, Jeff Chester, executive director of the Center for Digital Democracy, stated;

“Google search is an absolute must-have for every marketer in the world.”

Google’s lawyer, Mr. Wagner, agrees that the company is a great success. He also noted that the environment is turbulent and highly competitive. Further, he said that Google wasn’t looking for sympathy, but simply telling its side of the story.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. Reach out and touch him: www.linkedin.com or www.twitter.com.

Keep it Simple, People.

best-job-in-the-worldIn a world where clutter is king, advertisers everywhere are doing their best to break through the noise. A word of advice (or three) — keep it simple.

That’s exactly what Australian agency Cummins Nitro did in their campaign for Tourism Queensland.

Challenged to “create international awareness of the Islands of the Great Barrier Reef” and drive tourism there, the local agency executed a campaign that placed classified ads in newspapers across the globe. Unusual? Not if you’re looking to fill a position for “The Best Job in the World.”

The job profile called for an island caretaker whose responsibilities would involve menial jobs like cleaning the pool and feeding the fish. The chosen employee would also be expected to blog weekly about their adventures on the island. Throw in a rent-free three-bedroom villa, a roughly $8,800/month salary and… BAM! One fan-freakin-tastic job.

Now, in an economic recession when thousands are looking for gainful employment… who wouldn’t love a 6-month paying gig feeding fishies on a tropical island, right?

This simple idea sparked an international movement. News and media sources picked up on the incredible job offer, millions of people flocked to the campaign’s website — islandreefjob.com — and by the end of it, over 34,000 people from 200 countries had submitted 60-second videos about why they should have the best job in the world.

Cummins Nitro put the Islands of the Great Barrier Reef back on the map. And if that wasn’t enough — they have racked up in Cannes this week, picking up three Grand Prix awards in the PR, Direct and Cyber categories thus far.

And the lucky bloke who got the job…?

A Brit by the name of Ben Southall, who reports for duty next Wednesday, July 1st. You can read more about Ben’s adventures at bestjobben.com.

Deanna Lazzaroni is a self-professed sponge of creative advertising, armed with enthusiastic vigor to tackle the challenges of the mighty marketer’s world. She’s ripe for the picking at deannalazzaroni.com.

Are you ready for a name change, I mean, “rebranding”?

Quack...quack...quack!!Apparently, companies that have screwed up across the U.S are. They think all you have to do is change your name and you’ve rebranded. The following companies have recently “rebranded” or changed their name to disconnect themselves from previous stigma. Yup, pretty much just a name change no internal changes at all. 

I can’t help but to wonder, if it looks like a duck, quacks like a duck, but calls itself a rhinoceros–is it still a duck? Hmmm…

Recent Name Change Bandits:

 – GMAC Bank, the auto financing company connected with Chrysler and General Motors renamed its online bank, Ally Bank.

Do I here a quack? I think I do.

– AIG was renamed AIU Holdings, but The New York Times reveals execs rethought name change and are working on a new one.

Good call guys, maybe you can change the company beneath the name while you’re at it…thinkin’ I see some webbed feet still sticking out.

– CompUSA and Circuit City were both bought and had name changeroos by online electronics retailer TigerDirect.com

Will these duckies bring consumers relevance this time around or continue to waddle their way back into the stale electronic age?

What do you think?


Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/

Bicultural? Um…Maybe.

drpepperlogoDr. Pepper has kicked off a program known as Vida23, celebrating la vida23, “a flavorful, bicultural life to the 23rd power.”
A mobile dance club/studio and arcade, plus a new song written for the program, will be touring American cities.

“Just like the unique 23 flavors Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager, Hispanic market. “Hispanic young adults are living the best of both worlds – they’re bicultural and bilingual. Unlike previous generations, today’s young Latinos literally have one foot in each culture and Vida23 celebrates their way of life.”

The song, “LA LA LA Life/Vida23,” was written and performed by Cucu Diamantes and Andres Levin, founding members of the fusion band Yerba Buena. The song could be described as African-rooted Latin music + hip-hop + Soul/R&B. The song can be heard over the air, or during Dr Pepper spots.

picture12Vida23 is meant to embody the bicultural lifestyle using Club23, Dr Pepper’s dance club on wheels where fans can play games, dance, and upload photos. Beginning in Dallas on May 15, Club23 tours the country, hitting locations such as LA, San Antonio, Phoenix, and Sacramento. Club23 dates and locations are available at www.Vida23.com.

Other promotions that will run later in the year include Tu Ride23 and Familia23. The Tu Ride23 promotion will give consumers a chance to win a car, and Familia23 awards a huge party to a family submitting a photo of themselves enjoying Dr Pepper while explaining how they live their life to the fullest.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312..

Don’t Miss This Press Release!

no-broken-heartAre you tired of dating games? Does developing a healthy partnership seem impossible? Are all the best ones already taken, or playing for the “wrong” team?
Do you find yourself awake in the middle of the night, alone with a cat you don’t remember buying and your favorite late night TV, with one question burning in your mind?

“If I’m so successful, good-looking and smart, why am I still and lonely?”

Your friends tell you that it’s just a “matter of time” before the “right one” comes along, but secretly you wonder if you’re flawed. Your “friends” are all hooking up while you look for that special guy everywhere, everyday. It’s starting to take a toll on your sanity, your work…
Well, I am not a Relationship Coach, but I play one on BMA, and if there’s one thing missing in your dating life that you use daily in your professional life, it’s a plan…a chart to tell you where you’re going, and how to get there. If you’ve had thoughts of inadequacy, and “what’s wrong with me, I’m hot?” I’ve got fantastic news for you: There’s a new dating site that is going to change your life forever. It’s an interactive platform called YourDatingPlan.com, and although there’s no such thing as a free lunch in this economy, you can join for FREE for a time as part of this limited offer.

Announced today via PR Newswire, YourDatingPlan.com has heralded the launch of their site that will change the way that single people will end your dating drama for good. Might as well delete the loser names out of your iPhone…you won’t be going back there anymore!

Sound too good to be true? It’s not; this is the real thing. What’s their magic method? An individual blueprint written out, to lead you to the Nirvana relationship you’ve been missing. Go to your computer right now and login to www.YourDatingPlan.com and sign up now. Once on the site, you’ll answer a series of questions from which the site will create your customized, step-by-step dating program. The questions have been rigorously tested and, when answered honestly, will be optimized and “scientifically processed.” Once the numbers have been crunched, the result will be a detailed action plan that you’ll be able to follow. The plan is catered specifically for you, taking your needs, situation, and personality into consideration.

YourDatingPlan.com is perfect no matter what stage of your life you are in – beginners in the dating world, people taking another stab at love by re-entering the dating scene or if you are just not happy in your current dating life. No more depending on friends for the answers…

We all know that there’s no such thing as a “free lunch” anymore, but the great thing about love is that it’s always been free! Now love is free with a step-by-step methodical way to reel that love home to you.

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.