As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that […]
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Focus sur Charles Jencks qui conçoit de superbes jardins aux formes et structures étranges. Avec des choix esthétiques forts, ce dernier parvient à donner un univers uniques aux différents lieux qu’il imagine. Des créations qui donnent envie de se promener à découvrir en images dans la suite de l’article.
Faz sol em Nova Iorque. É dia 25 de outubro de 1966.
Num certo estúdio na 30th street, um tal de Miles Davis registra seu último take de Gingerbread Boy, após dois dias de gravação de seu novo disco – Miles Smiles.
A formação desse álbum é seu segundo quinteto: uma histórica e abençoada junção de pequenos grandes gênios revolucionários do que costumamos chamar de jazz.
Mas eles ainda não sabem disso, e cada novo take é como se fosse a grande chance, a grande oportunidade de mostrar ao mundo que eles realmente merecem estar ali.
Microfones sortudos captam nota por nota da revolução, da liberdade artística e criativa que os conduz, destemidos e sonhadores, perseguindo um novo som a cada segundo.
Miles, Wayne Shorter, Herbie Hancock, Ron Carter e Tony Williams estão no auge do entrosamento, e esbanjam um domínio musical que – se não fosse tão natural, tão fluido e tão deslumbrante – chegaria a soar ofensivo. Transformam o andamento em desafio, e brincam com ele, judiam dele, e fazem de suas mudanças sua marca registrada para consagrar seu som nos moldes da história. Uma certa Footprints vai mostrar como isso é possível sem soar arrogante ou enfadonho.
E mesmo sem conseguir acompanhar, as pessoas vão bater seus pezinhos no chão involuntariamente, de tão empolgante que está o som. Depois vão recostar a cabeça no conforto de Circle, e ouvir um dos mais emocionantes diálogos entre trumpete e sax tenor já gravados.
As novidades vão seguindo, uma a uma, como um bálsamo para quem gosta de jazz. O clamor virá no começo ano que vem, na forma de aplausos de público e crítica, sendo “inspirador” o menos inflamado adjetivo que o disco vai receber depois de seu lançamento.
Miles sabe que seu novo disco é aguardado. Miles sabe que está vivendo uma das épocas mais prolíficas de sua carreira. Miles sabe que acaba de desbravar mais um território em sua sonoridade. O que ele ainda não sabe é que Sgt Pepper’s e Jimi Hendrix estão chegando (só para citar dois), e vão influencia-lo em novas e eletrizantes direções. Mas isso é assunto pro ano que vem.
Enquanto isso, Miles sorri. E nos dá 6 grandes motivos para fazer o mesmo.
Post originalmente publicado no Brainstorm #9
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With the tagline “That Takes Grape Nuts,” Post Cereal has gone and targeted men in its latest campaign for the tooth-busting cereal. (It is interesting to note that the cereal contains neither grapes nor nuts, but is made of something much heartier: pebbles, bits of glass, and peach pits.) 
The campaign is based on fifty web “shows” playing on TheGuysManual.msn.com that depict scenes of men making mistakes and getting coached on how to get out of them. Tips include how to deal with beating your boss at golf, dealing with a co-worker/girlfriend’s success at work, and what to do when babysitting your boss’s kids. The advice could be seen as helpful, and somewhat funny, but it will never surpass the advice spewed by Jimmy and Adam on “The Man Show.” Grape Nuts, celebrating their 111th birthday as a mainstay of the Post brand, has lost market share year after year and now owns less than one percent. Post Cereal, owned by the likes of Phillip Morris and Kraft, landed at Ralcorp in 2008.
We need to bring it back to life in a relevant way,” says Kelley Peters, the “insights” director who charts Grape Nuts psychographics for Ralcorp’s $5 million resuscitation attempt. Her target: men 45 years-old and up. “Men aspire to it,” she says. “It’s strong and stern, the father figure of cereals.” Her marketing chief, Jennifer Marchant, points out: “It tends to break your teeth sometimes.”
If the campaign is successful, Grape Nuts will help to define a new breed of man…a man with grape-like nuts. Impressive. Now if they could only define a Grape Nut.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
Google and Twitter, rumored to be meeting late last week, were huddling to discuss: a) new applications, b) mergers, c) acquisition, d) monetizing strategies, or, e) “We didn’t huddle, we didn’t even talk!”
The answer, much to our curiosity’s disappointment, was “none of the above,” and we were left, yearning, with no juicy story. Until that is, we looked a little deeper: There it was, a story, neatly nestled inside the rumor…our dusky jewel, ripe for choosing.
Whether Google buys Twitter, doesn’t buy Twitter, or marries them is not news…it’s a forgone conclusion. Some company, (probably Google), is going to purchase Twitter. But, it could also turn out to be MSN, Yahoo!, AOL, NewsCorp, or even Verizon. The real content, the actual tale to be told is this: Whenever Google acts, we, the denizens of the Internet, pay attention. We sit up, sign in, and search for news. Once found, like kids with secrets, we repeat it. Discuss it. Argue about it. Text it. Blog it. E-mail it. Tweet it. Opine it. Feed it. Post it. Which leads us to face it: Google is more respected than Bill Gates, Jack Welch, Bono, and Perez Hilton, combined. Google is the Internet’s darling, the sweet Lindsay Lohan before she was arrested. Twice. Google is young and beautiful, the little girl from Disney that won our hearts. Google is the online business’ shining star. In December 2007, FastCompany had this to say about Google:
“… Its performance is the envy of executives and engineers around the world … For techno-evangelists, Google is a marvel of Web brilliance … For Wall Street, it may be the IPO that changes everything (again) … But Google is also a case study in savvy management — a company filled with cutting-edge ideas, rigorous accountability, and relentless attention to detail … Here’s a search for the growth secrets of one of the world’s most exciting young companies — a company from which every company can learn.”
Which is not to say that Google is perfect, or has not made mistakes; they just don’t make many. As a highly respected company, with the starlet flair, Google is in the spotlight, the subject of speculation, rumor, innuend.JPG "Google Icon")
o, and gossip. So, as in the case of the Twitter reporting last week, online and traditional media sources, thirsty for being credited with announcing Google’s next venture, often print rumors before the facts are known. Although it’s shoddy journalism, many of the online sources probably don’t care about being wrong, as long as they’re first. Headlines and copy can be changed in seconds. The take-away is simple: Not only does Google play an important part in our lives, but we spend a lot of time and energy making Google important to society.
Google’s other major foray into Social Media, YouTube, is expected to lose $470 million dollars in 2009. But, it’s not all bad news: Revenues are expected to increase by 20% YOY (Google will only lose 80% of what they could have). Not asking for government handouts as of yet, YouTube’s major challenge is no different from that of Twitter and other Social Media sites: Monetization. In the short-term, Google has signed a deal with Disney-ABC Television Group and ESPN to provide “professional” content, driving advertiser demand “through standardization of ad formats and improved ad effectiveness.” Or, to restate it clearly, YouTube will provide better videos to reel in bigger advertisers. It remains to be seen if having Disney on YouTube will provide the revenue needed for YouTube, but the main question is how the users will react to the site “incorporation.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
