Mashable Just Learned a Basic Rule of Twitter: Cross William Shatner at Your Own Risk

The first rule of tweeting about William Shatner is to assume your tweet will be read by William Shatner. Which is great, unless he’s not happy with what he reads.

(Trust us, we’ve been there.)

Mashable fell into Captain Kirk’s crosshairs this afternoon after posting a tweet calling the actor a “teen girl” for asking Justin Bieber to follow him on Twitter.

Shatner’s brief Twitter conversation with Bieber was more likely tied to Shatner’s vocal involvement in the massive charity scavenger hunt GISHWES (The Greatest International Scavenger Hunt The World Has Ever Seen, hosted by Supernatural actor Misha Collins) than to some random budding bromance.

But Mashable, seemingly unaware of the context of the tweets, instead chalked it up to Canadian solidarity or guessed “he just wanted to make a bunch of teenagers jealous.” Shatner took issue with the story’s headline and tweet, calling out editor-at-large Lance Ulanoff.

Here’s how it all played out:

 

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History

The third season of Netflix’s government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of scheming, backstabbing and murdering pays off.

What better way to celebrate the Underwood’s success than to imagine what his presidential campaign posters would have looked like, had he taken a more traditional route? That’s exactly what Mashable did, taking inspiration from real presidential posters from Obama, Kennedy, Johnson, Taft and more. 

Oh, and for good measure, there are a few touting Claire’s rise, too. 

See the whole gallery here.



Estudo aponta fotos e vídeos como moeda social online

O Mashable divulgou hoje o estudo Internet & American Life Project, realizado pelo Pew Research Center, que aponta fotos e vídeos como moeda social online no Pinterest, Instagram e Tumblr. Entre as 1005 pessoas pesquisadas, 46% são denominados “criadores” – pessoas que postam fotos e vídeos originais e 41% são chamados “curadores”, pois preferem compartilhar o conteúdo de outras pessoas.

De maneira geral, 56% dos usuários de internet desempenham atividades de criação ou curadoria, enquanto 32% fazem as duas coisas.

Um dos dados que chama a atenção no estudo está relacionado ao Pinterest, o favorito das mulheres: 19% das internautas usam essa rede social para organizar e compartilhar conteúdo nos pinboards.

Já o Instagram é utilizado por 27% dos usuários de internet entre 18 e 29 anos. O Tumblr, por sua vez, é usado por 11% dos jovens adultos.

Apesar de contemplar uma parcela muito pequena dos internautas, e ser uma expressão demográfica da população norte-americana, esta pesquisa dá algumas pistas para marcas e agências planejarem melhor suas ações nas mídias sociais.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Stop Watching Me!

google_earth_car_crashRemember that song, “I always feel like, somebody’s watching me, and I get no privacy…?” Well, stop inviting people to watch you, and maybe they will. George Orwell’s 1984 has gotten a little too close for comfort these days, except that big brother is not the government or the media, it’s “We, the People.”

Think before you write, do, or say anything in the public eye(s)…and that includes on your computer. You can be social, just not too sociable: What you say can and will be used against you in the courtroom of life.
In the latest incident of it’s not reality, its Virtual Reality (VR) a Swiss woman, complaining of a migraine, left work “sick” and was sacked when she showed up on Facebook later that day.

She said the company had created a fictitious Facebook persona which become “friends” with her, allowing the company to monitor her online activity. Her suspicions were raised when the “friend” suddenly disappeared after she was fired, the woman told 20 Minuten daily. But the company says it followed a simple logic: that those who are well enough to use Facebook with a migraine are well enough to work with a migraine.

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If you think about it logically, it’s better to assume that you are being monitored… Every credit transaction, every search result, every phone call…it’s all tracked somewhere. The Man always triangulates off cell signals and pulls data off the hard drive.

This latest incident has generated online warnings from social bloggers regarding the protection of your account. The trick is to separate your real friends (the ones that would help you move a body) from your friends (those that might show up to help you move) from your acquaintances (those that wouldn’t move out of your way on the train). If you want to protect yourself from unwanted scrutiny, read Facebook Fail on Mashable.

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.