School Of Language lança segundo disco após seis anos

School Of Language é uma banda (infelizmente) pouco conhecida. É o projeto paralelo de David Brewis, originalmente líder de outra banda ainda menos conhecida, a Field Music.

Ambas as bandas transitam em um território pop alternativo de muito bom gosto e fazem um som que lembra desde The Futureheads até TV On The Radio. Diferente do que eles fizeram em seu álbum de estreia (onde quase tudo era num tempo quebrado, sem refrões grudentos e melodias nada amigáveis para o rádio), o single novo é um pop um pouco mais palatável. Dress Up tem uma aura retrô (que single de hoje em dia não tem?) que mescla belos vocais com detalhes bem pensados de arranjo, principalmente no final.

Eu gosto deles porque sei que não vou ouvir aquela mesma guitarra com os mesmos 4 acordes com o mesmo andamento de sempre. Nada contra, eu adoro esse tipo de indie rock, mas às vezes é bom ouvir algo que você não espera.

E o legal do do School Of Language é que eles entregam justamente o que você não espera. Não é o pop mais fácil do mundo, mas vale a pena insistir.

Mês que vem sai o segundo disco do projeto School Of Language, chamado Old Fears. Demorou esse tempo todo porque David estava trabalhando em mais um álbum da Field Music e excursionando com ela. Agora ele voltou para seu plano B e parece estar tão ou mais à vontade aqui do que em seu trabalho oficial.

Se você gostar da musica acima, procure o primeiro disco e divirta-se.

Brainstorm9Post originalmente publicado no Brainstorm #9
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The universal creative language / Un langage créatif universel?

arabic2005kolleRebbeHamburgShortlist arabic2013web
THE ORIGINAL?
Inlingue Language School – 2005
Source : Cannes SHORTLIST
Agency : Kolle Rebbe (Germany)
LESS ORIGINAL
Cambridge Institute, language school – 2013
« If you speak english, you can speak everything »
Agency : TBWA (Spain)

Sign Language

Le photographe américain Marc Shur a toujours été attiré par les vieux panneaux et différentes enseignes qu’il a pu rencontrer. Avec de superbes clichés, ce dernier immortalise des créations typographiques ayant pour certaines plusieurs décennies. Une sélection d’images issue d’une série « Sign Language » toujours en cours.

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Social Media Changing the Face of the English Language

twitterWe all know social media is changing the way we connect with people, but it’s also affecting the way we communicate with each other; that is when we actually speak instead of text, tweet or write on someone’s wall. I have one friend in particular, who tends to use the phrase “O.M.G.” for everything (for those few out there who do not know what that stands for, it’s “Oh my God”) in normal conversations.

At first this didn’t bother me much; however, it’s now affecting more than just my personal online life. Even getting asked out on a date no longer warrants phone calls, or even texts, at the very least. Instead, I receive Facebook messages, instant messages, or e-mails. I’m waiting for the moment I get tweeted for a date.

At one point in time, we actually called someone to speak with them and actually heard their voice. Now, we text. Add abbreviations of texting to our limit of 140 characters on Twitter, and abbreviations are now correct spellings of words. No wonder grammar and spelling are going down the drain.

Consider an abbreviation like “TTYL” (talk to you later) or “LOL” (laugh out loud). Next, look it up on Wikipedia or Dictionary.com. They are actually listed! And there is a correct way of writing these Internet lingo (granted it’s not AP Style, but that’s only a matter of time until the Associated Press has to put it in the manual). Of course, not all abbreviations are listed in a dictionary, as many are made up, but soon our abbreviations will get longer and more complicated because we can’t post, type or text fast enough.

Realistically, this is how most languages evolve. Have you ever read a King James version of a book? I can’t figure out what it’s saying either without reading it five times and having a dictionary handy. In the future, we could progress to “talking” in abbreviations completely, or even symbols. Tht wuld b crzy @ tmes!

It all boils down to the fact that we want information faster.  Having to wait to type out a word such as “antidisestablishmentarianism” won’t cut it, and ignoring abbreviation use may just keep businesses and personal lives in the dark. So, with that in mind, I leave you with a few of the most popular abbreviations (I’ll start out slow):

APT: apartment

BYOB: bring your own booze

NM: nevermind

FTW: for the win

BLOG: Web log

DVD: digital video disk

WYSIWYG: what you see is what you get

Want more? Standard Word Abbreviations: http://www.abbreviations.com/; http://www.acs.utah.edu/acs/qa_standards/psstd02a.htm.

Megan Green is an advertising and marketing professional published on PR News Wire, as well as many other outlets. She specializes in social media and is currently looking for a full-time advertising position. Contact her on LinkedIn, Facebook, or at megankategreen@gmail.com