Newspapers Hope Secrecy Breeds Success
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Psst. You. Yeah, you. Keep it down, this is a secret…In Chicago last week, newspaper management-types from several different mastheads met to work out details on what will most likely turn out to be the most difficult monetization of any of the mediums. Unlike social sites that need to determine the best strategy, newspapers are starting with negative yardage. Their challenge? Charging for something that was free.
And that is a challenge at which many would balk.
In essence,
the papers are trying to figure out how they can charge people for news on the Internet after largely giving it to them for the past 10-15 years. They have to do this so they don’t have to shut down when print advertising revenue gets so low that they can’t afford to stay in business anymore.
And, like newspapers tend to do, the story was leaked and printed by The Atlantic.
It looks like some things won’t change…
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
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