Here's How Gay Marriage Will Destroy Your World, Warns Satirical Short Film About 'Armagayddon'

What will happen when gay marriage is legal? Will the resulting Armagayddon destroy civilization as we know it? Luckily, an Irish gay rights advocacy group is here to help you visualize the consequences.

Ireland is set to consider a referendum on marriage equality in Spring 2015. To get people fired up for the vote, LGBT Noise is holding a march in Dublin, and they’ve partnered with Like:Minded productions to create this humorous short that laughs at our collective fear of the unknown.

Social change can be hard, particularly in a conservative nation, but what this spot is trying to suggest is that there really won’t be any change—unless opponents ruin their own lives with self-enforced isolation and a creepy prison box for their children. 

With more than 200,000 views since being posted two weeks ago, it’s sparking interest for the cause around the world. After all, sometimes the only thing you can do in the face of uninformed fear is laugh.


Client: LGBT Noise
Production House: Like:Minded Production

Writters: Tara Flynn and Kevin McGahern
Director: Martin Gaughan
Producer: Lisa Gallagher
Director of Photography: Andrew Cummins
Sound: Stephen McDowell
Assistant Director: Diarmuid O’Brien
Assistant Camera: Anna O’Carroll
Make Up Artist: Olivia Fitzsimons
Sound Mixer: Bounce Sound
Graphics: Richard Merrigan & Eric Dolan
Postproduction Producer: Carly Butler
Online Editor: Robbie O’Farrel
Editor: Tom O’Neill & Ultan Murphy

Adam: Shane O’Reilly
John: Kevin McGahern
Mary: Tara Flynn

Comic Icon Archie Will Die Taking a Bullet for a Gay Politician

Archie Andrews, the iconic American comic book character introduced 73 years ago, will die this month when he takes a bullet meant for an openly gay U.S. Senator who supports stricter gun control.

His death (which we should note isn’t much of a spoiler since it was revealed by the creators months ago) occurs in Life With Archie No. 36, and its aftermath will be featured in No. 37, the final volume of a series that follows the grown-up adventures of the character and his pals from Riverdale, USA. The more familiar teenage Archie lives on in other titles, which, like many comics, have their own continuities. 

Archie has focused on serious social topics quite a lot in recent years, with stories exploring cancer, death, affordable healthcare and gay marriage. (The wedding of his friend, Kevin Keller, sparked a boycott from conservative group One Million Moms in 2012.) The main character’s death, however, clearly ups the ante and has generated considerable media attention since the twist was revealed in April. (The details of Archie’s death weren’t disclosed until this week, and the shooter’s identity hasn’t been disclosed.)

Major comic book characters have “died” before, notably Superman, Captain Marvel and Spider-Man, but Archie’s demise is different because he’s a mortal with no special powers who sacrifices himself in a politically charged narrative.

“He’s human. He’s a person. When you wound him, he bleeds. He knows that. If anything, I think his death is more impactful because of that,” Archie publisher and co-CEO John Goldwater told the Associated Press. “We hope by showing how something so violent can happen to Archie, that we can—in some way—learn from him.”

For the most part, public reaction has been mixed, and mainly split along progressive/conservative lines. One Huffington Post commenter says Archie’s writers have “taken this venerable old line and breathed a new essence into it,” while another chides, “It is exasperating to see the extent of childish propaganda in our society.”

A Verge reader asks, “Is it really appropriate to take a character that’s been a comic book character and a pop culture icon for 70+ years and to kill him off for the sake of a modern political statement? That’s like… killing off Donald Duck to protest the Vietnam War, or killing off Charlie Brown to protest the Affordable Care Act.”

Some question whether a potentially powerful message is undermined by offing Archie in one story arc while he remains youthful and alive in other series still available on newsstands. “While I’m all for tackling tough issues in comics, my problem is that Archie isn’t going to stay dead,” writes a commenter at “When you write a story tackling something like gun violence, when the main character of the book eventually comes back the whole point of the story loses its weight.”

Chris Cummins, who follows comics at, takes a broader view, and believes that Archie’s martyrdom is in keeping with his selfless personality and true to the spirit of the overall series: “This demise is a fitting and tonally perfect tribute to a character who has always put his friends first.”

OkCupid Blocks Firefox, Saying Mozilla CEO Opposes Gay Marriage

Newly appointed Mozilla CEO Brendan Eich has his share of detractors, but few are more high-profile than massive dating site OkCupid.

The site, which gets 10 million unique visitors a month, is currently greeting all Firefox users with a note explaining why OkCupid's owners feel Eich is "an opponent of equal rights for gay couples." 

At issue is a $1,000 donation Eich made to support California's Proposition 8 in 2008. The constitutional amendment successfully banned gay marriage before being ruled unconstitutional in 2010. 

OkCupid's roadblock for Firefox users doesn't stop them from visiting the site entirely. Clicking "Continue to OkCupid" at the bottom of the lengthy note about Eich will allow access, but "we urge you to consider different software for accessing OkCupid."

Mozilla tried to head off such gestures of protest with a March 29 blog post titled "Mozilla Supports LGBT Equality." 

The blog post noted, in part:

Mozilla’s mission is to make the Web more open so that humanity is stronger, more inclusive and more just. This is why Mozilla supports equality for all, including marriage equality for LGBT couples. No matter who you are or who you love, everyone deserves the same rights and to be treated equally.

Interestingly, the post also notes, "One voice will not limit opportunity for anyone." It doesn't clarify that point, but Mozilla seems to be saying that its CEO's personal and political opinions don't have any impact on the organization or its customers—a position that can generously be described as naive.

The Verge reports that Mozilla, which lost half its board with Eich's appointment, is defending itself as "staunchly in support" of equality for gays and lesbians:

Our CEO is not an "anti-gay" activist—in fact he's apologized. And our Board Chair, who is the CEO's boss, is vocally in support of LGBT rights. Mozilla as an organization is staunchly in support of marriage equality and LGBT rights. OKCupid never reached out to us before this, and their boycott page is at the very least factually incorrect. 

(UPDATE: The Verge has since removed this unnamed quote and replaced it with the official statement at the bottom of this post.)

Here's the full text of OkCupid's message to Firefox users:

Hello there, Mozilla Firefox user. Pardon this interruption of your OkCupid experience.

Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.

Politics is normally not the business of a website, and we all know there’s a lot more wrong with the world than misguided CEOs. So you might wonder why we’re asserting ourselves today. This is why: we’ve devoted the last ten years to bringing people—all people—together. If individuals like Mr. Eich had their way, then roughly 8% of the relationships we’ve worked so hard to bring about would be illegal. Equality for gay relationships is personally important to many of us here at OkCupid. But it’s professionally important to the entire company. OkCupid is for creating love. Those who seek to deny love and instead enforce misery, shame, and frustration are our enemies, and we wish them nothing but failure.

If you want to keep using Firefox, the link at the bottom will take you through to the site.

However, we urge you to consider different software for accessing OkCupid.

UPDATE: Mozilla has sent the following statement to AdFreak and other media outlets:

Mozilla supports equality for all, including marriage equality for LGBT couples. No matter who you are or who you love, everyone deserves the same rights and to be treated equally. OKcupid never reached out to us to let us know of their intentions, nor to confirm facts.


Diversity PSA Misses the Mark by Saying Two-Man Luge Is ‘a Little Gay’

Prepping for a two-man luge race looks like two dudes humping, says a new PSA from a Canadian equal rights group protesting Russia's anti-gay laws ahead of the 2014 Winter Olympics in Sochi.

The spot, created for the Canadian Institute of Diversity and Inclusion by agency Rethink Canada, shows a pair of spandex-clad sledders rocking back and forth before launching down the track, all to the tune of synth pop classic "Don't You Want Me" by The Human League.

"The games have always been a little gay," says the ad's copy. "Let's fight to keep them that way."

Russia's law prohibiting the promotion of homosexuality and a broader environment of LGBT discrimination has drawn widespread criticism, and on Tuesday, U.S. Olympic sponsor AT&T became the first large advertiser to join in the protests.

While many will chuckle at and share the "Luge" ad, the spot is not without its glaring flaws. 

The Olympics have always been a little gay because certain sports happen to include activities that could be interpreted as homoerotic? Doesn't that joke basically just reinforce juvenile stereotypes rather than challenging them?

If you're going to talk about how The Olympics have always been a little gay, why not focus on the pioneering homosexual athletes who've competed rather than saying that it's "gay" for two men to work closely together?

The message that homosexuality has always been a reality and should be openly accepted  is definitely one worth promoting, especially at a time when the Olympic host country is explicitly sanctioning homophobia. But resorting to frat-boy humor that would be dismissed as homophobic if it came from anyone except an LGBT advocacy group? That's not going to do anyone any favors.


Storm of Controversy; Content is King

Fighting for (or against) a cause amid the ever-shifting social media landscape is the one of the greatest benefits of having a social voice: the accessibility to use it. If you bitch, someone’s listening. If you praise, someone’s listening. If you need to get the “word” out, someone’s there to help. Yet, as with any “voice” others may hear, prudence cautions us to: “Use your voice wisely.”

Why? The “Three I’s:” Impropriety, Inequality, and Injustice. A threat to the “I’s,” real or perceived, will ignite a flame of backlash that will cross the synapses of cyberspace at light speed. The message, like a painful Internet toothache will rouse the sleeping giant of “violated rights” to respond, repel, and, yes, retaliate. People are listening; intertwining with social media as it spreads in ever-widening, influential spheres, integrating into our lives as easily and quickly as mobile technology. Content is king, and it’s powered by users. Beware! Any misstep or lack of discretion in the social arena will bring down the unwelcome glare of public scrutiny. Just ask Amazon.
So, when the “Gathering Storm” video debuted on YouTube, it roused the slumbering giant to quickly became a target. The one-minute video, posted by the National Organization for Marriage (NOM), speaks in a somber, calm manner about same sex marriage negatively affecting the lives of “everyday” people. Released a week ago, the video has received over 38,000 views on YouTube and been picked up by MSNBC’s Hard Ball, WiredThe Chicago Tribune, New York Times, and other mainstream sources. As of this morning: 2125 Diggs and nearly 700 comments. The Human Rights Council, proponents for same-sex marriage denounced the video as a “fake,” that promoted “fake” problems experienced by “fake” people.
Although it looks homemade, it drives NOM’s message right home…proving that we do pay attention to items that affect us. As if any proof were needed, there are six pages of rebuttal videos.

Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing here as well as freelancing. He’d love to hear from you:  www.linkedin/in/jefflouis or