Hulu Is On Fire

Reinforcing Hulu’s position as one of the world’s top 10 direct-to-consumer entertainment brands, the company announced today that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu reports that 78% of viewing on the service takes place in the living room, on connected […]

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The Handmaid’s Tale: A Hulu Original

I am excited to see Elizabeth Moss of Mad Men star in The Handmaid’s Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where […]

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“If I Can Dream”: A primeira série no Hulu que você poderá assistir

Hulu If I Can Dream

Qualquer vídeo do Hulu que você dê play, vai ter que encarar a irritante mensagem lembrando que você é um brasileiro e deve se manter longe dali. Nada de filmes, episódios de séries, e nem mesmo trailers para nós.

“If I Can Dream” é a primeira iniciativa do Hulu com conteúdo original, que será distribuído exclusivamente através do site, e sem restrições geográficas. Em parceria com a 19 Entertainment, a série com episódios semanais vai apresentar cinco aspirantes a artistas, que estão em busca de fama em Hollywood.

A grande questão é se formato de distribuição e a internet como mídia, o que obviamente proporciona um alcance muito maior de audiência, consegue gerar um produto de sucesso, comparável as séries blockbusters da televisão.

Acho que ninguém é ingênuo de duvidar desse potencial, mas primeiro seria preciso investir pra isso. Assistindo a prévia de “If I Can Dream”, que estreia no dia 2 de março, a qualidade não me parece compatível para gerar um sucesso, seja na TV, na internet ou em qualquer tamanho de tela.

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Microsoft Spots? So-So. Feeding the Hungry? Bravo!

Microsoft launched two “Hulu-esque” online TV spots this week ie8logothat star Dean Cain, the actor known as Superman from the TV series “Lois & Clark.” The spots are a bit surreal, much like the Hulu commercials that have were released earlier this year. The two spots, named F.O.M.S. (Fear Of Missing Something) and S.H.Y.N.E.S.S. (Sharing Heavily Yet Not Enough Sharing Still), are in support of Internet Explorer 8 (IE8), released in its final version on March 19th of 2009.

It’s unclear if Microsoft is experiencing low download rates for IE8, or are simply running the spots to support the new software in a more competitive environment. The IE8 browser is chock-full-o-features that include new malware protection, a discrete browsing mode (for those that need to hide their searches) and greater tab control. One of the best features is that when the browser crashes, it only restarts that particular tab, leaving the rest of the tabs operating normally. However, there are problems with IE8, such as it has to run in “compatibility mode” to read a majority of websites, and it is not as fast as the sparsely-featured Google Chrome browser.

The ads do nothing to dispel these irregularities, and instead are somewhat humorous takes on personal browsing habits. Both of the spots are featured on YouTube, as well as below. F.O.M.S features a woman frantic over missing a bid on EBay, while S.H.Y.N.E.S.S. enables people that send crap over the internet to send it faster using one of IE8’s accelerators. (great…)

The campaign, if it can be called such, is masquerading as a set of PSAs that are promoting BrowserfortheBetter.com, which is a landing page devoted to the new browsers. What’s great about downloading IE8 from this page is that for every download, Microsoft will donate eight meals to Feeding America, the nation’s leading domestic hunger-relief charity.

feeding-america1Whether a humanitarian effort or a sales ploy to get the browsers downloaded, the result is the same: food for the hungry. And for this, Microsoft deserves recognition.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links:linkedin.com or twitter.com.