AIDS Rate In DC Rises, Campaign Begins

ahf-logoLike or dislike President Obama, there is one thing certain: His plate is FULL. Dealing with two wars, Gitmo, health care reform, a recession, and the largest corporations in the US filing for bankruptcy on a weekly basis, it is doubtful that the President will notice another crisis until it hits him in the face.

The Aids Healthcare Foundation (AHF) will launch a public service campaign this week comparing the extremely high rate of AIDS in Washington, DC, with the devastation caused by Hurricane Katrina. The number of cases from last year to this have increased by 40%, a fact that has not been addressed by the media or the government. The AHF has used a series of print ads, a 30-second television spot, bus kiosk ads, and a website, as part of the month-long campaign. Sixty bus shelters are slated for the new effort.

The campaign, “AIDS is DC’s Katrina,” points out the Bush administrations seeming indifference to Hurricane Katrina was detrimental to his Presidency. When the news broke that Washington, DC’s aids rate was higher than that of developing African nations, the AHS criticized President Obama for his silence. This campaign is meant to push him into action. The AHF is not placing the blame on the Obama administration, but rather the Center for Disease Control (CDC) for implementing a plan three years ago to prevent the spread of AIDS that has failed miserably as the epidemic has worsened.


The PR Newswire issued a release today from the AHS with the criticism;

To address the growing epidemic, the CDC issued revised guidelines for HIV testing in September of 2006. It its revised guidelines, the CDC recommended the testing of all people ages 13-64 in routine health care settings such as emergency units, community clinics, etc.; unfortunately, nearly three years later, these testing guidelines have not been widely implemented nationwide at the same time when our rate of new HIV infections has increased 40% from 40,000 new infections annually to 56,000.

The video, seen below, is already on YouTube and is going to be released on other online video channels before hitting the airwaves.

One thing is certain: Pleasing all the people all the time is impossible. For the President, pleasing anyone at this point seems like unlikely.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: or