Hasta La Creative!

Google, Google, Everywhere…

There’s probably not a day in our lives for the last five years that we have not come in to contact with Google in some way or another; a very charismatic and sticky brand, here is where we daily find Google:  from trade pubs (IT, Advertising, and Marketing) to our home and work computers, Google has become a brand that has become a staple of our day to day online interactions. There are, of course, purists out there that use other search engines simply because they are not Google…but they are few and far between.

Google excels in bringing brand extensions to the user…thus, they are able to capture non-search users with Google Reader (an RSS Feed plugin). They never stop innovating, which is most likely the reason for their success. Some of the company’s newer products include Google Health, Google Finance, Google Labs (very cool), Google Blogs, and even a program for purchasing TV advertising nationally using the AdWords utility. And recently released, there is Google Chrome.

Will Chrome Be The Gold Standard?

Google Chrome is the company’s answer to Microsoft’s Internet Explorer. Compared head-to-head with IE8, my choice would be Chrome. It’s super fast, does not use a ton of memory, “hangs” infrequently, and is extremely simple to use. It does have drawbacks: no zoom, no status bars, and managing bookmarks is a challenge. Other than that, I dig it. I also have IE8, which has a ton of features, but thus it’s never really worked correctly…

As Seen On TV

But the real reason that Google Chrome is in the headlines is for another reason entirely: Google Chrome has the honor of being the first Google product to be advertised on television (although search has made “appearances” in other advertiser’s spots).

Touted as an experiment, Google states that they will use the Google TV Ads system, which includes cable systems and networks that allow Google to sell some of their inventory. Echostar’s Dish Network and NBC Universal cable networks like CNBC, Sleuth and Chiller are some of their available networks. The entire endeavor will be low cost.

Google started a marketing campaign for Chrome last month in which it commissioned 11 videos from small creative firms that were initially posted and promoted on YouTube. Recently, Google started placing those videos on websites through ad buys, including an expandable ad on the front page of the New York Times’ website.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.