Tomato, Tomahto

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There are still some clients who treat website copy like an electronic brochure. They just don’t understand the dynamic, ever changing nature of the Internet. Of course there is still a place for brochures and brochure copy, it’s just not online. I like to arrange a meeting for such clients with a junior staffer who can offer a tutorial on social media and the dynamic nature of web communications. It’s great for the staffer, a good lesson for the client, and often leads to an increase in billable hours. Try it.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.