Tomato, Tomahto


There are still some clients who treat website copy like an electronic brochure. They just don’t understand the dynamic, ever changing nature of the Internet. Of course there is still a place for brochures and brochure copy, it’s just not online. I like to arrange a meeting for such clients with a junior staffer who can offer a tutorial on social media and the dynamic nature of web communications. It’s great for the staffer, a good lesson for the client, and often leads to an increase in billable hours. Try it.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting