National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […]
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100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. Liberté, égalité, fraternité! The Face of History To commemorate 100 years […]
The post Digital Media Installation in Péronne, France Reveals the Brutal Truth of War appeared first on Adpulp.
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number […]
The post Frost Bank Believes in the Power of Optimism To Change Lives appeared first on Adpulp.
When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […]
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YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, Yeti notified the NRA Foundation, as well as a […]
The post Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks appeared first on Adpulp.
The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here’s a passage from Ackerman McQueen’s homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. […]
The post The NRA’s Ad Agency Is A Formidable Opponent of Freedom appeared first on Adpulp.
Colonel Sanders is not L. Ron Hubbard. Let me repeat that. Colonel Sanders is not L. Ron Hubbard. KFC and Wieden+Kennedy have made the above sentences necessary. See the video below for more. WARNING: Seriously hypnotic advertising follows… That was an oddly pleasant way to spend nine minutes! Fucking Wieden+Kennedy. How do they do it? […]
The post Chicken Pot Pie or Flying Saucer? You Decide! appeared first on Adpulp.
The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, […]
The post Content Creation Agency, PIA, Purchased appeared first on Adpulp.
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]
The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.
Price promotions are some of the worst assignments in advertising. That’s the rap, but it’s a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR’s “Dollar Menu.” “At Taco Bell, the dollar gets you access to more.” There are few places where this line would be believable, […]
The post The Answer to Taco Bell’s Dollar Menu Is, “Yes” appeared first on Adpulp.
Where do advertising professionals find themselves this time of year? If they’re the adventurous sort and/or part of the sporty set, the execs in question may now be soaking in a hot tub outside a rented Rocky Mountain chalet. Telluride, Vail, Steamboat, Crested Butte, Breckenridge…these are great Colorado mountain towns, wherein live a multitude of […]
The post The Colorado High Country—Where Winter Is Pure Joy appeared first on Adpulp.
Seattle agency, Wexley, realized this year, more than ever, that the world needs some holiday cheer. So, the agency called up a couple of out of work actors and invited them down for an impromptu video stretch. I like some of the vocal fill: Egg. Nog. Egg. Nog. Spirit. Happy. Ew, the happiest.
The post At Wexley School For Girls, Team Spirit and Holiday Cheer Are One appeared first on Adpulp.
Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their “smart” phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and […]
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A recent SunTrust survey indicated that 43 percent of Americans feel pressured to overspend during the holidays, suggesting that financial anxiety is taking its toll on many Americans. SunTrust has an answer in its onUp Challenge, a free, gamified program from SunTrust that helps players make real progress toward financial goals – especially during the […]
The post Confident Carolers Sing Spirited Songs of Holiday Savings appeared first on Adpulp.
No one tells it like it is today. If someone dares to do so, they’re at risk of being cast out by the meek and mild masses. Toronto-based independent Zulu Alpha Kilo could give a shit. The agency is looking to fill 14 new positions and they want all the prima fucking donnas ad school […]
The post #NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid appeared first on Adpulp.
Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well. The “Generic Millennial Ad” above was created […]
The post Hey Brother, Your Stock Photography Is Showing appeared first on Adpulp.
Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It’s the first brand campaign for the hot sauce company. Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I’ll need to test the product before I can endorse that point of view. Pitch also found a […]
The post There’s Hot Sauce, And There’s Hot Sex (Which, In Certain Conditions, May Sound Alike) appeared first on AdPulp.
Holding companies are the bane of the creative agency’s existence. Sell to a holding company and become like the bean counters themselves—that’s the not totally undeserved rap. Thankfully, there is another way. Your agency can remain independent, like Butler Shine Stern & Partners in Sausalito. Then you can choose to do whatever the hell you […]
The post It’s A Free Country (Provided You’re Not Confined To A Cubicle) appeared first on AdPulp.
Seattle agency, Copacino+Fujikado, has created a light-hearted content series for Columbia Crest that aims to demystify wine. The series features Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. I like the down-to-Earth approach here. Wine is an agricultural product. There’s nothing for anyone to get snooty about. Plus, Columbia Crest is often on […]
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Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […]
The post Thanks To Gen Z, TV Breaks Out of Its Box appeared first on AdPulp.
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